it was nice, staff are nice but they dont have much experience in the products. walking around with a child dont have the time to read every prduct. It would great if they can come up to us and ask, w... See more
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Welcome to PURESEOUL – the UK's No.1 destination for all things K-Beauty since 2019! 🇰🇷 As the nation's leading Korean Cosmetic specialist, we offer over 1000 hand-picked beauty products from more than 50 brands – the largest selection of authentic Korean skincare, makeup, and hair care products in the United Kingdom. 🇬🇧 But wait, there's more! We don't just exist in the virtual world; we have super aesthetic offline stores across the UK (including London, Oxford City, and Westfield Mall) where you can experience the best of K-beauty IRL. Come by, say hi, and try out your next beauty obsession at one of our baby blue wonderland boutiques ✨ Did we mention we're the most trusted K-Beauty store in England? With over 5,000 5-star reviews, you can trust us to pick the best goodies for you. Whether you're a skincare pro or a beauty newbie, PURESEOUL is your friendly guide to all things glass skin. Are you ready to discover the world of K-Beauty with us? Let's do this! 💙
Contact info
70 Charing Cross Rd, London , WC2H 0BJ, London, United Kingdom
- team@pureseoul.co.uk
- www.pureseoul.co.uk
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Dear Customer Service Team,
Dear Customer Service Team,
Unfortunately, when placing my order online, I selected the incorrect number of foundations by mistake.
I tried to exchange the item at the Canary Wharf branch, but I was informed that they do not provide support for online purchases.
I find this very disappointing because, from a customer’s perspective, whether a purchase is made online or in-store, it is still the same company and branch network. I would therefore expect some level of support to resolve a simple mistake such as this.
Could you please advise if there is any way to exchange the item for the correct number of foundations?
Kind Regards,
Ledimar
Quick delivery
Quick delivery. The products are great & I love the free gifts. Will definitely buy again.
I love the employees in there and don’t…
I love the employees in there and don’t go anywhere else to get my face masks !!
Good products and quick service
Salesperson was very helpful and asked…
Salesperson was very helpful and asked lots of questions to make sure I purchased exactly what I needed. Im really happy with my purchases and I can see the difference already.
The shop assistant was very helpful and…
The shop assistant was very helpful and recommended products for my skin concerns. I’m happy with the products and will reorder soon
Great staff
I got great help from staff , everyone was polite and very positive , amazing products and a well established store that gives a very nice atmosphere, overall a great experience !
P.S thanks for all the recommendations !
I purchased a fragrance for my mother…
I purchased a fragrance for my mother from this store. Service was efficient and quick.
The sales woman was very unfriendly and…
The sales woman was very unfriendly and was unhelpful.
love my goods from pureseoul
love my goods from pureseoul!
the store i went to did have some issues with checkout but i love the site! defo will be ordering again:)
Amazing staff
The staff are super friendly in the lakeside store, I’ve only been in twice both times it was quiet and the staff are attentive they ask if you need a hand or if there is anything you are looking for. The shop was also very clean and tidy. You are able to put your email in after which is helpful especially if you have a confusing or difficult to spell one. Prices are also incredible for the quality!!
The service was lovely
The service was lovely and all the staff were so helpful and the product I bought was amazing
I so like the product I recently…
I so like the product I recently purchase from PURESOUL Brighton. Staff are friendly and gives you the correct advise what suits to your skin
Great staff friendly and helpful love…
Great staff friendly and helpful love the product range k music and free gifts a chance to get products like Lador and able to choose fragrance etc
Good
Haven't been trying the product for that long, just a few days but it looks very nice and feels good on my eyelids
May use AI-assist with repliesRead more
Staff not helpful
Im sorry to say but the staff were not that helpful in Westfield. I tried asking for recommendations and they would show me only one product so I would end up using the website just to get different options. I also spent over £60 and did not receive any freebies like a person next to me did. I have been to other Pureseoul stores and the staff seem to be more helpful and approachable

Reply from PURESEOUL
Staff AMAZING 🤩 really helpful
Staff AMAZING 🤩 really helpful. Lovely fresh bright store with lots of selection. Will definitely be a regular shopper in the New Lakeside store. 10 out of 10 for service.
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