Reassured - Life Insurance Reviews 

103,000
TrustScore 5 out of 5

4.8

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Review summary

Created with AI, based on recent reviews

Looking at 14,215 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their helpfulness, professionalism, and patient approach, making interactions pleasant and informative. Many people highlight the exceptional customer service, noting that advisors explain everything clearly and without pressure, ensuring a smooth and stress-free process. Reviewers appreciate the efficient service, often finding policies that suit their needs at a good price, which saves them time and provides peace of mind. However, some customers also noted that they received unwanted follow-up calls about changing policies despite expressing disinterest, and a few felt there wasn't enough time to consider decisions.

What people talk about most

Staff

Users describe positive interactions with staff, frequently highlighting their politeness, understanding, and... See more

Customer service

Customers had positive experiences with customer service, often highlighting the professionalism, patience,... See more

Service

Consumers find service to be positive, with many reviewers highlighting the professionalism, helpfulness, and... See more

User experience

Customers consistently note positive experiences with user experience, often describing the process as... See more

Price

People report positive experiences with price, with many reviewers finding that their price expectations were... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I had excellent customer service from Eddie because he was very emphatic and asked if I wanted to increase my insurance with sunlife I had rang after my husband died almost two years ago and I didn’t... See more

Rated 5 out of 5 stars

Tracey who was the agent who dealt with my policy details was brilliant. She was professional, polite and explained everything in terms that were simple and easy to understand. The policy from Sun Lif... See more

Rated 5 out of 5 stars

Zahra was excellent in giving me the information I needed to make an informed decision on the policy that is best for me. She was friendly and respectful. She was also very patient with me and did no... See more

Rated 5 out of 5 stars

The staff member Jake was very kind, patient, attentive & informative. He took his time to explain what my new policy would be and made sure I was happy. I’m happy to get another 4 years added on to m... See more


Company details

  1. Insurance Agency
  2. Insurance Broker
  3. Life Insurance Agency

Information provided by various external sources

Here at Reassured Ltd, we specialise in finding you the cheapest life insurance cover, whatever your needs. We are one of the UK’s largest brokers of Protection Insurances specialising in life insurance, and have the experience and expertise you need to secure your cheaper, better life insurance policy. We understand the world of life insurance can be confusing, which is why we’re here to demystify the jargon and make it simpler for you to choose your ideal policy. We make it easy for you to find, set up and start your perfect life cover today, giving you peace of mind that your family are protected.

Free Trust Service

Reduce and potentially avoid Inheritance Tax and delays due to probate

When your life insurance pays out, it may be subject to inheritance tax if your money goes into your legal estate, also, it will normally go through probate. By putting your policy into trust, the money will be paid directly to the beneficiaries which will usually avoid the inheritance tax calculation and probate process. Our Customer Team (0808 168 2025) can help you to set this up. This will help to ensure that the people that you have nominated get the insurance payment as soon as possible.

Contact info

4.8

Excellent

TrustScore 5 out of 5

103K reviews

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Asks customers to review

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Replied to 100% of negative reviews

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4.8

All reviews

(103,000)

13,642 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Customer service representative was Excellent!!

Customer service representative contacted us within minutes of submitting a quote request and was extremely helpful in working through available cover options for us. The representative was courteous and respectful throughout the call and came across very knowledgeable and professional.
Our circumstances changed very soon after the call and we did not move forward with ReAssured, despite offering very competitive options.
Their 4.8 rating on Trustpilot is a true reflection and although we did not move forward with cover on this occasion we would certainly recommend ReAssured to friends, family and colleagues..."well done" to all!

August 3, 2026
Unprompted review
Rated 5 out of 5 stars

Great service.

Charlie offered great service. Made the process significantly quicker. My questions were answered thoroughly. Would definitely recommend.

August 4, 2026
Rated 5 out of 5 stars

Excellent service

Thorough, helpful advice from Ami meant I found the insurance policy perfect for my needs. I would choose Reassured again for insurance advice.

August 3, 2026

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