I love this shop! We recently visited for a debs dress & I was really pleasantly surprised. The range of dresses is excellent. We found the perfect one, but there were so many that would have worked.... See more
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Discover our vast collection of Debs/Prom, Bridesmaids, and Evening Dresses, ranging from sizes 2 to 24 with 10,000+ dresses in stock and new arrivals weekly, finding your dream dress is effortless. With stores in Ireland and the UK and stockists worldwide, our knowledgeable team is ready to assist you. As sponsors of Miss Ireland and England, we stay ahead of trends, exhibiting annually in fashion capitals worldwide such as Milan & Barcelona, and also at European Bridal Week and Harrogate Bridal Show.
38B Fashion City, Ballymount, D24W5AF, Dublin, Ireland
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From Arrival to exit the staff were so friendly and helpful. It was my daughter’s 1st time trying on dresses. We had Emma as a consultant and she was the best . So friendly, professional and gave the best advice on colour and styles of dresses. We will definitely be back ..
Just been to this store and the experience was not nice . The owner was dealing wth us and had the most awful attitude my Grandaughter was trying on ty ball gowns, our price range was not respected and she was pushing the same colour gown on the young lady. Which she said was her colour and this gown although beautiful was 520€ which was massively outside our budget but we would have paid if we weren’t treated the way we were and we would have to get it taken up and although we tried on same dress in a different colour she laced it completely different I felt our opinion was downplayed on every single dress apart from the one she wanted to sell then she said she had a bad vibe of us the moment we went into the shop totally unprofessional and not a nice experience for us or the young lady who was looking and trying on dresses awful experience

Reply from Simply Divine
So dissapionted with our experience in this store, when we went in we gave a clear price point and Sonia the shop owner pulled dresses and my daughter tried them on, one dress my daughter liked on was 120 Euro above budget and Sonia said she would sort the price for us better , the entire appointment Sonia kept leaving and going on the phone at one point to ask someone to turn on a kettle for her, a walk in came in and took priority over our appointment which was a bit dissapionting but wasn't the main reason of this review. When we chose the dress that was 120 over budget ( the same one that was 120 over our budget that Sonia insisted was the perfect one and she would discount it ) we were then told that Sonia read the tag wrong and it was actually 220 Euro above our budget when I said oh thats to much we thought you would only show dresses within the respected budget or maybe slightly outside it she got very strange and said she felt attacked which was very odd and strange because nothing was happened, I told her I found her behaviour unprofessional to which she said she is the owner and she didn't like us since we came through the door, I was shocked by this and couldn't believe a business owner would say that to customers for no reason what so ever. Bear in mind it was myself and my two daughters and there grandmother who struggles to walk. When we went to leave Sonia did start apologising saying she shouldn't have said that and she should have stayed within a respectful budget, but it was too little to late, I asked why she treat us the way she did and she said she didnt know , as a grown woman I was nearly in tears it was very upsetting and my daughters first experience of trying on dresses was ruined. I would not recommend this store as the owner was not professional and point blank told me she didn't like us... Very strange behaviour and outrageous service. Stere well clear unless you want to be offended and pressured absolutely horrible situation, I can't believe how badly we were treated. And just to add the dresses provided to try on in the store are just try on dresses and then when you want one you get a brand new version but I don't think this is any excuse to have dresses tried on your child that have threads hanging and missing buttoms.

Reply from Simply Divine
We had a really great experience today with Julia, in Tuam. What a fabulous lady, she was so bubbly, helpful and couldn't have done more to make the experience so good. My daughter tried on quite a few dresses for the Miss Ireland final, and their was no rush or pressure put on us whatsoever. The actual dress my daughter decided on was not one that we had picked out but one that Julia with her expertise felt would be a good option and she was so right. As soon as my daughter put on the dress we all knew it was the one. Thank you Julia and Simply Divine.

Reply from Simply Divine
⭐⭐⭐⭐⭐
I can’t recommend this dress shop enough! From start to finish, the ladies were absolutely amazing, so attentive, welcoming and helpful. They made the whole experience so special and took such great care of my nieces, making sure they were happy with their dresses. The girls were absolutely delighted, and it meant so much to see them so excited and feeling beautiful. Thank you for your kindness, patience and for going above and beyond. We are so grateful and would highly recommend this shop to anyone looking for a truly lovely experience! ❤️

Reply from Simply Divine
We travelled from Co. Clare to Simply Divine, and we’re so glad we did! girls said “yes to the dress” and Julia made the whole experience so special. She was so professional but down-to-earth and genuinely passionate about helping getting the right dress for both girls. Julia really listened to what each girl was looking for and went above and beyond to make sure they felt amazing. I would 100% recommend travelling from anywhere in Ireland to meet a dress stylist like Julia she is wonderful and a credit to simply divines business. Thanks Julia for helping the girls find "the one" with such care.

Reply from Simply Divine
Had a really great experience today at Simply Divine in Tuam with my daughter. Julia was so helpful, friendly & knowledgeable ! Even though she was really busy with other customers, she remained very professional and well able to make sure everyone was being looked after. Beautiful range of dresses for TY balls & debs. My daughter is small and was delighted to see size 2 available. Never seen this before. We didn't buy today but will be back. ☺️ And I honestly wouldn't mind paying for an appointment / redeem le against a sale..think about it! It's a brilliant service in the county to be able to try on lots of different styles.

Reply from Simply Divine
I had an incredible experience at Simply Divine when buying my graduation dress. Mikayla was the main stockist helping me and she was amazing. All of the other members of staff were so lovely as well. The dresses were beautiful and I had a great time. I highly recommend going here to buy a dress for either the debs or for graduation.

Reply from Simply Divine
My experience at simply divine was amazing! They have an excellent range of dresses, with wonderful staff members more than willing to help you and find you “the one”! They are honest, professional and kind all at the same time. Would 100% recommend.

Reply from Simply Divine
My daughter debs dress. Service from start to end the listen to what we wanted. They allowed us to enjoy the experience. Also the atmosphere. If needed will be back. We had a lovely young girl pull dress support getting in and out. Helped with what suits.
Wore today 18th Aug the everyone agrees the dress is stunning and suits my daughter.

Reply from Simply Divine
Bought my daughter's deb dress for 500 euros in June. The strap had to be fixed before pick up. Upon pick up the strap once again needed to be "fixed". We were told all was good and left.. debs day came and my daughter put on her dress. She was no more than 10 minutes in the dress when BOTH straps broke off!! I had no time to fix it so we had to tie both straps around her neck resulting in a lump left on her neck. When I contacted them and gave them photo evidence they asked for the receipt. I cannot yet find the receipt but told them I have my bank statements of the payments made to them. They then told me the would need a receipt to further investigate it. So unprofessional as I had given them my appointment times dates and transactions. The panic that poorly made dress brought right as my daughter was heading out the door on her special day was unacceptable. The lack of customer service is quite frankly shocking. Be aware if you are looking for a debs dress. Hard earned money wasted a dress that basically fell apart!
Visited today to view debs dresses with my daughter and it was a terrible experience. We were rushed to choose 3 dresses to try on and felt pressured to pull any 3 styles. When my daughter was trying to take a photo in the mirror of the dress she had on, the designer person, who was the pushy one, was telling the sales assistant to hurry us up as we only have a limited time. We had booked the required 1 hour appointment and this was 15 mins in. Dresses start at €400 so I would expect the allocated 1 hour to look around and take our time and not feel rushed. The whole experience felt cheap, inpersonable and not the special treatment you would expect when spending between €400 - €800 on their dresses.
Emma was great help when finding my debs dress and was a joy to talk to, such a kind and helpful staff member. They made me who is a very anxious person and went in very anxious, feel at ease, comfortable and confident. I wasn't fully expecting to find my debs dress but I left with two!

Reply from Simply Divine
Visitied the shop today with no appointment we were very lucky as we were welcomed by Emma who kindly showed myself my mum and my niece debs dresses.From begining to end she gave us great guidance.My niece wanted blue and let her try on as many dresses as she wanted with no pressure at all.Emma helped her put on all dresses and was very friendly and kind to us all.Great customer service .Well done Emma .We left with a lovely blue dress and my niece was so happy.Well done to you all especially Emma.x

Reply from Simply Divine
The employees were so so helpful, lovely shop everything added up to make the experience so lovely

Reply from Simply Divine
Amazing customer service and beautiful dresses - I visited the shop not really knowing what I was looking for but the girls there had so much time for me. They pulled me dressed to try and helped me pick the one for me. I would honestly so recommend anyone looking for debs dresses to come here.

Reply from Simply Divine
Very friendly and helpful staff. Beautiful dress

Reply from Simply Divine
I love this shop! We recently visited for a debs dress & I was really pleasantly surprised. The range of dresses is excellent. We found the perfect one, but there were so many that would have worked. Julia & her colleague were fantastic! For young ladies, their professionalism & knowledge was very impressive, but more than that, their customer service was wonderful. They really cared about their business. Not only would I recommend the shop, which is a valuable asset in the county, but I would hire the staff in a heartbeat!

Reply from Simply Divine
Myself and my daughter visited the Dublin shop last Thursday after having a dreadful experience in another debs dress shop a few months ago. My daughters confidence was so low as the last place, made her feel because of her size 14/16 body she'd never get a dress to fit her. Well I only have high praise for the girls in Simply Divine dublin. We were initially dealt with by a blonde lady, I didn't get her name but she was amazing and as a mum I'll never be able to repay her for her attitude and how she made my daughter feel about herself. No looking down her nose, no airs and graces, just a woman who is a mum and has empathy and an understanding of the impact they can have with their comments and facial expressions on young women with body issues. She listened to what my daughters ideas were as to what would suit her body shape which was all about her covering up her body and how she couldn't wear open backs, thin straps, etc etc and slowly but surely she brilliantly got her to try exactly what my daughter ,and myself to be honest, were convinced she'd never be able to wear. Then the other ladies came on board and were absolutely a fantastic team determined to see my beautiful daughter leave their shop feeling amazing and totally delighted with her dress. They weren't there to just get your money and get you out the door, they were truly invested in my daughters experience. To see my daughter stood looking in the mirror with a sparkle in her eye and a beaming smile was amazing. To think she'd actually said she thought she wasn't going to go to her debs broke my heart. There's not enough positive words to describe this shop. Anybody with daughters who think they'll never have that princess moment due to low self esteem or body issues, just pay these girls a visit, even if you don't find your dream dress which I hugely doubt, your daughter will be a different girl for the better leaving there.

Reply from Simply Divine
5/5 purchased a debs dress today in simply Devine tuam, Ava assisted us and we found her to be very helpful, friendly and she gave great advice. The selection of dresses was excellent there was something for everyone, we found the quality was excellent and we were able to find a beautiful unique dress designed by Aine in simply Devine. We were able to try on as many dresses as we liked and weren't under any time pressure, the girl working Ava even stayed overtime to ensure we were happy with our choice of dress. We are just delighted with our experience and the dress is exceptional. The showroom itself is beautiful and overall it's a lovely experience. Thanks everyone in simply Devine for making this such a memorable day and for your own unique special dress design!!
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