Step One Reviews 54,939

TrustScore 4.5 out of 5

4.5

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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the product for its exceptional comfort, quality, and effective design, noting that items like underwear stay in place and provide excellent support. Many appreciate the soft, breathable materials and the overall fit, often replacing their entire collection with this brand's offerings. The delivery service is frequently highlighted as prompt and efficient, with many consumers receiving their orders quickly. However, some customers also noted issues with incorrect orders or items, and a few experienced problems with product durability, such as stitching faults or elastic giving out after a short period. There were also occasional concerns about packaging being damaged or appearing old, and some found sizing to be smaller than expected, leading to difficulties with returns if packaging was opened.

What people talk about most

Product

People report positive experiences with the product. Many consumers praise the comfort, fit, and quality,... See more

Quality

Reviewers mention positive feedback about quality. Many customers praise the high quality of the material,... See more

Delivery service

Customers consistently note positive experiences with delivery service, often praising quick delivery times... See more

Order

Clients share positive opinions on order. Many customers praise the easy ordering process, often highlighting... See more

Service

Users describe positive interactions with service. Many reviewers praise the fast, prompt, and efficient... See more

Based on these reviews

Rated 4 out of 5 stars

Still new to me so I can’t justify 5 stars, yet. Curious to know more about the bamboo. Super comfy, holds the goodies in place as advertised and I personally love the patterned prints. After a full... See more

Company replied

Rated 4 out of 5 stars

Received the wrong order after having waited a while. Emailed customer service the same day, got a response less than an hour later, didn’t have to pay for the replacement pair or delivery, and it cam... See more

Company replied

Rated 4 out of 5 stars

Very comfortable, nice material. Prompt postage. Easy website to use. Only issue was the packaging of the mystery item was crumbing and falling apart so item hardly in packaging. All other ite... See more

Company replied

Rated 5 out of 5 stars

Amazing Quality! Sooo comfortable to wear! The material is so soft and breathable and the wide waistband prevents rolling or digging in! Leaves a smooth silhouette in all clothing. I now don’t want... See more


Company details

  1. Underwear Store

Written by the company

Step One underwear is the first thing you put on in the morning. Step One is the best Men's underwear designed by Greg Taylor and worn by the world.


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

55K reviews

5-star
4-star
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2-star
1-star

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Rated 1 out of 5 stars

Customer service doesn’t get back to me…

Customer service doesn’t get back to me maybe just me

April 6, 2026
Step One logo

Reply from Step One

Hello David,

Thank you for your feedback, and we’re sorry to hear that you haven’t received a response — that’s definitely not the experience we want for our customers.

It’s possible that your message didn’t come through to us, and we apologise for any inconvenience caused. Please feel free to reach out again at info@stepone.life with your details, and we’ll make sure your query is looked into as a priority.

We appreciate you bringing this to our attention and the opportunity to make things right.

Best regards,
Cai
Step One CX

Rated 5 out of 5 stars

As advertised

As advertised, including distribution. I’m waiting to see how the men’s shorts hold up over time and durability. Keep it up, so far.

April 9, 2026
Rated 4 out of 5 stars

It was great but a bit over priced

It was great but a bit over priced. Although they do ride up no where near what other underwear’s do. Overall expensive but great.

March 26, 2026
Unprompted review
Step One logo

Reply from Step One

Hey Noah,

Really appreciate you taking the time to share that.

Glad to hear they’re doing a better job than most when it comes to riding up—that’s always a win. Totally get where you’re coming from on the price as well.

We put a lot of effort into the quality, fabric, and design to keep things comfortable and long-lasting, but your feedback is fair and genuinely helpful. It’s how we keep improving.

If you ever have questions, email our support team at info@stepone.life — we’re always here to help.

Thanks again for the honest feedback, really appreciate it.


Best regards,
Joyce
Step One CX Team

Rated 5 out of 5 stars

Rugby playing son thrilled

Bought these for my son who has just signed his first professional contract for his local team at the age of 18. He wore them for training last night and came home raving about them and desperate for more. Glad i listened to the hype.

April 8, 2026
Rated 2 out of 5 stars

The size recommended are much too big…

The size recommended are much too big (3xl for 120cm waist) I think L - XL would be fine... I will need to return these

April 9, 2026
Step One logo

Reply from Step One

Hi Bryan,

Thank you for your feedback, and we’re sorry to hear that the recommended size didn’t work out for you.

We understand how important it is to get the right fit, and we appreciate you sharing your experience.

If you’d like to proceed with a return, please contact us at info@stepone.life with your order details, and we’ll be happy to assist you with the return process.

We’re here to help if you need anything further.

Warm regards,
Cai
Step One CX

Rated 4 out of 5 stars

Great item

Very comfortable, nice material. Prompt postage. Easy website to use.

Only issue was the packaging of the mystery item was crumbing and falling apart so item hardly in packaging.

All other items were perfect! 👌

April 9, 2026
Unprompted review
Step One logo

Reply from Step One

Hey Balinda,

Thanks so much for the kind words—really glad to hear you’re loving the comfort, the material, and that everything arrived quickly. Love that you find our page easy to use too 👌

Our packaging is made from a cornstarch-based compostable material, which is great for the planet 🌱 but can be a bit more sensitive during transit — especially if it’s exposed to heat or gets knocked around a bit. That said, it definitely shouldn’t be falling apart like that, so thanks for flagging it.

Just to reassure you, all items are brand new and unused — the packaging hiccup doesn’t affect the product itself.

If the item inside was impacted in any way, email our team at info@stepone.life for immediate assistance.

Thanks again for taking the time to share this.


Best regards,
Joyce
Step One CX Team

Rated 4 out of 5 stars

Material is great!

I love the undies
The material is very breathable and happy with the quality. I just shows the undie line through my pants which I was hoping it wouldn’t by the claims on the website.

March 20, 2026
Unprompted review
Step One logo

Reply from Step One

Hi Chloe,

Thanks so much for the kind words — really glad to hear you’re loving Step One and that the material’s feeling breathable and comfy. That’s always great to hear.

Just to give you a bit of context, how seamless they look can vary a bit depending on a few things like the fabric and thickness of your outerwear, how fitted the pants are, and even lighting or movement. Even with our SmoothFit range designed to sit flatter and reduce lines, it can still show slightly under very tight or lightweight clothing.

Still, your feedback is really helpful, and we’ll make sure it gets passed on to the team. Feel free to flick us an email for further questions at info@stepone.life

Thanks again for taking the time to share your experience — we really appreciate it.


Warm regards,
Joyce
Step One CX Team

Rated 2 out of 5 stars

There are 2 reduced

There are 2 reduced
I order 2X. And then I order 3X
And they're the same size they're too reduced.

April 9, 2026
Step One logo

Reply from Step One

Hi Jose,

Thank you for your feedback.

We can see that you ordered both 2XL and 3XL, however it seems they are fitting the same and feel too small. We’re sorry to hear this and understand your frustration.

Size perception can sometimes vary depending on style and fabric stretch, but your feedback is important and will be shared with our product team for review.

If you’d like, please contact us at info@stepone.life with a photo of the 2XL pair placed on top of the 3XL pair, and we can look into this further and assist you with the best possible solution.

We really appreciate your cooperation in resolving this matter.

Best regards,
Cai
Step One CX

Rated 4 out of 5 stars

Still new to me, first impressions are great!

Still new to me so I can’t justify 5 stars, yet. Curious to know more about the bamboo. Super comfy, holds the goodies in place as advertised and I personally love the patterned prints. After a full day of wear there’s no sagging or sliding. Time will tell the rest of the story I guess but so far, so good! Ironically, I got a random comment from my bride that surprised me as she has never commented on my wares.

April 20, 2026
Step One logo

Reply from Step One

Hey there,

Thank you for taking the time to share your feedback — we really appreciate it!

We’re glad to hear your first impressions are great and that you’re finding them super comfy and supportive. We’re confident they’ll continue to hold up well over time and that you’ll enjoy your Step One even more as you wear them.

If you ever have any questions down the track, feel free to reach out to us at info@stepone.life — we’re always happy to help.

Best regards,
Stephanie
Step One CX

Rated 4 out of 5 stars

Great deal, great underwear.

I got a great deal, and the boxer briefs fit very well. Luckily I saw to order one size up. I’ll know in the next couple of months if they’re durable, which has been the problem with all my other nice fitting underwear.

March 31, 2026
Step One logo

Reply from Step One

Hi Ace,

Thanks so much for taking the time to share your feedback—we’re really glad to hear you were able to grab a great deal and that the boxer briefs are fitting well!

Good call on sizing up—that can definitely make a difference in getting the best fit. Step One pairs are designed to provide a snug fit, so if you’re between sizes, we generally recommend going with the next size up for the most comfortable fit.

Should you run into any issues down the track, feel free to reach out to us at info@stepone.life. We’ll be more than happy to help.

Best regards,
Stephanie
Step One CX

Rated 1 out of 5 stars

I read a lot of reviews prior to my…

I read a lot of reviews prior to my purchase. I ordered three pairs thinking if I didn’t love them, I would be covered under their 30 day “love them or get a full refund”. I was wrong. The boxers were not true to size. I opened them (first mistake apparently), then tried a pair on. Too small. Contacted customer service and was told I couldn’t get a refund because I had opened them. How the heck are you supposed to know if they’re gonna fit if you can’t even open them?!?! At any rate I have three pairs of boxers I wanted to love, but needed to exchange for the correct size. Denied. So I guess they’re just trash now. Can’t return or exchange, no refund, and too small to wear. Disappointed is an understatement!

April 9, 2026
Step One logo

Reply from Step One

Hi Cole,

Thanks for reaching out and for sharing your feedback — we’re really sorry to hear about your experience.

We’ve reviewed your inquiry regarding your order, and we completely understand how frustrating sizing issues can be. Our pairs are designed to have a snug fit, which can sometimes feel smaller than expected, so we always recommend checking the size guide before purchasing to help find the best fit.

We also include gentle reminders in our FAQs, store pages, and shipping confirmation emails to try on one item first before opening the rest—especially for bulk orders. This helps ensure you can test the fit while keeping the remaining items eligible for return or exchange if needed.

That said, we’re glad to help sort this through your one-time First Pair Guarantee, and a replacement order has already been placed for you. Please allow some time for shipping and delivery.

If you need any further assistance in the meantime, feel free to reach out to us at info@stepone.life — we’re here to help.

Best regards,
Stephanie
Step One CX

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