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Simply Business Reviews 

7,759
TrustScore 4 out of 5

4.2

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Review summary

Created with AI, based on recent reviews

Evaluating 1,613 reviews, reviewers had a great experience with this company. Customers frequently highlight that the support staff is exceptionally helpful, knowledgeable, and patient when guiding individuals through policy choices and answering questions thoroughly. Additionally, people deeply appreciate the user-friendly website and straightforward online application process, making it very simple to secure comprehensive insurance coverage quickly. However, some customers also noted frustrations regarding long waiting times on customer service phone lines and difficulties reaching the correct department. Some reviewers were not happy with renewal experiences, mentioning that renewal quotes significantly increased over time without adequate recognition of long-term customer loyalty.

What people talk about most

Service

Users describe positive interactions with service, highlighting fast, efficient, and professional experiences... See more

Staff

Customers consistently note positive experiences with staff, describing them as patient, knowledgeable, and... See more

User experience

Consumers find user experience to be very positive, highlighting that the platform is easy to navigate,... See more

Price

People report ambiguous experiences with price, as opinions on insurance costs vary widely among consumers.... See more

Customer service

Reviewers highlight ambiguous aspects of customer service, with experiences varying widely from praise to... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Richard at Simply Business was very helpful and flexible, and he reassured me as I bought a product I had never explored before. I required several callbacks which he did flexibly and promptly. He was... See more

Company replied

Rated 5 out of 5 stars

The experience went very well, despite the Agent trying to sell insurance to my dead wife! Once this embarrassment had been overcome the Agent was most helpful and informative. There was another prob... See more

Company replied

Rated 5 out of 5 stars

I would highly recommend using simply business. I spoke to Zack. He was extremely helpful and talked me through everything. simply business is the correct name because everything is made so simple... See more

Company replied

Rated 5 out of 5 stars

Dan was very helpful in explaining everything for my business insurance and confirming everything was covered that I needed. I would highly recommend. The website was easy to use to get the initial qu... See more


Company details

  1. Business Insurance Company
  2. Insurance Broker
  3. Landlord Insurance Company
  4. Liability Insurance Company

Written by the company

Simply Business is one of the UK’s largest business insurance and landlord insurance providers. Launched in 2005, we now protect over one million customers with their insurance, from public liability to business equipment. Using the power of tech and data to create the best possible customer experiences, Simply Business employs over 1,000 people across offices in London and Northampton in the UK, Boston, Massachusetts and Atlanta, Georgia in the U.S. Our UK-based contact centre has a team of experts who are ready to help online and over the phone. Owing to its internal underwriting capability and expert panel of insurers, Simply Business can cover over 1,200 trade types – ranging from plumbers to accountants to dog walkers. Working with the King’s Trust’s Enterprise programme, Simply Business is on a mission to champion the next generation of small business owners. We've also been shortlisted for the Insurance Broker Customer Service Award at the Insurance Age UK Broker Awards 2026 (winner to be announced in October). And our UK brand campaign – ‘Simply The Best’ – aims to help UK small businesses feel “The Best" about their business insurance.


Contact info

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4.2

Great

TrustScore 4 out of 5

8K reviews

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4.2

All reviews

(7,759)

1,586 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Lydia Perez O'Connor was very helpful

Lydia Perez O'Connor was very helpful. Answered all my silly questions and helped to insure my business.

July 23, 2026
Unprompted review
Simply Business logo

Reply from Simply Business

Thanks for letting us know, Vlad! No question is silly :) Please reach out if you have any follow up queries we can help with.

Rated 5 out of 5 stars

A super conversation with Richard at…

A super conversation with Richard at Simply Business who offered an informative, professional service. Thanks Richard!

July 22, 2026
Unprompted review
Simply Business logo

Reply from Simply Business

Super! Thanks for your fabulous feedback, Mia. We shall pass it onto Richard :)

Rated 5 out of 5 stars

Great service

Great service

July 22, 2026
Unprompted review
Simply Business logo

Reply from Simply Business

We're delighted you thought so, John. Thank you for your review.

Rated 5 out of 5 stars

Good value

Good value, easy to buy, recommend “Simply Business”

July 21, 2026
Simply Business logo

Reply from Simply Business

Thanks for your recommendation, Jonathan! Take care.

Rated 1 out of 5 stars

Agreed terms, they changed their mind and want more money

Originally requiring cover for a dance class AND band, was told this was fine. Then after agreeing terms, SB said this wasn't possible and I would need two policies, effectively doubling the cost.
Have no intention of using SB again.

July 6, 2026
Unprompted review
Simply Business logo

Reply from Simply Business

Hi Steve, we're sorry we weren't able to accommodate all aspects of your business in one policy. Thank you for taking the time to share your feedback with us.

Rated 5 out of 5 stars

Nathan was Very helpful

Nathan was Very helpful. Great customer service..
Thank you for your service

July 21, 2026
Unprompted review
Simply Business logo

Reply from Simply Business

Thanks for letting us know, Loukia :) We're delighted to hear that. Please call if you have any follow up questions: 0333 014 6683.

Rated 5 out of 5 stars

This firm is Simply THE Business

I'm not as young as I once was and thus buying services online can be an anxious experience. The little voice in my head that insists on casting aspersions on my computer expertise starts to whisper ..."Do you know what you're doing? You'll only have yourself to blame when you mess it up. These things can get really complicated." Shush! Or words to that effect, I mutter under my breath and so I take the plunge. And do you know what? Simply Business is well named. Why? Because the piece of business I have just completed with them could not have been more simple. Whoever designed the application form is a genius. There was not a single moment when something didn't make sense. It was quite simply business (couldn't resist!) conducted in a logical, easy to follow way. So if you're, like me, a dyed in the wool technophobe, I urge you to deal with all your insurance needs right here. If only all online business was this simple to manage. Well done to everyone working with SB for making the business of insuring truly simple. (Oh yes, great price too.)

July 17, 2026
Unprompted review
Rated 5 out of 5 stars

The staff are amazing

The process of switching to simply business for using my insurance requirements was amazing simple. The staff were so helpful and the price was really competitive. Thank you to all of the team and well done

July 19, 2026
Rated 1 out of 5 stars
Simply Business logo

Reply from Simply Business

Hi, thank you for your review. The majority of our customers respond positively to the time and effort saved with our auto-renewals, but we appreciate it's not for everyone. Which is why you can opt out any time during the year. You should have had an email from us three weeks before your renewal with the quote from your current insurer, and instructions on what to do if you don't want to proceed with it. You can also call our UK team at any time for immediate help on 0333 014 6683. We're sorry to see you go and wish you all the best.

Rated 1 out of 5 stars

After one year landlord insurance the…

After one year landlord insurance the premium jumped so they offered a 10% refund by way of cheque to renew which was never received despite them confirming it was never sent 3 times it still has not arrived.
Avoid they can not be trusted, policy cancelled.

July 17, 2026
Unprompted review
Simply Business logo

Reply from Simply Business

Hi David, thanks for bringing this to our attention. We're keen to look into it for you and so have requested your details. We're very sorry to hear you've now cancelled your policy but we appreciate you sharing your honest feedback with us.

Rated 5 out of 5 stars

The member of staff was patient and…

The member of staff was patient and polite, he tried to explain the different types of insurance policies. However, it would be helpful to be sent the information on different products, so that you can read and understant before paying. Overall the service was excellent, price fair and staff very helpful.

July 18, 2026

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