smileitsunnah.com Reviews 6

TrustScore 3 out of 5

2.9

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2.9

Average

TrustScore 3 out of 5

6 reviews

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1-star

Hasn’t replied to negative reviews

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Rated 1 out of 5 stars

AVOID AT ALL COSTS!!

AVOID AT ALL COSTS!!! They are thieves.

I have had the worst experience with these guys. I made an order in April and had to chase and chase to understand where my order was. After finally replying, they gave a thousand excuses but never an apology or explanation. Or they’d just completely ignore you and hope you forget.
After emailing many times, my order was shipped but I never received it due to errors with the courier, so I email them again!
They told me they will resend the product but again it never arrived!
By this time I have had enough and I’ve said I would like a refund because of the poor service and long wait.
Someone called ‘Kim’ said they’ll process the refund….but guess what?!? They never gave a refund and again after complaining over and over, they have the cheek not to tell me that they won’t refund me because I didn’t return the item within 14 days!
I NEVER RECEIVED IT.
Astagfirullah
Stay away from these people.
They are using the sunnah as a way to exploit people and take their money.

Please don’t buy from these guys.
I bought the family pack and lost my money. I would’ve respected them if they owned up and apologised and genuinely tried to resolve the issue.
But their greed got the better of them.
This was all in the course of 4 months!

Allahu alam.

August 14, 2025
Unprompted review
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Rated 1 out of 5 stars

I placed an order back in March and…

I placed an order back in March and have received nothing. Every time I reach out, I’m just given excuses and empty promises. They keep stringing you along with no real answers or solution. Terrible service avoid at all costs!

June 16, 2025
Unprompted review
Rated 5 out of 5 stars

I would like to sincerely apologize to…


I would like to sincerely apologize to this wonderful business for my earlier reaction. I was quite upset due to a delay in receiving my product, and I misunderstood the situation at the time. However, once the product arrived, I was genuinely happy with it, it’s beautiful and exactly what I had hoped for.
Despite the delay, the team went above and beyond. They kindly refunded me 15% of the price and even offered to send me an extra product as a gesture of goodwill. That level of customer care is rare and truly appreciated.

They kept their promise, communicated respectfully, and worked hard to make things right. I now understand that occasional delays can happen, especially when products are being shipped internationally. It’s part of doing business in a global world, and we all need to be a bit more patient and supportive when things don’t go perfectly.

Nothing in transit is 100% guaranteed to go smoothly, but what truly matters is how a company respondsand this company responded with integrity and heart. Thank you again, and I will definitely continue supporting you!

June 13, 2025
Unprompted review
Rated 1 out of 5 stars

It’s a shame that they are using the…

It’s a shame that they are using the word sunnah and doing fraud and scam. I placed the order and received nothing.
They do send email with same excuse and seems to be some kind of automated email or response.

May 21, 2025
Unprompted review
Rated 5 out of 5 stars

Ordered Many times and everything went…

Ordered Many times and everything went well, their customer service is great too. The products works fine too

March 9, 2025
Unprompted review
smileitsunnah.com logo

Reply from smileitsunnah.com

Thank you so much for your continued trust and support! 💛

We’re truly grateful to have loyal customers like you who keep the Sunnah alive with consistency and sincerity.

If there’s ever anything we can do to improve or support you further, we’re just a message away in shaa Allah 🌿

– Smile It’s Sunnah Team

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Rated 1 out of 5 stars

I don’t think this company is trust worthy- Alert 🚨

I had a very disappointing experience with Smile It’s Sunnah. Despite repeated requests, I was neither issued a refund nor received the items I paid for. The tracking information provided was unclear and showed no meaningful progress.

What’s even more concerning is the misleading nature of the company. They claim to be based in the UK, but everything points to operations being run from China. On top of that, they actively delete customer complaints and comments on Instagram to hide negative feedback and create a false sense of credibility.

This is not a trustworthy business. I strongly advise others to be cautious before making any purchases.

:::::::::::::1ST UPDATE::::::::::::
Thank you for your response, I'd like to clarify a few points for transparency - the very value you mention.
* Yes, I was given a tracking number originating "from Dongguan China" which was non-functional and showed no clear shipping updates.
* The refund "Alhamdillah" was only processed after persistent follow-ups and public escalation, not as a goodwill gesture - but as a delayed response to a basic consumer right.
* I am blocked on Instagram after raising respectful concerns. My comments were factual, not offensive. I've since heard from others who faced the same treatment - which encouraged me to write a review here.
If the items do eventually arrive, I will return them to the source Dongguan, China as stated.
I am grateful to have received the refund and genuinely hope your business adopts more efficient, transparent , and professional practices that reflect the islamic values you uphold.

==============2ND UPDAT==================
I have no hesitation in sharing our full communication history publicly - including emails and instagram messages- should it become necessary for the sake of transparency.

It is the customer's right to be clearly informed about the source and origin of the products they purchase. on you website, you wrote:
"Unlike mass-produced items, each of our Siwak toothbrushes is hand-assembled in a small, Muslim-owned workshop in Pakistan, where craftsmanship and dignity come first."

However, there is no mention on your website or instagram page that China is one of your international fulfillment centers. As someone who values honesty in trade, I must ask - shouldn't this information be made clear to all customers?
Transparency is an amanah (trust).
May Allah guide us all to uphold truth and integrity in our dealings.

April 2, 2025
Unprompted review
smileitsunnah.com logo

Reply from smileitsunnah.com

As-Salamu Alaikum,

We are truly sorry to read your review and disappointed that you feel this way especially after your refund was issued in full.

To clarify for others reading :

✔️ Your order was shipped, and you were provided with a valid tracking number.

✔️ Despite the parcel being in transit, we still processed a full refund as a gesture of goodwill, which goes beyond our standard policy.

✔️ We are a registered business operating from the UK, with fulfillment partners overseas — a common structure used by many brands to offer affordable, global access.

✔️ We only remove comments on Instagram if they include false claims, offensive language, or harassment. Respectful feedback is always welcomed.

We are a small, independent brand dedicated to reviving the Sunnah through ethical, natural products and we stand by our values of honesty, patience, and transparency.

If anyone has doubts or concerns, we invite you to message us directly. We are here to serve, not deceive.

:::::::::::: UPDATE ::::::::::::

Since your message was edited, we feel compelled to respond clearly and with finality:

📦 Tracking: The tracking number provided was valid and functional, and originated from one of our international fulfillment centers as clearly stated on our website. Delays in tracking visibility can happen, especially with customs or international carriers, and are beyond our control. Claiming the tracking was “non-functional” is simply incorrect.

💳 Refund: Your refund was issued while the parcel was still in motion and without requiring a return a gesture very few businesses would offer. Presenting this as a result of “public pressure” does not reflect the truth. It was a decision made from our end to close the matter with dignity, not obligation.

📱 Instagram: Account restrictions are only applied when a customer repeatedly floods or misrepresents across multiple platforms. Raising a concern respectfully is welcome. However, repeated accusations, demands, and public escalation after having been responded to cross the line. We are a small team, and we have a responsibility to protect our community space from such misuse.

We are grateful that you received your refund, and we consider this matter fully resolved.

We have acted with professionalism, patience, and clarity throughout well beyond what is required.

May Allah guide us all to uphold truth, fairness, and adab both in private and public spaces.

:::::::::::: 2nd UPDATE ::::::::::::

Since your message was updated once again, we feel the need to offer a final clarification — in the same spirit of transparency you mention:

📦 Product Origin vs. Fulfillment:
Our siwak toothbrushes are — as clearly stated — hand-assembled in a small, Muslim-owned workshop in Pakistan, where quality and barakah come first. The fact that our international logistics partner includes a fulfillment hub in China does not change the product's origin, but simply allows us to ship efficiently to customers around the world. This is a common, standard practice among global brands, and is not misleading in any way.

📄 Transparency:
Transparency means being honest about what matters to the customer — the quality, the origin, and the value of the product they are buying. And we have always been clear on that. Fulfillment routes do not define authenticity. Suggesting otherwise is both inaccurate and unfair.

🤲 Final note:
We have no objection to you sharing our communication publicly, in fact, it will only reflect how professionally and respectfully this matter was handled from our side. We’ve upheld our responsibilities. We’ve acted with sincerity. And we stand by our values.

Amin to your dua'a. May Allah guide us all to speak and act with justice.

– Smile It’s Sunnah Team

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