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Rated 5 out of 5 stars

Everyone is trying to maximise what they can save when buying for Christmas and that's why we shop online. When buying fragrances though a good deal can still be hard to find and added to that the unc... See more

Rated 5 out of 5 stars

I am always nervous about using new companies, especially those overseas. However, I put in my order and was delighted by the response. The goods arrived surprisingly quickly, and secu... See more

Rated 5 out of 5 stars

Can only comment on Clarins Super Rich Body Lotion and their Hand Lotion & Foot Lotion set. Both really lovely, and at a great reduction compared to the high street. Even with the 'email me when i... See more

Company replied

Rated 5 out of 5 stars

Very friendly helpful staff had an issue with a product that with further investigation the brand had changed the formula….without informing sales The same issue with John Lewis uk with the same produ... See more

Company details

  1. Wellness Center

Information provided by various external sources

SM.Seruya, Gibraltar’s leading perfume and cosmetics retailer. A family business that was established in the early 1850’s. We have grown and expanded from just one boutique to five luxury stores on Main Street and an exclusive duty free shop in Gibraltar’s international airport. We carry the widest selection of premium brands of perfumes and cosmetics skincare, suncare products and haircare. Our highly skilled team of makeup artists and skincare specialists are on hand at all of our stores to advise clients offering guidance and recommendations for all skin types and with expert knowledge on all of our luxury brands. At S.M.Seruya we continue to source only the best products to bring to our customers both in store and online, ranging across dozens of established brands, including Bulgari, Burberry, Cartier, Chanel, Chloe, Clarins, Clinique, Dior, Dolce & Gabanna, Elizabeth Arden, Estee Lauder, Hermes, La Mer, Lancome, La Prairie, MAC, Marc Jacobs, Shiseido, Sisley and Yves Saint Laurent to exciting new entrants in the beauty market, including Bare Minerals, Jimmy Choo, Jo Malone, OPI, Philip Kingsley, Tangle Teezer, Tom Ford, Tweezerman , Xen-Tan and many more. We pride ourselves in offering a personal service and the ultimate shopping experience for perfumes and cosmetics. From nostalgia in a bottle to a total beauty makeover, S.M.Seruya has more than a century of beauty expertise.


Contact info

4.9

Excellent

TrustScore 5 out of 5

85 reviews

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Rated 5 out of 5 stars

Very friendly helpful staff had an…

Very friendly helpful staff had an issue with a product that with further investigation the brand had changed the formula….without informing sales The same issue with John Lewis uk with the same product…Seruya above and beyond in dealing with the issue !!

October 5, 2023
Unprompted review
Rated 2 out of 5 stars

Affordable Benefit cosmetics prices, but EXTREMELY slow service

I like SM Seruya because they are one of very few stores in EU that sell & ship Benefit cosmetics at affordable prices. But that's about it for the good part.

I find it unbelievable that in such a competitive online market, it takes them so long to ship & deliver products within EU.

Placed my order on Thursday, Sep 28th. Got an email on Monday Oct 2nd saying that my order has been shipped. Unfortunately, the order hasn't been shipped and the tracking number I got wasn't working till Friday Oct 6th, which is when the order has actually been shipped. It's deceitful to send an email on Oct 2nd claiming the "order is on it's way" when it hasn't moved till Oct 6th.

This means it took them 6 business days to even send the package which is insane.

Finally, order arrived today October 27th. So basically, one month since it's been ordered.

Order only if you're willing to forget about what you ordered for a month and definitely take tracked shipping.

October 27, 2017
Unprompted review
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Rated 5 out of 5 stars

Claims order

Excellent experience. I ordered 2 Clarins products which were much cheaper than buying on the High Street.
I am very pleased with my order.

Thank you

September 1, 2016
Unprompted review
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Rated 5 out of 5 stars

What service

My order came through speedily seeing it was from Gibraltar. Also a lovely surprise, as well, when I found a little sample product in the packaging. Will certainly use again for price & speed.

August 2, 2016
Unprompted review
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Rated 1 out of 5 stars

Terrible experience, still waiting for refund

I ordered 2 products from them very early in May 2016. After one month of still not receiving thhese I was sent emails to rate my experience with them. I desperately tried to get in contact with them for a few days via their website and using my account and when I got no response I emailed them from my personal address to no response. I then had to search and find them on fcbk and write a very angry letter asking why no one was replying to me. I finally got someone to reply to me to say they responded to my emails on their website, which basically means that when I log onto my account on their site I had to go searching for replies. Even after three or four very angry emails (and by then concerned fraud was involved), they made no effort to contact me via another route. Anyway, the person on fcbk convinces me to have my order resent to me at no extra cost (though i feel they should have given me a refund for the massive delay and not holding onto their promise of a 15day worldwide delivery). It has been OVER ONE MORE MONTH, and my package is STILL on transit and I have again been emailing them via three routes for two days now with not ONE reply. There are a lot worse ills in this world, I know. This is a classic first world problem. But they need to be held accountable for lack of customer service, terrible attitude, making service promises they failed twice to keep and not replying to a paying customer who is now asking for a refund and getting no reply.

July 2, 2016
Unprompted review
S.M.Seruya logo

Reply from S.M.Seruya

We are so sorry for this situation. We didn't know that we would find so many problems with the delivery from Gibraltar to Cyprus. This is the reason why we sent the package twice. And about the replies, we normally respond in the same way we are contacted (Ex: if you contact us by email, we reply to that email). We are sorry you didn't receive our response correctlly, maybe you could have received it as SPAM.

Finally, we refunded you as soon as you sent back the package.

Excuse us for any inconvenience. We would have liked that your experience with us would have been better.

Best regards.

Rated 5 out of 5 stars

Genuine products, great price, quick free delivery. What's not to love!

Can only comment on Clarins Super Rich Body Lotion and their Hand Lotion & Foot Lotion set. Both really lovely, and at a great reduction compared to the high street. Even with the 'email me when in stock' option, you have to be so quick to catch the products, as it took me 3 attempts to order these, so I would say if you see them, then order them promptly.

Having said that, once available, the ordering was quick and painless, and the items arrived well packaged, and really promptly as promised.

Have already recommended to 2 of my friends. Will definitely be shopping here again.

June 28, 2016
Unprompted review
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Reply from S.M.Seruya

Thank you Janet for your kind words and we hope to have many more customers like you. We wish to hear soon from you.

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Rated 4 out of 5 stars

Very good

Great quality of service- prices, delivery and online chat. Order was delivered to my address, not to postal office, which was great. Had problem tracking my order, however, but personally for me not a big issue.

May 31, 2016
Unprompted review
Rated 5 out of 5 stars

Excellent service

I've been shopping at S.M. Seruya in Gib for 35 years. The in-store personal service is always excellent and I was delighted to find out that they offer mail order. I placed my first order on 19th May and received it on 24th May. It arrived beautifully packaged and presented. This is a brand that you can wholehearted trust.

May 24, 2016
Unprompted review

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