I saw pure shave on Facebook, the guy in the advert seemed genuine so I ordered some. It’s the best shaving cream I have had for years and at a decent price. I don’t get razor irratation after using i... See more
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Review summary
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This is excellent. I have sensitive skin but it doesn’t flare up using this product which provides a brilliant shave and leaves your face feeling the best it can be. Highly recommended.
Having suffered with really sensitive skin after shaving, I've tried no end of different shaving products which all done the same. I found pure shave and it's been a game changer for me. I can now sha... See more
Excellent quality shaving cream and moisturiser. A very smooth shave with no more razor burn when using these products.
Company details
- Beauty Product Supplier
- Cosmetic Products Manufacturer
- Cosmetics Industry
- Cosmetics Store
- Health and Beauty Shop
Written by the company
Pure Shave London is a UK grooming brand built around one simple idea: shaving shouldn’t hurt — and it shouldn’t create loads of throwaway packaging either. The brand was founded by James Kenning after years of struggling with razor burn and shaving rash. He began developing a solution at home, then worked with a professional cosmetic formulation company to refine and safety test the final formulas, keeping the approach minimal ingredients, maximum skin-calming benefit. The hero product is the Pure Shave Refillable Shaving Cream, designed for sensitive skin and made to help soften stubble so you can shave with less pressure and less irritation. It’s fragrance-free and SLS-free, and comes in a refillable aluminium bottle. We pair this with our refillable moisturiser (light, non-greasy, fragrance-free) so skin feels comfortable and hydrated after shaving — again in a refillable aluminium bottle with refill options. Sustainability is baked into the system: our refill pouches are made from recycled materials and are designed to refill your bottle multiple times, and we also encourage refilling through local zero-waste shops where available. Alongside shave-and-skin essentials, we also offer gifts and accessories such as travel kits (including a V-Blade razor, shaving cream and moisturiser pouches, plus our Amber EDT) and a handcrafted leather wash bag. Pure Shave has also been featured in GQ Magazine.
Contact info
Cube House , CR8 2AY, Purley, United Kingdom
- contact@pureshave.co.uk
- pureshave.co.uk
Pure Shave Moisturiser
Complete transparency and great communication with James. Very fast delivery and Pure Shave products do more than what it says on the tin.
This moisturiser has quickly become a standout in my routine. It absorbs fast without leaving any greasy or heavy feeling on the skin, which makes it ideal straight after shaving when your skin needs hydration without being weighed down.
What impressed me most was how calming it felt immediately after application. It helped reduce post-shave redness and irritation, leaving my skin feeling comfortable, smooth, and properly moisturised throughout the day. It barely has a scent, so it doesn’t overpower or clash with other fragrances.
If you’re looking for something that genuinely improves post-shave comfort while keeping skin hydrated and fresh, this is an easy recommendation.
February 4, 2026
Unprompted review
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Excellent product
I saw pure shave on Facebook, the guy in the advert seemed genuine so I ordered some. It’s the best shaving cream I have had for years and at a decent price. I don’t get razor irratation after using it, it smells nice and comes in recyclable packaging…..I will be buying more in the future.
January 6, 2026
Unprompted review
Reply from Pureshave
Thank you so much for taking the time to leave this review.
Reply from Pureshave
Really pleased it helps with your sensitive skin.
Excellent product!
Excellent product and beautifully packaged. Tried the free sample then ordered a full size dispenser.
October 6, 2025
Unprompted review
Reply from Pureshave
Thank you for taking the time to leave this review.
Bought in Jan and was given a sample…
Bought in Jan and was given a sample moisturiser to try. Nice texture but sadly has the dreaded phenoxyethanol, which is a massive irritant and up there with SLS, needs banning. If be happy to come back if you can replace the preservative I would be happy to try again but moved to Horace who don't use phenoxyethanol
January 12, 2025
Unprompted review
Reply from Pureshave
Thanks for taking the time to try the sample and leave such a detailed review.
Phenoxyethanol is a preservative used to help keep moisturisers safe from microbial growth once opened. In the UK/EU it’s authorised for use in cosmetics up to 1%, and it’s been assessed by the EU’s Scientific Committee on Consumer Safety as safe at that level.
Legislation.gov.uk
That said, we completely understand some people prefer to avoid certain ingredients, and sensitivities can vary (even though phenoxyethanol is generally considered a rare sensitiser).
I will pass your feedback to our formulation team
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I found this company on FaceBook
I found this company on FaceBook, I thought I'd give them a try, they offered trial packs
Now I only shave twice a week these days (no one really cares how many time I shave at my age)
Anyway had a shave, no shaving brush, just smooth it over your face, it didnt lather up, but when I attacked my face with the razor, it was as smooth as silk, only had to go over it once
Hot flannel wipe over, let it dry
No missed whiskers
Now on to the moisturizer, put a drop on my hand, wiped it over, was absorbed pretty quickly, not sticky (like most moisturizers)
For a change having a shave was an enjoyable experience and it has a faint odor my wife liked it, (not often she says that)
After I have used these trial sizes I'll order the full size ones
Maybe they will expand into shampoos and after shaves
Give 'em a try, a couple of quid for trial sizes isnt bad
They offer free postage, fast delivery, its comes well packed, I dont know if they offer any bonuses if you share with friends and family though
They are only a small company at the moment, give em a try, the big companies dont need your money
Give a small company a try
November 20, 2024
Unprompted review
Reply from Pureshave
Thank you for leaving this review - really appreciated.
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