Sure Petcare Reviews 3,470

TrustScore 4.5 out of 5

4.7

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Review summary

Created with AI, based on recent reviews

Considering 618 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the exceptional customer service, highlighting the staff's helpfulness, politeness, and extensive knowledge in resolving issues. Many people appreciate the quick response times and the willingness of the team to go above and beyond to find solutions, often sending replacements or parts without hassle, even for products out of warranty. The products themselves are generally well-regarded for their quality and functionality, with many users reporting that items like pet doors and feeders work perfectly and are well-made. However, some people experienced issues with product functionality, such as pet feeders failing to detect animals or cat flaps malfunctioning after a period of use, leading to frustration. A few other people also felt that customer service could be slow or unhelpful, with some reporting rude interactions and being blamed for product failures, which caused significant stress.

What people talk about most

Product

Customers consistently note positive experiences with product, often praising their quality and effectiveness... See more

Customer service

Users describe positive interactions with customer service, highlighting the helpfulness and efficiency of... See more

Quality

People report positive experiences with product quality, with many describing items as fantastic, well-made,... See more

Service

Reviewers highlight positive aspects of service, consistently praising the excellent and quick service, with... See more

Staff

Consumers find staff to be positive, consistently praising their knowledge, efficiency, and helpfulness. Many... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Customer support has been superb as we wrestled with the new micro chipped pet door. In the end the company were happy to accept that the door wasn't functioning properly and they sent out a repla... See more

Company replied

Rated 5 out of 5 stars

Been using the products (feeders) for many years. Great to monitor several cats in what they eat. Customer service is always quick to answer and willing to go beyond for an sollution. F.e. Sending a c... See more

Company replied

Rated 5 out of 5 stars

Superb customer service…again! We bought the cat flap years ago and at one point needed a new door which was sent free of charge when I contacted to ask if we could replace it. Our second rescue cat h... See more

Company replied

Rated 5 out of 5 stars

We purchased a cat flap from Sure Petcare, but even with testing it both installed and uninstalled, it did not want to register our cat. Eventually the customer service sent us a replacement unit, whi... See more

Company replied


Company details

  1. Pet Supply Store
  2. Manufacturer

Written by the company

At Sure Petcare, we understand that your pet is an important member of the family and that you want to provide the very best care for them throughout their life. Our range of smart pet products help you to do this by solving some of the common problems of day-to-day pet care, leaving you more quality time to spend with your furry friend. Our multi award-winning range of microchip-operated pet doors solve the well-known problem of unwanted, intruder animals entering the home, while our feeders enable the easy separation of food in multi-pet households, to prevent food stealing. And our innovation has not stopped there. Our app-connected products enable you to care for your pet like never before: not only by controlling your pet’s devices using your smartphone, but also by tracking their day-to-day behaviours and routines to gain a much deeper understanding of how to provide them with the best possible care. Sure Petcare – smart products for smart pet parents.


Contact info

4.7

Excellent

TrustScore 4.5 out of 5

3K reviews

5-star
4-star
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1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 89% of negative reviews

Typically replies within 48 hours

How this company uses Trustpilot

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Rated 5 out of 5 stars

Replacement door sent immediately

My cat flap was under 2 years old and the door broke - a replacement was sent free of charge the same day with links to youtube to help install, but the instructions that came with it were super clear anyway. Excellent customer service from Judith and the team.

May 5, 2026
Unprompted review
Sure Petcare logo

Reply from Sure Petcare

Hi Imogen,
Thank you so much for your kind feedback. We’re really pleased we could get the replacement out to you quickly and that you found both the instructions and videos helpful. Judith and the team will be delighted to hear your comments. Thanks again for taking the time to share your experience!😸

Kind regards,
Ellie

Rated 5 out of 5 stars

Fantastic customer service

Fantastic customer service. Its a little disappointing that the motor of one of my microchip feeders started to fail after only 4 months, but it was replaced free of charge. I received the new unit the next day

May 11, 2026
Unprompted review
Sure Petcare logo

Reply from Sure Petcare

Hi Lisa,
Thank you for the great feedback! We’re sorry the feeder motor failed, but we’re very glad we were able to replace it so quickly for you.🐾🚀😽

All the best,

Ellie

Rated 5 out of 5 stars

They are just perfect

They are just perfect. They took the case really professionally and kindly.

May 12, 2026
Unprompted review
Sure Petcare logo

Reply from Sure Petcare

Hello,

Thank you so much for taking the time to write your review, we are glad to read you are satisfied with our Customer Service!

Kind regards,
Margaux

Rated 5 out of 5 stars

Great customer service!

One of the buttons broke off on our nearly 10 year old Pet flap. Customer service were excellent and sent out a new part which arrived within days and was easy to fix myself using just a screwdriver.

May 11, 2026
Unprompted review
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Reply from Sure Petcare

Hi Steven,

thank you very much for taking your time to share your nice review with us. 😺

All the best,
Ellie

Rated 5 out of 5 stars

Excellent aftercar

This companies aftercare is wonderful and second to none. I have used SureFlap cat doors for many years and occasionally I require spare parts. All I do is phone the helpline, give the serial number of the unit and the spare is on its way
Fantastic service, thank you.

May 11, 2026
Unprompted review
Sure Petcare logo

Reply from Sure Petcare

Dear Mr Ellard,

Thank you so much for taking the time to write a review, we are glad to read you have been satisfied with our Customer Service and spare parts for years!

Kind regards,
Margaux

Rated 5 out of 5 stars

Outstanding customer service

The lid on my Surefeed Microchip pet feeder broke (small clip had snapped).
Called customer service and all I can say is wow. I was met with such politeness and genuine interest as to what the issue might be, a replacement was ordered, reassurace given and a prompt email received to confirm the details. Your customer service has been outstanding today. Thank you.

May 11, 2026
Unprompted review
Sure Petcare logo

Reply from Sure Petcare

Dear Joan,

Thank you so much for taking the time to write this wonderful review, we are glad to read you are satisfied with our Customer Service and have shared your comments with our colleague!

Kind regards,
Margaux

Rated 3 out of 5 stars

Doesn't always register

I do love the Sure Petcare range and after very successful installation of the cat flat I decided to purchase the water station too. I have watched my cat drink from it but it has not registered and then there are times it does register he has taken a drink. Just not quite as reliable as the cat flat is and I cannot find a way to troubleshoot it. But I like its design and my cat likes drinking from it. Just does not seem to work quite as well

May 1, 2026
Sure Petcare logo

Reply from Sure Petcare

Hello,

Thank you very much for taking the time to leave a review and we are sincerely sorry you are having issues with the data reported from your Felaqua!

We are going to send you an email today to gather more information and find a solution as soon as possible for you.

Kind regards,
Margaux

Rated 5 out of 5 stars

Dealing with this company has been an…

Dealing with this company has been an absolute pleasure. The speed with which they dealt with my issue was nothing short of miraculous and customer services were courteous and very knowledgeable. Congratulations to everyone at Sure Petcare for running a very caring Company for all our pets and a special mention for the design and development team who seem to stay ahead of the game. Well done!

May 8, 2026
Unprompted review
Sure Petcare logo

Reply from Sure Petcare

Dear David,

Thank you so much for taking the time to write this lovely review, we are glad to read you are satisfied with all of our Team's work and will be sure to share your comments with everyone!

Kind regards,
Margaux

Rated 5 out of 5 stars

The very best Customer service for fantastic products.

We bought a Surepet microchip cat flap back in 2019 after our boy cat Lemmy was extremely ill with FIC (feline idiopathic cystitis), following a neighbour's cat getting into our home. We bought and fitted the cat flap, Lemmy recovered and he felt much more secure.
Moving to 2026, our cat flap has just recently stopped locking from the outside, so I contacted customer services.
It is very rare to be met with CS reps that really know their products and how they work. We were talked through the troubleshooting and then literally two days later received a new camshaft in the post, with full instructions, both written and via video link.
We fitted it but it still didn't work. So we were asked for photos, and we sent a video also, but sadly she is not longer working and it's not repairable. So we've just ordered another, exactly the same model so it should be an easy swap and we look forward to many years use again for both of our cats, Scout is just learning to use a cat flap.
I can't praise the CS enough, I really can't. Quick replies, great knowledge and so polite and friendly. My daughter is now after one of their auto feeders for Scout who insists that her food is covered in between snacks!!!

May 7, 2026
Unprompted review
Sure Petcare logo

Reply from Sure Petcare

Dear GIlian,
Thank you so much for taking the time to leave such a wonderful review! 😻

We’re absolutely delighted to hear that your SurePet microchip cat flap helped Lemmy feel safe and secure again after such a difficult time ❤️🐾 It’s lovely to know it served your family well for so many years.

Although we’re sorry the flap finally reached the end of its journey, we’re really pleased our customer service team could support you every step of the way with troubleshooting, replacement parts, and guidance 😊🔧

We can’t wait for Scout to become a cat flap pro too! 😸 And her “food must be covered between snacks” rule sounds very familiar — we think he’d definitely approve of one of our feeders! 🍽️🐱

Thank you again for your kind words and continued support. Wishing Lemmy and Scout many happy years ahead with their new flap!
Best regards,
Ellie

Rated 5 out of 5 stars

Excellent service

Excellent service. Rang the support number for a cat tunnel, extremely helpful, sending me the link to the one I required to fit the cat flap. Next day delivery. Well packaged. Excellent quality, fit for purpose. Will definitely used them again just for the simplicity in ordering and receiving my goods.

April 30, 2026
Sure Petcare logo

Reply from Sure Petcare

Dear Sandie,

Thank you so much for taking the time to write a review, we are glad to read you are satisfied with our product and Customer Service!

Kind regards,
Margaux

Rated 5 out of 5 stars

Great product, incredible customer service !

Great product, I've been using a Catmate petdoor for several years now. One tiny piece broke a few days ago, and I contacted the customer service. They were incredibly helpful and only I few day later I did get a new part in my mailbox. A few minutes later, the petdoor was working perfectly again. Thank you, you're amazing !

May 6, 2026
Unprompted review
Rated 5 out of 5 stars

Accelerated accessory

I needed a insert to arrach a catflap to glass, and got what I wanted very quickly indeed. Always excellent service, in my experience.

April 29, 2026
Sure Petcare logo

Reply from Sure Petcare

Dear Maureen,

Thank you so much for taking the time to write your feedback, we are glad to read you are satisfied with our accessories and services!

Kind regards,
Margaux

Rated 5 out of 5 stars

Quick delivery

Very speedy delivery. Good communication, good price and quality product

April 29, 2026
Sure Petcare logo

Reply from Sure Petcare

Hello,

Thank you so much for taking the time to write a review, we are glad to read you are satisfied with our products and services!

Kind regards,
Margaux

Rated 5 out of 5 stars

Excellent

Excellent, quick dispatch product as described and packaged well.

April 29, 2026
Sure Petcare logo

Reply from Sure Petcare

Dear Christina,

Thank you so much for taking the time to write a review, we are glad to read you are satisfied with our services!

Kind regards,
Margaux

Rated 5 out of 5 stars

Very prompt delivery

Very prompt delivery. Well packed. Ordered some replacement collar tags which are working well with both the cat door and feeder. Efficient company with good customer service in the past.

April 28, 2026
Sure Petcare logo

Reply from Sure Petcare

Hello,

Thank you so much for taking the time to write a review, we are glad to read you are satisfied with our accessories, delivery and Customer Service!

Kind regards,
Margaux

Rated 5 out of 5 stars

Top product and service

The product and the backup service are both excellent. Responses are quick and most helpful . The product itself is very sophisticated in its technology which has proven to be the answer to keeping errant cars out.

May 4, 2026
Unprompted review
Sure Petcare logo

Reply from Sure Petcare

Dear Rita,

Thank you so much for taking the time to write your feedback!
We are very glad to read you are satisfied with our product as well as Customer Service!

Kind regards,
Margaux

Rated 5 out of 5 stars

Arrived quickly

Arrived quickly. Great service and ordering direct on the makers website ensures you get what you ordered!

April 28, 2026
Sure Petcare logo

Reply from Sure Petcare

Dear Paul,

Thank you so much for taking the time to write your review, we are very glad to read you are satisfied with our services!

Kind regards,
Margaux

Rated 5 out of 5 stars

Outstanding customer service.

Bought a catflap connect and once installed we realised there was a fault with registering entry and exit of our car. Kim, Margaux & Philip from the customer service team all did an exceptional job of properly troubleshooting the problem, first sending a replacement part and eventually replacing the entire unit with everything delivered the next day.

Superb product and outstanding customer service. Would not hesitate to recommend.

May 2, 2026
Unprompted review
Sure Petcare logo

Reply from Sure Petcare

Hi there,

Thank you so much for taking the time to leave your feedback, we really appreciate it!
We are glad to read you are satisfied with our product and Customer Service - we are always happy to help! I have forwarded your comments to my colleagues :)

Kind regards,
Margaux

Rated 5 out of 5 stars

Works super well

We have two cats and we bought the smart cat feeder to keep the one from eating the other cat‘s food. We have been super happy with it and how it works and have been happy with the customer support that helped us fic an issue when it wasn’t working the way it should have.

May 1, 2026
Unprompted review
Sure Petcare logo

Reply from Sure Petcare

Dear Sara,

Thank you so much for taking the time to write your review, we are glad to read you are satisfied with our Feeder Connect as well as our Customer Service!

Kind regards,
Margaux

Rated 5 out of 5 stars

I had an issue with the lid on my two…

I had an issue with the lid on my two pet feeder’s and the customer service team could not have been more helpful. First rate service and thank you!

April 24, 2026
Unprompted review
Sure Petcare logo

Reply from Sure Petcare

Hi Lisa,
Thank you for your kind words!🐱❤️

We’re sorry to hear you had an issue with the lids, but we’re delighted our customer service team could help resolve it quickly. It’s great to know you had a positive experience.

Thanks again for your feedback—we really appreciate it!

Best regards,
Ellie

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