SmallSmart Reviews 24

TrustScore 4 out of 5

3.9

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Rated 5 out of 5 stars

I wasn't sure whether to buy from here as I'd never heard of them, but they kept popping up on Facebook so I thought I'd give it a try. Bought my 2 year old grandson a balance bike which arrived withi... See more

Rated 1 out of 5 stars

Buyer beware. Extremely poor customer service if you need to contact them. Extremely rude. Bought a product based on size guide on their website. Product clearly too small. One line of defence was I... See more

Company replied

Rated 5 out of 5 stars

We ordered the deluxe wooden kitchen for our granddaughter for Christmas. Although it took a couple of hours to put together, instructions were clear and the quality is amazing and is a very solid str... See more

Rated 5 out of 5 stars

Picked up Small Smart's white wooden play kitchen as a cheeky little holiday pressie, and it's proper delightful, I tell ya! Big up to Small Smart for their stellar service—delivery was lightning,... See more

Company details

  1. Baby Store
  2. Children's Toys Store

Written by the company

We understand the struggle of selecting products for your baby without having to compromise on quality or price. That's why we have brought together a collection of unique, high quality, premier products, all at competitive prices. We search the globe to find products where outstanding design combines with smart features to help make the joy of parenting even simpler. We used our 10 years of experience in the baby business, an extensive background in art & design, and our own experiences as parents to help make sure you are presented with only the best products. We choose items that are environmentally friendly and sustainable, such as Tencel or organic cotton, to use across our whole range of fashion, toys and textiles.


Contact info

3.9

Great

TrustScore 4 out of 5

24 reviews

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1-star

Replied to 100% of negative reviews

Typically replies within 1 week

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Rated 5 out of 5 stars

Excellent seller! No complaints at all!

I wasn't sure whether to buy from here as I'd never heard of them, but they kept popping up on Facebook so I thought I'd give it a try. Bought my 2 year old grandson a balance bike which arrived within 2 days, was easy to put together and just the right size for him. So a few days later I caved and bought a play kitchen I'd had my eye on for a while. Daughter said it took a while to build and had lots of parts, 4 parts weren't numbered and instructions weren't very clear BUT that is my only criticism. It arrived the very next morning after I'd ordered. Most importantly little man loves it and it's just the right height for him. Would definitely buy from Small Smart again in the future.

January 27, 2026
Unprompted review
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Rated 1 out of 5 stars

This Company Does Not Take Responsibility for Lost Parcels - Avoid

I ordered from SmallSmart.co.uk specifically to support a small business instead of buying from a big retailer like Amazon. Unfortunately, this has been one of the worst customer service experiences I’ve ever had.

The parcel was never delivered to my door, even though I left clear delivery instructions. The driver didn’t ring the intercom, didn’t call, and simply left the parcel unattended and unsafe area. When I contacted the company, they refused to take responsibility and instead asked me to provide CCTV footage to prove that someone else took it — something I legally cannot access as a tenant.

I reached out to the building manager who reached out to the police and then I was asked to give the exact time of when the parcel was delivered and eventually taken. I could not know at what time it was taken/stolen and they needed a 20min window frame. The fact remains that the parcel was never delivered to the correct address.

Despite this, the company still refused to refund me and continued to insist the parcel was “delivered”.
To make matters worse, their customer service responses were written in poor and unprofessional English, making communication confusing and frustrating.

September 23, 2025
Unprompted review
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Reply from SmallSmart

We’re truly sorry to hear that you’re not satisfied with our service, and we understand how frustrating this situation must be.
According to the tracking information, your parcel was marked as delivered on 19th September at 12:47. If you believe the parcel may have been stolen or is still missing, please contact our Customer Services team as soon as possible. We’ll be happy to investigate further and arrange a refund once we’ve received sufficient evidence.
Thank you for bringing this to our attention, we’re committed to resolving this for you.

Rated 5 out of 5 stars

Deluxe wooden child’s kitchen excellent quality!

We ordered the deluxe wooden kitchen for our granddaughter for Christmas. Although it took a couple of hours to put together, instructions were clear and the quality is amazing and is a very solid structure! Sadly the little phone was broken but customer services were quick to respond to say they’ve dispatched another! Brilliant. Thank you so much. I will be shopping from here again.

December 23, 2024
Unprompted review
Rated 5 out of 5 stars

Fantastic all round

Fantastic all round. I bought a Hooga Kensington dolls house from Smallsmart and couldn’t be more pleased. The packaging was brilliant and protected everything in the box. It arrived bang on time and when I put the dolls house together I was so so pleased. The quality far exceeded my expectations. These days, unfortunately, we have grown to expect substandard quality but I was so surprised at how well made this was and the clever design made it so easy to put together. I bought this because I wanted a toy that would last and look like a nice piece of furniture in my granddaughter’s bedroom as well as it being a fun toy to play with. All the boxes have been ticked and when I discovered it was a Uk brand too then that was the cherry on the cake. There are plenty more things on the website that look equally as fantastic so I will definitely be returning.

October 16, 2024
Unprompted review
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Rated 5 out of 5 stars

Extremely helpful customer service

I ordered a product from Smallsmart and enountered an issue while building it. I contacted Felix at Smallsmart and he helpfully arranged a courier to collect the product.

Unfortunately, the DPD driver incorrectly logged that there was nothing to collect and the item therefore went missing. Smallsmart agreed to refund me as the customer while they continue trying to locate the parcel with DPD.

August 2, 2024
Unprompted review
Rated 5 out of 5 stars

Couldn’t be happier with the quality of…

Couldn’t be happier with the quality of their products and costumer service. They made sure I was a happy costumer even when I contacted them a few weeks after my purchase about something very specific. Definitely recommend and my family and friends will keep buying from them again.

Krantz family

February 26, 2024
Unprompted review
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Rated 5 out of 5 stars

Friendly customer support

Reached out for a toy kitchen setup, and their team was incredibly friendly and supportive. Highly recommend this website for hassle-free kids' online shopping!

December 5, 2023
Unprompted review
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Rated 5 out of 5 stars

Nice toys collection, quick delivery!

They have a adorable grey play kitchen, which is ideal for matching white interiors. This neutral tone is popular with both boy and girl. The ideal present for children aged 2 to 5. I am completely satisfied with the products!

November 25, 2023
Unprompted review
Rated 5 out of 5 stars

Speedy Holiday Delivery

I recently placed a holiday order with this company, and I'm thrilled to share my fantastic experience. The delivery was nothing short of spectacular—swift, efficient, and perfectly timed for the holiday season.

December 4, 2023
Unprompted review
Rated 5 out of 5 stars

Five-star experience!

Picked up Small Smart's white wooden play kitchen as a cheeky little holiday pressie, and it's proper delightful, I tell ya!

Big up to Small Smart for their stellar service—delivery was lightning, and the package arrived spot-on secure. Absolute stress-free holiday vibes for the whole fam, innit!

December 6, 2023
Unprompted review
Rated 1 out of 5 stars

Buyer beware

Buyer beware. Extremely poor customer service if you need to contact them. Extremely rude. Bought a product based on size guide on their website. Product clearly too small. One line of defence was I should have checked the manufacturer website size guide. Return policy is harsher than competitor retailers. Highly recommend to shop around, if a similar price elsewhere worth comparing returns policies before deciding. In particular anyone buying Liewood, their returns policy far more friendly than at small smart. The type of lovely support you can expect “ No problem, you are entitled and free what you wish to do, we do also have the right and the back up to provide it to whom it may concern if we need to”.

October 14, 2023
Unprompted review
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Reply from SmallSmart

Really sorry, we have to say the size for the Liewood swim pants is not very clear and we have reported the issue to Liewood as well. Free return offered at the end, we hope you were happy with the service.

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Rated 1 out of 5 stars

NOT HAPPY.........

Bought a mud kitchen and some screws are missing and the black square is snapped in half and there is a dent in the kitchen top witch is very visible, apparently it appeared there after 2 weeks bearing in mind this is a birthday present I did inform them straight away but took me a while to send pictures. apparently they will send you the small parts but the bigger parts they won't so you either have a refund or a partial discount of 5 percent and small items replaced. I think this is ridiculous I wouldn't shop there again I mean it's a birthday present who wants to send it back and wait for a refund I GUESS THE POINT IS READ OR ASK ABOUT THE REFUND POLICY

Update you reply 7 months later what a joke its hasn't even lasted its on its last legs literally

May 31, 2023
Unprompted review
SmallSmart logo

Reply from SmallSmart

Really sorry to hear that you had unpleasant experience with us. Customer services is the king for the company. We always try our very best to keep our customer happy. After the investigation I believe we have sent all the replacement parts + 10% partial refund at the end. At the same time we offered full refund + free collection of the products in case you don't like the replacement parts and refund.

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