Nice blinds in the Caravelle pattern, turned around in a couple of weeks, well packaged and safely delivered. I was consulted before the blinds were cut because the fabric had to be ‘turned’ I.e. cut... See more
Company replied
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Review summary
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Good quality product. We Made a repeat purchase having put the blinds on two windows during the very hot weather and they help to reflect some of the heat. We are fitting these blinds to all the wind... See more
Company replied
The process of ordering was easy. Shade & Story were quick to make and deliver my made to measure vertical blinds. The order was delivered in two parts on different dates. The quality of the fabri... See more
Company replied
Very speedy service, the blinds were delivered even quicker than they forecast. We are very pleased with the quality and colour of the blinds. We did take out the mismeasure insurance but didn't think... See more
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Company details
Written by the company
At Shade & Story, we believe every window tells a tale. Our journey began with a simple mission: to craft bespoke blinds that don’t just dress your windows but transform your home. With over 40 years of expertise, we offer bespoke made-to-measure blinds and shutters. From precision craftsmanship to premium materials, every blind is designed to elevate your space and create a story that’s uniquely yours. We offer an incredible range of exquisite designs, including many from renowned interior brands. Proudly partnered with John Lewis, we’re committed to quality and exceptional service every step of the way—from inspiration to installation.
Contact info
Quayside House, Basin Rd, BN41 1WF, Brighton and Hove, Brighton, United Kingdom
- 01615241188
- customerservice@shadeandstory.co.uk
- shadeandstory.co.uk
4.1
Great
450 reviews
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Replied to 96% of negative reviews
Typically replies within 1 week
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I’d give you zero if that was an…
I’d give you zero if that was an option. Still haven’t received my blind! Communication has been minimal and incorrect and still hasn’t resulted in me receiving my goods.
April 4, 2026
Reply from Shade & Story
Dear Maggie,
Thank you for your review, and please accept our sincere apologies for the frustration and inconvenience this situation has caused.
We have checked the tracking information and can see that the blind was marked as delivered on 20th April. However, we fully understand that if you have not received your order, this is extremely disappointing, and we’re sorry that our communication so far has not met expectations.
One of our customer support team will be reaching out to you shortly to discuss this further so we can investigate fully and work towards a resolution as quickly as possible.
Thank you for bringing this to our attention, and again, please accept our apologies.
Kind regards,
The Shade & Story Team
Pleased with the successful process of…
Pleased with the successful process of ordering and delivering of the blind online.
March 29, 2026
Reply from Shade & Story
Hi Margaret,
Thank you for taking the time to leave us a review.
We’re really pleased to hear that you were happy with the smooth and successful ordering and delivery process for your blind.
If you need any further assistance or have another project in mind, we’re always here to help.
Thanks again for choosing Us.
Kind regards,
The Shade & Story Team
Too short cord
Even though it’s 160 cm long vertically, the cord for lowering the sunshade is far too short, which makes it very difficult to use.
必要であれば、より丁寧な表現やクレーム文向けの文章にも調整できます。
March 21, 2026
Reply from Shade & Story
Hi Segawa,
Thank you for sharing your feedback. We’re sorry to hear that the cord length is too short and that it’s making the blind difficult to use — that’s certainly not the experience we want for our customers.
A member of our after‑care team will be reaching out to you to discuss the chain length and resolve this for you. We’ll make sure you receive a solution that makes operating your blind much easier.
Thank you again for bringing this to our attention — we really appreciate the opportunity to put things right.
Kind regards
The Shade & Story Team
Excellent service
Excellent service. Very imoressed with the speed of deluvery. Quality of blind was good. Recommend
March 27, 2026
Reply from Shade & Story
Hi Veronica,
Thank you so much for your lovely review.
We’re really pleased to hear you were impressed with our service, the speed of delivery, and the quality of your blind.
Your recommendation means a lot to us. If you ever need any further assistance, we’re always here to help.
Thanks again for choosing us.
Kind regards,
The Shade & Story Team
Great quality, prompt delivery
Easy to do the measurements. Prompt manufacture and delivery. I am very happy with my purchase.
March 25, 2026
Reply from Shade & Story
Hi Sara,
Thank you so much for your lovely review.
We're delighted to hear that you found the measuring process easy and that you were impressed with the prompt manufacture and delivery.
It’s great to know you're happy with the quality of your new blind — that’s exactly the experience we aim for.
If you ever need anything else or have another project in mind, we’re always here to help.
Thanks again for choosing us.
Kind regards,
The Shade & Story Team
Reply from Shade & Story
Dear David,
Thank you for your update, and we’re sorry for the inconvenience caused.
We understand that the blinds were delivered on 15th April and that you’ve since experienced an issue with a broken end cap. We appreciate you bringing this to our attention and apologise for the frustration this has caused while waiting for everything to be fully resolved.
One of our aftercare team will be reaching out to you this afternoon to discuss the issue in more detail and to ensure this is resolved as quickly as possible.
Kind regards,
The Shade & Story Team
Very quick and efficient service
March 12, 2026
Reply from Shade & Story
Hi Carole,
Thank you for your review! We’re really pleased to hear that you found our service quick and efficient. Providing a smooth, hassle‑free experience is always our goal.
Thanks again for choosing Shade & Story — we’re here if you need anything in the future.
Kind regards,
The Shade & Story Team
Poor fittings
The blinds are good but the metal clips used to attach the blinds to the ceiling/wall are difficult to use and poor. The are just thin sprung metal and the instructions provided severely underestimate the task of attaching the blinds to these clips when they are in place.
March 18, 2026
Reply from Shade & Story
Dear Graham,
Thank you for taking the time to share your feedback. We’re pleased to hear that you’re happy with the blinds themselves, but we’re sorry to learn that the fitting clips and installation process did not meet your expectations.
We appreciate you highlighting your concerns regarding the metal clips and the clarity of the instructions. We understand how frustrating this can be, especially when fitting should be straightforward. Please accept our apologies for the inconvenience caused.
Your comments will be passed on to our product team for review so improvements can be considered going forward. If you would like any additional fitting guidance or support, our customer care team would be more than happy to help.
Kind regards,
The Shade & Story Team
Blinds look fab
Guidance on measurement was excellent and the blinds fit perfectly and look great
March 2, 2026
Reply from Shade & Story
Hi Lynette,
Thank you so much for your lovely review.
We’re delighted to hear that our measuring guidance was helpful and that your blinds fit perfectly and look fantastic.
Thank you again for choosing Shade & Story — if you ever need any help in the future, we’re always happy to assist.
Kind regards,
The Shade & Story Team
Blind faith
Spoke to them, they were helpful. Ordered samples which came in short order. Ordered blinds which are now up. Quality is great. Happy all round. Five stars
March 4, 2026
Reply from Shade & Story
Hi Zach,
Thank you so much for your five‑star review.
We’re really pleased to hear that you found our team helpful, that the samples arrived quickly, and that you’re happy with the quality of your blinds now they’re installed.
It’s great to know you had a smooth experience from start to finish and that everything met your expectations. Thanks again for choosing Shade & Story — we truly appreciate your support.
Kind regards,
The Shade & Story Team
Lovely vertical Blinds. Quick and reliable service
Quick and reliable service. Very easy to contact by phone to ask for a minor alteration to my order.
Kept well informed by e mail as to progress and delivery and they arrived on the day I was advised.
Vertical blinds very well made and easy to install.
February 25, 2026
Reply from Shade & Story
Hi Mary-Louise,
Thank you so much for your lovely review! We’re delighted to hear that you found our service quick and reliable, and that it was easy to get in touch with the team to make a small alteration to your order.
It’s great to know you felt well informed throughout the process and that your vertical blinds arrived exactly when expected. We’re also really pleased to hear that you found them well made and straightforward to install.
Thank you again for choosing Shade & Story — if you ever need anything in the future, we’re always happy to help.
Kind regards,
The Shade & Story Team
On the whole the service was very good
On the whole the service was very good. Initially, they were very quick to send samples of materials and to give advice over the phone about installation. The delivery was satisfactory but not made quite as swiftly as initially promised. However, installation was very straightforward and I am very pleased with the end result.
February 19, 2026
Reply from Shade & Story
Hi Graham,
Thank you very much for your thoughtful review.
We’re really pleased to hear that you found our sample service helpful and that our team were able to give clear installation advice over the phone. It’s great to know the installation itself went smoothly and that you’re happy with the final result.
We’re sorry the delivery took a little longer than originally indicated — we appreciate your patience, and your feedback helps us continue improving our service.
Thank you again for choosing Shade & Story. If you need anything at all in the future, we’re always here to help.
Kind regards
The Shade & Story Team
Reply from Shade & Story
Hi Colette,
Thank you for your review.
We’re really pleased to hear that you found our service efficient and that you’re happy with the quality of your blinds. It’s great to know everything met your expectations.
Thanks again for choosing Shade & Story — if you ever need anything else, we’re always here to help.
Kind regards
The Shade & Story Team
Great product (Sanderson fabric) and…
Great product (Sanderson fabric) and delivered quickly.
February 19, 2026
Reply from Shade & Story
Hi Keith,
Thank you for your review.
We’re really glad to hear you’re pleased with your Sanderson fabric blinds and that delivery was quick and smooth. It’s great to know the product met your expectations.
Thanks again for choosing Shade & Story — if you ever need anything else, we’re always here to help.
Kind regards
The Shade & Story Team
Good quality blinds arrived on time …
Good quality blinds arrived on time without any issues. Well done.
February 17, 2026
Reply from Shade & Story
Hi Monica,
Thank you for your review.
We’re really pleased to hear that your blinds arrived on time and that you’re happy with the quality. It’s great to know everything went smoothly from start to finish.
Thanks again for choosing Shade & Story — we appreciate your feedback and are here if you ever need anything else.
Kind regards
The Shade & Story Team
Outstanding Service and Dedicated Support
The team is highly professional, responsive, and truly committed to customer satisfaction. Their support staff handled my queries efficiently and ensured everything was resolved smoothly. It’s clear that they value their clients and strive for excellence in every interaction.
February 6, 2026
Reply from Shade & Story
Hi Vladimir,
Thank you so much for your outstanding review.
We’re thrilled to hear that you found our team professional, responsive, and fully committed to supporting you throughout your experience. Ensuring every customer feels valued and well looked after is incredibly important to us, so your feedback truly means a lot.
We’re delighted that your queries were handled smoothly and that the process felt seamless from start to finish. Thank you for recognising the team’s dedication — they’ll be so pleased to hear your kind words.
Thanks again for choosing Shade & Story. If you ever need anything in the future, we’re always here and happy to help.
Kind regards,
The Shade & Story Team
Excellent Quality & Service
Love our vertical blinds. Excellent quality and quick service. Easy to hang. We choose chainless - we have a nosy spaniel! - and they hang beautifully and are very responsive to movement caused by our inquisitive dog
February 16, 2026
Reply from Shade & Story
Hi Sheena,
Thank you so much for your fantastic review.
We’re delighted to hear how much you’re loving your new vertical blinds. It’s great to know the quality, quick service, and easy installation all hit the mark for you.
Choosing chainless was a brilliant decision — especially with a nosy spaniel in the house! We’re so glad to hear the blinds hang beautifully and move smoothly, even with a curious pup investigating.
Thank you again for choosing Shade & Story. We really appreciate your feedback and are here anytime you need us.
Kind regards
The Shade & Story Team
Good night's sleep again
Easy to order. Fast delivery.
Easy to install. Easier to sleep without any light peering through.
Very happy with my purchase.
February 6, 2026
Reply from Shade & Story
Hi James,
Thank you so much for your lovely review.
We’re thrilled to hear that ordering was easy, delivery was fast, and installation was straightforward — that’s exactly the experience we aim to provide.
And even better, we’re so glad your new shade is giving you the dark, peaceful sleep you were hoping for. No light peeking through makes all the difference.
Thank you again for choosing Shade & Story.
We’re really happy you’re enjoying your purchase, and we’re here anytime you need us.
Kind regards,
The Shade & Story Team
Great service & product.
February 11, 2026
Reply from Shade & Story
Hi Sandra,
Thank you so much for your review.
We’re delighted to hear that you’re pleased with both the service and the product. Your feedback means a lot to us.
Thanks again for choosing Shade & Story — if you ever need anything else, we’re always here to help.
Kind regards,
The Shade and Story Team
Really disappointed
Really disappointed, we were subject to serious delays and had to make a huge compromise and change colour choice after being threatened with a further delay of an extra 2 months. John Lewis have just been to install them and one window can't be fitted as they were manufactured to the wrong size. 16 chains are the wrong length and I'm quite shocked at the lack of bracket covers as the images on the website don't show the huge ugly brackets that the double rollers sit on.
February 20, 2026
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