Similarweb Reviews 585

I have been using Similarweb for more than 8years across all agencies I have worked at, while the last 3 years we are using it in-house in one of the biggest retailers.
As I am part of the Search team, I am mainly using the Keyword Research, Monthly Competitive Overview, Traffic Leaders and Search Traffic Overview dashboards and reports using them to strategic actions. We have been using some of the insights to create testing roadmaps aligned & tailored to the areas of improvement that Similarweb is "flagging" to us via the data provided. We have also increased our Keyword portfolio using the Keyword Research report.

Similarweb has become my go-to tool to pull competitive insights, estimated performance, traffic over time, and search demand. These insights have been successful in persuading my client to take action, and oftentimes the clients will respond with how useful this data is in getting buy in from their own leadership. A new feature around AI insights has been particularly useful, showing how much traffic ChatGPT and other AI bots is driving to sites. I'm in SimilarWeb every single day and finding new insights that help push my client's performance forward.

For competitor benchmarking I would recommend Similarweb. Similarweb allows you to conduct competitor analysis at a domain and/or subdomain level, with in-depth analysis for up to 5 website domains/subdomains.

Additionally, they have recently released a new "Market Analysis" feature which has replaced Website Category Analysis, which provides more in-depth features and allows you to build custom industries, which is very useful.

Finally, Similarweb's website segment analysis feature is becoming more and more important, with the ability to analyse specific website pages/folders and replicate against various competitor sets to ensure representative comparisons against competitors if you have a product/service area in need of analysis.

It's a scam, they callect a lot of data about you then charge you $199 or $125 per month for their plan. But you can only see the Plans after you gave them all your data.

Industry leader in market tracking and analysis. We use this to benchmark and compare against competitors, tracking hard-to-find metrics in a easy and customizable way.

Similarweb is my most favorite software for competitor research. I have been using it to gather a significant amount of traffic data on competitors and identify trends in our industry. I am consistently impressed by the depth of data that Similarweb provides about our competitors.

Similarweb has reduced the time I spend on competitor and keyword research by 50%. Its intuitive dashboards eliminate the need to scour multiple websites, bringing all the insights I need together in one convenient platform!

SimilarWeb has loads of data.
Whether it's comparing competitor strategies, share of voice, or keywords - it's our go-to tool.

they ask a lot of questions and waste time just for nothing.

High quality service, can not fault that. Offers a lot of information about competitor websites, it really puts site performance into perspective. My main complaint is the "no refund" policy on the official site, which is why I am not giving this company 5 stars. However, when I made a mistake regarding this (this really was of my own doing) the customer service team was excellent and they did refund me for my critical mistake.

I never signed up for the trial, nor had any contact with this company. Then I noticed $199/month charges on my bill from them! They have fraudulently charged me $2400. My bank has blocked them, yet they keep trying to process the $199 payment every month (they charged me 4 times on the same day!). BEWARE!!!

I strongly advise caution when using Similarweb. Today, I attempted to access what was advertised as a free trial, only to find that my account was immediately charged $199 for a full monthly subscription, without any clear or explicit warning.

This is a textbook example of dark patterns — deliberately vague or misleading interface design that pushes users into paying without realising it. At no point was I shown a clear confirmation screen or an explicit notice that I was agreeing to a paid plan.

This kind of practice is not only unethical but potentially unlawful under consumer protection laws in the EU, UK, US, and even Israel, where Similarweb is based. These laws require explicit and informed consent before any charge is made — and that clearly did not happen in my case.

I’ve contacted support requesting a refund and hope to receive it. But the fact that this happened at all shows a serious lack of transparency and respect for users.

If you're thinking about using Similarweb, be extremely careful. What looks like a free trial may end up costing you hundreds of dollars, without warning.

New review:
Similarwebs' customer service team contacted me after leaving my previous, negative review and were very accommodating of rectifying the situation shown below. It's clear they want their customers to be satisfied. If we need a SEO research tool in the future, Similarweb will def be a consideration.

Old review:
Business model revolves around the human tendency to forget they started the free trial. Nothing is free in this world. Product is high quality but I'm going to use Semrush in spite of their business practices.

Great customer service, I didn't use the product that much but the people running it was kind and great.

I'm really frustrated to see that you’ve charged me $1875, even though I cancelled my 7-day trial on time. I was clear about cancelling, and I was under the impression that I wouldn’t be charged if I did so.

I’ve tried contacting the company but haven’t been able to get through. I expect a full refund as soon as possible. I followed the correct steps to cancel, and this charge is completely unfair...

The best tool to compare against competition in terms of traffic volumes, sources and demographics. Similar Web's data on my group site's traffic closely matches what I see using the internal trackers / GA. Site has many features that allow you to check your position at a glance, or deep-dive into urls/campaigns/sources if you so desire. They have recently really build their app analytics, which were lacking prior to that

Most of the time i do bad review
so let make a good one
Good stool with seobserver etc

I don't know what happened to this service but they changed in the wrong direction. Now, they don't let you do anything without providing your credit card information.

Looking for my $161, it took seven days to defraud me of $161, a shocking scam. I want to complain, I want to report

No response to email for refund/cancel fee. Charging 1.8k dollars for service i don’t need or don’t use is just wow. Will change star rating if someone handles this quickly for me. Can’t afford that fee, just want to cancel and not be charged.

24th March 16:30utc - email sent in response to SimilarWeb comment on this post. I will update on progress.