PureGym Danmark Reviews 

7,118
TrustScore 3 out of 5

3.1

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Rated 5 out of 5 stars

I’m on holiday in Denmark and just needed a temporary membership so I popped into the Ballerup centre. I’m from England so don’t speak much Danish Bertram the Puregym worker was excellent and talked m... See more

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Rated 1 out of 5 stars

There are no belts if you want to heavy squat, trainers looks like milkshakes. And I am in high debt because the PureGym has a jew method of taking your money, they take you 2 months of money after ca... See more

Company replied

Rated 1 out of 5 stars

Super expensive membership for literally zero service. They took 50kr for changing my membership to another and then 50 extra kr for changing my main gym, which that has to be already counted on chang... See more

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Rated 1 out of 5 stars

Think twice before you sign up. On the 21st of May I cancelled my membership. I went through the whole cancellation process and thought I was done. In June they charged me again, according to their po... See more

Company replied

Company details

  1. Fitness Center
  2. Fitness class
  3. Gym
  4. Physical Fitness Program

About PureGym Danmark

Written by the company

TræningsinspirationPersonlig træning Holdtræning Bliv medlem

Danmarks største fitnesskæde

Vores mission er at gøre befolkningen sundere, og det ligger dybt i vores DNA, at der skal være plads til alle. Derfor kan du i PureGym hver dag træne i et center i nærheden af, hvor du bor, arbejder eller opholder dig.

Vi stræber efter at tilbyde det, der skal til for at skabe en sund krop via et stort udbud indenfor fitness og hold. For os handler fitness ikke bare at være fit, men om sundhed i bredeste forstand. Derfor tilbyder vi vores medlemmer en verden af træningsmuligheder med noget for alle, uanset om du træner for at tabe dig, komme i bedre form, blive stærkere eller blive strammet op.

Fordele i PureGym:
  • Fitnesskæden med flest centre i Danmark
  • Et stort og varieret holdudbud med fx Stram Op, Yoga, Bike, Cirkeltræning, Jam, Step og Boksning
  • Adgang til Bodytracker, der måler vægt, BMI, muskelmasse og fedtprocent
  • Fri adgang til vores fitness app, hvor du blandt andet kan lave dit eget træningsprogram, booke hold og deltage i challenges
  • Mulighed for køb af vand, energidrikke og proteinberigede produkter i alle centre
  • Mulighed for personlig træning
  • PureGym tilbyder flere typer medlemskaber, både med og uden hold og med adgang til dit lokale center eller til flere centre i landet
  • Mulighed for at købe ALL-IN, hvor du hver dag kan trække et produkt i automaten og frit vælge imellem proteinbarer og -drikke, energi- eller sportsdrikke samt kolde kildevand. Produkterne er fra FNCTNL, og hver måned har vi et gæsteprodukt.

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3.1

Average

TrustScore 3 out of 5

7K reviews

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3.1

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(7,118)

1,010 reviews in the last 12 months

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Rated 5 out of 5 stars

The gym is wide and everyone there are…

The gym is wide and everyone there are friendly and the place is clean and all the equipment are available so i would definitely recommend my friend to join in there.

April 1, 2026
Unprompted review
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Reply from PureGym Danmark

Hi Nabin,

Thank you so much for your kind review!

We’re really happy to hear that you enjoy the spacious environment, the friendly atmosphere, and the cleanliness of the gym. It’s great to know that you feel we offer all the equipment you need for a good workout.

We truly appreciate your recommendation—it means a lot to us!

We look forward to continuing to support your fitness journey.

Best regards,
Johan / PureGym

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Rated 2 out of 5 stars

Total ringe kundeservice

Total ringe kundeservice, godt fitness center, men elendig side, man kan ikke afmelde sit medlemskab på websiden, eller i appen.

April 3, 2026
Unprompted review
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Reply from PureGym Danmark

Hej Tobias

Tak for din anmeldelse.

Det er godt at høre, at du er tilfreds med selve centeret, men vi er selvfølgelig ærgerlige over, at du har haft en dårlig oplevelse med vores medlemsservice og opsigelsesmuligheder. Man kan afmelde sit medlemskab ved at logge ind på Mit PureGym via vores hjemmeside. Alternativt kan du skrive til os på mail, benytte vores kontaktformular eller starte en livechat, så hjælper vi dig gerne videre.

Vi ser frem til at høre fra dig, sådan at vi kan hjælpe dig videre her.

De bedste hilsner,
Nina / PureGym

Rated 4 out of 5 stars

Great Classes

I love the classes.The trainer is great.Full of fun and energy.Time flies when you are having fun and losing weight.

March 30, 2026
Unprompted review
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Reply from PureGym Danmark

Hi Mirabelle

Thank you for your great review!

I am glad to hear that you are satisfied with the classes and our instructors. We try to create classes that are both fun and full of energy, so it means a lot that you experience exactly that.

We look forward to welcoming you to the center again 💪

Best regards,
Oliver/ PureGym

Rated 5 out of 5 stars

Latin dance class

I love Isabelle's Latin dance class, she's super charismatic and makes everyone have fun dancing 💃 💃

March 24, 2026
Unprompted review
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Reply from PureGym Danmark

Hi Danila

Thank you for your review! 💃

It’s wonderful to hear that you’re so happy with the class and the overall experience. We truly appreciate your feedback 😊

We look forward to welcoming you back again soon!

Best regards,
Ida / PureGym

Rated 5 out of 5 stars

It’s a nice place

It’s a nice place, clean, comfortable new equipment and good service thanks

March 19, 2026
Unprompted review
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Reply from PureGym Danmark

Hi Mario.

Thank you for your review.

We’re glad to hear you enjoy the clean environment, the equipment, and the service. That’s exactly the experience we aim to create for our members 🙌

Best regards
Carla / PureGym

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Rated 1 out of 5 stars

PureGym does not allow you to cancel…

PureGym does not allow you to cancel membership, even if they confirmed that your membership is confirmed, they send you invoices. It is not acceptable behaviour when you consider the Danish expectation of good conduct by companies. I have tried to cancel twice already and they are still charging me and their website no longer gives me the option to cancel online.

March 22, 2026
Unprompted review
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Reply from PureGym Danmark

Hi Liesel

Thank you for your feedback!

I’m sorry to read that you’ve experienced issues with cancelling your membership with us. When you cancel your membership, you will always receive a confirmation that it has been terminated. After that, there is the remainder of the current month plus one month’s notice, and you will be charged until the membership is fully ended.

We would of course be happy to take a closer look at your cancellation and the charges. Please feel free to contact us via our live chat or by email at medlemsservice@puregym.com.

Have a great day 😊

Best regards,
Ida / PureGym

Rated 5 out of 5 stars

Great gym

Great gym, nice atmosphere, all equipments available!

March 18, 2026
Unprompted review
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Reply from PureGym Danmark

Hi.

Thank you for your review.

We’re really happy to hear that you enjoy the atmosphere and find everything you need for your training 💪

Best regards
Carla / PureGym

Rated 5 out of 5 stars

Good equipment

Good equipment, clean, amazing staff and instructors! ☺️

March 17, 2026
Unprompted review
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Reply from PureGym Danmark

Hi Aly

Thank you for your feedback!

We're glad to hear you had a good experience with our equipment, facilities, and team. We appreciate you taking the time to share this and hope to see you again.

Have a nice day 💪

Best regards,
Ida / PureGym

Rated 5 out of 5 stars

The training atmosphere was nice

The training atmosphere was nice, clean and there was enough equipment to train with, so I am satisfied.

March 12, 2026
Unprompted review
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Reply from PureGym Danmark

Hi Sagalee,

Thank you for your review and for sharing your experience with us.

We’re really pleased to hear that you found the atmosphere nice, the centre clean, and the equipment sufficient for your training, it is exactly the experience we aim to deliver.

Thanks again for taking the time to leave your feedback.

Best regards,
Natasja / PureGym

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Rated 1 out of 5 stars

Betalte for sidste måned og gebyrer – manglende kommunikation

(English bellow) - Overpaid Final Month and Poor Communication
Jeg opsagde mit medlemskab inden jeg rejste til udlandet og var klar over, at der var en sidste betalingsmåned i henhold til opsigelsesvarslet. Desværre blev den sidste betaling ikke gennemført, da den stadig var tilknyttet et gammelt betalingskort, som jeg ikke længere bruger. Der blev sendt to rykkermails, men jeg opdagede dem ikke, da jeg løbende modtog markedsføringsmails og antog, at det blot var reklame, eftersom mit medlemskab allerede var opsagt.
Jeg blev først opmærksom på situationen, da jeg modtog en besked i e-Boks fra et inkassofirma. På det tidspunkt var der allerede pålagt rykker- og inkassogebyrer. I alt endte jeg med at betale 640 kr. for en sidste måned, som jeg ikke benyttede, inklusive gebyrer.
Efter jeg modtog inkassovarslet, kontaktede jeg straks PureGym for at forklare situationen og få afklaring. Jeg modtog dog ingen svar inden betalingsfristen.
Min intention var egentlig at melde mig ind igen til sommer. Efter denne oplevelse og den manglende kommunikation vil jeg dog sandsynligvis vælge et andet fitnesscenter fremover.
Det følger muligvis standardprocedurer, men jeg havde forventet tydeligere kommunikation og i det mindste et svar, da jeg selv tog kontakt for at løse sagen.
Jeg vil anbefale at dobbelttjekke sine betalingsoplysninger efter opsigelse og være ekstra opmærksom på al kommunikation.

Overpaid Final Month and Poor Communication
I cancelled my membership before travelling abroad and was aware of the required final notice month. Unfortunately, the last payment did not go through because it was still linked to an old bank card that I no longer use. Two reminder emails were sent, but I did not notice them at the time, as I regularly received promotional emails and assumed they were marketing messages since my membership had already been cancelled.
I only became aware of the issue when I received a notification in e-Boks from a debt collection agency. By that point, reminder and collection fees had already been added. In total, I paid 640 DKK for a final month I did not use, including fees.
After receiving the debt collection notice, I immediately contacted PureGym to explain the situation and request clarification. I did not receive any response before the payment deadline.
My intention had been to rejoin during the summer. However, after this experience and the lack of communication, I will likely choose a different gym in the future.
While this may follow standard procedure, I would have appreciated clearer communication and at least a reply once I reached out to resolve the matter.
I recommend double-checking your payment details after cancellation and carefully monitoring all correspondence.

February 14, 2026
Unprompted review
PureGym Danmark logo

Reply from PureGym Danmark

Hej Mariano

Tak for din anmeldelse.

Jeg er ked af at høre, at du har oplevet udfordringer med din betaling og den er overgået til inkasso. Når man opsiger sit medlemskab hos os, så modtager man altid en bekræftelse på opsigelsen. Derefter er ens opsigelsesperiode på løbende måned plus én måned, og man faktureres derfor indtil at medlemskabet stopper.

Det er derfor vigtig at vi har de korrekte oplysninger samt ens betalingsaftale er korrekt, så vi kan opkræve for medlemskabet indtil det ophører og man dermed undgår rykkergebyrer mv.

Vi vil meget gerne tage et ekstra kig på din sag. Du må derfor meget gerne sende en mail til dktrustpilot@puregym.com.

Du ønskes en god dag.

De bedste hilsner,
Ida / PureGym

Rated 1 out of 5 stars

Pure Gym in Husum is the dirtiest gym

Pure Gym in Husum is the dirtiest gym I have ever been to. It feels like cleaning is not done at all. Dirt, dust and stains stay in the same places for months. Floors, stairs, toilets and sinks are constantly dirty. The women’s changing room regularly smells strongly of urine.

I spoke to a receptionist and pointed out a specific place with a large amount of dust (on a radiator where people do not walk). I was told that there are too many visitors and they do not have time to clean, which makes no sense in this case. I was also directly told that the floors are not cleaned at all, there is no cleaning staff, and cleaning duties are supposed to be handled by the reception staff. In reality, it seems they only take out the trash — I have never seen any wet cleaning being done.
The dirt remains for months without any changes. This is completely unacceptable for a gym.

It is impossible to contact the management: there is no up-to-date phone number, no hotline, and the chat only offers an automated bot with predefined options and no way to speak to a real person.
Extremely disappointing experience.

January 29, 2026
Unprompted review
PureGym Danmark logo

Reply from PureGym Danmark

Hi,

Thank you for taking the time to share your experience. We’re sorry to read this, as what you describe is not acceptable and does not meet PureGym’s standards, especially when it comes to cleanliness and hygiene.

A clean and well-maintained gym is essential for both comfort and health, and it’s very concerning to hear about ongoing issues in the training areas, toilets, and changing rooms — including unpleasant odors.

We’re also sorry to hear about your difficulty reaching management. We understand how frustrating that must feel, and we appreciate you bringing this to our attention so we can improve the experience for our members.

Thank you again for being open and honest with your feedback — it helps us do better.

Best regards,
Nina / PureGym

Rated 5 out of 5 stars

Great gym

Great gym. Clean. Well equipped. Friendly staff.

February 3, 2026
Unprompted review
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Reply from PureGym Danmark

Hi Luis

Thank you so much for your positive review!
We're really happy to hear you're enjoying the gym – from the clean facilities and good equipment to the friendly team. That means a lot to us 🙌

Looking forward to seeing you again soon!

José / PureGym

Rated 4 out of 5 stars

I came to Kolding for a few days and…

I came to Kolding for a few days and went to pure gym at Hospitalgade, I live in Switzerland and you guys have much machines, I recommend it 100%

January 29, 2026
Unprompted review
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Reply from PureGym Danmark

Hi Mckoben.

Thank you for the review.

We’re really happy to hear you enjoyed training at PureGym Hospitalgade while visiting Kolding. It’s great to know that our wide selection of machines made a positive impression 💪

Best regards
Carla / PureGym

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Rated 5 out of 5 stars

Jamen, det er bare et godt fitness center.

Jamen, det er bare et godt fitness center, og jeg er rigtig glad for at træne der.

January 23, 2026
Unprompted review
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Reply from PureGym Danmark

Hej Sam

Tak for din gode anmeldelse 💙

Jeg er glad for at læse, at du er glad for dit center. Vi glæder os til at byde dig velkommen igen, til din næste træning 💪

Du ønskes en god dag!

De bedste hilsner,
Ida / PureGym

Rated 1 out of 5 stars

No services, just Ai bot 👎👎👎👎

This company has eliminated all forms of contact, and when a company does that, something feels fishy. I would not be surprised if, when I write a review, a real person instead of an AI bot suddenly responds with “Oh no, blah blah blah.”

Yes, I could have gone to the counter at the gym and bothered the staff, who are underpaid and working very hard. But no. I have done this kind of work myself, so I know how it is. And to all gym staff who might be reading this.

Become a lifeguard. There is a serious lack of staff, especially on weekends. You can earn around 1000 kr with extras. It is basically the same type of work. You just need to pass a test where you dive more than three meters and learn CPR the correct way. The job itself is more relaxed, and on many evenings you can even study for your exams while working.

And for you PureGym corporation. Drop the Ai. We want real people. My problem couldn’t get solved by a bot, no one returned to me, but you got your extra money 💰😉
Nice right? 👎

January 14, 2026
Unprompted review
PureGym Danmark logo

Reply from PureGym Danmark

Hi 👋

Thank you for your review!

I’m sorry to hear that you feel it’s difficult to get in contact with us – this is of course not the experience we want to provide.

You can contact us via our live chat, which is open Monday–Thursday from 9:00–16:00 and Friday from 9:00–15:30. In addition, you can contact us at medlemsservice@puregym.com
. Both our live chat and email are handled by real people.

We would very much like to take a look at your case and help you, so you’re more than welcome to reach out to us via the email above 💪

Wishing you a great day.

Kind regards,
Ida / PureGym

Rated 2 out of 5 stars

Terrible sign up experience

The gym is fine - the sign up process is horrendous! I went in the afternoon to sign up, but no staff was pressent. What is wrong with some simple customer service?
Instead, I tried to sign up online, but after clicking through the extremely slow and buggy website I got stuck at the final step. I had to tick a box that was outside my screen with no way of getting to it! It is apparently not poosible to sign up on an Iphone 13 mini. Absolutely terrible experience and waste of my time!!

January 11, 2026
Unprompted review
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Reply from PureGym Danmark

Hi Vincent,

Thank you for your feedback!

I’m sorry to read that you are experiencing issues with your sign-up. We would of course be happy to help you get registered so you can start your training. You are therefore more than welcome to contact us via our email: medlemsservice@puregym.com
or through our live chat.

I look forward to hearing from you!

Wishing you a great day.

Kind regards,
Ida / PureGym

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Rated 1 out of 5 stars

Difficult to cancel membership

I signed up for puregym last january and only used it a few times. I was happy to pay, those months, and when I had no use for it I used the option to pause my membership. I was able to do all this via the mobile application.

Some months later, tried to find out how to cancel my membership, and with the app being only available in Danish, it was difficult for me as a non-danish speaker to navigate and find where to cancel. I was also going through quite a stressful time at work and have adhd so found it very difficult and time consuming. Finally I realised that it was not possible to cancel via the app, and it was also not possible to find an email address or phone number to contact about it either. The only information given was to log in via the webpage.

Unfortunatelty I was not able to log in as I had forgotten my password, and I was not able to find a way to reset it. It was not like all the other web pages I access where they sent a password reset to your email. This system seems designed to make it difficult. I then searched online, and found information by googling puregym and how to cancel

the site is on puregym.com help-centre freezing-or-ending how-do-i-cancel-my-monthly-membership

which says, simply cancel your direct debit. So I did this, and then two months later recieve an email saying I am late with payments and have a reminder fee. Again I cannot log in, and managed to find an email through using google maps! Once I had email contact I was able to cancel, but am now being charged for 3 extra months! The information I had found is not valid for puregym Danmark, i was told.

I have not encountered such a difficult system before, and i will never return to puregym, and ward all my freinds and collugues away from it. It follows the model the many unscrupoulous subscription services follow, in that they make it easy to join, but provide minimal routes to leave.

January 7, 2026
Unprompted review
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Reply from PureGym Danmark

Hi Colin,

Thank you for your feedback.

I’m sorry to hear that you have experienced difficulties cancelling your membership. When cancelling a membership with us, this must be done either by logging in on the website, by contacting us via medlemsservice@puregym.com, or through our live chat.

We would be happy to take an additional look at your case. Please feel free to contact us at dktrustpilot@puregym.com, and we will be ready to help you.

Wishing you a great day.

Kind regards,
Ida / PureGym

Rated 5 out of 5 stars

privacy on taking shower

I think PureGym has relatively good facilities. One thing that I could suggest is about the showers. It would be nice if we had privacy, and showers were separated a bit.

December 22, 2025
Unprompted review
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Reply from PureGym Danmark

Hi Mojtaba

Thank you for your reveiw.

I’m happy to hear that you’re pleased with our facilities at the gym. I will make sure to pass your feedback regarding our shower facilities on to the appropriate department.

Have a really nice day.

Best regards,
Ida / PureGym

Rated 5 out of 5 stars

Super yoga teacher!

December 22, 2025
Unprompted review
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Reply from PureGym Danmark

Hi HL,

Thank you for your great review!

I’m happy to read that you’re pleased with your yoga instructor. We look forward to welcoming you again for your next workout 💪

Have a really nice day.

Best regards,
Ida / PureGym

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