Smooth and quick, helpful and professional. I just bough a bike from the Superbike Factory. The whole process was comfortable, and I've got a great bike in perfect condition. The staff explained every... See more
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Review summary
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Reviews shaping this summary
Bought a Honda CB1100 from the Bristol showroom unseen other than the photos and video on their site. The bike was delivered and was even better than I expected. Kenzie was the salesperson she did a f... See more
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From starting the buying process to picking the bike up the service was superb. The bike was immaculate when I collected it and the staff were superb. Ran through everything on the bike, paperwork so... See more
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The process has been easy from start to finish. Jordan, who came to collect my bike was a great guy who was very knowledgeable and extremely thorough with his checks and rightly so because if I’m to... See more
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Company details
About SuperBike Factory
Written by the company
SuperBike Factory is Europe’s largest used motorbike retailer, with over 2,000 motorbikes available across our dealerships. We focus on making buying a motorbike straightforward, giving riders a wide choice in one place with clear information and support when it’s needed.
We’re proud to have more than 18,000 reviews on Trustpilot with a 4.7 ‘Excellent’ rating. Customer feedback plays an important role in helping us improve and develop our services.
How we prepare our bikes
- Prepared by our technicians – every motorbike is prepared before it reaches the showroom, including servicing and multi-point checks.
- HPI & MOT history – each bike comes with a full HPI and MOT history report and at least six months MOT.
- 90-day warranty – every motorbike comes with a 90-day warranty for added reassurance.
- 14-day money-back guarantee (online orders) – if you buy online and the bike isn’t right for you, you can return it within 14 days of purchase.
Choice for every rider
With thousands of bikes available, you’ll find a wide mix of styles including sports bikes, cruisers, naked bikes, adventure bikes and 125cc models. We price bikes as standard models, so you won’t pay extra just because a previous owner added upgrades.
Visit us
Our showrooms are located in Macclesfield, Bradford, Bristol, Milton Keynes, Donington Park, and Crawley.
Contact info
Snape Road, SK10 2NZ, Macclesfield, United Kingdom
- 0330 057 7812
- sales@superbikefactory.co.uk
- superbikefactory.co.uk
4.6
Excellent
19K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 76% of negative reviews
Typically replies within 1 week
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Jack and Kirsty took care of my trade…
Jack and Kirsty took care of my trade in and purchase of a new bike. They were both very professional and also very passionate about bikes. They are both a credit to SuperBike factory.
June 12, 2026
Unprompted review
Reply from SuperBike Factory
Thank you so much for your kind words and positive feedback. We're delighted to hear that Jack and Kirsty made your trade-in and new bike purchase such a great experience. We'll be sure to pass your comments on to them. Thank you for choosing SuperBike Factory! Ride safe on your new fast epic bike Barry.
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Honestly great service from Superbike…
Honestly great service from Superbike factory when selling my KTM. Everything was easy & great customer service from all departments.
Even when collecting & doing checks etc the service I received was excellent.
Cannot recommend enough.
June 12, 2026
Unprompted review
Reply from SuperBike Factory
We're happy to hear that selling your bike was easy and that you received excellent customer service from all departments. We appreciate your high recommendation!
Brilliant customer service
Called about a non bike purchase related enquiry and spoke to makenzie Farrah in sales. Despite it being 10 mins to closing and the enquiry not being sales related, she helped me sort out my issues and even stayed on the line right up to closing time. Its customer service like this that we need more of. Thanks for helping me, even though I wasnt buying anything at the time.
June 11, 2026
Unprompted review
Reply from SuperBike Factory
We are so pleased to hear about your positive experience with our team member. It's wonderful to know we could assist you, even close to closing time. Thank you for sharing your kind words.
Sold easily great staff and was…
Sold easily great staff and was contacted by driver to give an eta friendly and very pleasant opted for Sam day transfer and money went in straight away
June 12, 2026
Unprompted review
Reply from SuperBike Factory
We're so glad to hear you had such a positive experience with our staff and same-day transfer service. Thank you for your kind words!
Steve walker collected my bike today…
Steve walker collected my bike today absolutely amazing process easy and straight forward same day payment lovely guy also big thank you to Dave and Andy in the back office for their help
June 12, 2026
Unprompted review
Reply from SuperBike Factory
We're happy to hear the collection process was amazing, easy, and straightforward, with same-day payment. We appreciate your kind words.
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I purchased a GSX R 750 L4 from them
I purchased a GSX R 750 L4 from them. The bike has had a clutch slip/2nd gear issue since I bought it from them. I've sent multiple emails over whats been around 2 years now, I've only ridden the bike around 10 times in that time as it's not safe to use. I took out the extended warranty policy when I purchased the bike. I've tried to contact to find out how to get it sorted but no responses at all. I bought the bike for a substantial amount an had anyone had tested it before selling, they would have known the issue with the gearbox instantly. Thought it best to leave a review to maybe stop someone else getting ripped off
June 12, 2025
Unprompted review
Reply from SuperBike Factory
We are truly sorry to hear about the ongoing issues with your GSX R 750 L4 and the difficulty you've experienced getting a resolution. We appreciate you bringing this to our attention. We are committed to investigating this matter thoroughly and will reach out to you directly to address your concerns.
A great service provided by all
The whole experience was easy and straight forward
Dean attended was professional and polite. Spoke with Sam in the office who was also friendly. Dean is a real asset to the business
They paid what they offered with no issues.
Strongly recommend
June 11, 2026
Unprompted review
Reply from SuperBike Factory
We're happy to hear your experience was easy and straightforward. We appreciate your kind words about our team members and are glad we met your expectations. Thank you for your strong recommendation!
Simple, honest and pleasant way to sell my bike
They gave the highest offer on my bike, there was no haggling on the day it was picked up and I had cleared funds in my account before the bike left my garage. John who picked it up was a top bloke who called in advance, arrived on time and it was a simple positive experience from start to finish.
June 11, 2026
Unprompted review
Reply from SuperBike Factory
We're happy to hear we offered the highest price and there was no haggling. We're glad the pickup was simple, positive, and on time with cleared funds.
Jack and his team were very…
Jack and his team were very knowledgeable and helpful. They delivered a great service and excellent customer service
June 10, 2026
Unprompted review
Reply from SuperBike Factory
We are happy to hear Jack and our team here at South delivered great service and excellent customer service. Thank you for your positive feedback!
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Absolutely shocking dealership !!
Absolutely shocking !!
My son purchased a Yamaha YZF-R1 from Crawley branch on 30th March 2026, (124929) returned within 14day window. He paid a large deposit to reduce finance payments.
Superbike Factory Crawley have ignored emails and do not answer their phones!
Returned a faulty bike within the 14 days, they took bike back, promised a refund in a couple of weeks but no refund yet and been over eight weeks. Very poor service !
April 10, 2026
Unprompted review
Reply from SuperBike Factory
We appreciate you sharing your experience and concerned to hear about the refund delay and communication issues. We can't seem to find the bike you have returned with the name provided on your review so we have sent you a message to request more information so we can look into this and help resolve the refund if not already done.
Collection driver Andrew Humphries was…
Collection driver Andrew Humphries was exellent. A biker himself and made it easy and painn free.
June 10, 2026
Unprompted review
Reply from SuperBike Factory
We're so pleased to hear our driver made your collection easy and pain-free. Thank you for sharing!
Outstanding Service
From Start to finish the service was friendly, reassuring, fair and quick to use.
Bradley and all involved prior to collection were helpful and professional and put me at ease.
I felt I was treated with respect, clear on the process and as promised received the price agreed .... absolutely recommend SuperBike - Thank you
June 3, 2026
Unprompted review
Reply from SuperBike Factory
We're happy to hear that your experience was friendly, reassuring, and quick! It's great to know you felt respected and clear on the process. Thank you for your recommendation and positive feedback!
Really professional service everything…
Really professional service everything was handled with ease. Really comprehensive information and excellent warranty offered.
Delivery of bike was really good and extremely pleased with bike. Being second hand it was immaculate and very high standard. Will definitely use again.
June 9, 2026
Unprompted review
Reply from SuperBike Factory
We're delighted to hear you received professional service and that everything was handled with ease. We're glad you're pleased with your bike and its high standard. Thank you!
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Arrived promptly
Arrived promptly, and early with good communication. Was very friendly and clear. Even quite fun to talk to. The quote was better than competitors and easy to process. It helped me as a seller and I'm now even more fond of Superbike Factory when I become a buyer. Very professional and made the process easy.
June 10, 2026
Unprompted review
Reply from SuperBike Factory
We're happy to hear that your experience was so positive, from the prompt and friendly communication to the easy process. It's great to know you found our quote competitive and the service professional. Thank you for your kind words!
Great experience all round eith thanks…
Great experience all round eith thanks to Steve Walker and Andy snd Dave in the background. Immediate payment recieved so very happy.
June 10, 2026
Unprompted review
Reply from SuperBike Factory
We're so glad you had a great experience with us! We appreciate your kind words and are happy about the immediate payment.
Steve Walker picked up my bike this…
Steve Walker picked up my bike this morning, he was very efficient and pleasant to deal with.
Thank you Superbike Factory
June 10, 2026
Unprompted review
Reply from SuperBike Factory
We're glad to hear your bike collection was efficient and pleasant. Thank you for your positive feedback.
Smooth and quick
Smooth and quick, helpful and professional. I just bough a bike from the Superbike Factory. The whole process was comfortable, and I've got a great bike in perfect condition. The staff explained everything, I've got detailed updates by text and email how the preparation is going. I found a great insurance on the home page, and at the pick up they made my Road Tax setup too. Only the weather was not handled by the Superbike Factory! My first ride was in rain.
June 9, 2026
Unprompted review
Reply from SuperBike Factory
We're so glad to hear you had such a smooth and positive experience with us. We appreciate your kind words and hope you enjoy many more rides, hopefully with better weather!
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Very easy to look around the showroom…
Very easy to look around the showroom with a good stock of bikes.
Jack and all the staff are all very pleasant.
June 9, 2026
Unprompted review
Reply from SuperBike Factory
Thanks for the great review Phill! Glad you enjoyed having plenty of space to browse, We'll be sure to pass on your kind words to Jack and the team at Superbike Factory South!
Fluid process
Fluid process, valuation reasonable, and follow up assessment was timely and without any tyre kicking. Vincent in the Essex region was professional and personable, so great experience overall.Payment was immediate online.
June 9, 2026
Unprompted review
Reply from SuperBike Factory
We're so happy to hear you had such a great experience with us! We truly appreciate your kind words and positive feedback.
Great company to sell to and unbeatable…
Great company to sell to and unbeatable prices, had my bike collected by Steve walker. Super friendly bloke, very professional.
Great experience all round. Would sell/buy from them %100
June 9, 2026
Unprompted review
Reply from SuperBike Factory
We're happy to hear you had a great experience selling to us and found our prices unbeatable. We appreciate your kind words about our professional team.
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