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Company details

  1. Health Food Store
  2. Natural Foods Store
  3. Organic Food Store
  4. Organic Shop
  5. Vitamin and Supplements Store

Written by the company

Purewellness is a proudly Australian-owned and operated health and wellness company dedicated to delivering high-quality supplements, nutraceuticals, superfoods, and herbal products at exceptional value. Established in 2006, Purewellness was born out of a desire to raise the standard in the supplement industry by offering cleaner, more effective alternatives to mainstream health products. With nearly 30 years of experience in formulation research, product development, and contract manufacturing, our team has a deep understanding of what goes into creating truly effective health supplements. We've worked behind the scenes for leading Australian supermarkets, pharmacies, and wellness brands—gaining firsthand insight into the compromises often made in the name of cost-cutting. At Purewellness, we take a different approach. We prioritise quality, transparency, and science-backed ingredients to create superior formulations that support real health outcomes. Whether you're looking for high-protein powders, plant-based supplements, immune support, digestive health, or natural performance boosters, we offer a wide range of trusted products to meet your wellness goals. Today, Purewellness is trusted by thousands of Australians seeking natural health solutions made with integrity. With over 1,000 carefully crafted products available online, we make it easier than ever to live a healthier, more balanced life—backed by real expertise, real value, and real results.


Contact info

3.9

Great

TrustScore 4 out of 5

15 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 100% of negative reviews

Typically takes over 1 month to reply

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Rated 5 out of 5 stars

I wake up bright as a button after taking Glycine!

I began taking Glycine daily on the recommendation of my functional Medicine doctor, Dr Chris Chappel from Evergreen Doctors and experienced the best sleep I can remember. Then it happened night after night. So I told my friends and they wanted some of what I had... so I bought Pure Glycine Powder 1kg and got 2kgs for the price of one. That was just over a month ago and now I need more. One friend, used it and then gave it to his wife and mother. It has been transformative for them. Another friend had it and when I was walking past her house one day, she came running out of her house in her pjs bragging how well she has been sleeping after only 1 week of taking it. And we are all waking up bright as buttons. Do yourself a favour, get yourself onto glycine, and Purewellness has great bulk prices. (This is not medical advice and it is your responsibility to check with your health professionals to make sure taking any supplement is the right thing for you)

February 17, 2026
Unprompted review
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Rated 5 out of 5 stars

Happy with the products and customer service

I've ordered a few products from Purewellness. The shipping is pretty fast. Packaging is careful. Price of my items are lower and reasonable compared with other companies. Their website provides all information you need to know about the product you want. Customer service is also very good. For the product quality, I don't know how much pure of the products but I trust this company. I am happy with my purchases.

April 2, 2026
Unprompted review
Rated 5 out of 5 stars

Terrific customer service

I have ordered products from pure wellness before and knew them to be a reputable company. My last order was for lemon powder but unfortunately it was mislabeled. The company didn’t hesitate to arrange a refund promptly. I wouldn’t hesitate either in using them again for my future purchases.

March 11, 2026
Unprompted review
Rated 2 out of 5 stars

Decent pricing but the website could…

ETA.... I have re-emailed like suggested in their reply to this review and yet again have heard nothing back

Decent pricing but the website could use a little bit more ease on navigation... The confirm order button the slap all over the place made me order extra items I did not want... I have reached out to customer service, they asked for a screenshot of my order and clarification on what I didn't want and I have yet to hear anything back, no confirmation of shipping my products yet, just nothing

February 12, 2026
Unprompted review
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Reply from Purewellness

Hi Sarah,

Thank you for taking the time to share your feedback. We’re truly sorry to hear about your experience — especially the frustration around the website navigation and the confusion with the confirm order button. That’s certainly not the experience we want for our customers.

We also sincerely apologise if you haven’t received a follow-up after sending through your screenshot and clarification. That is not the level of service we aim to provide, and we understand how concerning it must feel to not have shipping confirmation or an update.

Please rest assured we take this seriously and would like to resolve this for you as quickly as possible. If you could kindly resend your order details (including your order number) to support@purewellness.com.au, we will prioritise your case immediately and ensure any unwanted items are addressed and your shipping status is clarified.

Thank you again for bringing this to our attention — your feedback also helps us improve our website experience. We appreciate your patience and look forward to resolving this for you promptly.

Rated 1 out of 5 stars

Creatine Smells like Fish

I ordered a kilo of creatine and it arrived at my house and it smells intensely like fish. I've emailed them multiple times and I called their customer service, no one replies. It's been 8 days and I've not had one response. No thanks for your email, no apology, nothing.
I assume this review will inspire a reply, but it's disappointing customer service to create this kind of experience for a customer in order to solve a problem that is clearly a product fault.

February 2, 2026
Unprompted review
Purewellness logo

Reply from Purewellness

Hi Josh,

Thank you for bringing this to our attention, and we’re truly sorry to hear about your experience — especially the lack of response. That is certainly not the level of customer service we aim to provide, and we sincerely apologise for the frustration this has caused.

Regarding the smell, our creatine is a natural product and does not contain artificial fragrances or masking agents. Because of this, there can sometimes be a natural aroma present. That said, it should not be overwhelmingly unpleasant, and we completely understand your concern.

If you are not satisfied with the product for any reason, you are absolutely welcome to request a refund. Please kindly email us again at support@purewellness.com.au with your order number in the subject line, and we will prioritise your case immediately to ensure this is resolved as quickly as possible.

We genuinely value your feedback and the opportunity to make this right.

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Rated 5 out of 5 stars

We love this business

We love this business, the range and quality of product is next level. The service with receiving our items was incredible quick. Purewellness seems to have the customer at the heart of business which is the way it should be

December 2, 2025
Unprompted review
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Reply from Purewellness

Dear Martin, thank you for your honest feedback!

Rated 5 out of 5 stars

I’ve had a great experience with…

I’ve had a great experience with Purewell. The quality of their products is fantastic, prices are very reasonable, and the service has been excellent. On the rare occasion there was an issue, it was sorted out quickly and without stress. Reliable, professional, and easy to deal with — I wouldn’t hesitate to recommend them.

January 23, 2026
Unprompted review
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Reply from Purewellness

Thank you for amazing feedback!

Rated 5 out of 5 stars

Excellent Products

An extensive range of excellent and great quality products. Delivery is always prompt. Online ordering system is easily understood and efficiently laid out. (Even an "Oldie" like myself can understand it!). I am a repeat customer, so that should indicate to you that I'm a very satisfied customer.

January 21, 2026
Unprompted review
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Reply from Purewellness

Thank you!

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Rated 5 out of 5 stars

A very large assortment of different…

A very large assortment of different products not traditionally available with most. Awsome customer service when required.

December 22, 2025
Unprompted review
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Reply from Purewellness

That's what we are proud of! Thank you for choosing Purewellness!

Rated 5 out of 5 stars

Outstanding service…

I have been ordering inulin from Purewellness for years. The product is great, the ordering made simple and the parcel is always sent off without delay.No hesitation in my recommendation.

October 31, 2025
Unprompted review
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Reply from Purewellness

Thank you for choosing us!

Rated 5 out of 5 stars

Good to deal with

These guys/girls have a wide range of base as well as innovative products. Their ordering system is easy to follow and generally have a number of product size choices. They often have promotions, generally quantity based in my experience, which give good discounts. I've found pricing to be competitive and their products to be of high quality. Delivery times are efficient and on time. I'm happy to recommend this business to others.

November 5, 2025
Unprompted review
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Reply from Purewellness

Thank you for your amazing feedback!

Rated 5 out of 5 stars

Healthy Choices Done Right

I’ve ordered from Pure Wellness many times and have never had an issue. High-quality products, reliable delivery, and excellent healthy options for Australians. Highly recommended.

January 21, 2026
Unprompted review
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Reply from Purewellness

Thank you for choosing Purewellness!

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Rated 1 out of 5 stars

I had a very disappointing experience…

I had a very disappointing experience with Pure Wellness. We engaged them to develop pet supplements and encountered major issues from the start. The R&D team seemed inexperienced and untrained, often suggesting ingredients that made no sense for pet health, and we found ourselves constantly correcting basic errors.

When the second R&D person left, communication completely collapsed. Pure Wellness ignored multiple emails and calls over an extended period. We tried at least seven or eight times, and only received a reply after we warned that we would escalate the matter to the ACCC and leave a public review.

Their pricing was also a red flag. It was three to four times cheaper than every reputable manufacturer we spoke to, and after reading other customer reviews mentioning incorrect or questionable ingredients, the low pricing made more sense. On top of that, the founder, Jason, told us during one of our calls that he currently has active ACCC proceedings, which added to our concern about the legitimacy and reliability of the business.

Based on our experience, I would strongly advise anyone considering Pure Wellness to do thorough due diligence and be very cautious before engaging them.

December 27, 2024
Unprompted review
Purewellness logo

Reply from Purewellness

Hi Daniel,

We’re very concerned to read your review and feel it’s important to respond publicly to clarify a number of statements made.
We strongly reject the suggestion that our R&D team is inexperienced or untrained.

Our formulation process follows structured development protocols, ingredient safety assessments, and regulatory considerations. During product development, ingredient discussions can involve feasibility, compliance, stability, and cost factors — differences in technical opinion should not be interpreted as a lack of competence.

Regarding communication, there was a staff transition during that period which may have contributed to delays in response. While that is not an excuse, it is context — and it was certainly never our intention to ignore correspondence. We acknowledge that the experience may not have met expectations and regret any frustration caused.

In terms of pricing, our manufacturing efficiencies, supplier partnerships, and production scale allow us to remain competitive. Lower pricing does not equate to lower standards. We maintain quality control procedures and comply with relevant Australian regulations and manufacturing requirements.

We also categorically deny the claim that there are “active ACCC proceedings” against the business. This statement is incorrect. We operate in accordance with Australian Consumer Law and take compliance obligations very seriously.
We stand by the integrity of our company and the quality of our work. If there are specific outstanding matters you would like to resolve, we remain open to discussing them directly and professionally.

We believe transparency is important, which is why we are responding here publicly.

Rated 1 out of 5 stars

Misleading product info, unreachable team, and no refund after return

I ordered a product that was falsely advertised through Wholesale Health Food Distributors — no mention of the actual supplier (Purewellness), no confirmed country of origin, and no organic certification listed on the website I purchased from (Wholesale Health Food Distributors). After receiving several conflicting COAs, including one for a completely different species (Ulmus pumila instead of Ulmus rubra), I rejected the shipment unopened and returned it at my own expense.

They confirmed receipt of the returned item, yet no refund has been processed, and my follow-up emails have mostly gone ignored. You can’t speak to anyone — the phone line goes straight to voicemail, and there appears to be no real customer service team. They claim to operate in QLD, but the communication and inconsistencies suggest otherwise.

To make matters worse, they appear to be operating under multiple company names, which adds to the confusion. I've now had to escalate this to St George Bank and the Department of Fair Trading. Disappointing experience all around.

June 27, 2025
Unprompted review
Purewellness logo

Reply from Purewellness

Hi Lisa,

Thank you for your review. We take claims like this very seriously and would like to clarify a few important points publicly.

Wholesale Health Food Distributors (WHF) is our wholesale SBU (Strategic Business Unit) operating under Purewellness. It is not a separate or unrelated entity, nor are we operating under “multiple confusing company names.” WHF services wholesale and trade customers, while Purewellness services retail customers.

Regarding product documentation, COAs are supplied based on batch and supplier documentation. In some cases, multiple reference documents may be provided for transparency or comparison purposes.

However, we do not intentionally provide incorrect species documentation. If there was confusion around Ulmus pumila vs Ulmus rubra, this would have been addressed as a documentation clarification matter — not a product substitution.

We can confirm that your returned item was received. Refunds are processed in accordance with our returns policy and standard banking timeframes. If there has been any delay beyond the normal processing period, that is an administrative matter — not a refusal to refund.

We also reject the suggestion that we are misrepresenting our location. We operate in Queensland and comply with Australian business regulations.

We are always willing to resolve matters directly and professionally. If you provide your order number via email, we will ensure the refund status is clarified immediately.

We value transparency, which is why we are responding here publicly.

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