Superb!
Exciting come back of iconic Sarner Ski - trendy design, state-of-the-art technology, flexible ski model options and an impressive team heartily committed to the brand that makes you feel part of the team!
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In 1973 two courageous businessmen started with the construction of the first - and so far the only - ski factory in South Tyrol in the then still very sleepy Sarntal Valley. Already at their first presentation at the sports fair ISPO 1974 in Munich, Sarner Ski was a sensation thanks to the modern design, high-tech, and a clever marketing strategy. 30,000 pairs of skis were produced in the first year, 60,000 pairs in the second year, and a record 100,000 pairs in the season 1977-78. The skis from the Sarntal Valley were sold throughout Europe and exported to the USA and Japan. The company had to close its doors in 1979 for financial reasons, despite full order books. After more than 40 years, Sarner Ski is available again. Hans Innerebner, a former employee of the original Sarner Ski factory, has brought the iconic ski brand back to life together with his sons Lukas and Christoph. Sarner Ski focuses on high quality, local production, and short distribution channels. For example, the skis are produced by a small ski manufacturer in northern Italy and are equipped with bindings from the South Tyrolean company Vist. In addition, tests are currently being carried out to use local spruce wood from the Sarntal Valley in the wood core of the skis. The new Sarner Ski models are available for testing in many ski hire shops in South Tyrol and Trentino.
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Exciting come back of iconic Sarner Ski - trendy design, state-of-the-art technology, flexible ski model options and an impressive team heartily committed to the brand that makes you feel part of the team!
It is great to see the revival of Sarner Ski and I appreciate the initiative of the Innerebner family. A great design!
Best publicity for the Sarner valley !
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