Smile Kitchens Reviews 529

TrustScore 5 out of 5

4.8

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their exceptional helpfulness, patience, and expertise throughout the design process. Many highlight the personalized approach, with designers actively listening to ideas, offering creative solutions, and making numerous revisions to ensure satisfaction. The quality of the product, including the 3D visuals and samples, is frequently commended, making the overall service feel professional and enjoyable. However, some customers experienced issues with missing or damaged items upon delivery, leading to delays and frustration. A few also noted that the quality of the product, specifically paint chipping, did not meet expectations after a short period of use. Additionally, some people mentioned that the company's reliance on outsourced production led to a lack of control over delivery issues and aftercare.

What people talk about most

Staff

Clients share positive opinions on staff, frequently highlighting their helpfulness, expertise, and patience.... See more

Product

Reviewers highlight positive aspects of product quality and design. Many customers praise the high quality of... See more

Service

Users describe positive interactions with service, highlighting the brilliant and fantastic service from... See more

User experience

Reviewers express high satisfaction with the user experience, highlighting the ease and pleasantness of the... See more

Quality

Customers had positive experiences with quality. Many reviewers praised the high quality of the kitchens,... See more

Based on these reviews

Rated 5 out of 5 stars

Couldn't be happier with our experince with Jon at smile kitchens. We did a few other designs with competitiors and Jon's was the first time we actually got excited. He had a great mixture of design a... See more

Company replied

Rated 5 out of 5 stars

Alicia was our designer and I must honestly say she was absolutely wonderful! From start to finish, she worked tirelessly with us, patiently listening to our ideas and preferences, and bringing our dr... See more

Company replied

Rated 5 out of 5 stars

Tom has been fabulous right from the very first design meeting we can’t thank him enough! Great with suggesting ideas and layouts we hadn’t thought of and really did accommodate every one of our non n... See more

Company replied

Rated 5 out of 5 stars

Jon was amazing helping design my new kitchen. He made sure to make the most out of the limited space we have, and managed to fit in all the appliances that I wanted. He was very diligent making sure... See more

Company replied


Company details

  1. Kitchen Supply Store

Written by the company

Online Kitchen design and supply


Contact info

4.8

Excellent

TrustScore 5 out of 5

529 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 100% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Smile kitchen designs

The design appointment and process with Smile Kitchens was excellent - we had a really constructive initial meeting with our designer Jane who was extremely friendly, knowledgable and proficient with the design software and processes.
The kitchen designs were excellent, and loads of opportunities to adjust/tweak to hone in on the final perfect layout.
I would happily recommend this process to anyone looking for a new kitchen.

January 28, 2025
Unprompted review
Smile Kitchens logo

Reply from Smile Kitchens

Hi Ben, thanks for your review we really appreciate the great feedback and are glad to hear you found the design consultation so helpful and insightful.

Rated 5 out of 5 stars

Great Kitxhen Design

We've just ordered our kitchen from. Smile and have been really pleased with the experience so far. Our designer, Huse, has been attentive, adaptable to changes and offered many useful ideas to optimise the plan. Receipt of sample cabinet wood and worktop complemented the video design sessions and has allowed us to order our kitchen online with confidence.

February 22, 2025
Unprompted review
Smile Kitchens logo

Reply from Smile Kitchens

Hi Dave, thanks for your review! We really appreciate the great feedback and are glad to hear the samples and VR helped bring you confidence in your choice! We hope you enjoy your new kitchen :)

Rated 5 out of 5 stars

Great service

We found Smile on Instagram and it was a great experience. Natalie was an excellent designer and offered us a load of options (and didn't mind when we changed our minds a bunch of times!) and all the communication was clear. Recently received our kitchen and it looks lovely. The only place we found the colour we actually wanted. I assumed when my wife first told me about them it would also come with a prohibitive price tag - not the case at all. They beat Wren by miles and only a little bit pricier than Ikea.

February 14, 2025
Unprompted review
Smile Kitchens logo

Reply from Smile Kitchens

Hi, thank you for the lovely review. We're so happy to hear your enjoyed the design process and you found the colour and price right for you! We hope you love your new kitchen :)

Rated 5 out of 5 stars

So far, very good

We’ve yet to take delivery of our kitchen but so far our experience has been very good. The design process has been very easy and Corinne has made some great suggestions. She’s also been extremely flexible and positive about some last minute changes, this could have been stressful but she made sure it wasn’t. Very excited to take delivery in a few weeks time.

February 25, 2025
Unprompted review
Smile Kitchens logo

Reply from Smile Kitchens

Hi Catherine, thanks for your review. We're so glad you've enjoyed the process and working with Corinne so far. We're looking forward to getting your kitchen delivered to you in a few weeks time and it would be lovely to see some pictures of the finished project :) Thanks again!

Rated 5 out of 5 stars

Top service from Jane - 10/10

Our designer Jane was absolutely fantastic from start to finish. Very knowledgeable and came up with some brilliant ideas. Have already recommended her to two other people.

February 25, 2025
Smile Kitchens logo

Reply from Smile Kitchens

Hi, thanks for your review! We're so glad you enjoyed working with Jane and loved her ideas, she is amazing :) We hope you love your new kitchen and can't wait to see some pictures of the finished space! Thanks again

Rated 1 out of 5 stars

I'm not smiling anymore. Abysmal experience.

We've ordered the kitchen in November, the design process was good and we agreed a delivery date in January. Then, 16 hours before delivery we were told some items were missing (this was a call from delivery people AFAIK). On delivery it turned out more than half items were missing, the cabinets were not fully built, and the two larders that were supposed to be flatpacked for easy modification before fitting, were built). We had to pay our kitchen fitter their daily rate and lost our deposit with them. A week later we were told the fronts we've chosen are not available anymore and we had no choice but to go for a different colour. Since then we had most of the items delivered in batches, some arrived multiple times, some are still missing. It is a total mess. In the last two weeks I had zero communication from Smile Kitchens, no response to my emails. It's been more than 5 weeks now and our kitchen is still not finished due to multiple failures on the part of Smile Kitchens.

January 16, 2025
Unprompted review
Smile Kitchens logo

Reply from Smile Kitchens

Hi Piotr
Thank you for taking the time to share your experience, and I want to start by offering our deepest apologies for the frustration and inconvenience you've faced. We are genuinely mortified that what should have been an exciting project has turned into such a stressful experience.
While there were factors outside of our control — notably, disruptions caused by our supplier relocating their warehouse — this in no way excuses the impact it’s had on you. We fully appreciate how unacceptable it was to receive incomplete deliveries, incorrect items, and experience a lack of communication during such a critical time. We also completely understand the financial and emotional stress caused by delays with your kitchen fitter and the last-minute change to your chosen fronts.
At Smile Kitchens, we pride ourselves on offering a seamless and supportive journey, and it’s clear that we fell short here. We are taking this feedback very seriously and are reviewing the entire process to ensure we prevent situations like this in the future. A member of our care team will be in contact soon.
Many Thanks

Rated 5 out of 5 stars

Excellent design process with people who listen

We approached Smile over a year ago when we first started on the process of a new kitchen. Natalie was great - she listened to our requirements, gave good insight into what would and wouldn't work and produced a great design. Smile are very happy to send samples which are of a fantastic quality. We didn't feel rushed to decide or under any pressure to commit, just given great service and good advice. We then had to delay the project by 9 months and we returned to Smile, with Nat picking it back up, and once again being really helpful and happy to tweak the designs when we changed our mind re utility storage and needed amendments due to structural requirements. Nothing was too much trouble and we are thrilled with the design. Would definitely recommend.

February 10, 2025
Smile Kitchens logo

Reply from Smile Kitchens

Hi Caroline, thanks for the lovely review! We're so glad you've enjoyed the design process and working with Natalie.

Rated 4 out of 5 stars

Punctual and pleasant

Punctual and pleasant
Step by step guide on website easy to navigate and understand.
Consultation a bit laborious waiting for designer to find appropriate units.
Followed my brief but it would have been helpful to have had suggestions beyond what I came up with.

February 13, 2025
Smile Kitchens logo

Reply from Smile Kitchens

Hi Jane, thanks for your review. We're always looking for ways we can improve our service so your feedback is very much appreciated and will be kept in mind moving forward. Thanks again & good luck with your kitchen project :)

Rated 5 out of 5 stars

Great design service!

Great design service!

Natalie did a fantastic job of designing our kitchen. She was really patient with my multiple calls and queries and she had lots of really helpful suggestions for making the most of our space. We are looking forward to getting the kitchen delivered and installed! Thanks Natalie

February 3, 2025
Smile Kitchens logo

Reply from Smile Kitchens

Hi Victoria, thanks for your lovely review. We're so happy you found Natalie's expertise and service so helpful - we hope you love your new kitchen once it arrives! Thanks again :)

Rated 5 out of 5 stars

Izzy created a kitchen design for us…

Izzy created a kitchen design for us and was super helpful, patient and knowledgable. I would definitely recommend Izzy.

January 10, 2025
Unprompted review
Smile Kitchens logo

Reply from Smile Kitchens

Hi Amy, thanks for your review! It's lovely to hear of how helpful you found working with Izzy.

Rated 5 out of 5 stars

We have been so impressed with Smile

We have been so impressed with Smile - Izzy and the team were amazing and were there for every detail and query we had. My brother had recommended Smile but we were still a little wary of doing everything online as it was a big project. We needn't have worried as the service and quality has been fantastic, as well as the aftercare.

November 15, 2024
Unprompted review
Smile Kitchens logo

Reply from Smile Kitchens

Hi, thanks for your review! It's great to hear how you enjoyed your experience and how we were able to ease your worries of doing it all online. We hope you love your new kitchen! :)

Rated 5 out of 5 stars

Really simple, easy and fun design process!

The whole design process has been so exciting, Gemma had such a great concept for our kitchen and suggested things we hadn’t considered. The 3D render Gemma produced really helped us visualise the kitchen and our cabinet colour choice and worktop options. They sent us out our samples quite early on in the process which meant we had time at home to choose tiles and flooring to match.

We’ve just placed our order so haven’t actually received the kitchen yet but can’t fault the process so far!

January 28, 2025
Unprompted review
Smile Kitchens logo

Reply from Smile Kitchens

Hi Katy, thanks for the great review. We're glad to hear that you found the 3D render and samples so helpful in your journey. We're looking forward to getting your kitchen delivered to you and hope you absolutely love it!

Rated 5 out of 5 stars

Worth a try!

We didn't choose to go with Smile kitchens in the end but we really enjoyed the process. Emma our designer was really good and did a great job. You get some samples free of charge which help to choose and that you can return for free as well. Their prices are competitive. They are not pushy either which we appreciated.
We chose to go with a local kitchen supplier in the end which teamed up with a builder for our extension and gave us a really good price. Otherwise we would have probably chosen Smile kitchens I have to say.

January 25, 2025
Smile Kitchens logo

Reply from Smile Kitchens

Hi Isabelle, thanks for your review. It's lovely to hear how you've enjoyed our design process. We wish you all the best with your kitchen project! :)

Rated 5 out of 5 stars

Kitchen Design

I had a few design meetings with Emma Irvine who was brilliant. She helped us design a kitchen layout in an awkward space in a way we hadn’t previously considered. She has a natural eye for design whilst listening and incorporating all our ideas too. I can’t recommend her highly enough.

January 25, 2025
Smile Kitchens logo

Reply from Smile Kitchens

Hi, thanks for your review. We appreciate the kind feedback and hope you love your new kitchen!

Rated 5 out of 5 stars

Fully recommend Smile Kitchen Design

Gemma was great! Listened to what we want and came up with creative solutions that we hadn’t previously considered!

January 23, 2025
Smile Kitchens logo

Reply from Smile Kitchens

Hi Jay, thanks for your review. We appreciate the great feedback!

Rated 5 out of 5 stars

We love our new kitchen

We love our new kitchen, beautiful and great quality . The whole process from Smile was seamless, customer support outstanding.

January 14, 2025
Smile Kitchens logo

Reply from Smile Kitchens

Hi Joanne, thanks for your review. We appreciate the lovely feedback and are really glad to hear you love your new kitchen!

Rated 4 out of 5 stars

I would highly recommend Smile kitchens…

I would highly recommend Smile kitchens to the vast majority of people who are comfortable to discuss their kitchen ideas online.
Our designer Corinne was friendly creative and endlessly patient with us and created a lovely design to work in our space.

January 6, 2025
Smile Kitchens logo

Reply from Smile Kitchens

Hi Erica, thank you so much for your review. We're really happy to hear you enjoyed the design process and working with Corinne.
We're always looking for ways to improve our services, so if there's anything we could've done to turn your 4 stars to 5 then do let us know, we'd really value your feedback!
Thanks again

Rated 5 out of 5 stars

Brilliant design service by Gemma

Although we have not received our kitchen just as of yet, however we are very happy with the service that Smile Kitchens have provided so far especially with the design service with Gemma. A special shoutout to Gemma who was very patient with us throughout the design process and helped us to to have different brilliant ideas for our budget. We have a tight timeline (as new baby arriving!!) and Gemma worked diligently to ensure we get the right design and order in a short time which I am forever grateful!

Thank you Gemma from Smile's Kitchen :)

January 18, 2025
Smile Kitchens logo

Reply from Smile Kitchens

Hi Fiona, thanks for taking the time to leave us a review. We really appreciate your kind feedback! We hope you enjoy your new kitchen once it arrives - it would be lovely to see some pictures of the finished space.

Thanks again :)

Rated 5 out of 5 stars

Great service from Smile Kitchens

The design service offered by Smile Kitchens was invaluable in getting the our kitchen, pantry & utility room layouts correct to our needs and function of the spaces. Emma was able to give advice on units sizes etc based on what Smile Kitchens can offer and what would best suit the space. The delivery of sample finishes enabled us to confirm our colour choices for door panels, hardware and workshops. A full design pack was issued to us including plans, elevations of the kitchen and 3D renders of the space which looked great. This gave us confidence that the right choices were made on layout and finishes.

Delivery of the kitchen units included a comprehensive installation guide for our kitchen fitter. Out kitchen fitter noted the quality of the joinery units and doors was a step above compared to some of the well known high street brands.

Where we encountered minor problems like one of the the doors having a scratch. Smile care team were easy to contact and responsive to any issues. A replacement door was delivered free of charge.

Overall design process was great, we had multiple sessions with the designer Emma and never felt rushed into any decisions. This gave us the time and space to come the the right decision on our design. As this is a big investment into our home renovation we wanted to get it right. We are so pleased with the outcome, the kitchen looked wonderful and we feel we have got good value and a high quality kitchen.

I would happily recommend Smile Kitchens.

January 17, 2025
Smile Kitchens logo

Reply from Smile Kitchens

Hi Andrew, thanks for your amazing review - it's brilliant to hear how you found our design process and the elements you've found most helpful! We're so pleased you're happy with the outcome too.
Thanks again :)

Rated 4 out of 5 stars

Emma was great!

Emma was really helpful when it came to designing our kitchen. She was good at suggesting options and the 3D presentation really helped us to visualise the space.
Price point was competitive. Much cheaper than the likes of Wren, Howdens, Magnet.
We wanted a bespoke paint option in a slab style. Unfortunately Smile kitchens only offer bespoke colours in their shaker style, so for that reason we went elsewhere. Other than that, can't fault them!

January 11, 2025
Unprompted review
Smile Kitchens logo

Reply from Smile Kitchens

Hi Sarah, thanks for your review. It's great to hear that Emma was able to help you with design ideas and visualising the space. We're sorry to hear we weren't able to offer you a bespoke colour in the range you wanted - we appreciate your feedback and will ensure to pass this on to the relevant department. Thanks again :)

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look