Soufeel Reviews 

1,979
TrustScore 3.5 out of 5

3.6

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Review summary

Created with AI, based on recent reviews

Evaluating 354 reviews, most reviewers were somewhat happy with their experience overall. Customers frequently praise the excellent customer service and the helpfulness of the staff. Many people appreciate the unique and personalized nature of the products, often finding them perfect and gorgeous. However, a significant number of consumers express dissatisfaction with product quality, noting issues like poor sound, pixelated images, or cheap materials. Some people also faced problems with order fulfillment, including missing confirmations, delayed deliveries, or items arriving broken. Conversely, a small portion of people found customer service unresponsive or unhelpful in resolving issues.

What people talk about most

Product

Clients share ambiguous opinions on product quality and accuracy, with many reviewers expressing... See more

Order

Customers had ambiguous experiences with order, with many expressing significant frustration over delays,... See more

Customer service

Customers consistently note positive experiences with customer service, praising prompt responses and helpful... See more

Quality

Consumers consistently express disappointment with the quality of products, often finding them to be cheap,... See more

Staff

Reviewers highlight positive aspects of staff, often praising their helpfulness, professionalism, and... See more

Reviews shaping this summary

Rated 3 out of 5 stars

Hello, I placed an order with you guys about a week or so ago, for some reason I have not received any email to say the order had been accepted but payment has been taken so I have no order number... See more

Company replied

Rated 3 out of 5 stars

The important thing to say about this company is that their products are unique and well made. I have 2 products so far and they are gorgeous. The personalised fridge magnet and the gallery of us ar... See more

Company replied

Rated 3 out of 5 stars

Item arrived after maybe 2 weeks. I ordered the Customized Music Fridge Magnet with Personalised Photo and song. The sound quality is pretty poor and the picture is extremely pixelated. So the site is... See more

Company replied

Rated 4 out of 5 stars

Lindsay was very helpful and kind when I reached out to her about the watch that I had ordered. She was prompt in answering my questions and did her best to help me. Thank you so very much, Lindsay



Contact info

3.6

Average

TrustScore 3.5 out of 5

2K reviews

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No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 100% of negative reviews

Typically replies within 24 hours

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3.6

All reviews

(1,979)

348 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Very poor quality and service

Ordered the stacking Russian dolls. They are much smaller than advertised and do not open and close properly. The quality is very poor. This was raised with customer services who have now strung me along for weeks, asking for video evidence and even once that was sent, they refuse to refund. They are now not replying to emails. Do not use this company.

December 15, 2025
Unprompted review
Soufeel logo

Reply from Soufeel

We are sorry for any disappointment caused. Please know this was certainly never our intent. We appreciate you taking a moment to bring this feedback to our attention so we may continue to work to improve going forward. After checking our customer service has contacted you via email to offer a better solution to you. We will help resolve this issue soon.

Rated 5 out of 5 stars

Cherry was great!

Cherry was very responsive and helpful to get my issue resolved quickly and easily! I appreciated that she emailed me back quickly and made the whole process smooth.

January 8, 2026
Unprompted review
Rated 5 out of 5 stars

My purchase arrive broken

My purchase arrive broken. Which was unfortunate. However, the customer service was great! Very friendly and understanding! Sent a replacement without hesitation. I just received it and absolutely adore it! It's a gift for my boyfriend and he's going to love it!

December 15, 2025
Unprompted review
Rated 5 out of 5 stars

She was amazing

Cherry C was amazing, the item was absolutely beautiful….
And she was very quick with responding
Thank You for such a beautiful memory piece ❤️❤️❤️

January 6, 2026
Unprompted review
Rated 1 out of 5 stars

Product not as described or pictured on advertisement

Given false production/delivery time and the supposed 3D statue was not as pictured on the site. Rip off price for the product I purchased and will be advising anyone to stay away. Scam china company

January 5, 2026
Unprompted review
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Reply from Soufeel

We are truly sorry to hear about your experience, and we sincerely apologize for the frustration and disappointment this has caused you.

We understand your concerns regarding the production and delivery time, as well as the final product not meeting your expectations compared to what was shown on our website. This is certainly not the experience we want any customer to have, and we take your feedback very seriously.

We would really appreciate the opportunity to review your order in detail and work toward a proper solution for you. Please contact our customer service team directly at cs@soufeel.co.uk
, and be sure to include your order number and any relevant photos if possible. Our team will do their best to assist you as quickly as possible.

Rated 1 out of 5 stars

Shit company

Shit company. Shit quality. Shit customer service. AVOID AVOID AVOID

January 7, 2026
Unprompted review
Soufeel logo

Reply from Soufeel

We are sorry for any disappointment caused. Please know this was certainly never our intent. We appreciate you taking a moment to bring this feedback to our attention so we may continue to work to improve going forward. After checking our customer service has contacted you via email to offer a better solution to you. We will help resolve this issue soon.

Rated 1 out of 5 stars

avoid this company at all cost, it's a scam

Ordered a customised photo flip frame with promise to be delivered a few days Christmas. Not only the item was delivered way too late, the quality was shocking : photos didn't rotate properly, terrible photo quality print, light switch intermittent and turning on off by itself. Emailed to ask for refund as it was obviously a rubbish . But their customer service is even worse than the product. It's been back and forth in multiple emails now did not resolve anything despite me asking for refund multiple time. They even had audacity to ask me to pay for postage fee again if I want replacement (that they offered as "gesture of goodwill") until I shut them up with the refund policy on the website. But still coming back with partial refund for something I obviously gonna throw away. Seriously, saving your money and sanity by avoiding this company as they are just one of those Chinese scam!

EDIT: after another few more emails and this 1 star review and involving my bank , they have offered full refund (including the original shipping fee and stupid insurance). So if you are unhappy with the product make sure you stick to your gun and keep pushing them as you should not be out of pocket for something you wouldn’t use.

December 29, 2025
Unprompted review
Soufeel logo

Reply from Soufeel

We are sorry for any disappointment caused. Please know this was certainly never our intent. We appreciate you taking a moment to bring this feedback to our attention so we may continue to work to improve going forward. After checking our customer service has contacted you via email to offer a better solution to you. We will help resolve this issue soon.

Rated 1 out of 5 stars

Having ordered and paid the maximum…

Having ordered and paid the maximum price for delivery before Christmas it was then lost by there fed ex partners
They then had the cheek to ask for more money to send it out again !
Fast forward to today the package as small as a necklace in a plastic bag in a massive fed ex parcel bag to open up for the photo gem broke off the necklace
This company is the worst I’ve ever come across

December 31, 2025
Unprompted review
Soufeel logo

Reply from Soufeel

We are sorry for any disappointment caused. Please know this was certainly never our intent. We appreciate you taking a moment to bring this feedback to our attention so we may continue to work to improve going forward. After checking our customer service has contacted you via email to offer a better solution to you. We will help resolve this issue soon.

Rated 1 out of 5 stars

Dont bother

Ordered personalised crackers in plenty of time. Never arrived much to our disappointment. Shipping time kept going up and up

December 15, 2025
Unprompted review
Soufeel logo

Reply from Soufeel

We are sorry for any disappointment caused. Please know this was certainly never our intent. We appreciate you taking a moment to bring this feedback to our attention so we may continue to work to improve going forward. After checking our customer service has contacted you via email to offer a better solution to you. We will help resolve this issue soon.

Rated 1 out of 5 stars

Poor poor quality

My order arrived, it was nothing at all like the description or picture. It was poor quality. I asked for a refund, they refused but offered to replace it with something looking more like their description and picture. Eventually I reluctantly agreed as they wouldn't budge on a refund, the replacement arrived, looked slightly better but quality equally as poor as the first one. Cost £30 with delivery, would have cost pennies to make.

December 5, 2025
Unprompted review
Soufeel logo

Reply from Soufeel

We are sorry for any disappointment caused. Please know this was certainly never our intent. We appreciate you taking a moment to bring this feedback to our attention so we may continue to work to improve going forward. After checking our customer service has contacted you via email to offer a better solution to you. We will help resolve this issue soon.

Rated 1 out of 5 stars

Terrible quality, misleading items

The company is misleading and makes its money from marketing scams.

It automatically applied a shipping insurance charge that you have to opt out of so I was charged an extra £4 for forgetting to untick a box.

When the item eventually arrived, the quality was dire. It was in need of complete assembly. Instructions were a QR directing you to hard to follow instructions on TikTok. You have to melt your own tube of glue with a lighter to configure this product. The whole process is ridiculous.

Do not buy from Soufeel. It is a waste of money and time. You can get much better products elsewhere

January 3, 2026
Unprompted review
Soufeel logo

Reply from Soufeel

We are sorry for any disappointment caused. Please know this was certainly never our intent. We appreciate you taking a moment to bring this feedback to our attention so we may continue to work to improve going forward. After checking our customer service has contacted you via email to offer a better solution to you. We will help resolve this issue soon.

Rated 5 out of 5 stars

Excellent customer service

Purchased an item which arrived in excellent packaging, had a minor issue which was resolved quickly and without any fuss. The customer support is probably the best I've experienced in a long time which is why I'm leaving the review. Cherry was excellent and I would highly recommend Soufeel.co.uk.

December 24, 2025
Unprompted review
Rated 1 out of 5 stars

An appallingly dishonest company who…

An appallingly dishonest company who sends out broken items. I bought a photobox (24 photographs) and it arrived broken. The photos were loose in the box and the handle did not rotate (jammed) so photographs could not be viewed. I reported the issue immediately, received a response requesting a video of the broken item, which I sent. I never heard back from them again despite sending 2 further emails. Scam company. Avoid like the plague.

Update - following posting a review here, i finally received a response from them. They have offered a £5 refund for a broken item that cost £59. Speaks volumes about the legitimacy of thos company

Update - AI generated responses. Soufeel ha e finally reached out and offered £5 refund for a broken £59 item. Offer was increased to £8 and then £15. Company also blamed me for their defective product. BUY FROM THIS COMPANY AT YOUR PERIL

December 17, 2025
Unprompted review
Soufeel logo

Reply from Soufeel

We are sorry for any disappointment caused. Please know this was certainly never our intent. We appreciate you taking a moment to bring this feedback to our attention so we may continue to work to improve going forward. After checking our customer service has contacted you via email to offer a better solution to you. We will help resolve this issue soon.

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