While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

See what reviewers are saying

Rated 1 out of 5 stars

I dont understand why they sell japanese pokemon cards at inflated scalper prices, (currently at but previously was more than) £6.99 when every other seller never goes above £3, it was even worse when... See more

Company replied

Rated 5 out of 5 stars

First time ordering online after years of buying from tofu cute when conventions rolled round. Highly recommended to those who need their kawaii or a sweet fix! Order arrived quicker than expected,... See more

Rated 5 out of 5 stars

Placed an order on a Sunday night, items arrived on the Wednesday. Super fast delivery. Also the cheapest place I could buy the item I wanted... And was significantly cheaper than any other company I... See more

Rated 5 out of 5 stars

This is a brilliant place to pick up your favourite Japanese snacks by far, there is sooooo much to choose from on their website from drinks to biscuits and plushies as well which are adorable, there... See more

Company details

  1. Food, Beverages & Tobacco

Information provided by various external sources

Cute Japanese gifts, snacks, accessories and stationery in the UK with worldwide delivery. Official UK distributor of AMUSE, Sanrio & San-X


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

317 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 66% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Advertisement
Rated 5 out of 5 stars

Good service and shipping

Very quick shipping within UK. Everything was exactly as I ordered and they even gave me a free pen. I have purchased from this site for a few years and always had a good experience. This is one of the best Kawaii shops in the UK.

October 9, 2023
Unprompted review
Tofu Cute logo

Reply from Tofu Cute

Thank you for shopping with us <3

Rated 5 out of 5 stars

Adorable and awesome!

Some of the cutest plushies I've ever seen are sold here, and the japanese snacks are so nice!

September 1, 2023
Unprompted review
Tofu Cute logo

Reply from Tofu Cute

Thank you for shopping with us <3

Rated 5 out of 5 stars

Great place for your Japanese snack needs!

I ordered the Sumo size snack bag and I'm super happy with it! Great variety of snacks, and the value is definitely there. Also the drawstring bag is super cute so that's a nice bonus. My package was shipped and arrived in a timely manner. Would definitely recommend Tofu Cute and I see myself ordering again in the future!

August 14, 2023
Unprompted review
Rated 5 out of 5 stars

No Complaints From Me 😀

I've used TofuCute a few times now, I've never had an issue with orders or delivery.
It's a great place for Japanese snacks, and if you don't know which ones to choose, the lucky bag is a great option.

July 28, 2023
Unprompted review
Advertisement
Rated 1 out of 5 stars

I regret my purchase

All of the toys received were heavily covered in some kind of crumbs, pencil has sticky residue on it and paper goods were bent - some more than the others. Reply I have received would have been alright as they have offered to return the items or £3 voucher as apology however the tone it’s written in was very unprofessional.

Entire vibe had “it’s not our fault” and “it’s not a big deal” stamped all over it. Seeing the response they have given to other low star reviews just confirms that they have difficulty suppressing their somewhat manipulative attitude.

The presentation of the goods received is equal to the presentation of the customer service.

Also, I came across their social media post where they are throwing toys out of the window onto the street as an attempt to guilt people into buying them which only further confirms their attitudes towards their business, how they deal with stock and customers. I wish I saw this sooner as I would’ve avoided them altogether.

Feels like shop is run by kids who will also treat you as one. I would return my entire order but have no energy to deal with such communication.

June 26, 2023
Unprompted review
Tofu Cute logo

Reply from Tofu Cute

Thank you for your feedback and sorry to hear you were upset with your order. As we mentioned in the email, we use eco-friendly cardboard shredding and this can cause some small pieces to end up on the products but they can be easily wiped off and are not harmful to customers or the products.

We apologised four times in the email that we sent to you and offered for the whole order to be returned including free postage as an alternative to the gift voucher. We're not sure how this seemed unprofessional as we addressed each part of your query (and apologised) and then gave options to remedy the issues. Some companies outsource or even use AI but as we're the ones working on packing orders as well as customer service, we have a full understanding of any issues so can address each part directly.

The video that was put up on social media was with products owned by the staff and meant as a bit of fun, we're sorry that you were upset by this. No animals were harmed in the making of the video and infact they all enjoyed the exhilaration. We do what we can to encourage people to find kawaii in their lives but guilting customers is not our intention. I assure you, we may have the hearts of children but our combined ages say otherwise...!

Sorry again about any trouble and we do hope you enjoy your products or choose to return them so someone else can! I can see you made quite a large order so I really hope you were happy with the other items.

- Team Tofu


------------------------------------------
Hi *******,

I'm sorry to hear you are unhappy with your order.

We apologise for the shredding on the plush, this is from the protective paper we have added to your order to prevent damage however this should just wipe away. Although we try to keep envelopes flat there may be movement of the products in the post which has bent this a little; once the card has been put in the envelope this should straighten it out. We apologise for the glue on the pencil, we're not quite sure what that is, it doesn't look like it is on our other pencils.

We can give you a voucher for £3 as an apology or you are welcome to send the items back to us for a refund or a swap ^^

Sorry for the inconvenience caused.

*******
Kind regards,
TofuCute.Com

Advertisement
Rated 5 out of 5 stars

Amazing, great, and cute

Cheap items. Shipping was fast, and my items came with no scruffs, no damages, but incredibly high quality fluff and cuteness. I would gladly buy from this company again.

April 11, 2023
Unprompted review
Rated 5 out of 5 stars

If you Love Japanese stuff you will Love this company

Update- I got a lovely and understandable response from Devon at Tofu so I've increased my rating to reflect that. Myself and my family are regular customers, my first ever order was through a friend and i'd heard at the time they were selling lucky bags at an event.. Tofu were brilliant and allowed me to buy a lucky bag even though i couldn't attend the event.. the lucky bag contained japanese candy, Amuse plushies and i received a miniature amuse puchimaru charm which is how we became regular customers! from personal experience i highly recommend, maybe one day we might take a long trip and visit 😊

March 15, 2023
Unprompted review
Advertisement
Rated 5 out of 5 stars

Would 100% recommend I always buy a…

Would 100% recommend I always buy a mystery bag for my daughters birthday and get myself a few snacks throughout the year, really good selection of vegetarian things very pleased with my order as always.

January 12, 2023
Unprompted review
Rated 5 out of 5 stars

Excellent service

The little cute sticker left in the parcel just says how much their employees value each and every customer. I've been shopping here for years and everything has always been spot on with their service. Only issue is the stock seems to run out quickly on their website, but that is not a disaster.

July 25, 2022
Unprompted review
Advertisement
Rated 4 out of 5 stars

Decent options if you’re willing to wait

My friend and I ordered from this site looking for kawaii items. Tofucute.com does not disappoint in its variety of kawaii as well as other items. The quality of products is nice too. The website itself isn’t too complicated to use. Just note that the store is based in the U.K. So the default currency is British Pounds. This can be changed easily to the currency of your choice. So far the site does what it advertises to do, which is bring quality and cute products to its customers. Where the bad part comes in, is the shipping. After ordering from the site my friend and I checked to see when our orders would come in, and it said 2-4 weeks, which seems like quite a while, but the store is not based in the United States, so I let that slide. If you are new to this site, be wary of that, you may have to wait close to a month for your order to ship. Speaking of shipping, the site allows you to track your order but does not specify what date it comes in, it just said for me “2-4 weeks”. This made the tracking aspect of this site a bit useless. However, I can overlook this due to the store not being based in the U.S. Overall. It’s a great site and provides good quality but only if you’re willing to wait. Despite its flaws, I would still recommend this site if you are looking for a site with Kawaii products or items similar in theme.

June 8, 2022
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look