Sportsdirect Reviews 265

TrustScore 3 out of 5

2.8

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Review summary

Based on reviews, created with AI

Most reviewers were somewhat happy with their experience overall. Many customers appreciate the competitive prices and the quality of the products received. Some also found the delivery process to be fast and efficient, with items arriving in good condition and on time. However, some people were dissatisfied with the ordering and delivery experience. Several customers reported issues with delayed or lost packages, and difficulties in resolving these issues, including obtaining refunds. There were also concerns about unexpected duty taxes, the inability to manage delivery options, and the website's functionality, including confusing sizing filters and language translation issues.

What people talk about most

Delivery service

Clients share ambiguous opinions on delivery service. While some customers praise fast delivery, good... See more

Order

Customers consistently express dissatisfaction with the ordering process. Many reviewers report issues with... See more

Product

Users describe ambiguous interactions with product. Many customers express satisfaction with the products,... See more

Price

Reviewers highlight ambiguous aspects of price. Many customers appreciate the affordable and competitive... See more

Website

People report ambiguous experiences with the website. Many customers express satisfaction with the products... See more

Based on these reviews

Rated 2 out of 5 stars

I bought this jacket to replace another one that had fallen into disrepair. It had EXACTLY the same references as the old one (name, model, colour, material, size). As soon as I tried it on, I realis... See more

Rated 2 out of 5 stars

I am not at all satisfied with the refund policy. After I paid for a return label, I was offered a free return... yes, but too late, since I had already paid. The error was caused by your website — I... See more

Rated 4 out of 5 stars

The website is sportsdirect.be but my items shipped from the UK. The website promised delivery by 31st March (4 working days) but it's 3rd April and the tracking shows it's just crossed the border t... See more

Rated 4 out of 5 stars

Hello, just to inform you that the shoes ordered could come from less far away, avoiding shipment. I had the confirmation that the shoes ordered where available in Leuven (35km from home), and when I... See more



Contact info

2.8

Average

TrustScore 3 out of 5

265 reviews

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Hasn’t replied to negative reviews

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Rated 1 out of 5 stars

very poor service and shopping…

very poor service and shopping experience
Here is my order number APPSD40000133330966
I didn’t receive my parcel and reported my issue to the customer service but they just ignore my complaint! It has been 2 weeks for waiting a reply for my product!

April 6, 2026
Unprompted review
Rated 1 out of 5 stars

Absolutely terrible experience with Sports Direct.

I ordered an item over a month ago, and the delivery was confirmed lost by their own carrier. Despite this, they are refusing to issue a refund, claiming they are still waiting for “information” from the courier. This makes no sense — the parcel is already confirmed lost, and I have no control over their internal communication.

Customers should not be punished because a company cannot sort things out with its delivery partner. Keeping my money for an item I never received is completely unacceptable.

Avoid at all costs — poor customer service, no accountability, and extremely frustrating to deal with.

March 7, 2026
Unprompted review
Rated 4 out of 5 stars

They are not based in Belgium

The website is sportsdirect.be but my items shipped from the UK. The website promised delivery by 31st March (4 working days) but it's 3rd April and the tracking shows it's just crossed the border to the Netherlands.

Update: I received my parcel on 7th April, no extra duty taxes or anything. So, everything is fine and I'm pleased, I would put 5 stars but the website being Belgium based without clear information that it will be shipped from the UK was more than a bit unnerving for me.

April 3, 2026
Unprompted review
Rated 1 out of 5 stars

Paid for Express Delivery

Paid for Express Delivery. Your promise was delivery 30/3. DHL now advise delivery anytime 31/3. I changed arrangements from today to tomorrow to be available for your delivery. Kindly give me a delivery time with a maximum time-slot of 1 hour.

March 30, 2026
Unprompted review
Rated 1 out of 5 stars

Very delayed delivery

Very delayed delivery

No information on the whereabouts of what I ordered. The tracking says it is still in customs, over a week after it was supposed to be delivered. I wanted to order from Belgium, to avoid customs, but SportsDirect ships from the UK. This was not clear when you order from a website with adress .be.

March 30, 2026
Unprompted review
Rated 1 out of 5 stars

Worst ever webshop

Worst ever webshop! My order was shipped, did a 3 week tour around Europe, 1 week pause in a warehouse and being returned to sender without noticing me. When I contacted client support they informed me the package was on his way back. After replying with the question why this happened I got the reply from a helpdesk employee ‘not to reply on their mail’ and he/she closed the ticket. Never seen before!

March 22, 2026
Unprompted review
Rated 1 out of 5 stars

Went to get click & collect

Went to get click & colle t.
Saw two footballs 2 for £10 ( grandkids).
Got home ,and looked at the receipt.. to find out been ive been over changed.
Tried calling ,the phone wasn't being answered..
So another journey to sort out..
Cost of living ...thanks Sports direct .

March 19, 2026
Unprompted review
Rated 5 out of 5 stars

Good quality

Good quality

and exelent service.. I got no regrets orderring from this site..

February 26, 2026
Unprompted review
Rated 4 out of 5 stars

I am very happy with the products and…

I am very happy with the products and prices on your website. The only two things that are a bit problematic is the chaos in the 'size'-filter (UK shoesiszes, size 'Large' and size 'L' and size 'Groot' (large in Dutch.
I also noticed that the translation into dutch looks a bit google translate. e.g. Crewsocks is translated as "people working on a boat"-socks. But these are minor issues. The 'size'-filter would be a lot more efficient if it would be cleaned up.

January 31, 2026
Unprompted review
Rated 1 out of 5 stars

12 euros for extra delivery, delay

It's a shame that we paid for an extra delivery option worth 12 euros, as the item was needed for a birthday, and that the item did not make it on the day indicated on the website. While we understand this is the responsibility of the courier as well, eventually it's what was published on sportsdirect website that makes us purchase the extra money for express delivery. I will not be ordering again.

January 29, 2026
Unprompted review
Rated 1 out of 5 stars

Incompetent and misleading customer…

Incompetent and misleading customer service.

I selected the correct delivery option at checkout. When the parcel went missing, customer service immediately blamed me and insisted I had selected the wrong option, despite having no evidence.

Only after repeated contact did they contradict themselves and admit their records did not support what I was originally told.

This was clear gaslighting rather than genuine customer support. No ownership, no accountability, and no urgency to resolve an issue entirely of their making.

Avoid.

January 10, 2026
Unprompted review
Rated 1 out of 5 stars

SD40000130851568 is my order number for…

SD40000130851568 is my order number for a gift card for Christmas. It has been requested for delivery by email. It has not been delivered. It was ordered 23 rd December with the intention of visiting after Christmas sales. There is no way to get help as the Contact Us is a maze of useless advice articles. I requested a refund and the site declined this saying "Not possible after 5th January". We use Sports direct a lot. Feel totally let down

December 23, 2025
Unprompted review

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