My glasses had been broken for about 8 months as I’d broken the temple/screw. Everyday I’d walk past R.Woodfall wondering if they’d help and Samar and the team exceeded my expectations. Within a few s... See more
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See what reviewers are saying
Super helpful, friendly and professional. I really can’t recommend these guys enough. I’ve been to two of their branches and it’s clearly the culture of the organisation. Well done you guys
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Have been bringing my children here for over 10years now and cannot fault the amazing sight tests given. Annie is an exceptional optometrist and gives such a thorough examination. All the staff at... See more
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The staff are all professional and kind. Reception, fitting and optician were all very good. The optician was very good at reviewing my existing eye conditions. At no time did I feel pressured into... See more
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Company details
- Eye Care Center
- Audiologist
- Contact Lenses Supplier
- Emergency Care Service
- Glasses Store
- Sunglasses Store
About R Woodfall Opticians - East Dulwich
Written by the company
Welcome to the R Woodfall Group of independent family owned Opticians
We are a group of friendly, expert, optical practices who have served our communities in South East London, North Kent and Surrey for decades.
We have many years of experience in taking care of all our customers’ eye care needs and concerns. Our friendly team of eye care professionals offer quality eye care, optical products, and exemplary customer service to all of our clients. We make sure to take the time to hear the needs of our customers and have since developed a recipe for a consistently enjoyable experience.
Our team of experienced optometrists, dispensing and contact lens opticians are dedicated to providing you with exceptional quality eye care services, at fair prices, you can trust us to take care of your eyesight and vision needs.
We offer a wide range of services including specialist eyecare, dry eye management, sunglasses, children’s eye care, myopia management and hearing care.
Our practices are located in Crystal Palace, East Dulwich Purley, Sydenham, Welling, and West Norwood. We look forward to welcoming you to the renowned Woodfalls experience.
We pride ourselves on the expert and friendly service we offer at each of our six branches.
The clinical reputation and range of services offered by Woodfalls has continued to grow, our success has been due to our committed optometrists, fully qualified dispensing and contact lens opticians, optical assistants and a team of dedicated support staff.
Our practices are fully equipped with the latest in optical equipment and all of our branches offer specialist services. We have the latest OCT (optical coherence tomography) machines at all six sites, we now also offer Optomap scanning, plus The Hearing Care Partnership to provide all things audiology.
As an independent group of opticians we dedicate the time necessary to ensure our customers receive the best care and advice. We work closely with our clinical partners to ensure we focus on our local communities and provide the very best clinical care.
Contact info
46 Lordship Lane, East Dulwich, E22 8HJ, London, United Kingdom
- 020 8299 6622
4.9
Excellent
213 reviews
Asks customers to review
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Replied to 100% of negative reviews
Typically replies within 48 hours
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They always asking about your eyesight.
They always asking about my eyesight. It has always been the same for many years since I had Type 2 Diabetes in 2008.
April 13, 2026
Reply from R Woodfall Opticians - East Dulwich
Thank you for your feedback. We completely understand how it might feel repetitive, especially when your prescription has remained stable for many years.
Because of conditions like Type 2 Diabetes, we always take a consistent and thorough approach at each visit. Even when your eyesight feels unchanged, regular checks allow us to monitor for any early signs of changes that may not yet affect your vision, helping to protect your long-term eye health.
We really appreciate your patience and are always here to explain anything in more detail if it helps make your visits more comfortable.
Customer for at least ten years since…
Customer for at least ten years since they took over from Jay's who retired.
Honest and helpful.
April 20, 2026
Reply from R Woodfall Opticians - East Dulwich
Thank you for your kind feedback
My good experience
What made my experience good, was all staff members were polite respectful and helpful.
All my questions were answered and to the point.
April 22, 2026
Reply from R Woodfall Opticians - East Dulwich
Thank you for your feedback. We’re really pleased to hear that the team were polite, respectful, and helpful throughout your visit.
It’s great to know all your questions were answered clearly and to the point, and that this helped make your experience a positive one.
We really appreciate you taking the time to share your comments and look forward to seeing you again.
First class
My optician was friendly and thorough and gave me good advice.
I would recommend your services
April 7, 2026
Reply from R Woodfall Opticians - East Dulwich
Thank you for your kind feedback. We’re delighted to hear you had a first-class experience and that your optician was both friendly and thorough in their care.
It’s great to know the advice provided was helpful, and we really appreciate your recommendation of our services. We look forward to seeing you again soon.
Highly professional
Highly professional, knowledgeable and helpful. Definitely customer orientated. Thank you!
March 21, 2026
Reply from R Woodfall Opticians - East Dulwich
Thank you so much for your kind words! We’re delighted to hear you found our team professional, knowledgeable, and helpful. Putting our customers first is always our priority, so your feedback really means a lot to us. We hope to see you again soon 😊
Reply from R Woodfall Opticians - East Dulwich
Thank you for your feedback! We’re glad to hear you found our staff helpful and that everything ran on time. We really appreciate you taking the time to share this and hope to see you again soon 😊
Very profisional friendly team
Very profisional friendly team, great optician. Thank you.
March 10, 2026
Reply from R Woodfall Opticians - East Dulwich
Thank you for your kind feedback! We’re so pleased to hear you found our team professional and friendly, and that you had a great experience with our optician. We really appreciate you taking the time to share this and hope to see you again soon 😊
Excellent service
Staff were very helpful with quick and prompt response to questions and requests.
February 23, 2026
Reply from R Woodfall Opticians - East Dulwich
Thank you for your kind feedback. We’re so pleased to hear that our team were helpful and provided quick, prompt responses to your questions and requests. Delivering efficient and supportive service is something we really strive for. We appreciate you taking the time to share your experience and look forward to assisting you again in the future.
Very thorough and reassuring…
Very thorough and reassuring examination by optician .
Helpful and friendly reception staff
February 10, 2026
Reply from R Woodfall Opticians - East Dulwich
Thank you for your thoughtful feedback. We’re delighted to hear that you found the examination thorough and reassuring, and that our reception team were helpful and friendly. Providing both professional care and a warm welcome is something we’re very proud of. We truly appreciate you taking the time to share your experience and look forward to seeing you again soon.
A true business model...
The staff at RW are always polite and very welcoming. The optician shows compassion and empathy, and is ever ready to answer your queries.
I've tried some of the larger wellknown opticians in the past but found them dispassionate at best. Since being with RW i've had no issues or complaints, and will always recomend them to anyone in need.
February 14, 2026
Reply from R Woodfall Opticians - East Dulwich
Thank you so much for your thoughtful and detailed feedback. It truly means a lot to us.
We’re delighted to hear that you feel welcomed and well cared for by the team at Woodfalls. Providing compassionate, attentive service and taking the time to answer every question is something we genuinely value, so it’s wonderful to know that this has made a difference to your experience.
Your continued trust and recommendations are the highest compliments we could receive. We’re so pleased to have you with us and look forward to looking after you for many years to come. 😊
Reply from R Woodfall Opticians - East Dulwich
Thank you for your lovely feedback. We’re delighted to hear that you found our team professional, personable, friendly, and thorough. Providing a welcoming and high-quality service is very important to us, so your kind words truly mean a great deal. We look forward to seeing you again.
A team of professionals
A team of professionals, courteous, patience, encouraging and very helpful!
February 10, 2026
Reply from R Woodfall Opticians - East Dulwich
Thank you so much for your wonderful feedback.
Reply from R Woodfall Opticians - East Dulwich
Thank you very much for taking the time to leave us your feedback.
Friendly, Professional and Reliable
I’ve been using this opticians for many years and wouldn’t go anywhere else. The staff are always friendly and welcoming, and the customer service is excellent. I’ve consistently been happy and satisfied with my eye examinations. Highly recommended!
January 24, 2026
Reply from R Woodfall Opticians - East Dulwich
Thank you so much for your continued loyalty and for your wonderful recommendation. We’re truly grateful for your trust in us over the years. It’s lovely to hear that you consistently find our team friendly and welcoming, and that you’re always satisfied with your eye examinations. Your kind words mean a great deal to us, and we look forward to caring for you for many more years to come.
Test was through as well as further…
Test was through as well as further recommendation
January 30, 2026
Reply from R Woodfall Opticians - East Dulwich
Thank you for your kind review. We are pleased to have been able to help you with a thorough eye examination.
Thank you for choosing Woodfalls East Dulwich.
My first visit
My first visit. I was very impressed with the thorough test and great advice.
February 4, 2026
Unprompted review
Reply from R Woodfall Opticians - East Dulwich
It's great to hear we left a positive impression.
Helping our patients feel informed and comfortable is very important to us.
Thank you for taking the time to share your experience.
Great service
Great service, really friendly and professional. I was offered brilliant advice and would definitely recommend.
January 27, 2026
Reply from R Woodfall Opticians - East Dulwich
Thank you for taking the time to share such kind feedback!
We are pleased you felt well looked after.
As an independent business, your support and recommendation really means a lot to us.
Issued faulty lenses — then disappeared
I had a fitting on 22 Nov in East Dulwich.
The lenses were issued 7 Jan in Sydenham without proper re-check or consent.
From day one, they were unwearable — residue, discomfort, zero adaptation.
I reported this immediately. No reply.
I followed up again. Still no reply.
I forwarded the full case to the General Optical Council. Silence continued.
No apology. No explanation. Nothing.
They might be more invested in other patients.
Polite on the surface — selective in practice.
But for me, I took it that their silence was intentional — a clean refusal, not neglect.
This entire setup felt like a trap — clean, polite, and empty. A false mirror of care.
It became evident that this was not a mistake. The goal maybe was to waste my time and block my access to real correction for whatever reason.
I will still get what I came for — dual axis correction.
Now without them.
31st of January 2026 – Update
They’ve edited their response three times.
Not once did they apologise.
The version that I ignored their contact attempts is false.
In reality, I emailed repeatedly. They ignored everything. Zero contact. Zero support. Zero follow-up.
Now, suddenly, here — in public — they remember the case.
Because reputation matters.
But 1-to-1, when it mattered — they vanished.
This is the lowest kind of mask:
– presentable to the field,
– accusatory to the patient.
Their only goal now is to rewrite what happened — to make it look clean.
It’s not clean.
It’s not forgotten.
And it won’t be rewritten.
2nd of February 2026 – Update
They published my full surname without consent.
My profile shows only “E E” — for a reason.
No right. No permission. Just another breach.
You see it — another violation.
This time: my data protection rights under UK GDPR and the Data Protection Act 2018.
They removed my surname — only after I published a GDPR breach notice.
No apology. No explanation. No acknowledgment of wrongdoing.
Just a stealth edit, pretending nothing happened.
You see the pattern?
Violation → exposure → silent edit.
No truth. No ethics. No integrity.
Noted.
And documented.
January 7, 2026
Unprompted review
Reply from R Woodfall Opticians - East Dulwich
Thank you for your comments, we appreciate all feedback and will take on board your concerns.
Kind regards
R Woodfall Opticians
Friendly staff
Nice friendly staff, thorough with the eye test. And helpfull with choice of frames and lenses.
January 26, 2026
Reply from R Woodfall Opticians - East Dulwich
We are pleased to hear you received attentive care and helpful guidance during your appointment.
Thank you for sharing your experience with us!
Reply from R Woodfall Opticians - East Dulwich
Thank you for taking the time to leave such a kind review!
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