The online instructions for setting up the gift card were very clear & precise. Then using the card to buy from my selected store online was quick & straightforward. A very good service & support p... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
as a person not great with technology i found the delivery of card and information very good . However i spent a lot of time going round in circles trying to use card on British Gas website and only a... See more
Company replied
Used the gift card online. Disappointed that it couldn't be topped up, nor added to the Google wallet. Had to spend the exact amount which was tricky as no refunds given. It was a use it or lose... See more
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Redeeming / accessing the card is easy, but spending it is almost impossible! It doesn't work with a paypal account, apple pay and most other payment accounts. since it's digital, I cannot use it to... See more
Company replied
Company details
Written by the company
Pure Card is our brand for our prepaid solution. It is a Mastercard® prepaid card given to end recipients for a range of different reasons, including a customer reward or an employee benefits solution. Your card may be known as a different name where we have branded it on behalf of the client.
Contact info
United Kingdom
- purecard.com
3.6
Average
2K reviews
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Easy to use but only online not in shops
May 2, 2026
Reply from Purecard
Hello John,
Thank you for leaving a review
We're glad you found it easy to use. Due to the fact the Pure card is virtual only it can only be used online.
Kind regards
Pure Card Team
Reply from Purecard
Hello Richard,
Thank you for taking the time to leave a review.
We are happy to hear of your positive experience with our Pure Card.
Kind regards
Pure Card Team
Don't understand why you cannot do…
Don't understand why you cannot do contactless with this card.
April 27, 2026
Reply from Purecard
Hello Tony,
Thank you for taking the time to leave a review.
As most Pure cards are also digital it removes the ability for them to be contactless. Sorry if you feel this isn't appropriate for you.
Kind regards
Pure Card Team
Nice reward.
May 1, 2026
Reply from Purecard
Hello Karen,
Thank you for taking the time to leave a review.
We are happy to hear of your positive experience with our Pure Card.
Kind regards
Pure Card Team
Cant add to wallet or spend in store
May 6, 2026
Reply from Purecard
Hello Thomas,
Thank you for taking the time to leave a review.
As the card is virtual, it cannot be used instore as it removes the ability for them to be contactless.
As of the moment we do not support digital wallets, however we have passed this feedback to our product team to investigate further.
Kind regards
Pure Card Team
I found the whole process a lot easier…
I found the whole process a lot easier than I expected it to be.
April 27, 2026
Reply from Purecard
Hello,
Thank you for leaving a review.
We appreciate you taking the time to share your feedback. We are happy to hear that the process was easier than you anticipated it to be.
Kind regards
Pure Card Team
Reply from Purecard
Hello Dominic,
Thank you for taking the time to leave a review.
We are pleased to hear of your positive experience using our card.
Kind regards
Pure Card Team
Reply from Purecard
Hello Lsm,
Thank you for leaving a review
We appreciate you taking the time to leave a review. We're happy to hear that you were able to easily use our services online.
Kind regards
Pure Card Team
Reply from Purecard
Hello Apryl,
Thank you for leaving a review
We're happy to hear that our product is easy to use. Thank you for your positive feedback; we appreciate it.
Kind regards
Pure Card Team
It was a nice surprise and we had some…
It was a nice surprise and we had some little treats
April 30, 2026
Reply from Purecard
Hello Vanessa,
Thank you for leaving a review
We're glad you enjoyed your experience and the little treats we provided! Thank you for sharing your positive feedback with our team.
Kind regards
Pure Card Team
Seems easy enough and was activated…
Seems easy enough and was activated quickly. I do not seem to see any way that this gets topped up though or how to do it. Would be nice to use for such purposes. All I have been able to do is use the credit I got (£125) from signing up with BT.
The problem is, that for larger purchases beyond the £125, I cannot use the card if it exceeds the credit amount. I would of liked to have been able to top up the card myself with more funds, and use it in full for a purchase for example of £200.
May 7, 2026
Reply from Purecard
Hello Paul,
Thank you for taking the time to leave a review.
This card does work in the same way as a bank card and a lot of retailers will not allow you to use part payment for online transactions. There is an option to use gift cards with this card, just make sure that the remaining balance of the transaction matches the balance of the card, so you can use the whole amount.
Kind regards
Pure Card Team
Not actually used it yet but the…
Not actually used it yet but the procedure to activate it was cumbersome and imho not needed. Better to just issue a straight gift or money card.
May 1, 2026
Reply from Purecard
Hello David,
Thank you for taking the time to leave a review.
Where as we do appreciate all feedback and make sure it is passed on to improve the service we offer, the activation process is owned by BT so we will make sure they receive this.
If you do run into any issues spending your reward card, please do not hesitate to get in touch with our customer service who will be more than happy to help you out.
Our BT pure card customer service team are available Monday to Friday 9 am to 6pm and can be reached on telephone number: 0344 879 1068 and email bt@purecard.com
Kind regards
Pure Card Team
Way too slow to arrive
Way too slow to arrive, then too many emails and steps before being able to use.
April 28, 2026
Reply from Purecard
Hello David,
Thank you for taking the time to leave a review.
We do appreciate the feedback and will be sure to pass it along for you. We are always looking for ways to improve the service.
Kind regards
Pure Card Team
Easy to use and find balance etc
May 6, 2026
Reply from Purecard
Hello Alison,
Thank you for leaving a review.
We are happy our product is easy to use and helps you find balance. Thank you for your positive feedback; we appreciate your time!
Kind regards
Pure Card Team
Little bit difficult finding how to…
Little bit difficult finding how to claim the card but once ordered received quickly and used it on a few different sites so far with no issues - really happy with it
May 6, 2026
Reply from Purecard
Hello Jennifer,
Thank you for taking the time to leave a review.
We're happy to hear that you're pleased with the card's quick delivery and its usability across different platforms. We appreciate your feedback regarding the initial difficulty you experienced while claiming the card, and we'll look into simplifying this process.
Kind regards
Pure Card team
Easy & straightforward to use virtual gift card
The online instructions for setting up the gift card were very clear & precise.
Then using the card to buy from my selected store online was quick & straightforward.
A very good service & support provided by Purecard. Many Thanks.
April 29, 2026
Reply from Purecard
Hello Penelope,
Thank you for leaving a review
We're happy to hear that the gift card setup was clear and using it online was straightforward. We appreciate your positive feedback regarding our service and support. Thanks for sharing your experience!
Kind regards
Pure Card Team
Just a pain to setup then use and bad for security
Just a pain to setup then use.
The you have to ‘unset up’ to avoid complications.
Not a good promotion way of working.
‘Sharing’ so much data for one-off purchase is a very poor way of aiding security/privacy in this day and age.
May 1, 2026
Reply from Purecard
Hello Les,
Thank you for leaving a review.
We are sorry to hear you found the process of setting up the card a pain. We will be sure to pass along your feedback as we are always looking for ways to improve the service.
We can assure you we have a strict data policy when it comes to personal information, and it is only used to correctly identify a user to make sure we are speaking to the right person.
Kind regards
Pure Card Team
Reply from Purecard
Hello Amir,
Thank you for taking the time to leave a review and very sorry to hear you haven't received your card yet.
The BT Pure Card is virtual, meaning that it will not be arriving via the post. Instead, it will be sent to you via email.
If you login to your account and click the card info tab, you will be able to view the card numbers so you can spend it online.
Should you need a little more help, please do feel free to contact the team. Our BT pure card customer service team are available Monday to Friday 9 am to 6pm and can be reached on telephone number: 0344 879 1068 and email bt@purecard.com
Kind regards
Pure Card Team
im pleasantly surprised to get the…
im pleasantly surprised to get the offer. unfortunately I'm finding the setting up on internet quite difficult.
May 6, 2026
Reply from Purecard
Hello John,
Thank you for leaving a review.
We are pleased to hear you were happy with your card.
If you would like so help/advice on how to get this setup correctly, please do feel free to contact the customer care team who will be happy to help.
Our BT pure card customer service team are available Monday to Friday 9 am to 6pm and can be reached on telephone number: 0344 879 1068 and email bt@purecard.com
Kind regards
Pure Card Team
Too confusing
Too confusing, can't add card to my wallet to use in stores I can only see to use it online
April 18, 2026
Reply from Purecard
Hello Selina,
Thank you for leaving a review.
Sorry to hear you feel the card is confusing. If you would like any help please do contact our customer services team and they will be happy to help.
As of the moment we do not support digital wallets, however we have passed this feedback to our product team to investigate further.
Kind regards
Pure Card Team
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