The Pride Shop Reviews 

355
TrustScore 4.5 out of 5

4.7

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Rated 5 out of 5 stars

Needed something for my son(14) for pride to match everything else he bought and the earrings weren’t available in Manchester and he was getting anxious (autism and recently come out) - yet got them w... See more

Rated 5 out of 5 stars

Despite some initial hiccup due to supply issues, I cannot fault the customer service by Graham of The Pride Shop. Thank you for rectifying them. Other members of staff have also been friendly whilst... See more

Rated 5 out of 5 stars

I called customer service as I had not received any email regarding my order being dispatched one week after ordering. The person on the phone was extremely nice. One of the 2 items purchased was disc... See more

Rated 5 out of 5 stars

Good range of merchandise to choose from, fantastic diversity and inclusion. I love the straight ally badges I bought, very well made, appreciate the extra pin clip that comes with them. All reasonabl... See more

Company details

Written by the company

At THE PRIDE SHOP®, we are dedicated to creating a space that celebrates and supports the LGBTQ+ community. We are part of an independent retailing and publishing company home to brands such as THEGAYUK, The Gay Shop, Big Gay Card Company and Tackle. Our mission is to provide a diverse and inclusive collection of books, gifts and jewellery that reflect the rich tapestry of LGBTQ+ experiences, stories, and voices. We exist to make sure that your identity is represented and validated. Our history We can trace our roots back to 2011 when the founders of this company created one of the most popular Gay and LGBT+ magazines and listings websites. Since then we’ve been on a journey to curate a thoughtfully selected range of LGBTQ+ books, gifts and jewellery that represents as many LGBTQ+ identities as possible. In 2019 we started working with some of the UK’s biggest retailers to bring a bit more LGBTQ+ness to the high street. Have you seen us in TKMAXX or Rymans?


Contact info

4.7

Excellent

TrustScore 4.5 out of 5

355 reviews

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Replied to 33% of negative reviews

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4.7

All reviews

(355)

29 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

I was delighted to find a new supplier…

I was delighted to find a new supplier of transgender bracelets. The Pride Shop did not disappoint. They were perfect replacements for my recently broken bracelet.

They were delivered in perfect condition and in the indicated time period

January 28, 2026
Rated 5 out of 5 stars

Perfect service!

Shopping was really easy, payment was simple, dispatch and delivery time were reasonable, product was exceptionally packaged and delivered with care. What more can anyone ask for?

November 28, 2025
Rated 1 out of 5 stars

The Pride Shop only makes big promises…

The Pride Shop only makes big promises but when it comes to real work, they're absolutely zero, Totally disappointed with their service.

September 28, 2025
Unprompted review
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Reply from The Pride Shop

Hi Jacob, could you provide us with some more information, like an order number, so we can look into this for you. We only have one order from a Jacob which was back on the 27th April 2025 and our tracking says this was delivered on the 30th April 2025. We've not received any other communications from a Jacob through any of our website's contact us details. We want to make sure it was our Shop you've had a bad experience with and, if so, look to correct this for you. Best wishes, The Pride Shop Team.

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