pureearthcollection.com Reviews 

3
•
TrustScore 3 out of 5

3.2

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Company details

  1. Children's Store
  2. also in
  3. Baby Store

Written by the company

Pure Earth Collection makes natural, non-toxic and biodegradable children’s products. The company was founded by Emma Bianco through her love of babies, the planet and all things natural. We are passionate about keeping our children safe and protecting their future by looking after both their health and that of our extraordinarily beautiful planet. That’s why we have created a range of products which use natural, sustainable and biodegradable materials, with no nasty chemicals.


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3.2

Average

TrustScore 3 out of 5

3 reviews

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3.2

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3 reviews in the last 12 months

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Rated 1 out of 5 stars

What you see is not what you get

I was excited to find an organic swim option and couldn't wait to receive my new bikini only to be very let down by what I actually received. The items I got (particularly the bikini top) were very different from what is shown in the photos on the website. It was a completely different shape, really odd, no structure, not functional. And I counted at least 6 distinct design differences between what I received and what is advertised. This is a deliberate bait-and-switch. For the cost of these swimsuits, I expected something of quality and this was anything but.

On top of that, their customer service takes a full week to respond to every single email. I asked for a prepaid return label (as their site promises for faulty items) and was told to pay for shipping on my own and they would reimburse me. So after paying out of pocket for return shipping, sending them the tracking number and receipt, I was asked to email them my bank account information.

I explained that I don't feel comfortable sending sensitive banking information over unencrypted email and asked if they could refund the amount to my original payment or use PayPal or Venmo.

Another week later, they said no, and I was offered a store credit instead. Which is also an unacceptable option. After this experience, of course I'm not going to turn around and buy something else. And I can see that I'm not the only one with a similar story.

September 11, 2026
Unprompted review
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Reply from pureearthcollection.com

Hi Jana,

Thank you for your feedback, and I’m sorry you had this experience.

Over the summer, orders grew faster than our small team could handle, and our replies slowed to around a week which in my view, is unacceptable. That’s far too long. We’ve since added to the team, including a dedicated customer services manager, and we’re back on top of the inbox - she's amazing and usually replies within hours.

I’m sorry the bikini top looked different from our photos. Due to tight production and launch timelines, our photoshoots are sometimes shot with samples, which may have been subsequently tweaked to make improvements and updates. We want our images to show exactly what arrives and we'll review all our imagery with your feedback in mind.

I’m also sorry you had to pay for your return postage. We’ve always prepaid returns in the UK, but unfortunately our US warehouse couldn’t offer this (which we didn't know at the time). We’ve now set up prepaid returns process for our US customers too, so nobody should be out of pocket sending something back.

All the best,
Emma

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Rated 5 out of 5 stars

Great swimming trunks

Great swimming trunks, comfy and stylish!!

August 11, 2026
Unprompted review
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Reply from pureearthcollection.com

Hi Freddie,

Thank you so much for this lovely review, and sorry it’s taken us a while to say so. We’re so pleased you love the swim trunks. Comfy and stylish is exactly what we were going for, so this made our day.

Our swimwear has now moved away from the Pure Earth Collection websites. You can now find all our swimwear at earthcoveswim.com, under our swim brand, Earthcove.

Enjoy and all the best,
Emma

Rated 2 out of 5 stars

Sadly the product does not live up to expectations and customer services and returns are poor

I was so excited to find the company's organic swimwear and asked for a bikini for my birthday.

When the bikini arrived, the top was the oddest shape and was unusable. The top was massive and could not be tied tightly enough to be secure. I am a 38C and never had a problem with bikini tops before. I contacted the company to ask to exchange it for an alternative design.

They said they did not do exchanges and suggested I return it for a refund. In the meantime, I ordered an alternative design which arrived but had so little fabric in it that it barely covered my bossom. The larger size is out of stock and the company say they do not know when they are getting more stock in.

I have the bikini bottoms and was very pleased with them but the stitching has started to unravel after three wears.

I returned both tops to the company, but today got a tracking message from Royal Mail to say that they were being 'returned to sender', as the address we had sent them to was unknown.

Customer services take forever to get back. The products are expensive. Very happy to pay for a premium product but these do not feel premium. The tops do not seem to be modelled to fit female anatomy and there are no sizing guides on the site at all.

July 16, 2026
Unprompted review
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Reply from pureearthcollection.com

Hi Polly,

Thank you for taking the time to write this, and I’m so sorry you had this experience. This isn’t what we aim for for anyone.

In all honestly, swimwear sales took off much faster than we expected over the summer. Our small team couldn’t keep up with emails, and our replies were far too slow. We’ve since grown the team and brought in a dedicated customer services manager, who is amazing and usually replies within hours, and we’re now fully caught up.

I’m sorry the bikini tops didn’t fit or tie the way they should, and that the stitching on the bottoms came undone after three wears. That shouldn’t happen. We've now launched the swimwear as a new brand on a new website, where we’ve added detailed size guides to every swimwear page to help customers find their perfect fit. Some of the sizing was off in the initial production run, and we've worked hard to resolve that so things from now on are fitting way better.

We don’t do direct exchanges, but you can order a different size with free shipping. Return postage is free too, so you can send the original back at no cost for a refund. I'm sorry if that wasn’t made clear to you at the time.

Our swimwear now has its own home at earthcoveswim.com, under our swim brand, Earthcove. This page is for our Pure Earth Collection sleep and play range.

We'd like to send you an item, free of charge, because we really think you'll love the product if you get the right one (and now we've ironed out all the issues with our new range!). Please email hello@pureearthcollection.com with your order number, dress size and cup size, as well as swimwear choice, and we'll get this sorted for you asap.

All the best,
Emma

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