It’s a genuinely good company. And they always deliver. Worst case call customer support or go to one of the shops. Everything will always be sorted and any kind of defect exchanged without any prob... See more
Company replied
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The best seller for casual pants imo. It looks and feels great. The delivery is fast, and an interface for sending back the refunds is easy. Moreover, the offline shop experience is one of the best: t... See more
Company replied
Top quality clothes. Have purchased two pair of pants and a shirt from them and they just fit so well. The delivery (to Italy) has been very quick and I've also had no issues with returns before. Grea... See more
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I passed by the Copenhagen store in Købmagergade and saw some corderoy trousers in the window display. In the shop I was greeted very friendly and immediately shown where the relevant trousers were, i... See more
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Company details
- Men's Clothing Store
- Jeans Shop
- Outerwear Store
- T-Shirt Store
- Women's Clothing Store
- Youth Clothing Store
About SHAPING NEW TOMORROW
Written by the company
Comfort and style without compromise.
Founded in Denmark in 2015, SHAPING NEW TOMORROW set out to revolutionize classic clothing with Scandinavian design and innovative materials. It all began with The Perfect Pants for men—combining style and all-day comfort—and expanded to include a women’s collection in 2022, crafted by women, for women.
With 12 retail stores across Denmark, Germany, and Sweden, plus a global online shop, SHAPING NEW TOMORROW delivers timeless, comfortable fashion for modern lives.
Gratis levering og ombytning - Hver gang!
Vi leverer til dig efter dit ønske og senest på 3 dage
Vi vil gerne have du skal føle dig sikker når du handler hos os, derfor giver vi gratis levering og omytning i Danmark
Contact info
Østre Havnegade 12, 1. th, 9000, Aalborg, Denmark
- +45 42 90 90 24
- help@shapingnewtomorrow.com
- shapingnewtomorrow.com
4.6
Excellent
17K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
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See how their reviews and ratings are sourced, scored, and moderated.
Flannel = load your iron
After buying +10 brilliant shirts from SNT, the Soft Flannel was a huge disappointment. Wrinkling for nothing, and can only be recommended for the die-hard ironing lover.
February 12, 2026
Reply from SHAPING NEW TOMORROW
Dear Endre
Thank you for your honest review 😊
I really appreciate you sharing this – especially after having bought more than 10 shirts from us. That makes it extra disappointing to hear that the Soft Flannel didn’t live up to your expectations. Wrinkling more than expected can definitely take away from the experience, and I understand why that would be frustrating.
We are glad the other shirts from us gives you more satisfaction!
Have a lovely day! 🤗
Best regards,
Nikolaj 🍂
The merino turtleneck in brown which I…
The merino turtleneck in brown which I bought is from a beautiful quality and fits my boyfriend perfect (size L). He is very happy with it. Also the delivery was very fast. So I have a good experience with Shaping New Tomorrow!
January 28, 2026
Reply from SHAPING NEW TOMORROW
Dear Maxime
Thank you so much for your review 😊
We’re really happy to hear that the brown merino turtleneck is of beautiful quality and fits your boyfriend perfectly. It’s great to know he’s very happy with it – that’s the best outcome 🙌 And lovely to hear that the delivery was very fast as well 🚚💨 Your good experience with us truly means a lot.
Have a lovely day! 🤗
Best regards,
Nikolaj 🍂
Still haven’t received fb product
February 3, 2026
Reply from SHAPING NEW TOMORROW
Dear Andy
Thank you for your review 😊
I just want to make sure we fully understand your feedback. When you mention an “FB product”, could you please clarify what you mean by that? We’re not entirely sure which product you’re referring to, and we’d really like to help you properly.
You’re very welcome to reach out to us directly at
info@shapingnewtomorrow.com
with a few more details or your order number, and we’ll happily look into it for you.
Have a lovely day! 🤗
Best regards,
Nikolaj 🍂
Love the classic pants.
November 25, 2025
Reply from SHAPING NEW TOMORROW
Dear Sean
Thank you so much for your review 😊
It’s great to hear that you love the Classic Pants – they really hold a special place for many of our guests. If you haven’t already, we hope you’ll enjoy our newer GEN2 Pants as well, especially the Signature model. They’re built as a new and improved direction inspired by the classics, even though they’re technically a different style and not a one-to-one replacement. Still very much about comfort, movement, and everyday wear 👌
Have a lovely day!
Best regards,
Nikolaj 🍂
Reply from SHAPING NEW TOMORROW
Dear AAA
Thank you so much for your review 😊
We love hearing that they’re your favourite pants – that’s a huge compliment and exactly what we aim for every day.
Have a lovely day! 🤗
Best regards,
Nikolaj 🍂
the wrong no one is that me about my…
the wrong no one is that me about my order would like to return it. No one is even responses about the return
January 20, 2026
Reply from SHAPING NEW TOMORROW
Dear Abdulrahman
Thank you for your review. 😊
Just to clarify the timeline: you contacted us two days ago, on Saturday. We have a response time of 2–3 business days, and since we do not have staff working during the weekend, not a single business day has passed yet. So your message is still well within our normal response time.
We are answering you now and will of course help you with the return. There is no need to worry — we haven’t ignored you, and support is on the way.
Have a lovely day! 🤗
Best regards,
Nikolaj 🍂
Great feeling and quality
January 13, 2026
Reply from SHAPING NEW TOMORROW
Dear Carlo
Thank you so much for your review 😊
I’m really happy to hear that you’re enjoying both the feel and the quality. That combination is exactly what we strive for – clothing that feels great from the moment you put it on and holds up over time.
Thanks for taking the time to share your experience with us.
Have a lovely day! 🤗
Best regards,
Nikolaj 🍂
Good products
Good products, fast delivery. Easy to select a size that fit good because of all options for length and width. The flex i the fabric is very good and makes the trousers comfortable to use. 👍
January 12, 2026
Reply from SHAPING NEW TOMORROW
Dear Øivind
Tusind tak for din anmeldelse 😊
It’s great to hear that you’re happy with both the products and the fast delivery 🚚💨
We put a lot of thought into offering different length and width options, so it really means a lot that it makes it easier for you to find the right fit. And that flexibility in the fabric – that’s exactly what should make the trousers comfortable to wear all day. 👍
We truly appreciate you taking the time to share your experience.
Have a lovely day! 🤗
Best regards,
Nikolaj 🍂
Their Shirts are amazing and the people…
Their shirts are amazing, and the staff at the Stuttgart shop are incredibly nice and helpful.
November 20, 2025
Unprompted review
Reply from SHAPING NEW TOMORROW
Dear William
Thank you so much for your review 😊
It’s fantastic to hear that you love the shirts – and even better that you had such a great experience with the team in our Stuttgart shop. I’ll gladly pass on your kind words to them 🙌 Friendly and helpful service makes all the difference.
Have a lovely day! 🤗
Best regards,
Nikolaj 🍂
Men boxers. Size M
Quality of men boxers material is excellent. Fits true to size, fabric is stretchy and pleasant on skin.
December 31, 2025
Reply from SHAPING NEW TOMORROW
Dear N.J.
Thank you so much for your review 😊
It’s great to hear that you’re happy with the quality of the men’s boxers and that the size M fits true to size. Stretchy fabric that feels pleasant on the skin is exactly what we aim for when it comes to everyday essentials. Thanks for sharing your experience 🙌
Have a lovely day! 🤗
Best regards,
Nikolaj 🍂
Failed to deliver as promised
They failed to deliver suit before new year..
I completed order in webshop in due time before their new year deadline.
The nice guy in Copenhagen shop and banner in webshop both stated that order would be sent same day, but that didnt happen.
As a result I didnt get the suit before new year.
December 29, 2025
Unprompted review
Reply from SHAPING NEW TOMORROW
Dear Kristian
Thank you for taking the time to share your experience. 😊
I understand how disappointing it is when a suit doesn’t arrive as promised, especially when you planned around a clear New Year deadline and were told both in store and online that the order would be sent the same day. When expectations are set like that, it’s only fair to rely on them – and missing the occasion is of course frustrating.
If you’re open to it, please reach out to us at
`info@shapingnewtomorrow.com`
with your order details, so we can look into what went wrong in this specific case and see how we can help you further.
Have a lovely day! 🤗
Best regards,
Nikolaj 🍂
Reply from SHAPING NEW TOMORROW
Dear Mr. X.
Thank you so much for your review 😊
Great to hear that everything was spot on — good quality and punctual delivery 🚚💨. That’s exactly the experience we aim to give our guests, so your feedback really means a lot 🙌
Have a lovely day! 🤗
Best regards,
Nikolaj 🍂
So impressed by how fast this delivery…
So impressed by how fast this delivery came just in time for Christmas and both my husband and son loved their shirts - Very happy- Thank you!
December 23, 2025
Reply from SHAPING NEW TOMORROW
Dear Claire
Thank you so much for your review 😊
We’re so happy to hear how impressed you were with the fast delivery 🚚💨 – especially that it arrived just in time for Christmas 🎄.
It’s wonderful to know that both your husband and son loved their shirts. That truly makes us smile, so thank you for sharing your experience 🙌
Have a lovely day! 🤗
Best regards,
Nikolaj 🍂
Reply from SHAPING NEW TOMORROW
Dear Andrea
Thank you so much for your review 😊
It’s great to hear that you see the products as perfect and enjoy the brand. Simple words, big impact – we really appreciate you sharing that 🙌
Have a lovely day! 🤗
Best regards,
Nikolaj 🍂
Reply from SHAPING NEW TOMORROW
Dear Jan
Thank you so much for your review 😊
It’s great to hear that the delivery was swift 🚚💨 and that you’re happy with both the products and the value for money. That balance between quality, speed, and a fair price is exactly what we aim for, so your feedback really means a lot to us 🙌
Have a lovely day! 🤗
Best regards,
Nikolaj 🍂
Great products.
Great products.
nice design and brilliant to wear.
Bit slow delivery though.
December 5, 2025
Reply from SHAPING NEW TOMORROW
Dear Henrik
Thank you so much for your review 😊
It’s great to hear that you like the products, the design, and how they feel to wear – that really means a lot to us. At the same time, we appreciate you pointing out the slower delivery. That part matters too, and your feedback helps us stay sharp and improve where we can.
Have a lovely day! 🤗
Best regards,
Nikolaj 🍂
Quick and reliable
December 4, 2025
Reply from SHAPING NEW TOMORROW
Dear Piotr
Thank you so much for your review 😊
Quick and reliable is exactly what we aim for, so it’s great to hear that this was your experience. Thanks for taking the time to share it 🙌
Have a lovely day! 🤗
Best regards,
Nikolaj 🍂
You send out this email to rate my…
You send out this email to rate my experience even though I haven’t received what I ordered yet. It’s been more than two weeks since I ordered it and I was hoping to receive it before the 16th when I’m travelling for Christmas but I guess I was too optimistic for that one. I love your products and this is the first time it’s been this late but since you send me this “rate experience” email I can’t give you a better rating than this
December 4, 2025
Reply from SHAPING NEW TOMORROW
Dear Mathias
Thank you for sharing your experience – and for being so honest about it. 😊
I completely understand how frustrating it feels to receive a “rate your experience” email before your order has actually arrived, especially when you were hoping to have it before travelling. We promise delivery within 4-6 business days.
Those emails are sent automatically once an order reaches a certain stage, and unfortunately they don’t always reflect the real situation – which in your case is clearly not ideal.
Since you mention that this delay is unusual compared to your previous experiences with us, we’d really like to look into your order properly and see what’s causing it to be held up. Please reach out to us at
`info@shapingnewtomorrow.com`
with your order details, and we’ll check the status and help you forward as quickly as possible.
Have a lovely day! 🤗
Best regards,
Nikolaj 🍂
Reply from SHAPING NEW TOMORROW
Dear Maximilian
Thank you so much for your review 😊
It’s great to hear that you experienced excellent customer service. A clear recommendation like that really means a lot to us, so thank you for taking the time to share it 🙌
Have a lovely day! 🤗
Best regards,
Nikolaj 🍂
All great , only CH return is tricky
Living in Switzerland makes the return process a bit tricky and not easy.
Other than that, absolutely amazing quality, good website, nice service. I buy all my business clothing from them.
December 2, 2025
Reply from SHAPING NEW TOMORROW
Dear Nuno
Thank you so much for your review 😊
It really means a lot to hear that you’re so happy with the quality, the website, and the service – and that you choose us for all your business clothing. That kind of trust is something we truly appreciate. We also understand your point about returns from Switzerland being a bit tricky, and it’s valuable feedback to have, so thank you for mentioning it in such a fair way.
Have a lovely day! 🤗
Best regards,
Nikolaj 🍂
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