Simply Divine Reviews 8

TrustScore 4 out of 5

4.0

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Company details

  1. Dress Store

Written by the company

Discover our vast collection of Debs/Prom, Bridesmaids, and Evening Dresses, ranging from sizes 2 to 24 with 10,000+ dresses in stock and new arrivals weekly, finding your dream dress is effortless. With stores in Ireland and the UK and stockists worldwide, our knowledgeable team is ready to assist you. As sponsors of Miss Ireland and England, we stay ahead of trends, exhibiting annually in fashion capitals worldwide such as Milan & Barcelona, and also at European Bridal Week and Harrogate Bridal Show.


Contact info

4.0

Great

TrustScore 4 out of 5

8 reviews

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Rated 5 out of 5 stars

Friendly Staff and Fabulous Selection

We visited the store together to find a dress for an upcoming cocktail event, and the entire experience was wonderful from start to finish. The collection was absolutely fabulous, with so many beautiful options to choose from.

A special thank you to Sonia and Emily, who were incredibly helpful, friendly, and attentive throughout. They really took the time to understand what we were looking for and helped my fiancée find the perfect dress.

We left feeling very happy with both the service and the overall experience. Highly recommend!

April 1, 2026
Unprompted review
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Reply from Simply Divine

Hi Raunak

Thank you so much for your lovely review! We're delighted you had a great experience and that Sonia and Emily could help your fiancée find the perfect dress. We truly appreciate your recommendation and hope you have an amazing time at the event!

Kind Regards
Simply Divine

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Rated 1 out of 5 stars

My experience at “No Larger Sizes. You Should Have Come in January.” — A Heartbreaking and Humiliating Experience store was…

My experience at this store was absolutely devastating, and I would not recommend it to anyone — especially to mothers who want to give their daughters a special and joyful moment.
We had an appointment scheduled, recommended by a friend, to buy my daughter’s prom dress — something that should have been a happy and unforgettable experience. At first, we were attended by a polite and kind lady who asked for dress references and guided us. Up to that point, everything seemed fine.
The problem started when my daughter tried on a dress. It was too small — something completely normal in any store — and all that was needed was to bring a different size or model. We were waiting in the fitting room when another employee suddenly came in, opened the curtain without any care or respect, and asked if everything was okay.
My daughter, still wearing the tight dress, said she didn’t like it and would like to try other options. That’s when, shockingly, the employee said out loud, in a harsh and humiliating tone:
“There are no larger sizes. You should have come in January.”
Those words were not only unnecessary — they were cruel. There are countless ways to communicate something like that with kindness and professionalism, but she chose the most humiliating way possible, directing it at a teenage girl in a vulnerable moment.
My daughter immediately broke down in tears and said she wanted to leave. In that instant, her self-esteem was shattered. What should have been a beautiful memory turned into a painful experience she will never forget.
Ironically, the store claims on Instagram that they carry sizes up to 24, but clearly that does not reflect the reality in-store — neither in availability nor in how customers are treated.
After we left the fitting room, we were called back and later the owner tried to speak with us, asking my daughter to return so they could help her choose a dress. But by then, the damage was already done. No dress is worth that kind of humiliation.
We later found out that the employee who humiliated my daughter is the owner’s daughter, which makes the situation even more unacceptable. Offering a discount to my friend afterward only made it clear that their priority is sales — not people.
We left with my daughter in tears, deeply hurt, without a dress, and without any desire to even attend her prom anymore. This is simply unacceptable.
Anyone working with the public — especially with teenagers during such an important moment — should have empathy, respect, and basic human decency. Sadly, this place has none of that.
Protect your daughters. Stay away from this place.They don't deserve any star.

April 7, 2026
Unprompted review
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Reply from Simply Divine

We are very sorry that your visit did not meet your expectations, and we take feedback like this seriously. However, we do feel it is important to clarify certain points to provide a fair and accurate account of the situation.

Your appointment was originally scheduled for 1:00pm. As a gesture of goodwill and to accommodate your request to attend alongside your friend/cousin who had an 11:00am booking, we adjusted our schedule to see you both at the same time. This was done to enhance your experience and ensure you could shop together.

Regarding sizing and availability, while we proudly offer an extensive size range (13 sizes in total), it is simply not feasible for any boutique to carry every single dress in every single size at all times. Our team always aims to offer suitable alternatives, styles, and solutions when a particular dress is not available in the requested size.

That said, we are genuinely disappointed to hear how the interaction was perceived. The way any message is communicated is just as important as the message itself, and we do not condone any approach that could make a customer feel uncomfortable or upset. This is being addressed internally.

We also want to emphasise that it is never our intention to upset or embarrass any customer, especially during such an important and personal experience. Many of our clients leave feeling confident and happy, and we regret that this was not the case for your daughter.

We did attempt to resolve the situation at the time and offer further assistance, but we understand that the moment had already been affected for you.

We wish your daughter all the best for her prom and genuinely hope she is able to find a dress that makes her feel confident and beautiful on her special day.

Rated 5 out of 5 stars

Excellent


Absolutely amazing experience from start to finish! ⭐⭐⭐⭐⭐
We recently bought a Debs dress from this shop, and while the selection was incredible, my daughter changed her mind when we got home. I was a bit worried about how it would be handled, but I honestly couldn’t have asked for better service.
The staff were so understanding, professional, and genuinely kind. They welcomed us back without any fuss and went above and beyond to help my daughter find a dress she truly loved. They were patient, accommodating, and made the whole experience stress-free and enjoyable.
It meant so much to see how happy and confident she felt once she found “the one,” and that’s all thanks to the amazing team in this shop.
Highly recommend to anyone looking for a Debs dress — not just for their beautiful range, but for their outstanding customer service. A true five-star experience! 🌟

March 27, 2026
Unprompted review
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Reply from Simply Divine

Hi Leanne,
Thank you so much for your wonderful review! 🌟 We’re thrilled to hear that our team could make your daughter’s dress shopping experience so special and stress-free. It’s so important to us that every customer feels happy, confident, and well cared for, and we’re delighted we could help her find “the one.”

Your kind words about our service mean the world, and we’re so grateful for your recommendation. Wishing your daughter an amazing Debs night in her perfect dress!

Kind regards,
Simply Divine

Rated 5 out of 5 stars

I had an amazing experience at simply…

I had an amazing experience at simply divine. The woman there are amazing they know exactly what’s right for you. I had a few dresses and colours in mind but I walked out of there with a completely different dress, they found the one for me and were so helpful and honest. I’m so happy with my dress all thanks to them.

March 3, 2026
Unprompted review
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Reply from Simply Divine

Hi Mia,
Thank you so much for sharing your experience! 💖 We’re thrilled to hear that our team could help you find the perfect dress, even one you hadn’t imagined. It’s wonderful to know that their guidance, honesty, and support made your visit so special.

We’re so happy you’re delighted with your dress and hope it makes your day unforgettable!

Kind regards,
Simply Divine

Rated 5 out of 5 stars

I cannot thank Julia and Robin enough…

I cannot thank Julia and Robin enough for helping my daughter find her dream dress . She went with a colour and vision in mind but girls actually found her the prefect dress which wasn’t what she thought she like . There were so patient with her and by her trying on different styles she went home overjoyed. Very reasonable priced . These two deserve a raise as they are an asset to you’re shop .

February 1, 2026
Unprompted review
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Reply from Simply Divine

Hi Tracey and Keava,
Thank you so much for your lovely review! 🌸 We’re over the moon to hear that Julia and Robin helped your daughter find her dream dress, even one she hadn’t imagined for herself. Their patience and care are exactly what we strive for, and we’re thrilled it made her so happy.

We’ll make sure to pass on your kind words; they’ll be delighted! Thank you again for highlighting their fantastic work, and we hope your daughter enjoys her special dress to the fullest.
Kind regards,
Simply Divine

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Rated 5 out of 5 stars

Supherb

From start to finish all the girls were extremely professional. A big shout out to Emily who was extremely patient and helpful when it came to picking out a dress. I had previously been in another shop earlier that day and the experience didn’t have a patch on SimplyDivine. All the staff were amazing and I got sorted with a fantastic dress in the end!!

January 24, 2026
Unprompted review
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Reply from Simply Divine

Hi Katie,
Thank you so much for your wonderful review! 💖 We’re thrilled to hear that Emily and the team made your dress shopping experience so special. It means a lot that you chose us after visiting other shops and found exactly what you were looking for.

We’ll be sure to pass on your shout-out to Emily, she’ll be delighted! Enjoy your fantastic dress, and we hope it makes your day truly unforgettable.

Kind regards,
Simply Divine

Rated 5 out of 5 stars

Absolutely the best debs and prom dress shop in Dublin!

From the moment I walked in, the team was so friendly and helpful — they made the whole experience amazing. The range of dresses is incredible, with stunning styles to suit every taste and body shape. The quality is top-notch, and they make you feel like a star trying them on!

September 16, 2025
Unprompted review
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Reply from Simply Divine

Hi Aswin,
Thank you so much for your glowing review! 🌟 We’re thrilled to hear that you had such a wonderful experience with our team. Our goal is always to make every customer feel special and confident, and it’s amazing to know you felt like a star while trying on our dresses.

We’re so glad you loved our range and quality, and we can’t wait to welcome you back for another magical visit!
Kind regards,
Simply Divine

Rated 5 out of 5 stars

Amazing experience

Amazing experience buying my dress! The staff were so lovely and helpful and the collection was amazing. You’ll definitely find your dream dress here!

October 16, 2025
Unprompted review
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Reply from Simply Divine

Hi Ikta,
Thank you so much for your kind words! We’re absolutely delighted to hear that you had such an amazing experience with us. Our team works hard to create a welcoming and supportive environment, so it means a lot to know you felt well looked after.

We’re thrilled you loved our collection and hope your dress makes your special occasion even more memorable. Wishing you all the best, we’d love to see you again in the future!
Kind regards,
Simply Divine

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