PURESEOUL Reviews 

11,723
TrustScore 4.5 out of 5

4.4

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Review summary

Created with AI, based on recent reviews

Considering 1,996 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the exceptionally fast delivery times and the secure, beautiful packaging that includes sweet thank-you notes. Shoppers often highlight the helpful and knowledgeable sales assistants in stores who provide sound advice and guide them through the wide product range without any pressure. Some reviewers were not happy with the lack of staff assistance or product knowledge during their visits to certain locations. A few people also mentioned occasional issues with missing items from online orders or feeling ignored by store employees. Despite these minor setbacks, consumers remain genuinely happy with the fantastic product quality and overall service.

What people talk about most

Product

Reviewers mention positive feedback about product quality, highlighting a wide selection of authentic... See more

Staff

Consumers find staff to be positive, highlighting that workers are consistently welcoming, friendly, and... See more

Delivery service

Customers report widespread satisfaction and appreciation regarding the delivery service, noting that orders... See more

Quality

Customers consistently note positive experiences with quality, highlighting that items are amazing and work... See more

Order

Reviewers highlight ambiguous aspects of order experiences, balancing strong satisfaction with serious... See more

Reviews shaping this summary

Rated 4 out of 5 stars

it was nice, staff are nice but they dont have much experience in the products. walking around with a child dont have the time to read every prduct. It would great if they can come up to us and ask, w... See more

Rated 4 out of 5 stars

I went in store (Carnaby) and spoke to a charming sales associate who was able to answer my query and find a product I wanted. I deducted a point as I later found the product cheaper elsewhere and th... See more

Rated 5 out of 5 stars

Amazing products. Trouble free transaction from start to finish. Very thoughtful, well packaged parcel. Super fast, secure delivery. All over First class service. Will definitely shop again. Thank you... See more

Rated 5 out of 5 stars

I had such a lovely experience at Preseoul! The shop assistant was absolutely wonderful — so friendly, welcoming, helpful and professional. She took the time to help me and made me feel very comfortab... See more


Company details

  1. Beauty Product Supplier
  2. Cosmetics Industry
  3. Cosmetics Store

Written by the company

Welcome to PURESEOUL – the UK's No.1 destination for all things K-Beauty since 2019! 🇰🇷 As the nation's leading Korean Cosmetic specialist, we offer over 1000 hand-picked beauty products from more than 50 brands – the largest selection of authentic Korean skincare, makeup, and hair care products in the United Kingdom. 🇬🇧 But wait, there's more! We don't just exist in the virtual world; we have super aesthetic offline stores across the UK (including London, Oxford City, and Westfield Mall) where you can experience the best of K-beauty IRL. Come by, say hi, and try out your next beauty obsession at one of our baby blue wonderland boutiques ✨ Did we mention we're the most trusted K-Beauty store in England? With over 5,000 5-star reviews, you can trust us to pick the best goodies for you. Whether you're a skincare pro or a beauty newbie, PURESEOUL is your friendly guide to all things glass skin. Are you ready to discover the world of K-Beauty with us? Let's do this! 💙


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

12K reviews

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4.4

All reviews

(11,723)

1,948 reviews in the last 12 months

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Rated 1 out of 5 stars

Dear Customer Service Team,

Dear Customer Service Team,

Unfortunately, when placing my order online, I selected the incorrect number of foundations by mistake.

I tried to exchange the item at the Canary Wharf branch, but I was informed that they do not provide support for online purchases.

I find this very disappointing because, from a customer’s perspective, whether a purchase is made online or in-store, it is still the same company and branch network. I would therefore expect some level of support to resolve a simple mistake such as this.

Could you please advise if there is any way to exchange the item for the correct number of foundations?

Kind Regards,
Ledimar

August 7, 2026
Rated 5 out of 5 stars

Great staff

I got great help from staff , everyone was polite and very positive , amazing products and a well established store that gives a very nice atmosphere, overall a great experience !
P.S thanks for all the recommendations !

July 29, 2026
Rated 5 out of 5 stars

Amazing staff

The staff are super friendly in the lakeside store, I’ve only been in twice both times it was quiet and the staff are attentive they ask if you need a hand or if there is anything you are looking for. The shop was also very clean and tidy. You are able to put your email in after which is helpful especially if you have a confusing or difficult to spell one. Prices are also incredible for the quality!!

August 7, 2026
Rated 3 out of 5 stars

Good

Haven't been trying the product for that long, just a few days but it looks very nice and feels good on my eyelids

August 5, 2026
Rated 2 out of 5 stars

Staff not helpful

Im sorry to say but the staff were not that helpful in Westfield. I tried asking for recommendations and they would show me only one product so I would end up using the website just to get different options. I also spent over £60 and did not receive any freebies like a person next to me did. I have been to other Pureseoul stores and the staff seem to be more helpful and approachable

August 7, 2026
PURESEOUL logo

Reply from PURESEOUL

Thank you for taking the time to share your feedback. We’re sorry to hear about your experience at our Westfield store.

We appreciate your comments regarding product recommendations and understand how helpful it is to have a range of options when choosing new products.

Regarding the complimentary gifts, these can vary depending on the promotion and availability at the time, so they may not be included with every purchase.

We hope to have the opportunity to welcome you back to our Westfield store and provide you with a more enjoyable experience next time.

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