My company has been using Sellics for a number of years. We use their service to review Amazon Reviews and answer Amazon Questions from consumers. We have been having a problem now for over a week in... See more
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See what reviewers are saying
Good platform, covers what we need around Amazon selling. Cost management, inventory management, ppc automation. One item I would flag is them getting more people in support, with some new product rel... See more
I started an Agency over 2 years ago, and I have tried most Amazon tools on the market. Sellics remains a vital and primary tool for us! The bid rules and keyword rules let us scale our business whi... See more
Company replied
We only use Sellics to automate the bids on our automatic and manual Amazon PPC campaigns. It works great and pays for the subscription each by keeping the ACOS lower than us trying to manage it on... See more
Company details
Information provided by various external sources
The leading All-in-One software dedicated to helping you succeed on Amazon. Increase organic traffic, automate PPC campaigns, track profits, and much more.
Contact info
Berlin, Germany
- support@sellics.com
- sellics.com
Sellics is great
Sellics is great. We've been using their Agency Platform for a full year now and are very pleased with their service. They are attentive and they help dive into the details of each one of our accounts if we ever have questions or issues. Highly Recommended!

Reply from Sellics
Drives Great Results for our Agency
I started an Agency over 2 years ago, and I have tried most Amazon tools on the market. Sellics remains a vital and primary tool for us! The bid rules and keyword rules let us scale our business while delivering great results. We've had great customer support experiences, and we see them continuing to improve their software, platform and service.

Reply from Sellics
Great software, and more important the team behind it!
I'm working closely with Sellics for over a year, a professional team leads by Courtney, always nice to any question, checking any issue I may have, and always working to be the first software in line with all the new Amazon futures!

Reply from Sellics
Sellics is a lifesaver for Amazon ad…
Sellics is a lifesaver for Amazon ad management. A great interface with flexible reporting, automated bid rules and more. They have a great team that genuinely cares about your success. Happy to be working with them.

Reply from Sellics
We had great experience using Sellics…
We had great experience using Sellics automation for our Amazon Vendor and Seller accounts.

Reply from Sellics
Great software for PPC Agencies
Sellics is a great app to help manage multiple clients if you are an agency, but is also helpful if you are just an individual seller. They have plans that can accommodate both type.

Reply from Sellics
NO REFUND, BAD SUPPORT
Update 03.02.2021: After almost 1 month from when I have sent the email to harish///sellics.com how has requested, no sign back, just the confirmation that he will check and return with a resolution. So, from here I understand that leaving an answer to this review was just for marketing and not trying to fix something. Again very disappointed by this company!
I start paying monthly base and after that, they change my payment plan based on the future sale which I will get, which is a stupid system, in the context where I have a monthly payment. When I saw this on the same day when I was charged I have requested to cancel the account and refund the payment taken in advance for next month but they decline to do this and told me to use another month if I was already charged. I don't recommend this company if they are doing this type of business and support the customers.

Reply from Sellics
Could be a very useful platform if it worked fine
Sellics is a smart platform where you can optimize and automate your Amazon bids. It offers exactly what I needed before. I could be a huge fan of it, if I didn't experience too many problems. I still use it with all troubles it brings, but I will definitely re-evaulate after 6 months when my subscription ends.
Although it is indeed a useful application especially for PPC campaigns, it has significant technical/performance/customer support issues. If you sign up for Sellics, get ready for disappeared rule-sets, a few bugs a day or other technical problems that may negatively impact your Amazon advertising performance. Therefore, all the technical problems that you read in these review platforms are unfortunately true. Another problem is, you can never get a quick response from customer service. They answer your questions in 24 hours, even if they are quite important. And if you ask a follow-up question, wait for another 24 hours.
Last but not least, my bank in the USA (BBVA) charged a currency markup because the country code of the merchant is DE not US. Although the payment was in USD, I paid a significant fee to BBVA because of this transaction. Sellics told me that I am the only customer among their thousands of US customers who pays additional banking fees. It might be true, but I know that some US banks are charging extra fees for overseas transactions. Btw, they did not anything about this problem, either.

Reply from Sellics
Bug-ridden, misrepresented/ deprecated features
App has so much potential but level of bugs is appalling and customer service only pays lip service they don't actually get anything done.
Shocking how high fees are in this SaaS category and how mediocre every offering we've tried is. Sellics is the "least bad" so we'll probably keep using them till we find (or build) something better.
Suspect they've abandoned development of Seller Edition to focus on their AI thing they immediately start upselling you on less than 24 hours after signing up for their trial. All around distasteful experience. Such a shame, a wasted opportunity. The Profit and PPC tools at least are clean and useful (and laggy and bug-ridden).
UPDATE:
In response to your response, we've opened endless support tickets, filed bug reports, spoken on the phone a number of times, contacted your CEO directly (and gotten no response)...there is no point in reaching out to you again.
When we ask "Why isn't the Inventory feature working?", you respond "Soon our Inventory tool will no longer be available. We do not focus on inventory." Gee, forgive my confusion, I seem to have read otherwise on the whole page written about it here:
sellics dot com/feature-amazon-inventory-management/
When we ask "Why isn't the Keyword Tracking tool working?", you respond "We are working hard on releasing a brand new rankings feature. This will be ready end of this year. Until then I don't think for your account specifically you can expect any significant developments especially on the rankings section." Guess I shouldn't have bothered reading all about it here then:
sellics dot com/feature-amazon-ranking-optimization/
And if there are no fixes for "our account specifically", does that mean there *are* fixes for *other* accounts that matter more?
While we appreciate the trial extension you've provided as we've tried to get resolution with these issues, you are actively engaging in a bait-and-switch scheme, offering an "All-in-One" tool when in reality 2 of the 5 tools you offer on this page don't work:
sellics dot com/seller-edition/features/
2 out of 5 is 40% of the advertised functionality. How about reducing your prices by 40% so your users can claw back the value they are not getting from the service? Or updating your marketing to accurately reflect what users are actually getting (not *not* getting) for their money.

Reply from Sellics
Great tool!
Great tool esp for those looking for powerful PPC analysis. Couldn't be happier.

Reply from Sellics
Sellics - Sales + Analytics done the right way!
After being disappointed with another software, I switched to Sellics and I have been very happy with the,. Their software is good and comes with some issues yes but I like how they always try to improve themselves, made few suggestions in the last 4 weeks and I see that 3 out of 4 have been implemented already. Glad to see a company listen to their customers! And their knowledge base is a goldmine too! Definitely recommend!

Reply from Sellics
Great platform and excellent Customer Service
Sellics it's an excellent option to manage your Amazon seller account and specially to handle PPC campaigns. It may sometimes have some performance issues but they provide a great tech support that will fix any problem

Reply from Sellics
Great product and Great Customer Support
Great product, very informative interface with user-friendly features. Especially Ernest from the Customer Support Team is amazing!

Reply from Sellics
I can reccomend Sellics Software and Company
I used Sellics for a short time but felt the software was a little too experienced for me being a new seller.
They were very helpful with a refund when i needed it, they always responded quickly with any questions i had and the software was pretty easy to use and set up.
I would recommend their services, it just want for me at this time of my journey.
Excellent PPC Management
We only use Sellics to automate the bids on our automatic and manual Amazon PPC campaigns. It works great and pays for the subscription each by keeping the ACOS lower than us trying to manage it on our own.
The time savings and easy of use makes this one of our favorite softwares we use for our Amazon FBA business
Worked Fine Until It Didn't
Worked Fine Until It Didn't
It was working fine for PPC and I paid for a year. Then I changed the ad scheduling and suddenly it's paused and not turning back on. I contacted them on Monday, and have been asking and pleading and begging for them to fix it because it's hurting my sales for my ads to be paused. I tried to disconnect and reconnect, and I tried to unpause them manually but it's not working. Now I fear I will have to rebuild each campaign again and lose all optimization from the ads. Ugh. Working with customer service, just get "we are working on it" but really! This is an issue and the vibe I get is "meh". They don't appear to be concerned. No ability to talk to someone, no follow up unless I contact them again. I regret spending the money.
Utter Garbage
Utter Garbage, if your looking for a selling software platform for amazon or similar go to someone else. As mentioned by others their customer support is appalling.
Good until they have your money and then they dont respond.
Their software is not fit for purpose and has cost our company thousands. From day one it was not working and they failed to mention it.
Then its been bug after bug after bug and issues.
You can select Exact Match keyword and it promotes broad matches, but apparently you then need to configure each one in advanced settings ???? its so not user friendly its untrue
I have asked for our money back and they are now blanking us
Horrific company avoid like the plague
They now reply and claim there was no bugs our outages, thats absolutely false. From day one there was an issue with PPC not triggering. I have copies of their replies proving this and screenshots. Utter utter lies

Reply from Sellics
UPDATED: Honestly the software has potential
A better way to resolve this would be to reach out. Is there a reason you do not provide a way to contact you nor even a name? It seems pretty clear to me that you have no intentions of actually helping. Just trying to do a public relations cover up by responding to each of my comments with insults and blame me for the lack of service is not going to please me enough to withdraw a bad review...if that was your plan I don't believe it will work. I am stuck in this 6 months prepaid agreement with you. We are only half way in, is there not a reason for you to try to save a customer relationship? At least if you don't want to save it, can you offer me a refund or partial refund to get out of the remaining term? Otherwise, this just feels like we are trying to shame one another publicly which is very childish. My purpose here is to warn others before they get into a deal with you that the service is not what you might expect from a $100/month software agreement. Nobody helps and you are 100% on your own so far that's my experience and had I known that i would not have signed up and certainly not for 6 months. If you wanted to fix this reputation you would either A) actually help my perception of your company by attempting to fix the issue and not pass me back to the same mess that got us here. Or B) offer me a reasonable way to leave in exchange for my removing a review. Either one might get us both somewhere. But right now, you just calling me names and pointing the finger at me seems very unprofessional and frankly a waste of each others time. It makes you look WORSE now than before we started here.
Any time there are complaints about poorly handle situations, the sellers of the software often reply with these "we are offering to help" type answers as you see below. Clearly the system you have in place is broken. If you would like to escalate and contact me that is fine or I you would like to help here, that may be best. But sending me back to the same group of people I am complaining about is just bad business...
UPDATED: Not sure why you are using profanity here when I asked you to help me publicly, since your team is unwilling to help me privately. My view is moving from 2 bad reps at your company to a more systemic problem from the top down. If you want to resolve this, I am not sure this is the way to do. Very unprofessional.
Honestly the software has potential, but do NOT sign up with these guys. I have been banging my head against the wall for months with these unchecked support agents. They are world class terrible service. The system says live chat. They respond in 3-5 days with useless answers, like "i don't understand your question" then 5 days later they will reply again with "let's set expectations we don't actually help to you fix anything here is a youtube video" which will have zero to do with the question. Honestly the company would be better off saying we have no support whatsoever and just figure it out. At least that way it would be less frustrating.
On top of this they have lots of system down type of issues. If anyone knows a good replacement for the automation part i would love to switch. This company deserves to be put out of business because they forgot how they got business in the first place, from their customers.

Reply from Sellics
The worst support I've ever experienced
I was a big fan of Sellics, but they have now completely lost me. I have never experienced support as bad as this. Nowhere near.
First of all their support takes very long to respond at best of times (several hours if not days).
About a month ago my account stopped picking up data from Amazon. We've had a back and forth with the support people and they established it's a bug.
They eventually recommended I disable AWS authorisation for their app and that the system was going to ask me to reenable it to fix the issue.
That didn't work. What's far, far worse is that since then (about 10 days ago) all the support people I spoke to about the problem (3 in total) have completely ghosted me. I've sent 2 emails explaining that the fix didn't work and asking for the next step and they have completely ignored me.
It's unreal. I've never experienced anything like this.
Sellics is good while it works, but god save you if you have an issue. I'd stay clear if I were you. I'm looking for alternatives now.

Reply from Sellics
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