Developer friendly marketing guy who actually listens
I'm a dev by trade, so marketing isn't exactly my strong suit. We brought Shehnoor in to handle strategy while I focused on the product side. Honestly, I was skeptical at first most marketing consultants I've dealt with talk in vague buzzwords and expect magic.
Shehnoor was different.
What worked well:
· He took time to actually understand the product architecture and technical constraints before suggesting anything
· His Google Ads prompts and campaign structures were logical and easy for me to implement without constant hand-holding
· Gave clear, measurable KPIs so I could track whether his work was moving the needle
· Respectful of dev timelines didn't promise clients unrealistic delivery dates
Room for improvement:
· A couple of his suggestions required backend changes we couldn't accommodate without major refactoring, which created some back-and-forth
· Occasionally assumed I had more marketing knowledge than I actually did
If you're a technical founder or dev team needing marketing direction from someone who won't waste your time with fluff, he's a solid pick. Made our campaigns profitable within about 6 weeks.
