Terrible experience with Sembo. We booked round-trip tickets for four people to Dubai via Istanbul and paid more than €2,000 in total. Sembo later canceled our tickets, and when we requested a r... See more
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DO NOT use or pay for Sembo's 'service', their customer service is nonexistent and their business practices are predatory. Our return tickets home, have been changed drastically twice already.... See more
Company replied
I had an outstanding experience with Freja while rebooking my flight ticket. She truly went above and beyond to assist me when her male colleague in the same office (who refused to share his name) was... See more
I called dtf travel after an absurdly bad experience with Lufthansa's own customer service. I got hold of Freja, who was absolutely one of the most service-minded and nice people I have talked to for... See more
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Sembo tilbyder fleksible rejser og har et omfattende udvalg af hoteller, ferieboliger, fly, færger og aktiviteter, som vores kunder let kan sammensætte til rejser, der passer præcis til deres behov. Sembo, som indtil 2023 hed DTF travel, er en del af Stena Line Travel & Retail Group. Sembo blev under navnet DTF travel A/S grundlagt i 1991 og har over 30 års erfaring med at tilbyde fleksible rejser. Sembo har i alt ca. 150 ansatte fordelt på kontorer i Helsingborg i Sverige, Palma de Mallorca i Spanien, Wroclaw i Polen samt Frederikshavn i Danmark. Se mere på www.sembo.dk.
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2.8
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3K reviews
Replied to 93% of negative reviews
Typically replies within 24 hours
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Do not book with Sembo - Terrible customer service, rude and unhelpfull.
I needed to add luggage to my booking, which Norwegian offers up to 4 hours before departure. However, unfortunately Sembos customer service confirms they have taken the decision not to let you book luggage up to 48 hours before departure. When I told their Customer service that Norwegian insisted the travel agency should be able to help with this up to 4 hours before departure, they customer service agent was rude and unhelpful. I will never book trough Sembo again.
May 14, 2025
Unprompted review
Reply from Sembo.dk
Dear ´´T´´,
Thank you for your post.
Unfortunately airline customer service is not always fully aware of the agreement between airline and travel agency, and then situations like this occur.
We are not able to do certain actions 48hrs before due to airline takes over on tickets.
This is clearly stated in our Terms & Conditions, accepted upon booking.
Our agents have a high level of service, we take pride in helping customers within the airlines rules and agreements.
Unfortunately I cannot locate your booking with ´´T´´ and as no booking number, im not able to look further into your issue.
Please feel welcome to update your post with booking number.
Thank you, and have a nice evening,
Christel
Customer Happiness Team
Im very sorry
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I tried to book a trip from Copenhagen…
I tried to book a trip from Copenhagen to Philippines and it took me forever. I spent the whole day trying to book, did everything and followed their flight suggestions and worst I couldn't book any trip. Horrible
April 20, 2025
Unprompted review
Reply from Sembo.dk
Hej Jobelle,
Det er jeg da ked af at høre!
Det lyder som en teknisk udfordring, og det beklager jeg virkelig.
Hvis du skulle have mod på at prøve igen, ville det være godt for os at få link til din søgning, så vi kan se ind i din søgning og hvad der går galt.
Igen, det beklager vi virkelig!
Christel
Customer Happiness Team
Bethina was excellent
Bethina was excellent! She informed me of a hotel change due to renovations. I replied asking for a couple of special requests and she came back to me quickly to say she had put the request in and the hotel had replied quickly too saying they would do their best to honour them!😊
Excellent customer service from Bethina!
March 21, 2025
Unprompted review
Reply from Sembo.dk
Good morning Romie,
Thank you so much for your lovely comment. Bethina is a star and I am so happy she helped you to your satisfaction. I will make sure to share this comment with the team.
Wish you a great day!
Best regards
Tenna
Customer Happiness
Nice and kind service
Nice and kind service, good update from the agent, as we were still waiting for a response for a request to the airline. Johanna gave a nice costumer service not just by phone but by email as well.
Thank you for your good service.
March 19, 2025
Unprompted review
Reply from Sembo.dk
Hi Jowie,
Thank you for your kind words. I am super happy that Johanna gave you great service. I will make sure to pass this onto her.
Wish you a great day!
Best regards
Tenna
Customer Happiness
Nice and fast service
Nice and fast service, especially from Julia in costumer happiness team.
The fifth star will be when we are back from holiday 🔥😏
March 14, 2025
Unprompted review
Reply from Sembo.dk
Hi Mohammad,
Thank you so much for your nice comment. I am glad that Julia was good help. I will share this with the team.
I hope you have a lovely holiday.
Wish you a lovely weekend!
Best regards
Tenna
Customer Happiness
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Very god service
November 3, 2024
Unprompted review
Reply from Sembo.dk
Dear Aly El Sherif,
Thank you for your nice comment, the team always aim to help and solve any need of our customers,
All the best, and a very nice week ahead.
Christel
Customer Happiness Team
SEMBO is the costly cheap option
SEMBO is the costly cheap option, wish I could score with less than one star, NEVER will use it again.
I simply needed to check-in a special size luggage and Sembo didn`t managed to do it. Only for being entitled to a customer service to support with my query, Sembo charged me DKK 300 (EUR 40-ish) under the name "Service Package", I paid that with 4 days in advance to my flight and Sembo couldn`t pre-book my odd size luggage (while the airline said that only Sembo could do it). I was left with the only option of paying the "last-minute" fee in the front desk due to Sembo`s incompetence.
Summary, they stole me DKK 300 for "Service Package", did nothing, and then I was penalized (again) with the premium price on the last-minute check in because of Sembo`s incompetence.
September 14, 2024
Unprompted review
Reply from Sembo.dk
Thank you for your feedback.
We regret that we were not able to help you according to your request to add special luggage to your booking. As Sembo acts as an intermediary, we do not always have the authority to make changes to a booking, this fully in accordance with the airline's rules. Regards Sembo
Horrible throught calling and their…
Horrible throught calling and their service 😒 never again,
August 5, 2024
Unprompted review
Reply from Sembo.dk
Dear Mahamuud,
Im sorry to hear our service was not to your satisfaction.
If you post your booking number, or write to dk-sembo@sembo.com @Christel and give some details for your post, ill be happy to look into it.
Thanks and have a nice weekend,
Christel
Customer Happiness Service
Booking tickets with Sembo is like the worst experience ever!
Booking tickets with Sembo is like paying to burglars. We booked tickets for summer holiday to Greece with short layover. The airplane company has cancelled our flight. We were told that if we want to change our tickets we need to pay 495 DKK per person for the ticket change, if we do not accept then we can cancel also for the cost of 495 DKK per person. We bought two tickets one with infant and we were charged 1.500 dkk for booking via Sembo. Not only Sembo ruined our summer holiday plans, but it has stolen 1.500 dkk from us. Never ever use them!!!!! I wish I could give you -1000 stars!
May 15, 2024
Unprompted review
Reply from Sembo.dk
Dear Silvana
Thank you for your review.
The Service Package is needed if you want our help with various things, and that service could be added at the time of booking, which you chose not to do. If you want our help at a later time, you can still add the Service Package, but then the service costs more. Sembo charges a fee of 495 kr. per ticket if you did not add our Service Package.
Furthermore, I want to inform you that the first option you received by email is free of charge to change for and I can see that our agent has already advised you so.
Hope this clarifies and I wish you a great evening.
Kind regards,
Customer Happiness Team
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Helpful and swift
I accidentally booked plane tickets for the wrong date.
After I payed the service fee, Sembo was very helpful regarding rebooking my tickets for another date.
May 6, 2024
Unprompted review
Reply from Sembo.dk
Hi Bertram,
Thank you for your comment, I am happy that we could help and you are content with the service given.
Have an excellent day ahead.
Greetings,
Christel
Customer Happiness Team
Reply from Sembo.dk
Hi Mohammad,
Thank you for your comment and for booking your trip with us
Have a good day!
Customer Happiness Team
It’s awesome apps
January 28, 2024
Unprompted review
Reply from Sembo.dk
Thank you nice comment, Md Mahaday
OK but too much upsale
I did not appreciate Sembo trying to sell me all kind of crap on top of the ticket.
I got the price, and I want to check out.
I don't want to got through a whole list of things that I have to answer "Nej" to.
=====================
I just got an answer from Sembo saying that they are doing this for my sake, to give me more choices.
I consider this answer dishonest. Of course, they are doing it for their own sake, and the honest answer should have been, "Dear user, please forgive us, but our prices are so low that we are forced to use these tricks to try and improve our profit margines. You can still choose to say "NO" and save money.
January 23, 2024
Unprompted review
Reply from Sembo.dk
Hi Vivarto,
Thank you for your comment.
The idea is to offer customers to control the price of their ticket, by offering lowest rate and then you can add any additional yourself, depending on needs.
This way you are not getting hidden included costs, making ticket more expensive.
Ill take your input with me, and see if we would want to add a ´´jump directly to check-out page´´.
Thanks, and have a great day.
Christel
Customer Happiness team.
Hi Vivarto,
Im sorry you feel this way.
Enjoy your day.
Christel
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Great customer service provided by Emmy
So far, I am very happy with the service. Changes were made by the airline, and we were informed in due time and told our options.
Also, just now, still almost a month prior to our trip, we had to make changes to our reservation, and I was pleasantly surprised by how fast customer service responded. Emmy helped us immediately, and in less than an hour, our issue was solved. This is a great relief.
Thank you for great customer service, I am convinced we will have a great trip in November🌟
October 11, 2023
Unprompted review
Reply from Sembo.dk
Dear Pialova,
Thank you so much for your kind words, it means a lot to us. I will make sure Emmy gets this message.
I am really happy to hear that you are satisfied with the service we have provided and that it shines through that we are happy to help and always do our best.
Hanna
Customer Happiness Team
I had an outstanding experience with…
I had an outstanding experience with Freja while rebooking my flight ticket. She truly went above and beyond to assist me when her male colleague in the same office (who refused to share his name) was nonchalant to provide any solutions at all. Freja's dedication and expertise not only saved my travel plans but also restored my faith in Sembo. Five stars for Freja, the shining star amidst the clouds!
August 23, 2023
Unprompted review
The booking was easy
The booking was easy. At the end I was offered a 250 kr. discount for a hotel in my travel destination. I haven't started the travel yet, do I hope everything will be smooth.
August 7, 2023
Unprompted review
Reply from Sembo.dk
Thanks Sonia,
im sure all will be fine :-)
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A booking at a hotel was cancelled…
A booking at a hotel was cancelled during my stay in Montenegro. Bethina gave us excellent service and arranged so we got a new hotell. Great service
August 3, 2023
Unprompted review
I had issues buying bagage from their…
I had issues buying bagage from their website.
However i got great support by Siri, and managed finally to buy the bagage.
June 16, 2023
Unprompted review
Selina Sembo provided us with the Best…
Selina Sembo provided us with the Best service and advice upon our travel to California.
June 7, 2023
Unprompted review
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