Nick and his team really and truly care about your success. When you're in your 1-on1s with Nick, you don't get generic feedback; you get feedback based on your actual offer and your actual sales call... See more
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The Subconscious Close is a one-on-one sales coaching program built by Nick Njuguna for high ticket closers and setters who are ready to land top 1% roles and hit their first or next 10-30k/month We work with motivated sales professionals; from stuck beginners who can't land a quality role, to frustrated intermediates making $2K–$3K/month who know they're capable of far more. If you're selling on a weak offer, getting lost in follow-up hell, or watching others hit life-changing months while you stay stuck this program was built for you. What separates us from every other sales training out there is our "Ethical Gaslighting" Framework which is a discovery process that surfaces hidden objections before they arise and gets your prospects to self-justify their own decision on why now is time to overcome their limiting beliefs. No pressure. No manipulation. Pure psychology. Objection PREVENTION > Objection HANDLING
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- thesubclose.com
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If you’re looking for the “why” and…
If you’re looking for the “why” and “how” behind high ticket sales, this is it. Very informative, supportive, and effective learning environment. The 1 on 1 coaching was what I found the most impactful. Would highly recommend!
Don’t Put Improving Yourself On Hold!!
Nick’s coaching is fire, from the moment I was onboarded I could tell he genuinely cared for my results and making sure I got my investment’s worth. My situation was a bit unique because I was between offers when I first onboarded, but as soon as I got on that next offer I was able to make more than I ever had in a single month before while being a SETTER (not even closing) from the principles I learned from Nick. Spotting the vocabulary of someone who has limiting beliefs and putting out those flames before the fire even starts , and my closers have thanked me multiple times from doing so much of that heavy lifting for them before the prospect even gets on the call.
Nick was great
Nick was great. I was fairly new to remote sales. And he taught me how to really dissect and hit those pain points. I was able to get better in my sales skills. Thanks, Nick!
It was such a pleasure to work with…
It was such a pleasure to work with Nick and his team.
My biggest takeaway from the program was how knowledgeable Nick is when it comes to human psychology and how to apply it to help prospects overcome their hurdles
Nick an absolute legend and who…
Nick an absolute legend and who genuinely cares for his student results. So if you're looking for a coach to level up your sales skills then I will definitely work with Nick.
Love Nick and what he teaches
Love Nick and what he teaches. He not only understands sales at a high level but also PEOPLE at a high level, and that is the importance of sales. His process makes it very easy to understand how to think on calls and actually get people to commit to change, not just buy a program.
He helped me double my income but also just become a better rep as a whole throughout the process and for that I'm very appreciative. Highly reccomend my guy.
Best of the best
Nick and the team are great. True pro's at sales coaching and helping build the skillsets required to crush it in this industry.
I came across Nick from his online content, and I can promise you the value he provides in our 1:1 sessions and his structured curriculum is insane.
Would highly recommend Nick to anyone hoping to have their sales reps rake in more $$$
Nick definitely knows what he's doing
Nick definitely knows what he's doing, the month that I've joined I got to $8k in comms even though the previous months were slower ($5k/mo). The call volume picked up that month a bit but the main breakthrough was challenging people with the right tonality and asking questions in a way that doesn't get their guard up, great program overall. Recommend.
It's Not About Sales. It's About Who You Become.
I wasn't looking for this. A random scroll through Instagram, a cold DM from Nick, and a conversation that followed. Getting into the program took time, but once I did, my perspective on sales shifted. Not just the tactics, but how I approach the work and myself.
What stood out: these guys actually care. Nick, Jason, and their team don't just teach sales techniques. They teach personal development on steroids. And they get it—sales isn't about fancy word play, magic closes, or the kind of 'always be closing' mentality that leaves people broke, bitter, and regretting their decisions at 2 AM.
It's about understanding yourself: your energy, your patterns, how you show up for people & how you show up for yourself. It's about serving clients without carrying their rejection as your failure.
The program itself is solid. The speakers, the workshops, the material—all top-tier. But what set it apart was the commitment. These guys stayed late. They made sure everyone understood. They made sure nobody fell behind. They hold you accountable. That's rare.
The real value came from being pushed. Nick and Jason wouldn't let me settle. They challenged me to think bigger, to level up, to make actual changes in my life & to help change the lives of others. Not through pressure, but through genuine belief in what's possible.
As someone from South Africa, this was a significant investment. But hearing Nick articulate that there's an entire world beyond what I knew opened my eyes. Being surrounded by people aiming higher showed me what's actually achievable.
The difference: There are countless Instagram "experts" and YouTube gurus who made one sales deal and now call themselves mentors. Nick isn't that guy. He's lived it. He's been through it. He's earned it. And it shows in every detail.
I renewed immediately. This has been one of the best investments I've made—not because of a sales technique, but because of the actual progress I'm making.
Excellent mentor
Excellent mentor.
I’ve known Nick for 3 years now. He’s helped my close rate jump from 20% to 35-40%.
I’ve also had consistent 20-25k months as well. He knows how to bring the best out of you as a sales professional
My experience
Nick’s program changed the way I view sales. I went from selling to people to selling to their desires and pain. So much more depth with less time spent.
The organisation and the level of presence he has is so impressive. We went over on almost every single one of my 1:1s’.
I went from 6.5k/mo to 15k/mo. Don’t stay on the fence, get the help you need.
If you want to increase your close…
If you want to increase your close rate, feel more confident on calls, and have less up-and-down days as a sales rep, work with Nick and TSC team.
Nick is not only good at what he does, you can feel from working with him that he genuinely cares about you. His feedback is very tactical and not overwhelming. He focuses on the 1-2 most impactful things, which makes it simple to execute and see progress.
Grateful that this is how he decides to spend his time!
More Than Just Sales Training
Working with Nick has honestly shifted the way I look at sales, communication, and even myself. A lot of people teach scripts, but Nick teaches how to actually think, lead conversations, and challenge people at a deeper level. Since learning from him, I’ve become way more intentional with my calls, my role-plays, and how I show up every day. He doesn’t just push tactics, he pushes growth as a person too. Grateful for the mentorship and excited for what’s next.
Joined the program after a rut
Joined the program after a rut, immediately closed a deal due to *****, can’t tell you what sales method that is for free! But it’s helped tremendously- I haven’t been the most active as I should and I’m getting tremendous value - time to lock in!
Nick is one of the best coaches I've…
Nick is one of the best coaches I've ever worked with. He met me where I was at - helped me work through internal blocks and then we got quickly into the tactical. He's attentive, good at what he does and know how to actually make a difference. Not a cookie cutter course but live, hands on support. A lot changed since we worked together
My honest truth about the program
What it boils down to is this:
I don’t believe the TSC framework is 100% directly applicable to every industry or every sales process exactly as written.
But with that said, the skills TSC teaches, and the way Nick specifically coaches them, are absolutely applicable to every industry and every sales process.
Once you understand the “why” behind Nick’s approach, it becomes a cheat code. Not just for specific moments inside a sales conversation, but for becoming a much better communicator overall.
For context, I’m in the business brokerage space, which is a different sales environment than a lot of traditional high-ticket coaching or consulting offers. Even still, the principles around framing, discovery, emotional intelligence, accountability, and understanding what is actually happening inside a conversation have been extremely valuable.
And it’s not just the technical sales training that makes the program valuable. Nick is a genuine coach. He pushes you to be accountable to yourself, he challenges the way you think, and he customizes the 1-on-1 coaching to where you actually are instead of giving generic advice.
I’m about five months removed from completing the program, and the biggest thing I’ve taken from it is not just a sales framework. It’s a deeper understanding of how to communicate, how to lead a conversation, and how to diagnose what is really going on with a prospect.
That has been well worth it.
Nick gets 5 stars
Nick and Jason are the truth. The course alone is worth the investment plus you get role play/feedback calls everyday. Only way to fail is to do nothing. This should be mandatory training for every entrepreneur and sales person.
Nick did an amazing job teaching me b2c…
Nick did an amazing job teaching me b2c sales. It was something i’d never done in the past and he set us up to be successful in a huge way.
Nick built our disco script, and gave great feedback in call reviews.
He also taught how to b2c metrics tracking.
He’s also an ethical guy, a Christian, and a good uncle.
Nick’s someone you could trust to watch your kids, a killer closer, and a really great teacher.
Not a common combo.
If you’re on the fence, pull the trigger, you won’t regret it.
Life changing decision
when I met with Nick was mentally and emotionally in the gutter. I was on the verge of losing my job and giving up on my sales journey. Nick will actually work with you 1 on 1 and give you coaching curated specific to your offer. He worked with me one on one and would text me privately to make sure I was getting the most out of his program. When Nick says his program is one on one he means it. It is not a generic sales course. This is a 1 on 1 program that is tailored to your situation and offer. After working with Nick I went from barely making to 4-5K to now consistently making 18-20K a month. I was nervous I was skeptical and saying yes on the first call changed my life forever. I am eternally grateful for Nick and he is the only coach I refer people to. Nick is honest and does not need to flash cars and watches to show case his success in the industry. He is the real deal and you should feel confident in investing your money with his program.
As an offer owner taking their own…
As an offer owner taking their own sales call, sales can be absolutely draining, devastating, exhausting, you name it! It's one of the worst feelings in the world to be in the trenches all by yourself and with Nick as your coach. I guarantee you will never feel that way again.
My close rate went from 25% to 35% working with Nick but more than that I found it extremely helpful to have a place where I could go every week to get my calls viewed, to let off some steam, not be judged for any shortcomings in my calls, and continually be pushed to be better. Nick is a great sales coach and cares tremendously about his clients and you won't regret investing in this extremely important skill set
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