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Review summary

Based on reviews, created with AI

Most reviewers were somewhat happy with their experience overall. Many consumers are satisfied with the technology, finding it powerful, intuitive, and efficient for managing campaigns and scaling outreach. People appreciate features like unlimited sending, easy inbox warm-up, and flexibility with custom tracking domains, which contribute to high deliverability and strong campaign metrics. Reviewers also highlight the clean UI, useful analytics, and constant addition of new features, including a CRM, as positive aspects. However, some people were dissatisfied with the customer service, describing it as unresponsive and unhelpful. Several customers reported long wait times for support, with some issues taking hours or even weeks to address. There are also mentions of the platform being occasionally glitchy, with inboxes disconnecting and some basic functionalities not working as expected.

What people talk about most

User experience

Reviewers mention ambiguous feedback about user experience. Many customers praise the platform's ease of use,... See more

Technology

Customers consistently note positive experiences with technology, praising Smartlead as a game-changer for... See more

Marketing

Clients share positive opinions on marketing, particularly regarding email campaigns. Many reviewers... See more

Customer service

Reviewers highlight negative aspects of customer service, with many describing it as the "worst support ever"... See more

Response time

Customers had ambiguous experiences with response times. While some reviewers praise quick responses, with... See more

Based on these reviews

Rated 5 out of 5 stars

Smartlead helped us scale to millions of emails with strong deliverability. The unlimited sending, easy inbox warm-up, and flexibility with custom tracking domains make it really good for high-v... See more

Rated 5 out of 5 stars

Smartlead is hands down one of the best outbound email automation tools I’ve used. The platform makes scaling outreach smooth with features like smart inbox rotation, detailed reporting, and high... See more

Rated 5 out of 5 stars

I absolutely LOVE smartlead... up until 3 months ago out team were literally writing every email by hand and the response rate was trash. Smartlead has been a gamechanger for us, cant recommend a tool... See more

Rated 5 out of 5 stars

Smartlead is great if you want your email to actually deliver in the primary inbox! I have also tried other tools for my cold email campaign but my campaign metrics were always top of the line whe... See more


Company details

  1. Email Service Provider
  2. Software Company
  3. Software Vendor
  4. VPN Service
  5. Web Hosting Company

Written by the company

Smartlead is a comprehensive email outreach platform that converts cold emails into consistent revenue. It scales your outreach with unlimited mailboxes, unlimited warmups, a limitless multi-channel infrastructure, and a unified inbox to handle your entire revenue cycle in one place. Trusted by over 87,000+ businesses, Smartlead excels in email deliverability, lead generation, cold email automation, and sales outreach. It is a powerful tool for businesses aiming to flood their pipelines with high-quality leads.


Contact info

3.3

Average

TrustScore 3.5 out of 5

96 reviews

5-star
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Replied to 50% of negative reviews

Typically replies within 48 hours

How this company uses Trustpilot

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Rated 5 out of 5 stars

Best Email Sender Tool

As a outbound agency it is very important for us that our emails land in the inbox and using tool like smartlead help us to do it. Smartlead is backbone for my business

September 11, 2025
Unprompted review
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Rated 5 out of 5 stars

Basically unlimited cold email for…

Basically unlimited cold email for $99/month and the team has been releasing a lot of features every quarter. I use it for my cold email lead gen agency for the last year and am a certified clay expert.

September 1, 2025
Unprompted review
Rated 5 out of 5 stars

Reliable cold outreach platform with great deliverability

Smartlead has been a game-changer for our outbound campaigns. The platform is simple to set up, highly scalable, and ensures strong deliverability with features like smart sender rotation and built-in warm-up. We’ve been able to manage multiple domains and email IDs seamlessly, which has boosted both volume and response rates.

What stands out most is how well it balances ease of use with advanced functionality—perfect for agencies and teams managing multiple clients. The unified inbox and reply tracking also make it easy to stay on top of conversations without missing opportunities.

Overall, Smartlead has helped us cut manual work, scale outreach efficiently, and improve ROI from our campaigns. Highly recommend it for any sales or marketing team running outbound at scale.

August 31, 2025
Unprompted review
Rated 2 out of 5 stars

shocking customer support...

I would love to give smartlead.ai a great review as the software has great potential and has done most of what we need.

We have recently had a bug with a new inbox not showing ANY replies which are all getting missed (not a good look) so I have to manually revert to inbox to find and reply to them.

I have been trying to speak with their support team for nearly 2 weeks and I don't feel like they're getting anywhere - 1-2 day replies, new agents jumping in and asking the same question with zero context... really poor

Many other software out there they provide a much better customer support team.

I'm only writing this in hopes to get an actual team member who can help me resolve this issue - then I'd be happy to change this review, but until then...

August 30, 2025
Unprompted review
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Rated 1 out of 5 stars

Unreliable Platform and Terrible Support

Extremely unreliable platform with the worst service I have experienced. I was very disappointed with the tool, which is practically unusable. Bugs occur almost every day and affect campaigns at various levels: email accounts disconnect unexpectedly, emails disappear, and responding to leads from their "Master Inbox" is often impossible. The platform is so unreliable that you have to constantly monitor your activity to avoid unpleasant surprises.

Even worse is their support team. On average, it takes 8–9 hours to get a response (I’m based in Asia), with no consideration for your time. They may send a message asking for clarification, then disappear again for hours. You can imagine how slow issue resolution is with that kind of communication.

August 26, 2025
Unprompted review
Rated 1 out of 5 stars

This company has been AWFUL to work with

This company has been AWFUL to work with. Their website is used for sending email campaigns, but when we used the software it was FULL of bugs. Constant issues with it led us to cancel our subscription. Since cancelling, this company continues to send us unsolicited emails even though I've told them multiple times to stop emailing me. I've clicked on their unsubscribe link, I've emailed them, but nothing seems to work. They have even told me "We have unsubscribed you from the emailing list", yet they continue to spam me. This company only does email campaigns which require them to provide an option to unsubscribe, and they can't even get that right.

August 25, 2025
Unprompted review
Smartlead.ai logo

Reply from Smartlead.ai

Hi Mike,
Thank you for your feedback, we have removed you from all our mailing lists (We've sent an email for the confirmation as well).
We genuinely appreciate you bringing this to our attention.
We’re committed to making things right and ensuring you have a better experience moving forward.

Rated 5 out of 5 stars

Smartlead makes it easy for users to…

Smartlead makes it easy for users to send cold email. I've been using it for cold email on and off for the past 3 years. The team is constantly improving the platform. I'm a big fan of their latest iteration around adding a CRM to visually track your leads so you don't leave money on the table. Highly recommend for cold email.

August 14, 2025
Unprompted review
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Rated 5 out of 5 stars

Best for email sending 🔥

Best for email sending 🔥

I've exlpored Instantly and Saleshandy. I love lemlist because it's multi-channel. But if i think about cold email only, Smartlead takes the lead.

It's an amazing tool for cold email motion - highly recommended

August 13, 2025
Unprompted review
Rated 1 out of 5 stars

Scam

Scam! They tell you you can just pause the subscription for 2 months than they take your money again and againa and again... that is a criminal behaviour.

August 7, 2025
Unprompted review
Smartlead.ai logo

Reply from Smartlead.ai

Hi Matteo,

Thank you for sharing your feedback.

We genuinely appreciate you bringing this to our attention.

If you’re open to it, we’d love the opportunity to understand the issue in more detail so we can work towards a solution. Please share your customer support ticket number over DM on LinkedIn with this review link and we will help you out with it.

We’re committed to making things right and ensuring you have a better experience moving forward.

Thank you again for your feedback, and we hope to resolve this quickly.

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Rated 1 out of 5 stars

Does not work

I spent $200 on various services, ordered Hyperlinks, formatted my email, and my emails are logged as spam. No one will help me. I have tried everything, The customer service is non existent. I just wasted $200.

August 3, 2025
Unprompted review
Smartlead.ai logo

Reply from Smartlead.ai

Hi Adam,

Thank you for sharing your feedback.

We genuinely appreciate you bringing this to our attention.

If you’re open to it, we’d love the opportunity to understand the issue in more detail so we can work towards a solution. Please share your registered email id + customer support ticket number over DM on LinkedIn with this review link and we will help you out with it.

We’re committed to making things right and ensuring you have a better experience moving forward.

Thank you again for your feedback, and we hope to resolve this quickly.

Rated 5 out of 5 stars

I absolutely LOVE smartlead..

I absolutely LOVE smartlead... up until 3 months ago out team were literally writing every email by hand and the response rate was trash. Smartlead has been a gamechanger for us, cant recommend a tool enough! Just started testing out there CRM feature and proving very useful as well... 100% recommend A++

July 31, 2025
Unprompted review
Rated 1 out of 5 stars

SCAM Stay Away from Smartlead

SCAM
The e-mail deliverability is average at best. Cancelling the service is almost impossible.

We send the cancellation request via the live chat. Cancelling via Stripe in-app was impossible for us. After they confirmed that they paused (weid, we asked for cancellation) it, we still got charged. We then asked them again and they told us that they could never find our initial request. It would almost be funny if it wasn't so frustrating.

Overall, I advise you to stay aways from the tool. They have a good Marketing and LinkedIn presence. But the tool, the usability, and the service are horrible.

July 29, 2025
Unprompted review
Smartlead.ai logo

Reply from Smartlead.ai

Hi Peter,

Thank you for sharing your feedback.

We genuinely appreciate you bringing this to our attention.

If you’re open to it, we’d love the opportunity to understand the issue in more detail so we can work towards a solution. You can cancel the subscription from your account settings > subscriptions tab, if this isn't resolved yet, please share your registered email id + customer support ticket number over DM on LinkedIn with this review link and we will help you out with it.

We’re committed to making things right and ensuring you have a better experience moving forward.

Thank you again for your feedback, and we hope to resolve this quickly.

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Rated 1 out of 5 stars

Terrible application - error upon error

Terrible application. Should not use it at all. Im doing just the basic stuff and it's not working as expected. Why is it even live? Error upon error.

July 28, 2025
Unprompted review
Smartlead.ai logo

Reply from Smartlead.ai

Hi,

Thank you for sharing your feedback.

We genuinely appreciate you bringing this to our attention.

If you’re open to it, we’d love the opportunity to understand the issue in more detail so we can work towards a solution. Please reach out directly via our Live Chat in the Smartlead app with this review link and we will help you out with it.

We’re committed to making things right and ensuring you have a better experience moving forward.

Thank you again for your feedback, and we hope to resolve this quickly.

Rated 1 out of 5 stars

The basic tech doesn't work, like inbox syncing

Their tech is terrible. Basic things such as inbox syncing doesn't work. That is, if you get an email response into one of your connected mailboxes, it should show in your master inbox inside Smartlead. About half of the replies you get don't show up. So you'll never see them. They slip through the cracks.

Instead they choose investing into "fancy" features such as a CRM.

Why don't they get their basic tech working to begin with? How do they prioritize features? I don't know. Seems like they don't know either.

The tech support is utterly helpless. They confirm that the issue was solved, but it hasn't. They're all over the place, with multiple support agents dealing with you, and every time they ask you the same questions, starting the troubleshooting from zero. I start to believe that the issue hasn't even got to the tech team.

July 21, 2025
Unprompted review

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