SmilePro Reviews 

181
•
TrustScore 4.5 out of 5

4.4

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Review summary

Created with AI, based on recent reviews

Looking at 158 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the highly effective teeth whitening kits, noting truly noticeable results and a much brighter smile within a short period. People also appreciate that the items are gentle on sensitive gums and very easy to incorporate into their daily personal care routines. Though some customers experienced issues, noting that the electronic device stopped working after a few days or failed to deliver visible changes. A few other people also felt that the treatment was a complete waste of money due to disappointing outcomes and poor overall value.

What people talk about most

Product

Clients share positive opinions on product, noting that the teeth whitening kit is gentle on gums and... See more

Quality

Consumers find quality to be positive, highlighting noticeable and natural-looking whitening results in a... See more

User experience

Users describe positive interactions with user experience, noting that shopping is quick and easy with clear... See more

Value for money

Customers had positive experiences with value for money, highlighting affordable prices and effective results... See more

Price

Reviewers express mixed feelings regarding the pricing, with many consumers praising the affordable costs,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

IT WORKS…. Have used a few different types of Tooth whitening kits and Smilepro are by far the best I had used in way of noticeable results in a short period of time! No issues with sore gums either... See more

Rated 5 out of 5 stars

whitening pen pack I have been using Smile Pro for approximately 7 months. I have smoked for over 35 years and had never had any whitening done to my teeth before. Although not a huge difference th... See more

Rated 5 out of 5 stars

Charcoal toothpaste Working for a vending machine company, i tend to drink / sample alot of coffee and tea this toothpaste does help remove stains on teeth caused by this along with whitening strip... See more

Rated 5 out of 5 stars

Really impressed with SmilePro, the shopping experience was quick and easy with super fast delivery. I got the Advanced Kit and have used two pens so far, my teeth are pearly white to the extent that... See more


Company details

  1. Teeth Whitening Service
  2. also in
  3. Dental Clinic

Written by the company

SmilePro is a global oral care brand focused on delivering safe, effective, and convenient at-home teeth whitening solutions and oral care. Trusted by over 500,000 customers worldwide, SmilePro's mission is simple: to make professional-level teeth whitening accessible without the cost, hassle, or sensitivity often associated with traditional treatments. Our products are designed using advanced whitening technology to target stains caused by coffee, wine, smoking, and everyday lifestyle habits. With quick, easy-to-use treatments that fit into your daily routine, SmilePro helps customers achieve visibly whiter teeth from the comfort of home. We understand that no two smiles are the same. While our formulas are developed to work across a wide range of staining types, individual results can vary depending on factors such as enamel condition and the cause of discolouration. That’s why we focus not only on results, but also on education, support, and transparency. Customer experience is at the core of everything we do. From product development to after-sales support, we’re committed to ensuring every customer feels confident in their purchase. We offer a 30-day satisfaction guarantee and a responsive support team to help guide you through your whitening journey. SmilePro has been recognised by leading publications and experts, and continues to grow as a trusted name in at-home teeth whitening. Whether you’re preparing for a special event or simply want to boost your confidence, we’re here to help you smile brighter.


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

181 reviews

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No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 90% of negative reviews

Typically replies within 2 weeks

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4.4

All reviews

(181)

146 reviews in the last 12 months

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Rated 5 out of 5 stars

The product really works

The product really works, have seen a remarkable improvement in a few weeks, plus the company gives advice about use and how to use,

July 28, 2026
Unprompted review
Rated 5 out of 5 stars

Excellent customer service

Excellent customer service, beautifully packaged and well presented products. Don't expect dentist peroxide white but it definitely works.
The electric toothbrush is probably the best I've ever owned. I will 100% buy from Smile pro again 👍

July 1, 2026
Unprompted review
Rated 1 out of 5 stars

I was ready to buy from these guys… HOWEVER…

I was all ready to buy from these guys and then I spotted the ‘shipping protection’ for an extra £2 and the following statement:

“Please ensure that all shipping details are correct. SmilePro is not responsible for lost or delayed parcels once handed to the postal carrier or for customs fees incurred during transit.”

It basically says the same in their terms and conditions.

However, under UK consumer law, a retailer cannot legally shrug off responsibility for a lost or delayed parcel just because they handed it to a courier. According to Section 29 of the UK Consumer Rights Act 2015, the risk remains entirely with the trader until the goods come into your physical possession. Any term in a retailer’s contract that attempts to bypass this statutory right is legally unfair and completely unenforceable.

In my opinion this amounts to scamming folk into paying an extra £2 and trying to make buyers liable for any postal loses. Sorry guys… it doesn’t work like that. You’ve lost my trust, and my order.

July 24, 2026
Unprompted review
SmilePro logo

Reply from SmilePro

Hi Rob,

I'm David, the founder of SmilePro.

I understand why you could potentially be concerned after reading that wording.

To clarify, the optional shipping protection is there to provide a faster and more streamlined resolution process for issues such as parcels that are lost, damaged, or stolen during transit, as well as parcels stolen after delivery. For example, if a courier provides proof of delivery but the parcel is subsequently stolen from your property, the shipping protection still provides cover.

It is not intended to remove or override any statutory consumer rights.

The statement you quoted is also intended to make customers aware that they are responsible for entering the correct shipping address during checkout. If an incorrect or incomplete address is provided by the customer, we understandably can't be held liable for parcels delivered to that address or returned as a result. I think you'll appreciate that this is a fair and reasonable expectation.

SmilePro ships to customers in over 100 countries, each with different consumer protection laws and customs requirements. While it's impossible for us to tailor our terms to every jurisdiction individually, we absolutely comply with the consumer laws that apply in the countries we operate in, including the UK.

Thank you again for taking the time to address this and allow feedabck. Feedback like yours genuinely helps us improve.

David
Founder, SmilePro

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Rated 5 out of 5 stars

The best natural toothpaste



The best natural toothpaste

I've been using Smile Pro Whitening Toothpaste for a while now and absolutely love it. The flavour is fresh without being overpowering, and I really like that it's made with natural ingredients. The whitening has been gradual but definitely noticeable—my teeth look brighter and feel really clean after each use. It's become part of my daily routine, and I'd happily recommend it to anyone looking for an effective, natural whitening

July 23, 2026
Unprompted review
Rated 5 out of 5 stars

Excellent home treatment

Excellent home treatment
This is a gentle but effective whitening treatment for home use. Ideal for longterm use, keeping the improved colour with a quick 10 minute session once or twice a week. Pens are easy to use, mouth tray is comfortable

July 1, 2026
Unprompted review
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Rated 5 out of 5 stars

A company to gladden the heart of a…

A company to gladden the heart of a cynical online shopper
Having bought other dental products and been dissatisfied I was cautious about smile pro - another online product delivering much less than its big promises? So far I’m delighted the toothbrush gives a an impressive clean and the steriliser provides a place to store the toothbrush as well as ensuring that it’s sterile at each use. It arrived quickly at a very affordable cost. This company has so far ticked every box and is highly recommended!

July 10, 2026
Unprompted review
Rated 5 out of 5 stars

Fantastic Product

I tried this product on the off chance it might work. I've been using it for a little over two weeks (along with the charcoal toothpaste) and I can already see a massive difference in the shade of my teeth.
I'm really pleased with it.

July 3, 2026
Unprompted review
Rated 5 out of 5 stars

Amazing!!


Amazing!!
Results after 7 days! I did it one a day but two times in a row for a total of 20 min each day on Red light

July 16, 2026
Unprompted review
Rated 5 out of 5 stars

Great so far.


Great so far.

On day 8 now, and can definitely see a difference. I'm 65, and age has discoloured my teeth as I've always brushed twice a day, and looked after my teeth. I'm happy with results so far and have only used 1 of the 3 tubes!

July 3, 2026
Unprompted review
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Rated 1 out of 5 stars

WASTE OF MONEY

WASTE OF MONEY - DONT WATSE YOU HARD EARN MONEY PURCHASING THIS SMILEPRO ITS A CON!!!.

THE UNIT STOPPED WORKING AFTER 3 DAYS OF USING IT FOR 10MINS EACH DAY.

July 12, 2026
Unprompted review
SmilePro logo

Reply from SmilePro

Hi Sarah,

I'm sorry to hear your unit stopped working after only a few days. That's certainly not the experience we want anyone to have.

I can see that you contacted our support team, and as soon as we were made aware of the issue, we arranged a replacement for you. While faults are very uncommon, electronic products can occasionally develop an issue, and when they do, we always aim to resolve them as quickly as possible.

If you have any further questions or if there's anything else I can do to help, please feel free to contact me directly at contact@smileproworldwide.com and mention that you've spoken with me, David. I'll be more than happy to assist personally and make sure everything is resolved for you.

David
Founder, SmilePro

Rated 5 out of 5 stars

Excellent Product

Excellent Product
I am now using this toothpaste every day to support the two weekly regime of SmilePro tooth whitening. I am delighted with the excellent results.

July 10, 2026
Unprompted review
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Rated 5 out of 5 stars

The ordering process was easy

The ordering process was easy. Shipping took a little longer, but I was ordering from NZ, so to be expected I guess. Anyway, I'm very happy with the product, which is slowly doing what it should.

July 1, 2026
Unprompted review
Rated 1 out of 5 stars

Very disappointing - no change at all

I was really disappointed with SmilePro as it didn't work at all. I used it exactly as advised and there was no difference at all. I have "normal" teeth that have gone off white with age and had hoped this would brighten things up. I missed that they offer a money back gurarantee. Money down the drain!
EDIT: The company replied suggesting my teeth must have thin enamel, tooth trauma, certain medications, metal fillings, or other underlying factors. This is entirely incorrect. My teeth are in great health. In fact, I went to my dentist after this failed, and their professional whitening worked perfectly in just 9 days. The truth is, this over-the-counter kit simply isn't strong enough for deep, long-term lifestyle stains. Save your money and see a professional.

December 12, 2025
Unprompted review
SmilePro logo

Reply from SmilePro

Hi there,

Thank you for taking the time to share your experience, and I'm sorry to hear you were disappointed with your results.

While our whitening formula is highly effective at removing many types of surface stains, there are certain types of discolouration that can be much more difficult to treat with any whitening product, including professional in-chair treatments. This can include discolouration caused by thin enamel, tooth trauma, certain medications, metal fillings, or other underlying factors. Without seeing your teeth, it's difficult to determine what may have limited your results.

All the best for your whitening journey.

Thank you again for your feedback.

David
Founder, SmilePro

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