faultless professionalism from start to finish once again i invested in gold 3.5 years ago following superb advice from Ben i have needed to release some funds twice recently and on both occasion... See more
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I wanted to invest in gold in 2020, but it wasn't until 2024 that I stumbled upon Josh Saul & The Pure Gold Company. Even better, I discovered Alex Kaye - quite an earth angel - who is not only brilli... See more
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I had a great experience working with Tom Paramor at The Pure Gold Company. He guided me through my first investment in gold and made the whole process smooth and straightforward from start to finish.... See more
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As a first time buyer with 10k to spend i didn't have a clue where to begin. Tbe Pure Gold Company was suggested by a Google search. Obviously being wary of any investment with a co.pany.i didn't kn... See more
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Company details
About The Pure Gold Company
Written by the company
The Pure Gold Company exists to make investing in physical bullion as simple as possible.
Our team of brokers are here to help you to buy the right bullion at the right time for the right price. We offer free consultations so you can speak directly to professional brokers who will answer all of your gold and silver investment questions. Helping you to make the right choices so you don’t pay over the odds or miss an opportunity to purchase entirely tax-free.
We are LBMA members and only deal with LBMA member bullion suppliers and vaults, giving you that extra layer of confidence in where you bullion originates from, and how safely it is stored (if you choose secure storage instead of insured home delivery).
Importantly, we offer all of our clients a buy back guarantee. We know the providence of all the bullion we sell and hence are more than happy to buy it back when the time comes.
We are always competitively priced and our brokers love to speak about all things gold and silver, so why not give us a call if you are considering investing in physical bullion. And see for yourself why we are trusted by so many investors.
Our team of brokers are here to help you to buy the right bullion at the right time for the right price. We offer free consultations so you can speak directly to professional brokers who will answer all of your gold and silver investment questions. Helping you to make the right choices so you don’t pay over the odds or miss an opportunity to purchase entirely tax-free.
We are LBMA members and only deal with LBMA member bullion suppliers and vaults, giving you that extra layer of confidence in where you bullion originates from, and how safely it is stored (if you choose secure storage instead of insured home delivery).
Importantly, we offer all of our clients a buy back guarantee. We know the providence of all the bullion we sell and hence are more than happy to buy it back when the time comes.
We are always competitively priced and our brokers love to speak about all things gold and silver, so why not give us a call if you are considering investing in physical bullion. And see for yourself why we are trusted by so many investors.
Our Buyback Guarantee
We buy back quickly, at a fair price
We buy back
We know the provenance of all the bullion we sell. So we are confident in buying it back.
At a fair price
You don’t have to sell your bullion back to us. If you do, you will find we are very competitive.
Without delay
If it’s time to sell then you don’t want to wait. We provide quick valuations and settlement.
We know the provenance of all the bullion we sell. So we are confident in buying it back.
At a fair price
You don’t have to sell your bullion back to us. If you do, you will find we are very competitive.
Without delay
If it’s time to sell then you don’t want to wait. We provide quick valuations and settlement.
Contact info
1 Royal Exchange Avenue, EC3V 3LT, London, United Kingdom
- 02070606902
- info@thepuregoldcompany.co.uk
- thepuregoldcompany.co.uk
Free Gold Bullion Investment Guide
4.7
Excellent
308 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 100% of negative reviews
Typically replies within 1 week
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Reply from The Pure Gold Company
Dear David,
Thank you for your trust and confidence in us! We’re honored to stand out in your experience and are committed to maintaining that level of trust.
Best wishes,
The Pure Gold Company
Great experience
Great experience, super helpful consultant. This was my first purchase. All my questions were fully answered.
September 16, 2024
Reply from The Pure Gold Company
Hello,
Thank you for sharing your experience! We're delighted to hear that your first purchase went smoothly and that our consultant was able to answer all your questions. We’re here to help whenever you need us.
Best wishes,
The Pure Gold Company
Reply from The Pure Gold Company
Dear Phil,
Thank you for your feedback! We're glad to hear that the purchase process was easy and that our bullion consultants provided excellent guidance. We’re always here to support you with any questions.
Best wishes,
The Pure Gold Company
Gold to Bronze
I didn’t like the time it took to receive my order,but that could have been partly my fault,due to my sending wrong type of proofs.Communication between ourselves was good, but experience was marred by the long waiting time.
October 22, 2024
Reply from The Pure Gold Company
Dear Robert,
Thank you for your honest feedback. We’re sorry to hear that the waiting time affected your experience, and we appreciate your patience throughout the process. Due to heightened demand driven by the current geopolitical environment, we have experienced an increase in orders, which led to a slight delay with your delivery.
We’re pleased the communication met your expectations, and we’re committed to further streamlining our service for an even better experience in the future.
Best wishes,
The Pure Gold Company
Reply from The Pure Gold Company
Thank you for your kind words and 5 star review! We're thrilled to hear that you had an excellent customer service experience. We're always here to assist you with anything you need.
Best wishes,
The Pure Gold Company
Reply from The Pure Gold Company
Thank you for your feedback! We're pleased to hear that you felt well looked after and that our service was polite, knowledgeable, and competitively priced. We're always here to provide the best experience possible.
Best wishes,
The Pure Gold Company
Left glowing report on purchasing on…
Left glowing report on purchasing on here. But needed some important figures today with this being on time I had this week. Waited by the phone 3 hours, which was the service offered earlier this year. I asked for a manger to be contacted and still no phone call. Very sad customer service had dropped. Did speak to a lovely lady that answered the phone but clearly was unable to get anyone to respond to her communication requests. Looking now to withdraw / changing my initial feedback on here.
Update finally got sorted later that day but shouldnt need that much effort for enquiries, lessons should be learnt
October 1, 2024
Unprompted review
Reply from The Pure Gold Company
Hello,
We are so sorry for the delay in getting back to you yesterday. The surge in gold prices exceeding £2,000 per ounce led to a high volume of calls.
We appreciate your patience and feedback, and we're working to accelerate improvements to our call-handling system to better manage situations like this in the future.
Thank you again for your input—it helps us enhance our service.
Best wishes,
The Pure Gold Company
The company was very easy to access and…
The company was very easy to access and the agent I spoke with was very helpful and friendly throughout the process. I was given all the information I needed to know about purchasing gold and silver and how it is insured and stored. Everything was done in a timely manner.
September 6, 2024
Reply from The Pure Gold Company
Hello,
Thank you for sharing your experience! We're glad to hear that you found our company easy to work with and that the agent provided you with helpful, friendly service. It’s great to know you received all the information you needed about purchasing, insuring, and storing gold and silver, and that the process was handled efficiently.
Best wishes,
The Pure Gold Company
Excellent Customer Experience
Excellent Customer Experience
Really knowledgeable bullion consultant. No pressure sales. Pros and cons explained clearly. Quality service in all ways. Thank you !!
July 23, 2024
Reply from The Pure Gold Company
Dear Graham,
Thank you for your kind words! We're delighted to hear that you found our bullion consultant knowledgeable and appreciated the no-pressure approach. It's great to know that the pros and cons were clearly explained, and that you felt the quality of service was excellent.
Best wishes,
The Pure Gold Company
Depth of knowledge
Depth of knowledge, patience with a new buyer, prompt e mails and return calls,
Mostly patients with our lack of knowledge and general friendliness,
We will buy again with confidence
Ron Wilson
September 25, 2024
Reply from The Pure Gold Company
Dear Ron,
Thank you for your kind feedback! We're thrilled to hear that our team's depth of knowledge, patience, and friendliness made your experience as a new buyer a positive one. We're always here to assist, and it's wonderful to know you'll be buying with confidence in the future.
Best wishes,
The Pure Gold Company
Great competitive and informative service
Great and informative service but price charged for half sovereigns was much greater than competition. My own fault, I should have checked before buying. -
I MADE A MISTAKE! The price charged was competitive and I had checked an incorrect product. Pure Gold Company service is great, helpful, informative AND COMPETITIVE, sorry for the error.
September 24, 2024
Reply from The Pure Gold Company
Thank you for your honest update! We're glad to hear that you found our service helpful and informative, and we appreciate your clarification on the pricing. It's great to know that you now feel our prices are competitive, and we're always here to provide you with the best possible experience.
Best wishes,
The Pure Gold Company
Great help and advise,verry easy to…
Great help and advise,verry easy to deal with,I will be using them again verry soon.
September 24, 2024
Reply from The Pure Gold Company
Dear Nick,
Thank you for your feedback! We're pleased to hear that you found our service helpful and easy to deal with. We look forward to working with you again very soon.
Best wishes,
The Pure Gold Company
A super trasy company.
September 24, 2024
Reply from The Pure Gold Company
Dear Sebastian,
Thank you for your 5 star review!
Best wishes,
The Pure Gold Company
Reply from The Pure Gold Company
Dear David,
Thank you for your kind words! We're delighted to hear that you found our service honest, well-informed, and truthful. Your satisfaction is our priority, and we're here whenever you need us.
Best wishes,
The Pure Gold Company
Highly recommended, knowledgeable, no pressure approach.
Daniel was very knowledgeable about the different investment options available. This was my first time to make an investment in gold. He confidently answered all my questions with no sales pressure which was refreshing. The Pure Gold Company was recommended to me by two relations and a friend. I would highly recommend.
July 29, 2024
Reply from The Pure Gold Company
Dear Karen,
Thank you for your kind review! We're delighted to hear that Daniel provided you with knowledgeable guidance and that your first experience investing in gold was a positive one. It's wonderful that you felt no sales pressure and that our company came recommended by your relations and a friend. We truly appreciate your recommendation and look forward to assisting you again in the future.
Best wishes,
The Pure Gold Company
Faultless Customer Service
As customer service goes The Pure Gold Company is faultless.
I have bought and sold through them and found the staff very easy to work with, as well as professional and efficient.
I wouldn't hesitate to recommend them.
September 16, 2024
Unprompted review
Reply from The Pure Gold Company
Dear Garry,
Thank you for your glowing review! We're thrilled to hear that you found our customer service faultless and that your experiences with buying and selling through us were smooth and professional. Your recommendation means a lot to us, and we're always here to assist you in the future.
Best wishes,
The Pure Gold Company
Really knowledgeable guy
Really knowledgeable guy. Answered all the questions I had in depth.
August 27, 2024
Reply from The Pure Gold Company
Dear Alun,
Thank you for your feedback! We're delighted to hear that you found the service knowledgeable and that all your questions were answered in depth. We're always here to provide clarity and support whenever needed.
Best wishes,
The Pure Gold Company
I'm writing this review as I previously…
I'm writing this review as I previously wrote a bad review but turns out that I was completely wrong and worked myself up into a panic, I have been assured that my initial investment of £15k has no yielded a £2k profit (buying in 2021) and I can assure anyone reading this that I was wrong to slander this company and now barnaby has explained everything to me I couldn't be happier and am thinking about buying more gold from this company. Thank you for getting straight back to me and putting my mind at rest.
September 16, 2024
Unprompted review
Reply from The Pure Gold Company
Dear Nahida,
Thank you for taking the time to share your updated experience. We're glad that Barnaby could clarify things and put your mind at ease. It's great to hear that your investment has indeed yielded positive results, and we truly appreciate your openness in revisiting your initial review. We look forward to assisting you with any future investments, and we're always here to provide support whenever needed.
Best wishes,
The Pure Gold Company
Barnaby was very good at explaing…
Barnaby was very good at explaining everything. I wanted to put my private pension into gold and he helped set all that up. Hopefully i am now long term protected with gold bars rather than with my previous pension company investing my money in stock market.
July 31, 2024
Reply from The Pure Gold Company
Dear Kevin,
Thank you for sharing your experience! We’re glad to hear that Barnaby was able to provide clear explanations and assist with converting your private pension into gold. We’re hopeful that this new arrangement will offer you the long-term protection you're seeking. If you have any further questions or need assistance in the future, we're here to help.
Best wishes,
The Pure Gold Company
Efficient / friendly / did not feel…Time well spent.
Efficient / friendly / did not feel rushed, (this was important to me) options etc allwell explained. Plenty of thinking time perfect . Thank You.
July 12, 2024
Reply from The Pure Gold Company
Dear Dianne,
Thank you for your lovely feedback! We're glad to hear that you found our service efficient, friendly, and unhurried. We believe in giving our clients the time and clarity they need, and we're happy to know it was the perfect experience for you.
Best wishes,
The Pure Gold Company
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