I have been shopping from PureSeoul since they opened in my town, both in person and online...and in general I think they are a great company with good service. However my most recent online order... See more
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Welcome to PURESEOUL – the UK's No.1 destination for all things K-Beauty since 2019! 🇰🇷 As the nation's leading Korean Cosmetic specialist, we offer over 1000 hand-picked beauty products from more than 50 brands – the largest selection of authentic Korean skincare, makeup, and hair care products in the United Kingdom. 🇬🇧 But wait, there's more! We don't just exist in the virtual world; we have super aesthetic offline stores across the UK (including London, Oxford City, and Westfield Mall) where you can experience the best of K-beauty IRL. Come by, say hi, and try out your next beauty obsession at one of our baby blue wonderland boutiques ✨ Did we mention we're the most trusted K-Beauty store in England? With over 5,000 5-star reviews, you can trust us to pick the best goodies for you. Whether you're a skincare pro or a beauty newbie, PURESEOUL is your friendly guide to all things glass skin. Are you ready to discover the world of K-Beauty with us? Let's do this! 💙
70 Charing Cross Rd, London , WC2H 0BJ, London, United Kingdom
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Very good range of products and extremely helpful staff. I always enjoy shopping at the Pure Seoul store in Brighton.
Very helpful team in the carnaby street branch.
everyone is helpful and polite,there's a great range of products and its always very clean
Products available for testing were fab, the amount available was also really good. Store was clean and tidy.
Staff didn’t seem very interested in the customers, no one asked if we needed help, were just chatting amongst themselves.

Reply from PURESEOUL
The person who helped me was incredibly nice and knowledgeable. She took the patience to answer my questions and also made suggestions regarding my routine and skin.
It was worth going into the store!
I didn’t receive all my products that I paid for

Reply from PURESEOUL
My girlfriend and I popped into pureseoul in Brighton just for a browse and came away with lots of great products thanks to the loveky staff members! They helped me find the perfect face mask and the right conditioner for my girlfriend. We’ll definitely be back!
2 out 3 products are fantastiic.I waited long time for items to arrive had tp chase company up. I would definately repurchase 2 items i like.
Always find great product and the service is great! This is my go to place for skincare and makeup.
Easy to order, and delivery was prompt. The products I ordered are amazing, love them. Will order again.

Reply from PURESEOUL
The loveliest and most helpful staff. Just lovely
It was easy to find right product coz team knew all product well. And a team member had same complexion (dark) as me so she knew what my skin needs.
Thanks
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