Amazing service! I went for new glasses with my grandmother, i'm already a customer of their lifestyle package and they took care of me and my grandmother so well and even gave us discount for joining... See more
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the person who assisted me offered good advice and services. she was also very friendly and patient. likewise, synsam allowed that my glasses be picked up by my daughter as I was not in the country du... See more
Company replied
Be careful when you sign for subscription! I was charged for keeping the old glasses. I realize that I'm supposed to return. But the store did not mention anything at all when I called them to termin... See more
Company replied
I was very satisfied with a prior experience back in 2022 in Sollentuna, so I decided to get a new set of 3 glasses in an another shop. The requirements were straight, but the final product was not wh... See more
Company replied
Company details
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Idag består Synsam av drygt 185 butiker i Sverige och 500 i Norden. De äldsta butikerna har över hundra års erfarenhet och kunskap i ryggen. Vår nära och ofta långa kontakt med dig som kund i kombination med det senaste inom mode, sortiment, teknik och undersökningsmetoder gör Synsam till ett klokt och tryggt val – både för dig och dina ögons skull.
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4.1
Great
10K reviews
No recent history of asking for reviews
This company hasn't invited customers recently, so reviews may not be representative
Replied to 97% of negative reviews
Typically replies within 24 hours
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Very disappointed with my eye examination
I am very disappointed with my eye examination.
It took place Uppsala 25-09-06, Dragarbrunnsgatan.
1. I was not informed when I booked my examination in the shop that it was going to be digital. I am 69 years old and have hearing problem. I was informed after the examination that Synsam also offer physical meetings - first disappointment.
2. I have terminal glasses as well as progressive glasses. I was asked to put on "ordinary glasses" during the examination. I regard my terminal glasses as ordinary and put on my terminal glasses. The optician assumed I had my progressive glasses on and continued the examination. Afterwards, she said I my sight had severly become worse and I needed for sure better progressive glasses. I then realized there was this misunderstanding about the glasses. I pointed this out but she never acknowledged the mistake or offered to do a reexamination.
3. I got very worried about my sight and asked to get a printout on my results from 2022 and 2025 so that I myself could see and validate the change. I got two printouts - but realized when I got home that both sheets were the 2025 results. Very sloppy handled.
Magnus Persson Borres
Uppsala 25 09 10
September 5, 2025
Unprompted review
Reply from Synsam
Hi Magnus,
Thank you for taking the time to leave a review about your experience.
We are sorry that you perceived Synsam in this way, as satisfied customers are our top priority.
I will therefore forward your feedback internally as part of our ongoing improvement efforts.
I wish you a nice day.
Best regards,
Joachim at Synsam
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Reply from Synsam
Hello,
How great to hear that your visit with us met your expectations — thank you for being our customer!
I wish you a great day!
Best regards,
Joachim at Synsam
Great service and nice deals
Great service and nice deals. Very kind and thoughtful staff.
July 22, 2025
Unprompted review
Reply from Synsam
Hi Sara,
Thank you for your review – so great to hear that you appreciate our service and that you felt well taken care of!
A big thank you also for your valuable feedback.
I hope we see you again in one of our Synsam stores and I wish you a continued pleasant day!
Best regards,
Elisa at Synsam
Reply from Synsam
Hej Tariq,
Tack för ditt fina omdöme och att du tog dig tid att ge oss feedback. Vi är verkligen glada över att du hade en trevlig synsamupplevelse hos oss. Vi hoppas på att snart se dig igen i någon av våra Synsambutiker.
Jag önskar dig en trevlig dag!
Med vänliga hälsningar,
Emelie på Synsam
Synsam Vara = excellent experience
The staff were very good in dealing with me, who has limited Swedish
It was very detailed and very smooth
June 16, 2025
Unprompted review
Reply from Synsam
Hi Stephen,
Thank you for taking the time to share your positive experience, it makes us happy!
We wish you a nice day!
Best regards,
Elisa at Synsam
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I’ve been waiting for my shipment 2…
I’ve been waiting for my shipment 2 weeks . Postnord claims that the package is still in Norway, since the sender sent it with an incorrect barcode, but I haven’t received any info from Sysam’s, neither they are replying to my emails. Terrible customer service 🤬
May 8, 2025
Unprompted review
Reply from Synsam
Hi Laura,
Thank you for taking the time to write this review.
I am sorry that your experience with us was not as you hoped. I will respond to your email as soon as possible.
Have a nice day!
Best regards,
Emelie at Synsam
Pointless synundersökning
I went to synundersökning, but there was a zero outcome, since they don't know my previous vision parameters. And they destroyed my synundersökning results immediately, I even have seen how they do it.
It is absolutely pointless to do synundersökning here.
April 14, 2025
Unprompted review
Reply from Synsam
Hi Sergei,
Thank you for sharing your experience, and I apologize that your experience with us did not meet your expectations. I will take your feedback forward internally so that we can work on improving in the future.
I wish you a nice day.
Best regards,
Ella at Synsam
Excellent customer service
Excellent customer service, with good attitude and good advice.
April 11, 2025
Unprompted review
Reply from Synsam
Hi Allan,
Thank you for taking the time to share your positive experience, it makes us happy.
We wish you a nice day!
Best regards,
Frida at Synsam
Best customer service nice stuff very…
Best customer service nice stuff very good offer I recommend for everyone Molndal branch
April 2, 2025
Unprompted review
Reply from Synsam
Hi Haji,
Thank you for your review – so great to hear that you appreciate our service and that you felt well taken care of!
A big thank you also for your valuable feedback.
I hope we see you again in one of our Synsam stores and I wish you a continued pleasant day.
Best regards,
Elisa at Synsam
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Every thing from attending to the end
Every thing from attending to the end. Staff attend queries and give needed service with excellence and knowledgeable staff.
March 31, 2025
Unprompted review
Reply from Synsam
Hi Gajendra,
Thank you for your kind review and for taking the time to give us feedback.
We are truly happy that you had a pleasant experience with us!
We hope to see you again soon in one of our Synsam stores.
I hope you have a nice day!
Best regards,
Elisa at Synsam
Appalling service!
Do not use this unprofessional company! My son had an eye test and needed them to send in documents to allow him to begin driving lessons. We had to go into the shop on 3 separate occasions to remind them to do this,a they never answer the phone, nor do they respond to emails. But unfortunately Synsam are completely inept and incapable of the most basic customer needs. This led to an additional sight test at another company in order to attain the correct documentation, which wasted over a month and led to additional costs. AVOID SYNSAM AT ALL COSTS!!!
February 7, 2025
Unprompted review
Reply from Synsam
Hi David,
Thank you for sharing your experience, and I apologize that your experience with us did not meet your expectations. I will take your feedback forward internally so that we can work on improving in the future.
I wish you a nice day.
Med vänliga hälsningar,
Frida på Synsam
I had such a pleasant experience
I had such a pleasant experience, the staff took their time with me and explained my options patiently. Got the coolest looking set of glasses getting ready for me and I’m excited!
March 13, 2025
Unprompted review
Reply from Synsam
Hi Joanie,
Thank you for your review – so great to hear that you appreciate our service and that you felt well taken care of!
I hope we see you again in one of our Synsam stores and I wish you a continued pleasant day.
Best regards,
Frida at Synsam
Average experience
Average experience. Overpriced things for sure. The staff was nice. But they never answer the calls.
February 5, 2025
Unprompted review
Reply from Synsam
Hi Malina,
Thank you for taking the time to share your experience and thank you also for your valuable feedback.
I wish you a nice day!
Med vänliga hälsningar,
Eveline på Synsam
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Nice people
Nice people, who seem to know what they're doing and they're good at it.
January 29, 2025
Unprompted review
Reply from Synsam
Hi Joop,
Lovely to hear about your visit with us. We hope that we will see you again in our store and we're always here to help.
I want to wish you a good day.
Best regards,
Frida at Synsam
There was no follow up email to confirm…
There was no follow up email to confirm my new lenses are being ordered or how long it will be until they arrive?
January 15, 2025
Unprompted review
Reply from Synsam
Hi Clynton,
Thank you for sharing your experience and I am sorry that your experience did not meet your expectations. If you have any questions or concerns that you still want answered, I would like you to contact our customer service at the email address customerservice@synsam.com or via the phone number 08 400 50 450 and we will help you further.
I wish you a nice day.
Best regards,
Ella at Synsam
Great service in every way!
January 7, 2025
Unprompted review
Reply from Synsam
Hi Frida,
Thank you for taking the time to share your positive experience, it makes us happy. We wish you a nice day!
Best regards,
Ella at Synsam
Absolutely the worst company and I…
Absolutely the worst company and I suggest anyone avoid it!! They are a load of skam artists grabbing after your money and when you try to exit this disgusting firm they give you so much grief!! I get bill after bill when I have gone into one of their branches to say STOP enough and still they keep on!!! Keep
away is all I can say : you get nothing from them anyway : would like my money back as they’re thieves!
I can see this company has had so many bad reviews that they issue a standard reply to people like myself.
It’s really shameful that there is no human response! I am sure these negative reviews will eventually catch up and begin to find other companies that give a good service!!
November 2, 2024
Unprompted review
Reply from Synsam
Hi Roz,
Thank you for sharing your experience and I am sorry that your experience did not meet your expectations. If you have any questions or concerns that you still want answered, I would like you to contact our customer service at the email address customerservice@synsam.com or via the phone number 08 400 50 450 and we will help you further.
I wish you a nice day.
Best regards,
Ella at Synsam
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One star is way to much
One star is way to much! Had a booking on Sunday 3 nov 13.00. They called me 30 oct, I couldn’t answer, I call back, I speak with a guy, I told him I do not want an assistant, I need an optician because I need to change the lenses, because I get headaches, and he clearly re-assures me that there is no issue, there will be an optician. Sunday comes, 11:00 ( 2 hours before the appointment) a woman is calling me to re-book me because there is no optician. 2 hours. I planned all my Sunday around this appointment. I made a new appointment, Tuesday 5 Nov 13:15. I take time off from work, just to receive a call on Monday at 18:13 !!!! that there is no optician, and if I want to rebook 🤬🤬 The most un-proffesional people. Just book yourself anywhere else. Literally, anywhere!
November 4, 2024
Unprompted review
Reply from Synsam
Hi Karina,
Thank you for sharing your experience and I am sorry that your experience did not meet your expectations. If you have any questions or concerns that you still want answered, I would like you to contact our customer service at the email address customerservice@synsam.com or via the phone number 08 400 50 450 and I and my colleagues will help you further.
I wish you a nice day.
Best regards,
Ella at Synsam
Bra bemotande
October 4, 2024
Unprompted review
Reply from Synsam
Hej Maria,
Tack för att du tar dig tid att dela din positiva upplevelse, det glädjer oss. Vi önskar dig en fin dag!
Med vänliga hälsningar,
Eveline på Synsam
Min fantastiska optiker
September 30, 2024
Unprompted review
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