Smithfashion Reviews 

168
TrustScore 1 out of 5

1.2

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Review summary

Created with AI, based on recent reviews

Considering 138 reviews, most reviewers were let down by their experience overall. A significant number of customers reported issues concerning the reliability of the delivery service, with delays being a common complaint, and several never received their orders at all. Many people were also unhappy with the product quality, claiming items were made of substandard materials, and there were frequently concerns about incorrect sizing. Some people were dissatisfied with the process of seeking refunds, describing it as an absolute struggle, and noted difficulties when trying to contact the business. However, some customers did express contentment with certain purchases, praising the visual appeal of items or finding specific pieces to be very stylish and comfortable.

What people talk about most

Product

Consumers find the product experience to be deeply disappointing due to widespread issues with product... See more

Refund

Customers consistently note negative experiences with refund processes, reporting endless delays and generic... See more

Order

Customers report widespread frustration and disappointment with order experiences. Reviewers frequently note... See more

Delivery service

People report negative experiences with delivery_service, expressing frustration over excessively long... See more

Website

Reviewers express strong dissatisfaction and frustration regarding the website, noting concerns about how it... See more

Reviews shaping this summary

Rated 1 out of 5 stars

I thought this was a repticle company, when my trainers came, they are not genuine hokka, they actually made my planter facetious worse, emailed them did everything they asked, when ut came to refund... See more

Rated 1 out of 5 stars

Counterfeit goods, item due from china (5weeks) then dumped on front door step whilst I was on holiday. Never received the item, obviously taken by a passer by then completely ignored when tried to... See more

Rated 1 out of 5 stars

Don’t use this website it’s a scam. Ordered trainers they never turned up, originally issued a tracking number then that disappeared. Asked for a refund never received, now the email address I conta... See more

Rated 1 out of 5 stars

Absolute scam!!! Ordered Hoka trainers for my son and the shipping was delay. A label created but shipping status didn’t change for over 6 weeks. Contacted customer services any they promised a ref... See more



Contact info

1.2

Bad

TrustScore 1 out of 5

168 reviews

5-star
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1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 5% of negative reviews

Typically replies within 1 month

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1.2

All reviews

(168)

164 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Avoid at all costs

Avoid at all costs, postage takes ages and the customer service is terrible. The phone number doesn’t work and they don’t reply to your emails

May 5, 2026
Unprompted review
Rated 5 out of 5 stars

This is a scam

This is a scam. 5 stars will get people reading this review. They are a -5 stars!
I stupidly ordered 2 pairs of Hoka trainers before reading reviews. Everything about the .co.uk website says UK. Company name Limited, says uses EVRI and Royal Mail, orders processed within 1 to 2 days. This is all BS. Company is Chinese. The scam is that the 30 day refund doesn't apply to sale items...everything is discounted. Also because they dont say it is Chinese until you try and send back you then find postage costs of £40+. They are counting on you giving up because they dont pick up the mobile number or answer emails or texts. Just contact your bank for a charge back and put these crooks out of business. Clearly Smith Fashion Limited will read this so lets see how they attempt to lie their way out of it rather than just refunding me and all the other unhappy customers.

April 26, 2026
Unprompted review
Rated 1 out of 5 stars

Poor service - possible fakes?

Like many, I assumed this was UK shipped. But its not, its from China.

I tried to cancel, after they hadn't despatched for over a week - but of course, they despatched that day.

Finally arrived, but not in an original hoka box and wrapped in a way hoka don't do - i.e. bubble wrap.Marks of soles - suspect they are fake - but cant verify this.

I'll ask for a refund but wont be holding my breath.

May 2, 2026
Unprompted review
Rated 1 out of 5 stars

Ridiculous

Ridiculous!

Ordered items a week back ‘dispatched’ supposedly. Found out here items are FAKE so will be ensuring they are returned for a refund the minute they eventually turn up.

Scammers:

April 30, 2026
Unprompted review
Rated 1 out of 5 stars

Claim to be a UK company with fast…

Claim to be a UK company with fast shipping royal mail , purchased a pair of Hoka Clifton 10s as best price could find only to find out coming from china and 7 days on still not arrived and definitely going to be fakes and could definitely of got them cheaper on hacco for fakes , SCAM SITE KEEP AWAY

April 19, 2026
Unprompted review
Rated 1 out of 5 stars

Avoid this company at all costs.

Avoid this company at all costs.
Very poor quality products that do not match the photos on line.
NO customer service at all.
NO return or refund policy despite what their website states.
This is a SCAM, you will be wasting your money.

February 19, 2026
Unprompted review
Rated 1 out of 5 stars

Avoid at all costs

Avoid at all costs! Ordered some Hoka Clifton shoes which I thought were a great deal. When they arrived, the sizing was completely off (and I'm always a 4), the quality seemed cheap. Only then of course I checked Trustpilot and found that loads of customers experienced the same issues. Have emailed now asking for a FREE refund as advertised, but have little hope that I will get anywhere. £65 down the drain which was supposed to be my birthday present. Thanks for nothing, scammers.

April 22, 2026
Unprompted review
Rated 1 out of 5 stars

Scammers

Same as everyone else has said on here bought the HOKA CLIFTON 10 running shoes thinking I was getting a good deal and with them supposedly being a UK based company getting shoes next day was perfect only to find out once id received the tracking that it's not with royal mail and they arnt based on the uk. The phone number they use is set up to just ring so you don't actually ever get to speak to a real person nor do they respond to emails within the 24 hour window that is stated on there website.

April 14, 2026
Unprompted review
Rated 1 out of 5 stars

Cheap Chinese copies

Cheap Chinese copies. Looks like a UK company which state 3 to 4 days delivery more like 4 weeks. Quality poor. Will not refund money unless you send back to china

April 15, 2026
Unprompted review
Rated 1 out of 5 stars

Ordered a pair of school shoes for my…

Ordered a pair of school shoes for my son today thinking that they were great value for money after my order was processed. I noticed that this company is not actually based in the United Kingdom and operates out of China which raised my suspicions I then had a look at the reviews left on trustpilot and my heart sank luckily and I hope I’m lucky I requested to cancel the order within two hours of placing the order so I’m hoping that they will cancel the order and send me a refund. I will keep this post updated with the outcome.

April 14, 2026
Unprompted review
Rated 1 out of 5 stars

What an awful experience

What an awful experience, likely one of those companies that set up, rip people off, then close down and set up as another company. The sizes are all over the place and trying to get assistance when you need it is horrendous. Save your time and money and let this company dissolve.

March 7, 2026
Unprompted review
Rated 1 out of 5 stars

Awful... I made a mistake dealing with them

I made a mistake of assuming this is a British based company meeting high standards. How disappointing…!
The design is poor and fitting awful; zip got stuck after three times. The after sales service is non existent and they try every way to not refund your money.
Eventually I gave up and threw a very expensive item in the bin.

November 21, 2025
Unprompted review
Rated 1 out of 5 stars

What an absolute pile of rubbish

What an absolute pile of rubbish they sent me. Allegedly it was reduced from £70. Seventy pence more like it. Its poorly made, cheap nylon material and nowhere near the size I ordered. I should have done my research and seen what others said. The charity shop will have a donation today as, judging from the comments, you don't get your money back. Charlatans who should be ashamed of themselves.

February 3, 2026
Unprompted review
Rated 1 out of 5 stars

**Avoid at all costs

**Avoid at all costs – misleading business practices**
Smith Fashion uses a UK website URL, which strongly implies a UK-based business. This is misleading. The item was shipped from China, the sizing was not UK sizing, and the quality was poor and not as described.

When I requested a return and full refund, I was told I must pay extremely high return costs to China or accept a small partial refund. The company refused to negotiate or take responsibility for their misleading advertising.

This business makes it very difficult for customers to return unsuitable items and appears to rely on people giving up due to the cost. I would strongly warn others not to use this company.

December 8, 2025
Unprompted review
Rated 1 out of 5 stars

Purchased a linen jacket very…

Purchased a linen jacket very recently,took ages to arrive. Quality terrible, it didn’t fit so contacted them to return it. They offered me 20% to keep the jacket. To return the jacket it would have cost more than the jacket. They are all made in China, it’s a scam!
DO NOT BUY ANY THING FROM THIS SITE
I am contacting Trading Standards

January 1, 2026
Unprompted review
Rated 1 out of 5 stars

Mens Blazer

Mens Blazer
Arrived 15 says delivery! Quality of fabric cheap and nasty. Don't buy anything from this site, bloody rip off, lesson learned. £50 down the drain!

December 23, 2025
Unprompted review
Smithfashion logo

Reply from Smithfashion

We’re sorry to hear your order didn’t meet your expectations. Please contact us directly so we can resolve this promptly. We appreciate your feedback and the chance to make it right.

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