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This is Beauty Reviews 

844
•
TrustScore 5 out of 5

4.8

Cosmetics Store
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Review summary

Created with AI, based on recent reviews

Considering 203 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the quality of the products, often finding them in perfect condition despite sometimes having damaged packaging, which they don't mind. Many people appreciate the fast shipping and delivery times, often receiving their orders sooner than expected and at excellent prices. Reviewers are also happy with the wide selection of products and the significant savings compared to other suppliers. However, some people experienced issues with their orders, such as missing items or receiving different products than advertised, leading to dissatisfaction with the order fulfillment. A few customers also noted delays in shipping, with orders taking longer than anticipated or getting stuck in the system, and some faced unexpected import taxes.

What people talk about most

Product

Reviewers highlight positive aspects of product, frequently praising the high quality and variety of items... See more

Delivery service

People report positive experiences with delivery service, often praising the fast and concise shipments, with... See more

Price

Reviewers mention positive feedback about price, consistently highlighting the affordability and competitive... See more

Quality

Clients share positive opinions on quality, with many reviewers consistently receiving products in great or... See more

Order

Customers consistently note positive experiences with order, praising the ease of finding products, good... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Stumbled across this seller whilst searching for my favourite daily moisturiser (which can be tricky to source as often sold out). Was a wee bit sceptical when item was being offered at half retail p... See more

Rated 5 out of 5 stars

Arrived quickly. No damage to product packaging - the "fault" with Timeless 20% Vitamin C serum packets which listed there would be labeled 28 sachets - there were 30 :). Also purchased Avene Cicalfat... See more

Rated 5 out of 5 stars

Great first experience with ordering quality beauty products. Recently made my first order, the item came quickly, was in perfect condition and fit my budget. Feel good purchasing from this website so... See more

Rated 5 out of 5 stars

I’m so impressed with my experience ordering from This Is Beauty Store! The shipping and delivery time were above my expectations — my package arrived so fast and perfectly packed. I ordered the Love... See more

Company details

  1. #3 of 60 best companies in Cosmetics Store

Written by the company

This is Beauty is the online retailer helping tackle unnecessary waste in the industry. Born from a desire to impact real change, This is Beauty partners with leading retailers and global brands to offer an alternative solution for their damaged inventory. Items may have imperfections, but what's on the inside is a perfectly good product. So, when you shop with This is Beauty, not only do you save money, but you contribute to saving the planet with every purchase.

Contact info

4.8

Excellent

TrustScore 5 out of 5

844 reviews

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Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 40% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

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4.8

All reviews

(844)

201 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more
Rated 4 out of 5 stars

Never received my order

Never received my order, but once I placed a complaint, the founder got in touch and solved my issue promptly.
Thank you for your help, Ian!

February 18, 2026
Unprompted review
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Rated 3 out of 5 stars

This is beauty

Update 19th feb: heard from them and they told me the order got stuck in the system and will ship as soon as possible :) For now it looks good, I will update again upon receiving my order!

Ordered on the 6th of February. The confirmation e-mail stated my order would arrive on the 11th or 12th, but I got no information whatsoever and my order did not arrive. Sent them an e-mail asking for information (I don’t mind it taking a month, but I do appreciate knowing what’s going on since it should have already been delivered according to their e-mail). I have not gotten a response from them in two days, so definitely be very wary ordering here. I will update this review as soon as I get news on my order.

February 6, 2026
Unprompted review
This is Beauty logo

Reply from This is Beauty

Hi Noa,

I am the Founder of This is Beauty. Please contact me personally at ian@thisisbeauty.com and I will have this rectified at speed for you. I am so sorry this happened.

Best regards,

Ian Pearson

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Rated 5 out of 5 stars

Great products

I love ordering from thisisbeauty.com. They have good quality products with sometimes minor defects. It is well worth the money spent.
Thank you!

December 30, 2025
Unprompted review
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Rated 5 out of 5 stars

A great Company

I think you all were honest about the condition of the product and the prices was great! and speed of the delivery was excellent!

December 2, 2025
Unprompted review
Rated 5 out of 5 stars

Great Products - small faults or bonuses

Arrived quickly. No damage to product packaging - the "fault" with Timeless 20% Vitamin C serum packets which listed there would be labeled 28 sachets - there were 30 :). Also purchased Avene Cicalfate Cream with damaged packaging - it was only one crease along on side of box - I would have been fine with a crushed box as inside product is for my use - I could give this as a gift - but I am keeping/using it. Thank you

December 5, 2025
Unprompted review

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