The online instructions for setting up the gift card were very clear & precise. Then using the card to buy from my selected store online was quick & straightforward. A very good service & support p... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
as a person not great with technology i found the delivery of card and information very good . However i spent a lot of time going round in circles trying to use card on British Gas website and only a... See more
Company replied
Used the gift card online. Disappointed that it couldn't be topped up, nor added to the Google wallet. Had to spend the exact amount which was tricky as no refunds given. It was a use it or lose... See more
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Redeeming / accessing the card is easy, but spending it is almost impossible! It doesn't work with a paypal account, apple pay and most other payment accounts. since it's digital, I cannot use it to... See more
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Company details
Written by the company
Pure Card is our brand for our prepaid solution. It is a Mastercard® prepaid card given to end recipients for a range of different reasons, including a customer reward or an employee benefits solution. Your card may be known as a different name where we have branded it on behalf of the client.
Contact info
United Kingdom
- purecard.com
3.6
Average
2K reviews
Asks customers to review
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Easy to use as my everyday card
May 3, 2026
Reply from Purecard
Hello Peter,
Thank you for taking the time to leave a review
We're happy to hear that our card is easy for your everyday use. Thank you for sharing your positive experience with us!
Kind regards
Pure Card Team
Difficult to use.
Didn't like the fact that it was not contact less which rendered useless to use in shops. Also its difficult to use online as many retailers would not accept it. I've still got it with the £100 intact because it's difficult trying to use it. I'm not impressed with it at all.
April 29, 2026
Reply from Purecard
Hello Anthony,
Thank you for taking the time to leave a review.
We appreciate you sharing your experience. We're sorry the card's lack of contactless payment and limited online acceptance caused you frustration.
We will certainly pass along your feedback for consideration.
Kind regards
Pure Card Team
Easy to verify and connectig to use
April 27, 2026
Reply from Purecard
Hello Bryn,
Thank you for taking the time to leave a review
We're happy to hear that you found our product easy to verify and connect with. Thank you for your positive feedback; we appreciate it.
Kind regards
Pure Card Team
Pros/ cons
Cons, you can’t use it in a Shop or Store only online. Apart from that it is very good. It would be excellent if it was both in shop and online.
April 24, 2026
Reply from Purecard
Hello Mr Graham,
Thank you for taking the time to leave a review.
We do understand that some customers would prefer a physical card, however on this occasion the Pure Card is only offer as a digital media meaning it can only be used online.
We ill be sure to pass along your feedback for further consideration.
Kind regards
Pure Card Team
Outstanding gift
Outstanding gift, a nice gesture. A little annoying getting it all set up.
Thank you 😊
April 27, 2026
Reply from Purecard
Hello David,
Thank you for taking the time to leave a review
We're happy to hear that it was an outstanding gift and a nice gesture. Thank you for your feedback!
Kind regards
Pure Card Team
Reply from Purecard
Hello Susan,
Thank you for taking the time to leave a review
We're happy to hear that our product is easy to use and that you appreciate the added bonuses. Thank you for sharing your positive experience with us!
Kind regards
Pure Card Team
Don't know how to use the gift card can…
Don't know how to use the gift card can you help please
April 26, 2026
Reply from Purecard
Hello,
Thank you for taking the time to leave a review.
Pure Card is a virtual/digital card loaded with funds to spend and can be used online like any other Mastercard.
You can find the relevant card numbers via your login that you created to activate the card under the 'card info' tab, which you use at checkout like any standard transaction.
You can find out all the information needed on our help page here: https://help.purecard.com/ - or by contacting our customer service team directly.
Our BT pure card customer service team are available Monday to Friday 9 am to 6pm and can be reached on telephone number: 0344 879 1068 and email bt@purecard.com
Kind regards
Pure Card Team
Honestly I was disappointed with the…
Honestly I was disappointed with the card on the phone to the representative he said it would be a card for shopping for stuff like iceland and other stores but I was disappointed when it was for stuff on ee cite the only thing whats worth getting is a tablet
April 23, 2026
Reply from Purecard
Hello Dean,
Thank you for taking the time to leave a review.
Pure Card is a virtual/digital card loaded with funds to spend and can be used online like any other Mastercard.
You can find the relevant card numbers via your login that you created to activate the card under the 'card info' tab, which you use at checkout like any standard transaction.
You can find out all the information needed on our help page here: https://help.purecard.com/ - or by contacting our customer service team directly.
Our BT pure card customer service team are available Monday to Friday 9 am to 6pm and can be reached on telephone number: 0344 879 1068 and email bt@purecard.com
Kind regards
Pure Card Team
Reply from Purecard
Hello Mr Smith,
Thank you for taking the time to leave a review
We're happy to hear that the setup was easy and you had no issues. Thank you for your positive feedback; we appreciate it!
Kind regards
Pure Card Team
The gift of a reward card was very much…
The gift of a reward card was very much appreciated however the experience of trying to make a purchase was less so. They are very restricted in that it appears their use is limited to on line purchases. In addition, the card can only be used up to its total value and any expenditure below this leaves a random amount that is difficult to spend. I spoke on the telephone with Reward Card and BT staff because the item I was trying to buy was £4.99 above the reward card value and it was continually rejected. There is no scope to either top up the difference on the card before or after a transaction. It is also difficult to pay the difference by other means. Eventually it was the ingenuity of two members of staff in the Curry’s Kidderminster store who made the purchase possible by selling me a gift card for £4.99, this allowed me to use Curry’s on line and pay with a combination of the gift card and use the reward card to its maximum value. The whole experience was frustrating and time consuming.
April 21, 2026
Reply from Purecard
Hello,
Thank you for taking the time to leave a review.
We do appreciate you feedback, however a lot of retailers will not allow you to use part payment for online transactions. There is an option to purchase gift cards with this card, just make sure that the remaining balance of the transaction matches the balance of the card, so you can use the whole amount.
Kind regards
Pure Card Team
Reply from Purecard
Hello Steven,
Thank you for taking the time to leave a review
We're happy to hear that you found our service brilliant and appreciated the bonus. Thank you for your positive feedback; it means a lot to us.
Kind regards
Pure Card Team
Reply from Purecard
Hello Chris,
Thank you for taking the time to leave a review
We're happy to hear that the card worked well for you! We appreciate your positive feedback and are glad you had a good experience.
Kind regards
Pure Card Team
Reply from Purecard
Hello Dawid,
Thank you for taking the time to leave a review
We are pleased to hear you are happy with your card.
Kind regards
Pure Card Team
Excellent and easy
May 1, 2026
Reply from Purecard
Hello Elaine,
Thank you for taking the time to leave a review
We are pleased to hear you are happy with your card.
Kind regards
Pure Card Team
Virtual card too awarkward to use
Virtual card too awarkward to use. A real card would be better. No instructions given. Disappointing.
May 1, 2026
Reply from Purecard
Hello George,
Thank you for taking the time to leave a review.
We do understand that some customers would prefer a physical card to use instore, however on this occasion the Pure Card is only offered as a digital media meaning it can only be used online.
We'll be sure to pass along your feedback for further consideration.
You can find out all the information needed on our help page here: https://help.purecard.com/ - or by contacting our customer service team directly.
Our BT pure card customer service team are available Monday to Friday 9 am to 6pm and can be reached on telephone number: 0344 879 1068 and email bt@purecard.com
Kind regards
Pure Card Team
Reply from Purecard
Hello Srinivas,
We're happy to hear that you received a good amount. Thank you for your positive feedback; we appreciate it greatly!
Kind regards
Pure Card Team
Not impressed
The very fact it can only be used online is a huge mistake compared to other Comms providers. If I'd have known I would have chosen a different providers offer NOT using Purecard.
In reply to Purecards generic reply - "Our card works very much like a Mastercard and can be used online in a number of retailers"- well my personal Mastercard like everyone else's can also work in an actual establishment, so back to my original review and rating of 1 star and regardless of where the 'Purecard" came from it's still rubbish!
April 22, 2026
Reply from Purecard
Hello,
Thank you for taking the time to leave a review and sorry to hear you are not happy with your Pure Card.
In this case you would need to speak to BT directly to see if there was an appropriate alternative reward.
Our card works very much like a Mastercard and can be used online in a number of retailers.
You can find out all the information needed on our help page here: https://help.purecard.com/ - or by contacting our customer service team directly.
Our BT pure card customer service team are available Monday to Friday 9 am to 6pm and can be reached on telephone number: 0344 879 1068 and email bt@purecard.com
Kind regards
Pure Card Team
support was quick and helpful.
support was quick and helpful.
the card was easy to use
supported by most high street brands
April 27, 2026
Reply from Purecard
Hello,
Thank you for taking the time to leave a review
We're happy to hear that our support was helpful and quick! We're also glad the card was easy to use and supported by many brands. Thanks for your positive feedback.
Kind regards
Pure Card Team
Difficult to use and obtain
It was exceptionally complex to obtain the reward card. Then when it did arrive I set up an account and once set up I could not log in for ages.
April 23, 2026
Reply from Purecard
Hello Thomas,
Thank you for taking the time to leave a review and sorry to hear you had some issues claiming the funds.
We do work closely with our partners at BT and will make sure pass along your feedback regarding the initial claiming of the card.
Kind regards
Pure Card Team
Reply from Purecard
Hello Kat,
Thank you for taking the time to leave a review
We're happy to hear that you found our product easy to use and activate! Thank you for your positive feedback; we appreciate it.
Kind regards
Pure Card Team
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