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Review summary

Created with AI, based on recent reviews

Evaluating 213 reviews, most reviewers were somewhat happy with their experience overall. Many visitors frequently praise the extremely friendly and knowledgeable staff members across different store locations who constantly go above and beyond to assist people with personal recommendations and professional beauty treatments. Local shoppers deeply appreciate receiving helpful guidance when selecting various items and conveniently navigating attractive in-store promotions. Some reviewers were not happy with online ordering processes and overall customer support communication responses. Customers experienced significant difficulties when trying to resolve delivery issues through digital channels and online communication lines. Additionally, a few patrons reported frustrating encounters regarding strict store policies and specific product usage problems.

What people talk about most

Staff

Consumers find staff to be positive, helpful, and professional across many store locations. Reviewers... See more

Product

Clients share ambiguous opinions on product experiences, highlighting both helpful guidance and notable... See more

Service

Reviewers mention positive feedback about service, highlighting helpful and knowledgeable staff across... See more

Customer service

Reviewers highlight ambiguous aspects of customer service, with experiences varying dramatically across... See more

Order

Customers consistently note negative experiences with order processes, frequently citing unexpected... See more

Reviews shaping this summary

Rated 3 out of 5 stars

Livingston store. Bought 8 items yesterday, 3 of which were on 3 for 2 offer. Didn't appreciate it wasnt mix and match over makes. Not pointed out at till point. Returned today to discuss at the a... See more

Rated 5 out of 5 stars

My wife lost her health &beauty card, website was not helpful at all,you have to use web chat which was a waste of time. We went into the Sittingbourne shop today explained the situation, Zara and Sad... See more

Rated 5 out of 5 stars

I had such a great experience at the Superdrug in Westfield White City thanks to Christine. She was genuinely kind, attentive and incredibly knowledgeable about the products I needed. Instead of rushi... See more

Rated 5 out of 5 stars

Visited the St James street store yesterday which was tidy & clean & fairly busy. I was greeted by Tony who was very helpful with sorting me out the type of body moisturiser I was looking for &... See more


Company details

  1. Fitness and Nutrition Service
  2. Vitamin and Supplements Store

Information provided by various external sources

Superdrug Stores PLC is a health and beauty retailer in the United Kingdom, and the second largest behind Boots UK.


Contact info

3.6

Average

TrustScore 3.5 out of 5

2K reviews

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No history of asking for reviews

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3.6

All reviews

(1,541)

203 reviews in the last 12 months

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Rated 2 out of 5 stars

The Lancaster branch st nics arcade…

The Lancaster branch st nics arcade Superdrug so called management is not fit for purpose and gives this company a bad name take time off frequently when ever it suits them and leaves one member of staff in charge toto everything ,deliveries ,phone calls customer complaints which are many and everything else as their always left on their own, superdrug company should have by now have serious misgivings about this shop and its management, not fit for purpose they seem to just please themselves and the shop they manage is not priority make it money elsewhere IS, NEW MANAGEMENT NEEDED TO RUN SUPERDRUG LANCASTER STORE immediately.

April 20, 2026
Unprompted review
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Rated 5 out of 5 stars

Sean at Fishponds

Sean at Fishponds, Bristol was absolutely lovely, kind and knowledgeable. I’ll go back for his advice, he helped me choose makeup that is fabulous!

April 14, 2026
Unprompted review
Rated 5 out of 5 stars

Great help

Great help, Naz Khan (Stratford branch) is been super helpful with my foundation. I've been struggling to find the right shade and she matched it so well!
Thank you Naz.

April 14, 2026
Unprompted review
Rated 5 out of 5 stars

Atherstone Tamworth store.Really…

Atherstone Tamworth store.Really helpful cheery shop assistant Graham. He politely helped me chose the products that were right for me , knew a lot of information that was helpful to me!
Brilliant customer service from
Graham and I got everything I needed!

April 13, 2026
Unprompted review
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Rated 5 out of 5 stars

Excellent ear piercing service

Today I went to Croydon whitgift centre Superdrug .Me and my daughter both have done our ear piercing and we got excellent service from Dordaneh.she have done it very smoothly .she made my 12 years comfortable so she didn’t get scared to do that…..thanks a lot Dordaneh….

April 12, 2026
Unprompted review
Rated 5 out of 5 stars

I made my way over to superdrug in…

I made my way over to superdrug in Worcester Park. Not an easy journey as my knee was very painful.

Luckily for me Sarah was working, j explained about my knee and Sarah recommended a cream that would help .I purchased a tube as her recommendations have always been considered and right.

I'm so pleased that I made the journey as I knew that if Sarah was working I would get the help and guidedance I needed .

Well done Sarah.

April 8, 2026
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Rated 5 out of 5 stars

Knowledgeable and reassuring service from Kharis

I had such a positive experience thanks to Kharis. She was incredibly knowledgeable and took the time to help me choose a gentle hair colour that would work for my grey hair and my increasingly sensitive scalp. I can’t use semi‑permanent colours anymore due to thinning hair, so her advice made a huge difference.

She explained everything clearly, made me feel confident in my choice, and genuinely cared about finding the right product for me. Fantastic service — thank you, Kharis.

April 6, 2026
Unprompted review
Rated 5 out of 5 stars

Rustington

Went into Rustington store, the girls were very helpful in finding what I needed and the girls were very welcoming and bright.

April 3, 2026
Unprompted review
Rated 5 out of 5 stars

Went into the Maidstone branch on Week…

Went into the Maidstone branch on Week Street to invest into some skin care and new make up. Was not sure what I needed but luckily Jemma and Kaci was on hand to help me secure what was needed. There was no pressure to buy anything and gave me options in price range. Will definitely be going back and recommending them. Both Jemma and Kaci knew what they was talking about and answered all my questions. Thank you again for all your help.

April 1, 2026
Unprompted review
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Rated 5 out of 5 stars

Queen Georgia at Superdrug Staines

I had such a great experience at Superdrug in Staines thanks to Georgia. She gave me the perfect tips for fake tan and honestly knew her stuff inside out. She was so helpful, friendly, and made me feel completely confident in what I was buying.

Absolute diva energy from her – she really went above and beyond! You can tell she genuinely cares about customers and takes pride in her job. She’s 100% an asset to the team and made my whole visit.

Big up Georgia, she was amazing!

March 27, 2026
Unprompted review
Rated 5 out of 5 stars

On Friday 20th March

On Friday 20th March, I shopped at Superdrug in Winchester. My aim was to buy some makeup for a coming wedding. I'm an odd ball when it comes to such things as I haven't refreshed my makeup bag for a long long time. Fortunately the shop assistant Mel came to my rescue and gave me some advice and took me to the more affordable range of the extensive, dazzling array of lipsticks and face powders.
Thank you Mel, I would of been over awed if I had not bumped into you. I bought a small selection with the thought going through my mind of 'I wonder how many years, I will be able to use these!'

March 20, 2026
Unprompted review
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Rated 1 out of 5 stars

This was the most horrible experience I…

This was the most horrible experience I ever had in the eyebrow section IN WESTFEILD STRATFORD I was abused not only by the eyebrow lady who after cutting most of the top part my eyebrow off called her male manager ATIF to verbally abuse me for my frustrations Sonia the manger was the only staff member who acted with grace THANKFULLY THE OTHER CUSTOMERS CAME TO HELP AND DEFEND ME, THIS STORE NEEDS TO BE INVESTIGATED

March 19, 2026
Unprompted review
Rated 5 out of 5 stars

Amy at Beccles

Amy, at the Beccles shop was so helpful and knowledgeable. I asked her where I could find a soap dish and she took me straight to the shelf and gave me one which I said was perfect and thanked her. She then asked if there was anything else I needed, which I did, and again she showed me the choices. Thank you Amy for you kind help and care.

March 17, 2026
Unprompted review

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