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Iconic Auctioneers Reviews 1,202

TrustScore 4.5 out of 5

4.7

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Review summary

Created with AI, based on recent reviews

Considering 219 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their helpfulness, professionalism, and friendly demeanor, making the entire process pleasant and efficient. Many people highlight the exceptional service, noting the ease and smoothness of their overall experience, from initial inquiries to the final sale or purchase. The user experience is frequently described as straightforward and well-organized, with many appreciating the clear communication and support provided throughout. However, some customers expressed dissatisfaction with the product descriptions, mentioning instances where vehicles were not as described or had undisclosed issues. A few other people also felt that the pricing was ambiguous, with some lots advertised as "No Reserve" not selling despite reaching what they considered decent prices, and others noting unexpected additional costs to access auction events.

What people talk about most

Staff

People report positive experiences with staff. Customers consistently praise the team's helpfulness,... See more

Service

Consumers find service to be positive, highlighting professional, friendly, and smooth processes. Many... See more

Product

Users describe ambiguous interactions with product. While some customers praise the superb photos and car... See more

Price

Customers had ambiguous experiences with price. Many reviewers were satisfied, achieving their desired... See more

User experience

Reviewers express high satisfaction with the user experience, often highlighting its ease and simplicity.... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Guys where there on day of my purchase.gave me options on delivery and prices associated with each choice.kept updating me with the whereabouts my purchase was. Arrived as per eta estimate and pr... See more

Company replied

Rated 5 out of 5 stars

Excellent organisation, all staff were friendly, helpful and very professional. There was a really great atmosphere and the auctioneer was great. He set a good pace, gave people time to consider and h... See more

Company replied

Rated 5 out of 5 stars

I watched the Iconic Motorcycle Auction on YouTube as I was selling a bike in the auction. Having been warned by my wife not to buy anything, I spotted a French Moped that I rode in Paris over fifty y... See more

Company replied

Rated 5 out of 5 stars

As a first time buyer of a vehicle from an auction, I found everyone that I either spoke to or emailed at Iconic friendly, professional and very helpful. I never felt pressured or patronised at an... See more

Company replied


Company details

  1. Auction House
  2. Auto Auction
  3. Car Dealer
  4. Collectibles Store
  5. Online Auction Service
  6. Used Motorcycle Dealer

About Iconic Auctioneers

Written by the company

Iconic Auctioneers is a world-class, specialist auction house for the sale of classic, competition, modern and collectors’ cars, modern and historic motorcycles, as well as automobilia and collectibles.

Car Auctions
Motorcycle Auctions
Automobilia Auctions
Monthly Timed Online Auctions

Iconic Auctioneers make the process of buying and selling at auction simple and enjoyable with personal, professional customer service to guide you through the process.

We are proud to hold the exclusive automotive auction rights for a number of Europe’s largest motoring events, including the NEC Classic Motor Show, MCN Motorcycle Festival, Race Retro, and Supercar Fest. These highly popular events attract thousands of visitors to our sales every year.

Seller's Guide
Buyer's Guide

Our team are the lifeblood of Iconic Auctioneers - as enthusiasts with years of experience they inherently understand the passion sellers have for their rare cars, motorcycles, and collectibles. And as buyers, they understand the motivations people have for purchasing their dream come true or prized investment. We seek out the rarest finds and take great pride in connecting them with our global database of buyers. The team has a proven track record of industry-leading accurate valuations and has achieved many record-breaking auction prices to date.

Notable Sales

Our in-house marketing team delivers global exposure of our events across our industry-leading social media channels as well as regular coverage in the most popular automotive magazines, online channels, regional, national, and international newspapers.

Experts in Exceptional

Written by the company

One of the UKs leading auction houses for Classic and Collectors' Cars, Modern and Historic Motorcycles and Automobilia
We aim to make your auction journey as smooth and as enjoyable as possible.

Contact info

Promotion box for Iconic Auctioneers

UPCOMING AUCTIONS

Iconic & Classic Cars, Motorcycles & Automobilia

4.7

Excellent

TrustScore 4.5 out of 5

1K reviews

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Replied to 100% of negative reviews

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Rated 5 out of 5 stars

thank you iconic auction what pleasure…

thank you iconic auction what pleasure it was to deal with this company in allowing me to purchase my dream car the Little Renault 5 GT Turbo Raider

I worked in a Renault Garage when I first left school for 3 years 1986-89 when the phase 1 Renault 5 GT Turbo was first realised so the 5GTT was you might say my first love

Id like to say a special thanks to Harry even unwell he still did what I asked more pics and a video of the car running which gave me the confidence to outbid everyone else

May 16, 2026
Unprompted review
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Reply from Iconic Auctioneers

Thank you for your wonderful review — we’re delighted we could help you secure your dream Renault 5 GT Turbo Raider, especially with such a personal connection to the car.

Harry will really appreciate your kind words, and we’re so pleased the extra support helped give you confidence in your purchase.

Wishing you many happy miles and enjoyment with the car!

Rated 1 out of 5 stars

Disappointing service

Promised me a telephone bid, fully registered , the call never came despite me double checking the day before - dont rely on them . Always best bid live - shame as I was prepared to bid more than the car went for ,hey ho

May 16, 2026
Unprompted review
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Reply from Iconic Auctioneers

Thank you for your feedback, and we’re very sorry to hear about your experience.
We can see that we attempted to reach you on the landline number provided; however, unfortunately, the connection did not go through. Regrettably, due to a human error on our part, your mobile number was not included on the call sheet for the auction.
We fully appreciate how frustrating this must have been, particularly as you were ready to bid, and we sincerely apologise for the missed opportunity. Please be assured that we are reviewing our internal processes to help prevent this from happening again.
Apologies once again

Rated 5 out of 5 stars

Put three bikes in at Old Warden

Put three bikes in at Old Warden. Talked to Mark and then Maria came round to photograph the bikes and put a value against each one. I delivered to site myself and that was straightforward, auction went fine and a couple of weeks later the funds dropped into my account. It's a process that worked perfectly for me, just get the vehicle(s) in early doors and be patient.

April 19, 2026
Unprompted review
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Reply from Iconic Auctioneers

Thank you Mick for this lovely review and the great tip to always to enter your vehicle early - it gives us the maximum time to market it and find buyers - thank you again.

Rated 5 out of 5 stars

Very happy with the service provided by…

Very happy with the service provided by Maria and colleagues at Iconic Auctions in selling my 1953 AJS at auction. It achieved their recommended reserve price and the money was in my account 10 days later as promised. A professional, friendly and smooth process throughout.

May 1, 2026
Unprompted review
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Reply from Iconic Auctioneers

So glad you found our service to be professional, friendly and smooth - it is what we always strive for, so thank you for acknowledging it.

Rated 5 out of 5 stars

Resto Show 2026

As always (have used Iconic before under the name of Classic Car Auctions) Gary and the team perform an excellent job of taking care of the customer, from initial contact, through to the auction itself and subsequent paperwork, all handled with efficiency.

(Note have both bought and sold cars through Iconic)

March 22, 2026
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Reply from Iconic Auctioneers

Great to hear you have bought and sold with us, we look forward to working with you again in the future. Thank you for your support and lovely review.

Rated 5 out of 5 stars

Excellent all round

We recently entrusted the sale of our four classic cars to Iconic, and the experience exceeded our expectations from start to finish.

From the outset, their advice was clear, realistic, and clearly based on strong market knowledge. A special mention must go to Stacey, who was outstanding throughout the entire process. She guided us every step of the way, offering reassurance, practical recommendations, and seamlessly arranging anything that needed to be done. We genuinely felt supported and in very capable hands.

Communication was excellent, particularly during the auction itself. We were kept fully informed at key moments, which gave us confidence that everything possible was being done to achieve the best outcome.

We went into the process with a figure in mind, and thanks to their expert guidance, we achieved that, after all costs and fees, which speaks volumes about the accuracy of their advice and their professionalism.

We would not hesitate to recommend them to anyone considering selling vehicles at auction.

March 28, 2026
Unprompted review
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Reply from Iconic Auctioneers

Thank you for your lovely review and for highlighting Stacey's support in selling your cars. Thank you too for your recommendation - it means a lot.

Rated 5 out of 5 stars

Great service!

Great service!! Stacey is very knowledgable, professional and helpful during the entire process, thanks again, and will use Iconic again

March 21, 2026
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Reply from Iconic Auctioneers

Great to hear you will use us again and thank you for your 5 star review. We look forward to hearing from you when you next require our services.

Rated 5 out of 5 stars

The Auction preview was relaxed with…

The Auction preview was relaxed with helpful staff. Must have been good as i purchased 3 cars !

April 4, 2026
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Reply from Iconic Auctioneers

Three cars bought - wow! We hope you will pop along to a few more sales soon then! Thank you for taking the time out to give your 5 star review it is greatly appreciated.

Rated 5 out of 5 stars

Trustworthy

Trustworthy, and transparent

March 22, 2026
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Reply from Iconic Auctioneers

That is always good to hear. We take great pride in offering a professional and transparent service, so it is great to hear you found that to be the case. Thank you for your review and honesty.

Rated 5 out of 5 stars

Charles had great communication though…

Charles had great communication though out the time before, during and after the sale

March 28, 2026
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Reply from Iconic Auctioneers

Thank you Peter, Charles is a true asset to the team and brilliant at looking after his clients. I will pass your kind words on to him.

Rated 3 out of 5 stars

Morris minor 1275 ?

Service was very good with the sale and collection very smooth. Problems that I have is that the details in the logbook do not match the vehicle.
The chassis plate does not match the logbook, an S should be a 5
And the engine swap hasn't been changed in the logbook. The engine identification plate is missing from the replacement engine.
I would have expected this sort of detail to have been checked so overall a bit disappointing

March 21, 2026
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Reply from Iconic Auctioneers

We are sorry to hear this. I believe you came and viewed both the vehicle and its history file at the auction prior to bidding. We always encourage this so that you can satisfy yourself prior to bidding. I have asked our consignor to call you to help see if we can be of any further assistance in sorting this out.

Rated 4 out of 5 stars

The car I bought wasn't registered on…

The car I bought wasn't registered on the DVLA site and the old log book was the only record of the car, the person I dealt with wanted to send this to the DVLA but I wanted to keep it as part of the vehicle history, a friend new a member of staff who arranged it for me to keep and copies were taken for your records, so all worked out fine

April 6, 2026
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Reply from Iconic Auctioneers

Thank you for your review, I am glad we got it all sorted for you in the end, and we hop you enjoy your new purchase.

Rated 5 out of 5 stars

I had an excellent experience buying a…

I had an excellent experience buying a car via the online auction.

Jack was prompt in responding to my queries pre and post auction.

April 16, 2026
Unprompted review
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Reply from Iconic Auctioneers

That is great to hear, I have shared your feed back with Jack and his manager. We hope you enjoy your new purchase.

Rated 5 out of 5 stars

First time at a Classic Car Auction

It was the first time that I had sold a classic car at auction and therefore I was unsure of what to expect.

I had previously contacted one of the other major classic car auctioneers, but the terms of sale seemed to be heavily loaded in their favour and they showed no flexibility or interest to work with me or to consider my requirments and expectations with regards to the sale.

With this in mind I was feeling cautious at the prospect of contacting another auction house.

However, after an initial email to Iconic Auctions I was contacted by Alex Lucocq, one of their Car Specialist's.

Alex was very pleasant and professional to deal with and he worked with me to arrive at a position that both parties were happy with.

He kept me constantly informed about the whole process and always called me back when he said he would.

He was also there on the day of the auction and advised me right up until the hammer dropped, concluding a successful sale.

I would certianly recommend anyone to contact Iconic Auctioneers and I may in fact be using them again later on in the year to selll my other classic car.

March 22, 2026
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Reply from Iconic Auctioneers

What a lovely review, its great to hear of your experience from start to finish and that Alex looked after you so well. We take great pride as a team in our personalised customer service so I have shared your review with both Alex and his Manager, so they know what a good job he is doing. Thank you again for your kind words.

Rated 5 out of 5 stars

Great experience

Great experience, everything went well, communication excellent.

March 14, 2026
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Reply from Iconic Auctioneers

That is great to hear, thank you for sharing your experience with us.

Rated 5 out of 5 stars

Original contact was good

Original contact was good, photos of the car taken with ease then car described well on website and catalogue. All promises kept including the payment date. I recommend Iconic auctioneers to anyone who does not want to get involved with selling direct on your drive .... Thanks very much.

March 21, 2026
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Reply from Iconic Auctioneers

Thank you for your kind review! We’re delighted to hear everything went smoothly from start to finish and that all expectations were met.

We really appreciate your recommendation and your trust in Iconic Auctioneers.

Rated 5 out of 5 stars

A Very Professional Experience

A really smooth, professional transaction - cannot recommend highly enough. The service I received from Gary Dunne and the team was exceptional - I will definitely use again!

March 21, 2026
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Reply from Iconic Auctioneers

Thank you for the 5 stars and kind words! I’ve passed this onto Gary

Rated 5 out of 5 stars

Simply the Best

A great experience all round, made better than you could ever imagine from such a big organisation, by one employee in particular Charles Smalley who listened to all my concerns putting my mind at rest, his Classic Car knowledge was second to none, I think gleaned from 35 years as a professional in this trade.
At one point in our telephone conversation he offered a saw it through to contact the vendor so time after my winning bid and funds had been paid.
Thank you Iconic Auctions for finding and employing Charles a great ambassador for the company, it’s my opinion he’d be very hard to replace.
Or as the late Tina Turner would say “Simply the Best!”
D. Perry

March 21, 2026
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Reply from Iconic Auctioneers

Thank you for your fantastic feedback! We’re delighted to hear you had such a great experience and that Charles made such a positive impact.

Congratulations on your purchase, and thank you for choosing Iconic Auctioneers!

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