Smileactives Reviews 

1,153
TrustScore 2.5 out of 5

2.4

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Review summary

Created with AI, based on recent reviews

Evaluating 898 reviews, most reviewers were unhappy with their experience overall. Many customers expressed dissatisfaction with the subscription model, noting that they were unknowingly signed up for recurring billing and found it extremely difficult to cancel. People frequently reported ongoing charges even after attempting to cancel, sometimes requiring them to take drastic measures like canceling their credit cards. The billing practices were often described as problematic, with some customers receiving products they did not order or experiencing issues with charges for items. Regarding the product itself, opinions were mixed; some users found it effective for whitening teeth and improving oral health, while others saw little to no change, or even experienced issues like gum irritation. Though some people were satisfied with the product's ability to whiten teeth and maintain results, a significant number felt it did not work as advertised or meet their expectations.

What people talk about most

Product

Reviewers mention ambiguous feedback about the product, with some customers reporting positive results,... See more

Subscription

People report negative experiences with subscription, with many reviewers expressing frustration over being... See more

Quality

Users describe ambiguous interactions with product quality, with many expressing disappointment that it... See more

Payment

Clients share negative opinions on payment, with many reviewers reporting unexpected and recurring charges to... See more

Cancellation

Reviewers highlight significant frustration with the cancellation process, often finding it difficult or... See more

Reviews shaping this summary

Rated 2 out of 5 stars

The product itself was marginal. After 4 months I can't tell much difference in whitening. I do like the feel it gives my teeth, so smooth like just coming from the dentist. However they don't tell yo... See more

Company replied

Rated 2 out of 5 stars

I usually don't write these, but if you want to cancel your membership, write in to them directly. I cancelled within my account and they continued to charge me. I confirmed that my membership was c... See more

Company replied

Rated 1 out of 5 stars

The product does not work. I am trying to cancel my subscription. I forgot my password. You were supposed to send me an email to reset my password it never comes. My experience is horrible! As a... See more

Company replied

Rated 1 out of 5 stars

Been using for over a year. Too expensive. Don’t really see results. Website difficult. Got 2 different answers for problem solving. One person offered a product no charge to try got cut off and next... See more

Company replied


Company details

  1. #31 of 32 best companies in Cosmetics Industry
  2. #79 of 79 best companies in Beauty Product Supplier
  3. #1 of 1 best companies in Teeth Whitening Service

About Smileactives

Written by the company


Contact info

2.4

Poor

TrustScore 2.5 out of 5

1K reviews

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2.4

All reviews

(1,153)

986 reviews in the last 12 months

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Rated 5 out of 5 stars

My teeth look great and there is no…

My teeth look great and there is no sensitivity

June 12, 2026
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Reply from Smileactives

We’re thrilled to know Smileactives is making such a positive difference for you, Darla! Your feedback means a lot, and we really appreciate you sharing it. Thank you for choosing Smileactives.

Rated 5 out of 5 stars

Smileactives keep my teeth white…

Smileactives keep my teeth white and they ship their product to be automatically. I’m a coffee and red wine drinker so I need Smileactives to work well.

June 12, 2026
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Reply from Smileactives

We appreciate your feedback, Glenn. We value your support and are pleased to hear how much you’re enjoying Smileactives. Thank you for taking the time to share your experience with us and for choosing Smileactives.

Rated 4 out of 5 stars

Very easy to use

Very easy to use. You should be prepared to use consistently, every day. It’s not inexpensive; but, it does work.

June 12, 2026
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Reply from Smileactives

We truly appreciate your awesome feedback, Patrick! Thank you for sharing your Smileactives experience. It means so much to know our products are becoming part of your routine and that you’re enjoying the benefits they provide. Thank you for trusting Smileactives.

Rated 5 out of 5 stars

I love this product because it gives you white teeth.

I love this product because it does what it says it’s going to do and that’s keep your teeth white. I was a smoker for over 50 years and I use it every day. There’s not one person that believed I had smoked that long because of my white teeth. I’ve used this for several years now and I will continue to use this.

However, your current TV commercial where the woman speaks of “old nana or pop pop” is a terrible reference. All people like white teeth and this commercial really makes senior citizens and perhaps others feel extremely belittled and picked on. Hopefully I’m not alone in that specific commercial. Just thought you should know. People at my home were extremely critical of that same commercial.

June 12, 2026
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Reply from Smileactives

Thank you so much for sharing your experience, Cindi. We’re truly delighted to hear how well Smileactives has supported your daily routine and appreciate your continued loyalty over the years. Your feedback means a great deal to us, and we’re especially grateful that you took the time to share your thoughts regarding our recent advertising. Insights like yours are very valuable as we continue to grow, refine our messaging, and ensure it resonates respectfully with all audiences. We truly appreciate your support and thank you for being part of the Smileactives family.

Rated 1 out of 5 stars

I have been trying since last year to…

I have been trying since last year to cancel my subscription but instead you continue to charge my bank account. Please discontinue my subscription for your product. You have charged my account numerous times after I cancelled.

June 12, 2026
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Reply from Smileactives

We’re sorry to hear that your experience did not meet your expectations, Mark. We’d like to confirm that your cancellation request has been successfully completed. A confirmation email will be sent shortly with a summary of your closed account and all relevant details for your records. We appreciate you trying Smileactives and thank you for allowing us to be part of your smile care journey.

Rated 4 out of 5 stars

I have been happy with my results

I have been happy with my results. I’ve received compliments and I spread the news by word of mouth.

June 12, 2026
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Reply from Smileactives

We’re delighted to know you’re experiencing great results, James! Your feedback means a lot to us, and we appreciate you choosing Smileactives.

Rated 1 out of 5 stars

I have placed several calls to cancel…

I have placed several calls to cancel my automatic shipments but you do not do that!

June 10, 2026
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Reply from Smileactives

We’re sorry to hear that your experience didn’t meet your expectations, Karen. Your cancellation request has been processed, and a confirmation email will be sent shortly with an overview of your closed account and all relevant details for your records. We appreciate you giving Smileactives a try and thank you for allowing us to be part of your smile‑care journey.

Rated 5 out of 5 stars

I LOVE Smileactives!

I LOVE Smileactives!! My dentist always gives me a great report and asks me what I’ve been doing!

March 5, 2026
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Reply from Smileactives

We appreciate that you’re enjoying the benefits Smileactives is giving you, Chris! Thank you for sharing your awesome Smileactives experience. It means so much to know our products are becoming part of your routine and helping you feel more confident in your smile. We truly value your trust in Smileactives.

Rated 4 out of 5 stars

Product is easy to use though I'd…

Product is easy to use though I'd prefer something that is once a day.

June 12, 2026
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Reply from Smileactives

Thank you for sharing your thoughts, Alice. Smileactives was formulated to be used twice a day for the best results. Make sure you’re applying the recommended amount of gel and brushing for the full 2 minutes each time. Thank you for choosing Smileactives.

Rated 5 out of 5 stars
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Reply from Smileactives

Thank you so much for sharing your awesome experience, Robert! It means so much to know our products are becoming part of your routine and helping you feel more confident in your smile. And we appreciate that you’re enjoying the benefits that Smileactives is giving you. Thank you for trusting Smileactives and thank you for your loyalty.

Rated 5 out of 5 stars

Smile Actives makes it possible to communicate on line.

I wanted to change my delivery date and Smile Actives complied. This was all done on line with AI not a real person.
Hopefully, my request was received and my product delivery date has been updated.

June 12, 2026
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Reply from Smileactives

Thank you for sharing your experience, Dale. We’re glad to hear your request was processed successfully and that the update to your delivery timing was completed as needed. We also want to reassure you that you were assisted by one of our team members and not an automated system. Please rest assured that your request has been received and fully updated in our system as you intended. We truly appreciate your continued trust in Smileactives and are always here to help with anything you need.

Rated 5 out of 5 stars

Wonderful product!

I've been getting Smileactives for a while now. I look forward to that fresh mint taste! I don't even have to think about it, I'll always be a subscriber!

June 12, 2026
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Reply from Smileactives

Thank you so much for sharing your awesome experience, Margaret! It means so much to know our products are becoming part of your routine and helping you feel more confident in your smile. And we appreciate that you’re enjoying the benefits that Smileactives is giving you. Thank you for trusting Smileactives and thank you for your loyalty.

Rated 5 out of 5 stars

Rescheduling Made Easy

I had to reschedule my next shipment because I had too much product. The service was exceptional, the date was changed as requested and the representative was very courteous and professional.

June 9, 2026
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Reply from Smileactives

Thank you for sharing your feedback, Debbie! We truly appreciate you recognizing our customer service team for the assistance they provided. Your kind words mean so much to us, and we’re grateful for the opportunity to support you.

Rated 5 out of 5 stars

I really like the whitening gel but I…

I really like the whitening gel but I don't need anymore whitening pens.

June 12, 2026
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Reply from Smileactives

We appreciate your feedback, Jan! As a member of Smileactives, you have full control of your account through the member portal, where you can manage your subscription preferences. However, if you ever need assistance making changes or have questions about your subscription options, our Customer Care team is always happy to help. Please feel free to call us at 1‑800‑207‑8952 We are available daily from 7:00 AM to 10:00 PM.

Rated 3 out of 5 stars

Cannot reach anyone to discuss…

Cannot reach anyone to discuss subscription

December 12, 2025
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Reply from Smileactives

We sincerely apologize that your recent experience with our Customer Care team did not meet expectations, G. Our goal is always to provide a transparent and positive experience. Please contact our Customer Care team so we can review your account and assist further. Kindly reach us out at 1‑800‑207‑8952. We are available daily from 7:00 AM to 10:00 PM.

Rated 2 out of 5 stars

I have been using this product for…6 years

I have been using this product for several years now and I am not satisfied with the whiteness of my teeth. It does make a difference, but not as much difference as I would like. I have resorted to also using Truly White to see if that product will work any better.

June 12, 2026
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Reply from Smileactives

Thank you for sharing your honest feedback, Maureen. We understand how important it is to achieve the level of whitening you're hoping for, and we appreciate the opportunity to offer a few tips that may help maximize your results. For best performance, always place your Pro Whitening Gel on top of your toothpaste before brushing. Consistency is key, so continue using one pump twice daily and brush for at least two minutes each time. It's also important to keep in mind that stain-causing foods and beverages such as coffee, tea, red wine, and soda can affect the whitening process and may make results take longer to become noticeable. With consistent use, we're confident you'll see further improvements over time. Thank you for making Smileactives part of your smile care routine!

Rated 1 out of 5 stars

I signed up for a one time purchase and…

I signed up for a one time purchase and at the very bottom of the email - hidden - you state that this is a recurring purchase and I will be charged every month. I never signed up for a recurring purchase.
This is a scam!

June 1, 2026
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Reply from Smileactives

We're sorry to hear about what happened, John. We'd like to clarify that the offer purchased was an introductory shipment followed by future membership deliveries unless canceled. We always encourage customers to review the offer details provided during checkout. We'd appreciate the opportunity to understand your concerns and assist further. Kindly contact us at 1‑800‑207‑8952, available 7:00 AM to 10:00 PM daily, so we can assist you directly.

Rated 1 out of 5 stars

I did not order any more SMILESCTIVES

I did not order any more SMILESCTIVES. I canceled this account months ago. I’m filing a complaint with the FTC AND MY CREFIT CARD COMPANY

June 12, 2026
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Reply from Smileactives

We're sorry to hear about your experience, Moomoo. We understand how this may be unclear to you. We'd like to clarify that the offer purchased was an introductory shipment followed by future membership deliveries unless canceled. We always encourage customers to review the offer details provided during checkout. We'd appreciate the opportunity to understand your concerns and assist further. Kindly contact us at 1‑800‑207‑8952, available 7:00 AM to 10:00 PM daily, so we can assist you directly.

Rated 5 out of 5 stars

Keep your teeth white you can coffee…

Keep your teeth white you can coffee every day doesn’t make your teeth sensitive

June 12, 2026
Smileactives logo

Reply from Smileactives

Thank you so much for sharing your experience, Pauline! It means so much to know our products are becoming part of your routine and helping you feel more confident in your smile. And we appreciate that you’re enjoying the benefits that Smileactives is giving you. Thank you for trusting Smileactives.

Rated 1 out of 5 stars

Not for the older folks - in my opinion...

Just to be clear - I am not saying (even for a moment) that other people will not have better results than me. However, my wife and I have used this product for over a year, thinking we just needed to give it a long time to work (simply because it may take a while to un-stain the enamel of people in their 60s). The long and the short of it is, we have about resolved to the fact that while it may work for younger folks - it simply is not working for us. We have noticed absolutely no difference in the last year, and we both use it every day, religiously.

Perhaps, as shared, when you get older (i.e. in your 60s), perhaps the product is not strong enough to remove six decades of yellowing. Perhaps that is why older people have yellowing teeth and can seemingly do nothing about it. We will likely cancel our subscription. We will chalk it up to lessons learned.

June 11, 2026
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Reply from Smileactives

Hi Tony, we completely understand your frustration and truly appreciate you and your wife giving us a whole year of your dedication. Whitening teeth in our 60s can definitely be a steeper uphill battle, as decades of deep-set stains from coffee, red wine, tea, or soda take much longer to lift from mature enamel. Before you completely give up on your subscription, we’d love to share a few tips to help maximize your daily routine: always make sure to place one pump of your Pro Whitening Gel directly on top of your favorite toothpaste, brush gently for at least two full minutes twice daily with a soft-bristled brush to protect your enamel, and try to minimize those stain-causing beverages right after brushing. Consistency really is key, and while it takes more patience with deep discoloration, these small adjustments can make a massive difference in finally unlocking those brighter results you both deserve.

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