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Iconic Auctioneers Reviews 

1,227
TrustScore 4.5 out of 5

4.7

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Review summary

Created with AI, based on recent reviews

Considering 209 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their professionalism, helpfulness, and extensive knowledge, often noting individuals who went above and beyond. The service is frequently described as excellent, efficient, and smooth, with clear communication and guidance making the overall experience hassle-free. However, some reviewers noted issues with product descriptions, finding vehicles did not always match advertised conditions or had undisclosed problems like missing documentation. A few people also mentioned unexpected fees or feeling unsupported post-sale, with some finding achieved prices either too high or lower than desired.

What people talk about most

Staff

Users describe positive interactions with staff, consistently praising their professionalism, helpfulness,... See more

Service

Customers consistently note positive experiences with service, often highlighting excellent communication and... See more

Product

Customers had ambiguous experiences with the products, particularly cars and bikes, purchased through the... See more

Price

Reviewers highlight ambiguous aspects of price, with some customers achieving their desired reserve price or... See more

User experience

Reviewers mention positive feedback about user experience, with many describing it as excellent, seamless,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

thank you iconic auction what pleasure it was to deal with this company in allowing me to purchase my dream car the Little Renault 5 GT Turbo Raider I worked in a Renault Garage when I first lef... See more

Company replied

Rated 5 out of 5 stars

Guys where there on day of my purchase.gave me options on delivery and prices associated with each choice.kept updating me with the whereabouts my purchase was. Arrived as per eta estimate and pr... See more

Company replied

Rated 5 out of 5 stars

First time at Silverstone auction, to be honest I didn’t belong there financially!!! Whole experience was made very simple and easy, probably too easy!!! Only went to look at one car (‘59 DeSoto) just... See more

Company replied

Rated 5 out of 5 stars

We were recommended to Iconic by our friend. From the moment he picked up the phone, Lionel from Iconic Auctioneers was a absolute Gem to deal with. He truly bent over backwards to make sure our vehic... See more

Company replied


Company details

  1. Auction House
  2. Auto Auction
  3. Car Dealer
  4. Collectibles Store
  5. Online Auction Service
  6. Used Motorcycle Dealer

About Iconic Auctioneers

Written by the company

Iconic Auctioneers is a world-class, specialist auction house for the sale of classic, competition, modern and collectors’ cars, modern and historic motorcycles, as well as collections of automobilia.

Car Auctions
Motorcycle Auctions
Automobilia Auctions
Fortnightly Timed Online Auctions

Iconic Auctioneers make the process of buying and selling at auction simple and enjoyable with personal, professional customer service to guide you through the process.

We are proud to hold the exclusive automotive auction rights for a number of Europe’s largest motoring events, including the NEC Classic Motor Show, CarFest, Race Retro, and Supercar Fest to name just a few. These highly popular events attract thousands of visitors to our sales every year.

Seller's Guide
Buyer's Guide

Our team are the lifeblood of Iconic Auctioneers - as enthusiasts with years of experience they inherently understand the passion sellers have for their rare cars, motorcycles, and collectibles. And as buyers, they understand the motivations people have for purchasing their dream come true or prized investment. We seek out the rarest finds and take great pride in connecting them with our global database of buyers. The team has a proven track record of industry-leading accurate valuations and has achieved many record-breaking auction prices to date.

Notable Sales

Our in-house marketing team delivers global exposure of our events across our industry-leading social media channels as well as regular coverage in the most popular automotive magazines, online channels, regional, national, and international newspapers.

Experts in Exceptional

Written by the company

One of the UKs leading auction houses for Classic and Collectors' Cars, Modern and Historic Motorcycles and Automobilia
We aim to make your auction journey as smooth and as enjoyable as possible.

Contact info

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UPCOMING AUCTIONS

Iconic & Classic Cars, Motorcycles & Automobilia

4.7

Excellent

TrustScore 4.5 out of 5

1K reviews

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Replied to 100% of negative reviews

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4.7

All reviews

(1,227)

187 reviews in the last 12 months

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Rated 5 out of 5 stars

Dan 😎

Dan, The Guy who's picking the Bikes up is Brilliant, knows everything about Bikes, takes his time running you through the process & charges.
The people in the office also do a Brilliant job when they forward your money from the Sale.Spot on Guy's.👍💯

May 26, 2026
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Reply from Iconic Auctioneers

We really appreciate the fantastic feedback! Dan will be delighted to hear your comments — his knowledge and passion for bikes are clear from the moment you meet him. Great to hear the office team also kept everything smooth with the sale and payment process.

Thanks again for choosing Iconic!

Rated 5 out of 5 stars

Very professional

Very professional, on collection of vehicle, loading assist was there but not needed.

April 28, 2026
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Reply from Iconic Auctioneers

Thank you for the feedback. We’re pleased the collection process went smoothly and that everything was handled professionally throughout.

Rated 5 out of 5 stars

The company is professional

The company is professional, the staff are kind , knowledgeable and helpful.

May 26, 2026
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Reply from Iconic Auctioneers

Thank you for your kind feedback. We’re delighted you found the team professional, knowledgeable, and helpful throughout.

Rated 5 out of 5 stars

A very pleasant experience with…

A very pleasant experience with friendly staff a well orchestrated auction thanks

May 26, 2026
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Reply from Iconic Auctioneers

Thank you for your kind review — we’re delighted you had such a pleasant experience and enjoyed the auction.

Rated 5 out of 5 stars

Recently purchased a Lotus Elise…

Recently purchased a Lotus Elise through Iconic Auctions
and was very impressed at how easy the process was and with the customer service I received throughout
Joe Watt in particular went out of his way to help me organise the pick up and onward transport of the vehicle to my home address
In addition i purchased the vehicle unseen and Joes assistance and support providing all information ie copies of MOTs Service History etc gave me the confidence to complete sale
When the car arrived it was everything i hoped it would be and more !!
Thank you

May 17, 2026
Unprompted review
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Reply from Iconic Auctioneers

Thank you for your fantastic review — we’re delighted to hear the process was smooth and that the car exceeded your expectations!

Joe will be especially pleased to hear your kind words, and we’re glad his support gave you the confidence to purchase remotely.

We hope you enjoy every moment with your Lotus Elise!

Rated 5 out of 5 stars

Excellent service

Excellent service. Honest advice and help can’t rate them higher. Definitely recommend to others. Joe was really helpful both before and after purchase

May 16, 2026
Unprompted review
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Reply from Iconic Auctioneers

Thank you for your kind review — we’re delighted you were happy with the service and support throughout. Joe will really appreciate your feedback!

We truly appreciate your recommendation.

Rated 5 out of 5 stars

thank you iconic auction what pleasure…

thank you iconic auction what pleasure it was to deal with this company in allowing me to purchase my dream car the Little Renault 5 GT Turbo Raider

I worked in a Renault Garage when I first left school for 3 years 1986-89 when the phase 1 Renault 5 GT Turbo was first realised so the 5GTT was you might say my first love

Id like to say a special thanks to Harry even unwell he still did what I asked more pics and a video of the car running which gave me the confidence to outbid everyone else

May 16, 2026
Unprompted review
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Reply from Iconic Auctioneers

Thank you for your wonderful review — we’re delighted we could help you secure your dream Renault 5 GT Turbo Raider, especially with such a personal connection to the car.

Harry will really appreciate your kind words, and we’re so pleased the extra support helped give you confidence in your purchase.

Wishing you many happy miles and enjoyment with the car!

Rated 1 out of 5 stars

Disappointing service

Promised me a telephone bid, fully registered , the call never came despite me double checking the day before - dont rely on them . Always best bid live - shame as I was prepared to bid more than the car went for ,hey ho

May 16, 2026
Unprompted review
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Reply from Iconic Auctioneers

Thank you for your feedback, and we’re very sorry to hear about your experience.
We can see that we attempted to reach you on the landline number provided; however, unfortunately, the connection did not go through. Regrettably, due to a human error on our part, your mobile number was not included on the call sheet for the auction.
We fully appreciate how frustrating this must have been, particularly as you were ready to bid, and we sincerely apologise for the missed opportunity. Please be assured that we are reviewing our internal processes to help prevent this from happening again.
Apologies once again

Rated 5 out of 5 stars

Put three bikes in at Old Warden

Put three bikes in at Old Warden. Talked to Mark and then Maria came round to photograph the bikes and put a value against each one. I delivered to site myself and that was straightforward, auction went fine and a couple of weeks later the funds dropped into my account. It's a process that worked perfectly for me, just get the vehicle(s) in early doors and be patient.

April 19, 2026
Unprompted review
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Reply from Iconic Auctioneers

Thank you Mick for this lovely review and the great tip to always to enter your vehicle early - it gives us the maximum time to market it and find buyers - thank you again.

Rated 5 out of 5 stars

Very happy with the service provided by…

Very happy with the service provided by Maria and colleagues at Iconic Auctions in selling my 1953 AJS at auction. It achieved their recommended reserve price and the money was in my account 10 days later as promised. A professional, friendly and smooth process throughout.

May 1, 2026
Unprompted review
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Reply from Iconic Auctioneers

So glad you found our service to be professional, friendly and smooth - it is what we always strive for, so thank you for acknowledging it.

Rated 5 out of 5 stars

Resto Show 2026

As always (have used Iconic before under the name of Classic Car Auctions) Gary and the team perform an excellent job of taking care of the customer, from initial contact, through to the auction itself and subsequent paperwork, all handled with efficiency.

(Note have both bought and sold cars through Iconic)

March 22, 2026
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Reply from Iconic Auctioneers

Great to hear you have bought and sold with us, we look forward to working with you again in the future. Thank you for your support and lovely review.

Rated 5 out of 5 stars

Excellent all round

We recently entrusted the sale of our four classic cars to Iconic, and the experience exceeded our expectations from start to finish.

From the outset, their advice was clear, realistic, and clearly based on strong market knowledge. A special mention must go to Stacey, who was outstanding throughout the entire process. She guided us every step of the way, offering reassurance, practical recommendations, and seamlessly arranging anything that needed to be done. We genuinely felt supported and in very capable hands.

Communication was excellent, particularly during the auction itself. We were kept fully informed at key moments, which gave us confidence that everything possible was being done to achieve the best outcome.

We went into the process with a figure in mind, and thanks to their expert guidance, we achieved that, after all costs and fees, which speaks volumes about the accuracy of their advice and their professionalism.

We would not hesitate to recommend them to anyone considering selling vehicles at auction.

March 28, 2026
Unprompted review
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Reply from Iconic Auctioneers

Thank you for your lovely review and for highlighting Stacey's support in selling your cars. Thank you too for your recommendation - it means a lot.

Rated 5 out of 5 stars

Great service!

Great service!! Stacey is very knowledgable, professional and helpful during the entire process, thanks again, and will use Iconic again

March 21, 2026
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Reply from Iconic Auctioneers

Great to hear you will use us again and thank you for your 5 star review. We look forward to hearing from you when you next require our services.

Rated 5 out of 5 stars

The Auction preview was relaxed with…

The Auction preview was relaxed with helpful staff. Must have been good as i purchased 3 cars !

April 4, 2026
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Reply from Iconic Auctioneers

Three cars bought - wow! We hope you will pop along to a few more sales soon then! Thank you for taking the time out to give your 5 star review it is greatly appreciated.

Rated 5 out of 5 stars

Trustworthy

Trustworthy, and transparent

March 22, 2026
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Reply from Iconic Auctioneers

That is always good to hear. We take great pride in offering a professional and transparent service, so it is great to hear you found that to be the case. Thank you for your review and honesty.

Rated 5 out of 5 stars

Charles had great communication though…

Charles had great communication though out the time before, during and after the sale

March 28, 2026
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Reply from Iconic Auctioneers

Thank you Peter, Charles is a true asset to the team and brilliant at looking after his clients. I will pass your kind words on to him.

Rated 3 out of 5 stars

Morris minor 1275 ?

Service was very good with the sale and collection very smooth. Problems that I have is that the details in the logbook do not match the vehicle.
The chassis plate does not match the logbook, an S should be a 5
And the engine swap hasn't been changed in the logbook. The engine identification plate is missing from the replacement engine.
I would have expected this sort of detail to have been checked so overall a bit disappointing

March 21, 2026
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Reply from Iconic Auctioneers

We are sorry to hear this. I believe you came and viewed both the vehicle and its history file at the auction prior to bidding. We always encourage this so that you can satisfy yourself prior to bidding. I have asked our consignor to call you to help see if we can be of any further assistance in sorting this out.

Rated 4 out of 5 stars

The car I bought wasn't registered on…

The car I bought wasn't registered on the DVLA site and the old log book was the only record of the car, the person I dealt with wanted to send this to the DVLA but I wanted to keep it as part of the vehicle history, a friend new a member of staff who arranged it for me to keep and copies were taken for your records, so all worked out fine

April 6, 2026
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Reply from Iconic Auctioneers

Thank you for your review, I am glad we got it all sorted for you in the end, and we hop you enjoy your new purchase.

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