I have been doin business with Primera for many years and the same employees are still on staff. Kelli has always been helpful and incredibly resourceful, knowledgable and most of all, kind !! Speaks... See more
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Review summary
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What people talk about most
Reviews shaping this summary
Primera's customer service is top notch. My orders ship quickly, often same day as placed, and if there is an issue, they reach out immediately so an order is only delayed by one day. Important when y... See more
Company replied
I had label printer issues and Primera was the on k y one who saw the problem. My computer guy followed I we'd yo I r instructions and got my label printer working again.
Company replied
Primera Technology, to their credit, has worked hard to change my mind. A shift in customer service has moved them from the bottom to the top. They still have things to work on, such as a ridiculous... See more
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Company details
- #1 of 3 best companies in Printing Equipment Supplier
- #19 of 59 best companies in Computer Accessories Store
About Primera Technology
Written by the company
A world-leading developer and manufacturer of specialty printing equipment including the LX-Series Color Label Printers, AP-Series Label Applicators, Eddie - The Edible Ink Printer, Bravo-Series CD/DVD/BD Disc Publishers, Signature Slide and Cassette Printers and more.
Like us on Facebook
Join our Facebook User Groups:
Primera Label Printers User Group
Eddie, The Edible Ink Printer, User Group
Follow us on Twitter:
@PrimeraTech
Instagram:
@primeralabelprinters
@eddie_edibleinkprinter
See our products in action: YouTube
Our Promise To You
Written by the company
- We're 100% committed to our customers!
- At Primera, providing innovative products along with world-class customer support is baked into our DNA. We strive to make every encounter with our customers a 5-Star experience.
30-Day, 100% Satisfaction Guarantee
At Primera, we make products that are designed and built to work well and make your job easier. We want you to be 100% satisfied with your purchases from us. If you’re not, we want to know about it.
First and foremost, we’d like to help you fix any problems. If that doesn’t work, we’ll take your product back. So if in the first 30 days of you owning a Primera product you find that it doesn’t work as you expected, or if it is just not the right fit for your intended purpose, contact customer support. We’ll arrange to take back the product and refund your money.
Contact info
2 Carlson Pkwy N, Ste 375, , 55447, Plymouth, United States
- 763-475-6676
- mstrobel@primera.com
- primera.com
4.7
Excellent
5K reviews
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The printer is temperamental
The printer is temperamental, no techs available in Hawaii.
March 6, 2026
Reply from Primera Technology
Dear Cheri,
Thank you for your feedback—we truly appreciate you taking the time to share your experience.
We understand how frustrating it can be to deal with a printer that isn’t performing as expected, and we’d like to help get things resolved for you as quickly as possible. While it may seem unusual, there are currently no manufacturers of desktop color label printers that maintain on-site technicians in Hawaii. Across the industry, service is handled through depot support, as maintaining field technicians for printers in this price range is not economically feasible.
That said, we absolutely want to make sure your LX910 is working properly. It’s one of our most popular and reliable models, so it sounds like something isn’t quite right. We’d be happy to have one of our Level 3 support specialists here at our Minnesota headquarters reach out to you directly to diagnose the issue and get you up and running.
Please feel free to contact us, or let us know the best way to reach you—we’re here to help. You can email us at support@primera.com, or you can expect one of our Level 3 agents to reach out to you shortly.
Best regards,
The Primera Team
Always on time!
March 3, 2026
Reply from Primera Technology
Dear Sarah,
Thank you for taking the time to share your review. We truly appreciate it!
We’re so glad to hear that your orders are consistently on time. Reliability is something we take very seriously, and it’s great to know we’re meeting your expectations.
If there’s ever anything more we can assist you with, please don’t hesitate to reach out.
Best regards,
The Primera Team
We purchased a used Primera printer
We purchased a used Primera printer. Customer support was great helping us get it running.
March 3, 2026
Reply from Primera Technology
Dear Curtis,
Thank you for taking the time to share your review. We truly appreciate it!
We’re glad to hear that our customer support team was able to help you get your printer up and running smoothly. Ensuring our customers have the guidance they need -- whether the equipment is new or used -- is very important to us.
If there’s ever anything more we can assist you with, please don’t hesitate to reach out.
Best regards,
The Primera Team
Quick delivery
I am always very impressed with the quick turnaround times and speedy delivery.
March 3, 2026
Reply from Primera Technology
Dear Brandon,
Thank you for taking the time to share your review. It is truly appreciated!
We’re delighted to hear that you’ve been impressed with our quick turnaround times and speedy delivery. Providing fast and reliable service is something we strive for every day, so it’s great to know it’s making a difference for you.
If there’s ever anything more we can assist you with, please don’t hesitate to reach out.
Best regards,
The Primera Team
Fast response
I placed and order and received the product quickly.
I'm looking forward to what changes will be made for the new regulations on colors, as I have customers asking when the change will be in effect.
March 3, 2026
Reply from Primera Technology
Dear Deborah,
Thank you for taking the time to share your review. We truly appreciate it!
We’re glad to hear your order arrived quickly and that everything went smoothly. Providing fast and reliable service is always our goal.
Regarding your question about the upcoming color regulation changes, we understand how important this is for you and your customers. We’re actively working to stay aligned with the new requirements, and as updates become available, we’ll be sure to communicate them so you can plan accordingly. All notices like this are published in the Official Eddie User's Group on Facebook. If you are not a member yet, you are invited to join at www.facebook.com/groups/eddieprinter.
Please also feel free to reach out to our team at any time. We’d be happy to share the latest information by phone or live chat, too.
Best regards,
The Primera Team
Reply from Primera Technology
Dear Karen,
We really appreciate you sharing your experience. Thank you! :-)
We’re so glad to hear that everything was perfect and that our team was able to help. Your kind words mean a lot to us, and we’re always here to make sure you have the best possible experience.
If there’s ever anything more we can assist you with, please don’t hesitate to reach out.
Best regards,
The Primera Team
Items as expected fast turns time.
March 1, 2026
Reply from Primera Technology
Dear Lynda,
Thank you for sharing your experience with us.
We’re glad to hear that your items arrived as expected and that you were pleased with the fast turnaround time. Providing reliable products and quick delivery is something we work hard to deliver every day.
If there’s ever anything more we can assist you with, please don’t hesitate to reach out.
Best regards,
The Primera Team
I appreciate your sales rep Pat
I appreciate your sales rep Pat. He was helpful and very timely with me when I acquired about Eddie & Freddie. Thanks
March 26, 2026
Reply from Primera Technology
Dear Erik,
We truly appreciate you taking a moment to share your feedback. Thank you!
It’s great to hear that Pat provided helpful and timely support while you were inquiring about Eddie & Freddie. We’re proud to have team members like him who are dedicated to delivering a great experience.
If there’s ever anything more we can assist you with, please don’t hesitate to reach out.
Best regards,
The Primera Team
Reply from Primera Technology
Dear Gary,
Thank you for taking the time to share your review. We truly appreciate it!
We’re glad to hear that reordering was quick and easy for you. Providing a smooth and efficient experience is exactly what we aim for, so it’s great to know we’re delivering on that.
If there’s ever anything more we can assist you with, please don’t hesitate to reach out.
Best regards,
The Primera Team
I just bought Freddie
I just bought Freddie - the sales associate answered all of my questions. I have also been on with support about Eddie several times since I bought my new laptop and they have been fabulous, patient and kind.
March 24, 2026
Reply from Primera Technology
Hi Kim,
Congratulations on your new Freddie, a great compliment to your Eddie. We're happy to hear that the sales associate was helpful and answered your questions. It's great to know that our support team has been patient and kind. Thank you for your positive feedback and for your business!
Sincerely,
The Primera Team
They saved me from catastrophe!!
They saved me from catastrophe!!! Their extensive knowledge and experience of the Eddie printer, the bartender app and how to remove hidden Eddie related files saved my business!!
February 27, 2026
Reply from Primera Technology
Hi Barbara,
Thank you for the amazing review. We’re so glad our team was able to step in and help when it mattered most.
It’s great to hear that their knowledge of Eddie and the software made a real difference for your business. That’s exactly why we’re here.
We truly appreciate your business and your kind words.
Best regards,
The Primera Team
My trainer was very knowledgeable amd…
My trainer was very knowledgeable amd was happy to spend the time needed to answer all my questions.
February 27, 2026
Reply from Primera Technology
Hi,
Thank you for the 5-star review. It's great to hear your trainer was knowledgeable and took the time to answer all of your questions.
That’s exactly the experience we want every customer to have. We truly appreciate your business, and are here whenever you need us.
Best regards,
The Primera Team
Reply from Primera Technology
Dear Kris,
Thank you for taking the time to share your review—we truly appreciate it!
We’re glad to hear that you found the setup help detailed and useful. Providing clear, thorough support is something we take pride in, so it’s great to know it made a positive impact on your experience.
We also noticed your 4-star rating, and while we’re grateful, our goal is always to deliver a 5-star experience. If there’s anything we could have done differently to earn that extra star, we would genuinely love to hear your thoughts.
Please don’t hesitate to reach out if there’s anything more we can assist you with during your setup or beyond. And if your experience continues to improve, we’d certainly appreciate you considering an updated review.
Best regards,
The Primera Team
Ordering on websit
I thought that finding my products was difficult. Previously I could just edit by past orders, but that isn't an option anymore.
March 23, 2026
Reply from Primera Technology
Dear Craig,
Thank you for taking the time to share your feedback. We truly appreciate it.
We understand how frustrating it can be when familiar features change, especially when you previously relied on a list of past orders to quickly find your products. Recently, our website underwent a major update due to Adobe Magento no longer supporting our previous platform. While we would have preferred to keep things the same, this change was necessary, and as a result, some features have moved or work a bit differently.
We also want to acknowledge your 3-star rating. Our goal is always to deliver an exceptional experience, not just an average one. Your comments help us understand where we need to improve to better support you.
We’re actively working to make the new site as intuitive and user-friendly as Adobe allows, and we hope that as you become more familiar with it, your experience will reflect the high level of service we strive to provide.
In the meantime, if you need any help locating products or placing orders, our team is always here and happy to assist.
Best regards,
The Primera Team
Easy ordering and fast shipping.
March 22, 2026
Reply from Primera Technology
Dear Paula,
Thank you for the kind review! We’re glad to hear the ordering process was smooth and that your shipment arrived quickly. That’s exactly the experience we aim to deliver every time.
We appreciate your business and look forward to serving you again.
Best regards,
The Primera Team
Quick shipping and all the items were…
Quick shipping and all the items were exactly what I needed. Each time, on time.
February 25, 2026
Reply from Primera Technology
Dear Kenny,
Thank you for the great feedback. We’re glad to hear everything arrived on time and exactly as expected. Consistency matters, and it’s good to know we’re delivering that for you.
We appreciate your continued business and look forward to providing the same level of service on your next order.
Best regards,
The Primera Team
quality in the print cartridges?
Updated review: We have had a rash of questionable quality print cartridges, but Primera has been very responsive and is trying to make it right.
March 19, 2026
Reply from Primera Technology
Dear Amorette,
Thank you for taking the time to update your review. We really appreciate it, and we’re glad to hear that our team has been responsive.
We take feedback like this seriously and keep a close eye on it so we can quickly identify and resolve any issues. We’ll stay with you on the cartridge situation and make sure we get it fully sorted out.
Once everything is resolved, we’d certainly welcome any further update you feel is appropriate.
Best regards,
The Primera Team
Hi Amorette,
We’re sorry to hear about your experience. That’s not the level of performance we expect, and we understand how frustrating this is, especially after multiple replacements.
One important question that may help clarify what’s happening: have you tried the manual cleaning process shown in the video below?
Even with a brand new cartridge, this step can sometimes be necessary, particularly during the winter months when indoor humidity is very low. Inkjet nozzles fire extremely small droplets (about 7 picoliters), and even minor drying can affect performance. This is a normal characteristic of inkjet technology across all brands and is not unique to our cartridges.
Once the nozzles are properly primed and flowing, this typically resolves the issue long-term, and the manual process usually does not need to be repeated. The standard “Clean” function in the printer driver alone is often not sufficient in these situations.
Here’s a short video that walks through the process step by step:
https://www.youtube.com/watch?v=YNjYPgF_RrA
We do want to get this fully resolved for you. Please contact us at 1-800-797-2772 or via live chat at www.primera.com
so we can work with you directly and make sure everything is functioning as it should.
Thank you for bringing this to our attention.
Best regards,
The Primera Team
Patient representative took the time to…
Patient representative took the time to walk me through the steps to resolve and it was very fast and easy
February 20, 2026
Reply from Primera Technology
Hi Amy,
Thank you for the kind review. I’m glad our team took the time to walk you through everything and made the process quick and easy.
That’s exactly the experience we aim to provide. We appreciate your business and your feedback.
Best regards,
The Primera Team
Reply from Primera Technology
Hi Mercedes,
Thank you for the 5-star review. We’re glad to hear you had a positive experience with our customer service.
We appreciate your business and your kind feedback.
Best regards,
The Primera Team
Reply from Primera Technology
Hi Mark,
Thank you for the great review. I’m glad our tech support team was able to help you find exactly what you needed.
We appreciate your business and are always here if you need us again.
Best regards,
The Primera Team
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