Selective Asia Reviews 

26
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TrustScore 4.5 out of 5

4.4

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Rated 5 out of 5 stars

Having several family events we wanted to do something special to celebrate with our teens, and chose to travel to Vietnam with Selective Asia. A huge thanks to Andrew who planned us the most incre... See more

Rated 5 out of 5 stars

We have just returned from a family holiday to Thailand across four different locations and had an amazing time. From the first enquiry selective asia were great with suggestions of where to go/stay a... See more

Rated 1 out of 5 stars

Cambodian nightmare. We were sent to Viroths who tried to cheat me, followed by La Passion Koh Rong which was totally infested with sand flies, to the extent I nearly had to seek medical help, and fi... See more

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Rated 5 out of 5 stars

Just completed a FANTASTIC trip to Sri Lanka with Selective Asia. This is not our first adventure with them and it won't be our last. From initial enquiries to booking the trip and correspondence thro... See more

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  1. Travel & Vacation

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Selective Asia create personally designed, exceptional journeys that champion a passion for travel with care for community connections and the planet. We’re taking travel to a better place.


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4.4

Excellent

TrustScore 4.5 out of 5

26 reviews

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4.4

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(26)

9 reviews in the last 12 months

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Rated 5 out of 5 stars

Amazing family trip to Vietnam

Having several family events we wanted to do something special to celebrate with our teens, and chose to travel to Vietnam with Selective Asia. A huge thanks to Andrew who planned us the most incredible itinerary starting in Hanoi in the North, Hue in the Centre and then travelling down to Hoi Chi Minh City in the South. The whole trip was seamless and so well organised, our three local guides in each area , Ha, Hoan and Tam were friendly, informative and enabled us to see and experience parts of Vietnam we would have struggled to do independently.
We stayed in a variety of accommodation, including home stays, on a boat and in hotels. We packed so much into two weeks, everyday was fab but stand out moments were Ha Long Bay on the Ginger Line, the Vespa Tour in HCMC, and cycling through Northern Vietnam and visiting villages.
We have come home with so many wonderful memories, it was a very special trip.

July 24, 2026
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Rated 5 out of 5 stars

Excellent end-to-end trip to Sri Lanka

Selective Asia staff have been very receptive to our wants and needs for our Sri Lanka trip in May 2026. The itinerary was carefully crafted for us and we felt heard at every step. Their focus on a sustainable approach was also very welcome, especially in their itinerary info package.
The experience during the trip was seamless. At no point did we feel lost or like something was lagging. Every detail was accounted for and we felt in safe and knowledgeable hands. Selective Asia tailored the experience to our needs and picked a local guide based on what we needed, our guide Priya was genuinely a highlight of the trip and he elevated our time there with his helpful attitude and deep knowledge. I've recommended them to my friends and acquaintances already and would go on another trip again.

May 21, 2026
Unprompted review
Rated 5 out of 5 stars

Wonderful trip to Sri Lanka

Our trip to Sri Lanka (postponed from 2020) finally took place in Feb-March this year, coinciding with the start of the war in Iran. After the 2020 cancellation we used Selective Asia for a brilliant trip to Vietnam in 2023. Based on this experience we decided to have a second attempt at visiting Sri Lanka. The process of planning the trip with tweaks along the way to suit our requirements all went smoothly and we had a wonderful holiday, full of lots of different experiences and all led by our trusty driver guide. However what made Selective Asia stand out was the support we received when 10 days before the end of our holiday, all flights via Dubai were suspended. We received prompt support from both the team in Sri Lanka and back in the UK, and quickly had a back up plan with alternative flights and an additional 6 nights hotel accommodation booked. We were very aware that many people were having to sort out their own arrangements whilst were able to relax and enjoy the last week of our holiday. In the event we actually took our original scheduled flights via Dubai, but would have equally enjoyed the extra days if we had had to stay.

These events have proved how valuable it is to use to reputable travel company to make arrangements. We have had a fabulous holiday, despite the hiccups regarding flights, and would thoroughly recommend them.

February 19, 2026
Unprompted review
Rated 5 out of 5 stars

We have just returned from a family…

We have just returned from a family holiday to Thailand across four different locations and had an amazing time. From the first enquiry selective asia were great with suggestions of where to go/stay and do based on the brief we had given them. On the trip, all the transfers were seamless and the guides brilliant, taking all the stress and hassle away, allowing us to fully enjoy the holiday. Thank you SA.

April 3, 2026
Unprompted review
Rated 5 out of 5 stars

Incredible Sri Lankan family adventure

We recently returned from a family trip to Sri Lanka organised by Selective Asia, and I can honestly say it exceeded all expectations.

From start to finish, everything was incredibly smooth and thoughtfully planned. The team really took the time to understand what we wanted from the trip and tailored the itinerary perfectly to suit our family. Every detail felt considered, which made the whole experience completely stress-free.

The boutique hotels they selected for us were absolutely outstanding—each one unique, beautifully designed, and perfectly located. They added a real sense of occasion to every stop on the journey.

We also had an amazing safari experience, where we were able to see incredible wildlife up close—something the whole family will remember for years. It was a real highlight of the trip.

A special mention as well to the driver organised by Selective Asia, who was extremely professional throughout. He was always punctual, courteous, and made us feel completely safe and well looked after, which made a big difference when travelling as a family.

Overall, we had a fantastic time and created some unforgettable family memories. I wouldn’t hesitate to recommend Selective Asia to anyone looking for a seamless, high-quality travel experience.

April 1, 2026
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Rated 5 out of 5 stars

A Very Impressive Level of Service from Start to Finish And support when needed

My family and I had an outstanding trip through Southeast Asia, travelling across Vietnam with a visit to Cambodia. The itinerary was clearly very well thought through—everything flowed effortlessly and felt tailored to what we enjoy, without ever feeling over-managed.

The guides were excellent throughout—knowledgeable, engaging, and very aware of what we needed as a family. What impressed me most was the flexibility. When we decided to change plans or do something slightly off itinerary, both the guides and the wider Selective Asia team adapted quickly and without fuss, making it all feel very easy.

The level of service from the team at Selective Asia really stood out. They were consistently responsive, organised, and clearly experienced in what they do.

A particular mention to Nick, who was exceptional. Due to unforeseen circumstances in the Middle East affecting part of our journey home, he was on the phone to us at what must have been very antisocial hours in the UK, calmly talking things through and managing to navigate our flights back. His manner was steady and reassuring throughout, which made a real difference in a potentially stressful situation.

Overall, a stunning level of service and a brilliantly executed trip. I wouldn’t hesitate to recommend them.

February 20, 2026
Unprompted review
Rated 5 out of 5 stars

Selective Asia is simply first class!

Absolutely first class from initial enquiry through to booking then to the trip itself. Meticulously arranged and supported throughout so you enjoy your trip absolutely stress-free! All of the SA staff are a pleasure to deal with, the experiences and accomodation are just the ticket and the local guides make it all seamless. SA makes a holiday just that - a true break!

February 8, 2026
Unprompted review
Rated 5 out of 5 stars

An AMAZING adventure, curated by a brilliant team.

Just completed a FANTASTIC trip to Sri Lanka with Selective Asia. This is not our first adventure with them and it won't be our last. From initial enquiries to booking the trip and correspondence throughout their knowledge, attitude and attention to detail is exemplary. Every journey to Asia seems to open up a new avenues for us and having Nick, Priya and Kevin and the team guide us along the way, really takes the stress out of travel allowing us to enjoy every step of the journey. A particular highlight for us was staying at the 'Mud House' an eco lodge where you really feel at one with Sri Lankas incredible nature. As ever the only regret is having to come home. Top holiday, top advice, top company. Would recommend!!

February 2, 2026
Unprompted review
Rated 1 out of 5 stars

A inexperienced company with a poor knowledge a poor konwlege base

I was impessed with their web site but this is were the good ends,contacted this company to arrange a holiday through the middle east on to india, thailand and beyond spent time explaining my needs and a very poor quote was returned missing out most of my requests and needs, wasted my time ( considdering my budget was around 25k!) in my oppinion this company has poor knowledge, experience and acctually wants people whom want a standard holiday package and do not posses the skills and knowledge to arrange custom packages, there are plenty out there who do but this is not one of them!

January 2, 2026
Unprompted review
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Reply from Selective Asia

Hi Anne

I’m sorry that your recent experience with Selective Asia left you so disappointed. We have checked our records and in fact recall the enquiry, given the nature it ended. I can see from these records that our team never spoke with you, but with your husband (I believe), David . Is this correct?

My colleague Lionel tried very hard to meet David's expectations; however, he tells me that David was quite vague as to his needs throughout the consultation process and refused to share what the budget was despite several requests (an essential piece of information for us to be able to tailor a trip to your specifications).

I can clearly see from the email correspondence that the budget was only shared with us David when he very abruptly asked us to cancel the enquiry. This, after Lionel had gone to great lengths to create a 39-day, 4-country itinerary, which I can assure you is a very involved and lengthy process.

I accept that we do not get it right every time, we are far from perfect, however, I can assure you that we always try to meet clients' expectations and that we do create meaningful bespoke travel plans enjoyed by many hundreds of clients each year. I’m sorry that this was not the experience David had with us.

The review you posted is very damaging to a business like ours and, in my opinion, unfair, especially given that you did not deal with us directly. It is on this basis that I am challenging the review and ask that you please share evidence of your personal dealings with us and that you reconsider the review itself.

I am available to you should you wish to speak or contact me by email.

Kind regards

Nick
Selective Asia Founder

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Rated 5 out of 5 stars

Family holiday of a lifetime

Selective Asia helped me design and book our family trip of a lifetime to Indonesia this year. We combined a 9 day Komodo archipelago sailing adventure with the excellent Sea Trek Bali team along with exploring some of Bali's lesser visited spots like Sidemen and Nusa Ceningan. We have two teenage boys and Selective Asia took all our different needs into consideration when making recommendations and it worked seamlessly. Thank you Selective Asia!

July 20, 2025
Unprompted review
Rated 5 out of 5 stars

Two Memorable Trips

I can't say enough good things about Selective Asia. I have used their services twice now, both extensive and lengthy trips(6 to 7 weeks each). We were always well taken care of, the local guides they used we so knowledgeable and had a genuine love for their home. The app they use gives you everything about where you are staying and doing each day, right at your fingertips. The accommodations were great, even in the middle of the Borneo jungle. I am hoping to do another trip and will definitely be contacting Selective Asia again. I trust their knowledge and they have an amazing network of contacts. Selective Asia works with you and your budget to make a trip full of sweet memories.

October 17, 2024
Unprompted review
Rated 5 out of 5 stars

Extraordinary

Three retired Canadian ladies were fortunate enough to book two incredible trips through Carl with Selective Asia. Each trip was roughly seven weeks long and impeccably planned. We had regular contact with Carl who ensured the trip satisfied each of our wishes. Every detail throughout both trips was discussed and the itinerary was clear and carefully thought out, specific to our wants and needs. The trip itself, including the guides, the translators, the cruises, the accommodation and the tours were second to none and a lifetime experience. At one point, one of my travel companions injured herself. We had constant communication with the company and modifications necessary were immediately handled professionally and compassionately. Also, I was celebrating a milestone birthday and unaware that my family wanted to create some special experiences for me. Carl was kind enough to give contact information to my daughter to organize the experiences directly allowing for a reduced cost. This was extremely thoughtful of Selective Asia and allowed my family to afford additional special experiences for my birthday. Selective Asia is also extremely conscious of our environmental footprint and ensures the trip is as eco friendly as possible while contributing to environmental causes. An enormous thank you to Selective Asia who went above and beyond our expectations! We will continue to book our adventures through this organization!

September 1, 2024
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Rated 5 out of 5 stars

Fantastic family holiday

Selective Asia arranged a wonderful family holiday for us in Vietnam accompanied by three knowledgeable, fun and enthusiastic tour guides. Hanoi was busy and bustling before we headed to the calm of the countryside for a few days an finally onto the beach in Da Nang. The organisation was faultless and we experienced a real taste of northern Vietnam. Can't wait to go back and visit the south!

May 3, 2025
Rated 5 out of 5 stars

A fantastic first trip to Vietnam

Just got back from a fantastic trip to Vietnam with Selective Asia - my first visit to the country - and want to thank the team for putting together such a brilliant itinerary. I travelled top to bottom, from Hanoi to Ho Chi Minh City, with brilliant highlights in Mai Chau and Hoi An, and ate myself silly on fantastic food along the way!

May 9, 2025
Rated 1 out of 5 stars

Holday from hell

Cambodian nightmare. We were sent to Viroths who tried to cheat me, followed by La Passion Koh Rong which was totally infested with sand flies, to the extent I nearly had to seek medical help, and finally to Kni Bang Chat in Kep which was a like living on a building site with pile drivers going 8am to5pm. Cost for the 14 days £10k +. I suggest you Select another travel agent. These people are a total LIABILITY. Offered me £100 compensation and referred me to terms and conditions. You have been warned.

February 14, 2025
Unprompted review
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Reply from Selective Asia

Dear Mr Marsh,

I’m very sorry to hear that you remain so dissatisfied with the service we provided. We strongly feel that we have made every reasonable effort to assist you — both during your time away and since your return — and I’d like to address the key points you’ve raised once more.

You have outlined three specific areas of complaint: a hotel that tried to ‘cheat you’ (when you broke an item in your room, they tried to charge you for it), a severe reaction to sandflies, and the disruption caused by municipal works during your stay in Kep.

Regarding the incident at Viroth’s Hotel, due to your severe dissatisfaction we intervened immediately, arranging an alternative property at no cost to you, which you declined. The hotel also refunded the $10 charge in full and made several attempts to resolve the matter directly, again you declined their efforts.

While your reaction to sandflies was clearly very distressing, this unfortunately falls outside of anyone’s control. Similarly, the construction work in Kep was brought forward unexpectedly by the local authorities. We had no prior notice of this, and had we known, we would not have booked the hotel for your stay. Again, we acted swiftly, and with our involvement, the hotel provided a $250 refund as compensation for the disturbance.

Since your return, we’ve remained in regular contact and have made every effort to explain clearly why these matters fall beyond the scope of our responsibility. Nevertheless, as a gesture of goodwill — and in keeping with your preference for a charitable donation rather than a refund — we offered £100, which was later increased to £200. This is in addition to the refund already provided by the hotel in Kep, and the alternative hotel in Siem Reap at no additional cost.

When you advised that you intended to seek legal redress, we shared our Terms & Conditions to ensure you had access to the appropriate information.

We’re genuinely sorry that our efforts have not met your expectations, and that you feel they warrant such a severe review. While we appreciate that this is not the outcome you had hoped for, we do believe we have acted in good faith throughout and taken all reasonable steps to support you.

Kind regards

The Selective Asia management

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Rated 5 out of 5 stars

Exceptional!

We are on the final day of what has to be the best holiday we have ever had. Stephen at Selective Asia managed to interpret our needs perfectly and create for us an experience of a lifetime travelling through Vietnam and Cambodia. The holiday has been a hit from start to finish. To start with Stephen took on board our budget and tailors a holiday that net it perfectly. All of the hotels have been excellent. The guides in each area have been first rate and we have felt confident all the way through that Selective Asia have covered all eventualities and have been on hand to guide us through this amazing experience. We will most definitely be going back to Selective Asia to help us experience more of this wonderful continent

January 3, 2023
Unprompted review
Rated 5 out of 5 stars

Trip to Vietnam in 2010 was arranged by…

Trip to Vietnam in 2010 was arranged by Lionel. Probability the best holiday we've ever been on. Excellent service start to finish. Great local staff on resort especially Hanoi - Long was a superstar. The experience was 5* from start to finish, nothing was too much trouble,both at home or whilst on location. Would totally travel with Selective Asia again!

March 4, 2021
Unprompted review
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Reply from Selective Asia

Thank you Dan for sharing your positive experience with Selective Asia! We will pass on your feedback to Lionel and we'd be delighted to help you plan another trip to Asia when you're ready.

Rated 4 out of 5 stars

We had to cancel our June trip to Japan…

We had to cancel our June trip to Japan due to COVID19 - Andrew and several of his colleagues have been first class in their communication and trying to find various solutions. We had to wait a while due to their ticket office in India (I think!) being closed, however overall I can't fault Selective Asia's communication and efforts during what were clearly very challenging times.

June 23, 2020
Unprompted review
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Reply from Selective Asia

Thank you for sharing your experience and feedback and we will pass on your comments to Andrew and the team. We hope we get to organise a future holiday to Japan for you.

All the best,
The Selective Asia team

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