The Ordinary Reviews 740

TrustScore 2 out of 5

2.2

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Review summary

Created with AI, based on recent reviews

Looking at 116 reviews, most reviewers were unhappy with their experience overall. Many customers expressed significant dissatisfaction with the customer service, finding it nearly impossible to reach a human representative and often receiving no communication or only automated responses. This lack of contact extended to issues with orders, where people reported not receiving updates, having tracking numbers that didn't work, or orders getting stuck in transit for extended periods. Reviewers frequently mentioned problems with delivery services, including packages not arriving, being delivered to incorrect addresses, or being returned to the sender without proper attempts to contact the recipient. Conversely, a small portion of people felt satisfied with the products themselves, praising their effectiveness, value, and positive impact on their skin. Some also had positive experiences with quick shipping and well-packaged deliveries, while others noted that customer service eventually resolved their issues, leading to satisfaction.

What people talk about most

Product

Users describe ambiguous interactions with product, with many reviewers expressing satisfaction with the... See more

Order

People report ambiguous experiences with order, with many customers expressing significant frustration... See more

Delivery service

Customers consistently note ambiguous experiences with delivery service, with many reporting issues such as... See more

Customer service

Clients share negative opinions on customer service, with many reviewers reporting extreme difficulty in... See more

Customer communications

Consumers find contact to be a source of frustration, with many reporting significant difficulties reaching... See more

Reviews shaping this summary

Rated 2 out of 5 stars

I ordered from the ordinary company through a tiktok live birthday give away, I won a prize to receive a full refund of my purchases. This was read out live on the stream. I've contacted them several... See more

Company replied

Rated 3 out of 5 stars

The products are 5 stars brilliant value nice to use and proven to work on my skin. I ordered 3 weeks ago, nothing arrived, I used the chat it to try and track my order but had no contact from a human... See more

Company replied

Rated 1 out of 5 stars

The website shows that it ships to Cyprus, it includes the country in their official delivery places, yet when you put an address, the website freezes and doesn't allow to proceed with payment. Chan... See more

Company replied

Rated 1 out of 5 stars

After ordering a product a tracking number was provided, but more than one month after order was made and product had not arrived the tracker seems to have become "stuck" on IN TRANSIT. The "Cont... See more

Company replied


Company details

  1. Cosmetic Products Manufacturer
  2. Cosmetics Store

Written by the company

Clinical Formulations with Integrity.


Contact info

2.2

Poor

TrustScore 2 out of 5

740 reviews

5-star
4-star
3-star
2-star
1-star

No history of asking for reviews

This company hasn't invited their customers, so reviews may not be representative

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Rated 1 out of 5 stars

Actually 1 star is too generous for…

Actually 1 star is too generous for this lousy website. I TRIED to take advantage of the discounted items, grabbed a free gift and couldn't checkout.. when it finally let me I couldn't use PAYPAL as the link would not open.
TRIED chatting with the chat who cannot progress as there are no humans to chat with me and then closes the chat!I tried the chat on Sunday and twice on Monday during the day.
On the seventh attempt my items are now full price as I have missed the sale.
Thank you for wasting my time. Such a shame as the product is fantastic and the NIL customer service is pathetic.

December 7, 2025
Unprompted review
The Ordinary logo

Reply from The Ordinary

Hi there,

Thanks for getting in touch with us!

We're very sorry to hear about the trouble with Paypal. Can you please respond with more information so our team can assist?

Kindly note: Our team is currently unavailable on live support channels over the weekends. However, you are welcome to contact us Monday through Friday over the phone or live chat.

Speak soon!

- Customer Happiness

Rated 1 out of 5 stars

My review keeps being removed.

My review keeps being removed.
I purchased the anti-aging duo from Ticktok shop.
After one use it left MY SKIN RED, HOT AND BADLY BLISTERED.
The ordinary ask me to fill in a questionnaire so they could look into this. The next day their response was ' sorry this happened, discontinue using it but we accept no responsibility '

Im not the only one who has such a reaction, but they having reviews removed.

November 10, 2025
Unprompted review
The Ordinary logo

Reply from The Ordinary

Hi there,

Thank you for getting in touch!

Following up on our last communication, we’re very sorry to hear about your experience with the Anti-Ageing Duo purchased through TikTok Shop.

We'd like to assure you that The Ordinary has not removed any past reviews from your account. When reviews are submitted, the moderation is handled entirely by the platform, and any submissions they deem inappropriate or containing sensitive information may not be published.

We’ve also reviewed your communication history and can confirm we’ve been in touch since November 24th to offer guidance. If you’re experiencing any discomfort, we strongly encourage seeking medical advice, as they can provide the most appropriate care. In the meantime, our team remains committed to supporting you as best possible via our current line of communication.

- Customer Happiness

Rated 5 out of 5 stars

Something went wrong with my order and…

Something went wrong with my order and they fixed it within a week. I was first a bit annoyed because I find the return policy quite complicated compared to other big webshops but within a week I got a refund and I didn’t have to go through the hassle of returning the products that I didn’t order. I’m very satisfied with their solution and the customer service. I will definitely continue ordering there.

December 2, 2025
Unprompted review
Rated 1 out of 5 stars

Order not received tracking shows it…

Order not received tracking shows it was left in an unsafe place without consent, contacted them bit no reply paid more than £100 this is horrible order number 22389328

December 1, 2025
Unprompted review
The Ordinary logo

Reply from The Ordinary

Hi there,

Thanks for getting in touch! We're very sorry to hear about this.

We've located your email and a member of our team will be in touch shortly to further assist!

We look forward to helping.

- Customer Happiness

Rated 5 out of 5 stars

Great Skincare Routine Provider

In the last few weeks I’ve built up and started a skincare routine to help with my oily/blemishprone skin.

There is a definite improvement in skin congestion/redness/pore size and texture. I purchased a full routine

- Glucoside wash

- Milky Toner

- Aloe2% & NAG

- Clarifying & Balancing

- Nicinamide 10% & Zinc

-Moisturiser & Beta Glucan

- SPF

considering the amount of products the price is very agreeable and improvement in my skin is noticeable and is improving day by day! Thank you the ordinary I will be purchasing again !

November 14, 2025
Unprompted review
The Ordinary logo

Reply from The Ordinary

Hi there,

Thanks so much for sharing your feedback! We hope you continue to love your regimen <3

- Customer Happiness

Rated 1 out of 5 stars

No confirmation emails

Difficult just to place the order and then once placed finally I received no confirmation email and not in my order history but the money was taken from my bank. Not sure if I should wait or just cancel with bank. I submitted a claim no response. I tired customer support and is no help as it says no person is available.

November 26, 2025
Unprompted review
The Ordinary logo

Reply from The Ordinary

Hi there,

Thanks for letting us know about this! We've requested more information from you so we can look further into this.

We hope to hear back from you soon.

- Customer Happiness

Rated 2 out of 5 stars

Tiktok service

This is about customer service than the products. I had duplicate orders sent to me so i needed to return some products from the tiktok shop. I packed the order and sent to the locker and used the QR code they sent to me, a few days later it arrives at my house. I had to wait two weeks for a reply from the ordinary customer service saying they cant change the qr code and to speak to tiktok shop support and they have also said they cant do anything. How can i send these products back so i dont lose£ 40.00?

November 3, 2025
Unprompted review
The Ordinary logo

Reply from The Ordinary

Hi there,

Thanks for getting in touch with us! We're sorry to hear about the trouble with returning items from TikTok Shop.

QR Codes for Returns are automatically issued from TikTok Shop when a Return is initiated via the platform. Sadly, as much as we'd love to help, as Sellers on TikTok Shop, we do not have the ability to generate QR Codes ourselves. We do apologize for the inconvenience.

The best immediate steps to take would be to contact TikTok Ship Support to let them know about the issue with your QR Code. We have also flagged this issue with our The Ordinary team who will be in touch via email to help, if it's still needed.

We look forward to assisting further!

- Customer Happiness

Rated 1 out of 5 stars

Issue with Missing Promotional Gift and Order Handling

I noticed there was a promotion saying that any purchase made before 14/11 would come with a free serum. However, when my order arrived, the gift was missing. I reported it to the team immediately on the same day I received the package (which was on the 16th).

On the 20th, I got a reply saying that if the item was missed in the shipment, I would need to make another purchase in order to receive the free gift. This doesn’t make sense, because I only bought everything before the deadline because of the promotion.

Just a reminder to everyone — make sure to double-check your orders. There seem to be quite a lot of mistakes and missing items.

November 16, 2025
Unprompted review
The Ordinary logo

Reply from The Ordinary

Hi there,

Thanks for getting in touch! We're very sorry that your gift was missing from your order.

Please know that when an item is included on your invoice, it is absolutely our intention to include that item in your order. We're sad to hear it was missing in this case.

We've requested some more information from you to help locate your order and resolve this for you.

We hope to hear from you soon!

- Customer Happiness

Rated 4 out of 5 stars

Good P/P

It took awhile before their customer service got back on me, but as they explained it was during the sales period and as my problem was with their carrier UPS, I understand there is not much that they can do.

On the other hand, I like their products so I wish they would change their carrier so I could feel more comfortable while ordering from their website.

November 3, 2025
Unprompted review
Rated 1 out of 5 stars

Where is my order???

Ordered my items and they were ready for despatch a couple of days later, no update after that. Two weeks later after numerous attempts to contact them they still haven’t got back in touch and I still have no order. Fuming. I loved the ordinary now I will not be using their products on principle and I’ll also be spreading the word that they are a terrible company to deal with. Awful customer service.

November 11, 2025
Unprompted review
The Ordinary logo

Reply from The Ordinary

Hi there,

Thank you for getting in touch with us!

We have looked further into this for you and can see that your order was sadly returned to our warehouse due to an unsuccessful delivery. Due to this, a refund has been processed.

We do apologize for this. If any further support is required, please get in touch with us via our Contact Page: www.theordinary.com/contact

- Customer Happiness

Rated 3 out of 5 stars

I placed an order on 1st November

***Update...customer service replied and following an investigation there seems to have been an issue with the courier. They were very apologetic and processed a full refund. They said if the goods arrive in the meantime to accept them as a gift. Very good customer service and follow up. Thus increasing stars from 1 to 3.
I placed an order on 1st November. It was scanned for departure from the transit company on 5th November. I still haven't received my goods but payment has been taken in full. I emailed customer service and just got an automated reply. I used to be a regular customer, but I won't be ordering again.

November 1, 2025
Unprompted review
The Ordinary logo

Reply from The Ordinary

Hi there,

Thanks for getting in touch! We're very sorry to hear about this.

Our team are actively responding to emails in the order they're submitted; being our busiest period of the year, we do apologize that our response times are not as quick as they would normally be.

We've requested some more information from you to ensure this issue has been resolved. We hope to hear back from you soon!

- Customer Happiness

Rated 1 out of 5 stars

They have no customer service

They have no customer service. Waiting for an order placed on the 31st if October, stuck in transit since 5th if November. Logged in 4 cases, no response. Tried the chat, you get the chatbot.
Probably scammed of 50+ euro. Stay away!

November 21, 2025
Unprompted review
The Ordinary logo

Reply from The Ordinary

Hi there,

We're very sorry to hear that you have not received any updates on the whereabouts of your order.

We've located your email to us and a member of our team will be in touch shortly to further support.

- Customer Happiness

Rated 5 out of 5 stars

Positive experience

Was a bit concerned having placed my order before reading negative reviews. Although I’ve used the ordinary products for a while this was the first time I have ordered direct. Ordered 17th November, delivered 20th November by Royal Mail. Well packaged, delivered intact, exactly as I ordered, happy customer!

November 20, 2025
Unprompted review
The Ordinary logo

Reply from The Ordinary

Hi there,

Thanks so much for taking the time to share your positive experience with us <3 We hope you are enjoying the products!

- Customer Happiness

Rated 1 out of 5 stars

Where’s my order

Where’s my order? I contacted the customer services by email and left the voice message, no one get back to me. The phone line does not work. Order created on 15/nov, UPS indicates that the order was delivered on 14/nov. I keep all the screenshots. Please explain. Furthermore, I have never received my order. I need a solution.

November 20, 2025
Unprompted review
The Ordinary logo

Reply from The Ordinary

Hi there,

Thank you for your message! We're sorry to hear that you have not received your order.

We've located your email to us and a member of our team will be in touch shortly to assist further.

- Customer Happiness

Rated 1 out of 5 stars

Missing product and no reply - edited

First of all, the order was left by the courier while I was out of the house and they signed with my name, despite me not being there.
I was lucky and found it so I opened it, only to see that inside the package one of the boxes was different than what I ordered and also empty! They sent me an empty box. I tried contacting them both with the form and on the live chat but the chat keeps saying no one's available (yesterday it made me wait for 5 hours and still didn't connect me to anyone) and they don't reply through emails. I demand either a refund or that you send me the missing product.

Edit: after this review, which seems to be the only way of contacting them, they sent me an e-mail asking if I wanted a refund or they could ship the item again. I asked for the item and it arrived today, all good. Nevertheless, I will not change my rating just because I deem it absurd to have to write a bad review to get ahold of them. Thank you for the item though.

November 18, 2025
Unprompted review
The Ordinary logo

Reply from The Ordinary

Hi there,

We're very sorry to hear that you received an incorrect item. :-(

We've located the email you sent to us and a member of our team will sort this out for you asap.

We appreciate your patience!

Edit: Thank you for your update! We are glad to hear this has been resolved for you.

Our team addresses all interactions in the order in which they're received and at the moment, we're handling a higher volume of inquiries than normal. Since Trustpilot is monitored separately, we may, at times, escalate certain urgent cases to be responded to outside of the standard queue. We appreciate your understanding and patience!

- Customer Happiness

Rated 1 out of 5 stars

Extremely disappointing experience.

Extremely disappointing experience. My order was marked as delivered, yet I never received anything. When I tried to reach out for assistance, the only replies I got were automated chatbot messages that didn’t resolve the issue. At this point, I’d rather pay more for a brand that values its customers and provides real support. I won’t be purchasing here again, and I definitely wouldn’t recommend it to anyone.

November 18, 2025
Unprompted review
The Ordinary logo

Reply from The Ordinary

Hi there,

Thanks for getting in touch! We're sorry to hear that you did not receive your order as expected :-(

Weve requested some more information from you so we can be in touch to offer further support.

We hope to hear back from you soon!

- Customer Happiness

Rated 5 out of 5 stars

I recently ordered the foundation

I recently ordered the foundation, (oops I think poss. from Boots), anyhow I am in my late 50's with dryish skin and darkish circles under my eyes (genetics), I really like this product, initially it looks like peanut butter but it goes on well (full coverage). I have tried other products and yes some of them can sting a little but they are acids, it's only momentarily, most beauty treatments at a salon sting a bit too.
Most of the negative reviews here seem to be for customer service and items not being delivered, but the products themselves for the money are some of the best on the market.
Over a few weeks there has actually been a difference in my skin (for the better).

November 17, 2025
Unprompted review
Rated 1 out of 5 stars

I have being a customer for a few…

I have being a customer for a few years. A few great products that I repurchased many times. This time I ordered 15 products and got the package delivered to me in the worst state I have ever seen a package. Only I got only 10 out of 15 products. There is no one product with intact packaging. Everything has been pulled out of the package and looks dirty. One of the bottles were broken, when I opened the package the broken glass cut a bit my finger.
I don't know how is that possible to pack things like this. Almost like they hated me for buying too much and decided I shall not receive what I bought entirely.

November 14, 2025
Unprompted review
The Ordinary logo

Reply from The Ordinary

Hi there,

Thanks for taking time to get in touch here. We're sorry to hear about the condition you received your parcel!

We located the case you submitted over the weekend and a member of our team will review and be in touch with you shortly. We look forward to helping further.

- Customer Happiness

Rated 1 out of 5 stars

Ordered and was supposed to receive a…

Ordered and was supposed to receive a complimentary moisturiser. I swear this was in my basket but has mysteriously disappeared and not been received. Customer service inaccessible and therefore may as well be existent. When is a bot ever useful. Have been a customer for a number of years but I feel scammed and will now not use this company again.

November 13, 2025
Unprompted review
The Ordinary logo

Reply from The Ordinary

Hi there,

Thank you for getting in touch with us! We're very sorry to hear about this.

We've requested some information from you and will be in touch to learn more about your experience. We hope to hear back soon!

- Customer Happiness

Rated 1 out of 5 stars

What a disappointing experience — I truly did not expect this from The Ordinary!

On November 12th, I placed an order but have not received any confirmation email. The order also does not appear in my account, yet the payment has already been deducted from my bank account.

I have since tried to contact customer service, but it seems nearly impossible. There are only two options available: chat or phone. Through the chat, I have been receiving the same automated message for three days now: “Apologies, there are currently no agents online to support. Please return later or submit a case and we’ll get back to you as soon as we can.” Calling the customer service number doesn’t help either, as I am informed that no one is available to assist.

I am therefore left with no other choice but to reach out through this platform. Could someone from The Ordinary please contact me to resolve this issue?

Edit November 16th:
It’s is now 3 days after the reply and still no one contacted me to solve this problem. Can someone please contact me on Monday 17th? This is absolutely not okay.

November 12, 2025
Unprompted review
The Ordinary logo

Reply from The Ordinary

Hi there,

Thanks for getting in touch! We're very sorry to hear that you did not receive a confirmation email.

We've requested some more information from you so we can look further into this for you.

We hope to hear from you soon!

(Edit: Thanks for your contact information! A member of our Service Team will be in touch shortly.)

- Customer Happiness

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