As a firearm training provider in rural…
As a firearm training provider in rural Northeast Georgia, I relied heavily on my Google Business Profile and a simple "starter" website to reach students. Anyone in this industry knows what a headache it is to keep up with Google’s constant changes. I cannot recommend Appie Smith and SixPL enough—they saved my business when I was nearly ready to close my doors for good.
For nine years, I got by just fine with a basic website. However, when Google updated its analytics and shifted from simple radius-based rankings toward high-content keywords and regional landing pages, my site stopped performing. Bookings dried up, and I was genuinely worried about the future of my company.
I called several marketing firms, but most wanted $2,500 to $3,000 just to get a modern site off the ground. As a local business, that simply wasn't feasible. That’s when I found SixPL.
My project manager, Appie Smith, was incredible. She didn’t see me as just another "small account"; she saw a brand that needed a real plan to compete. Appie understood exactly how to bridge the gap between my basic site and the high-performing, keyword-rich platform I needed. She ensured we had the right regional pages so students could find my course listings again.
The communication was excellent and the technical team was top-notch. It was a huge relief to work with experts who didn’t charge an arm and a leg. If you’re feeling priced out by big agencies or tired of fighting with your website, call SixPL and ask for Appie Smith. Let her team build a website you can be proud of and provide the help you can trust.








