Tony's Chocolonely UK Reviews 

303
•
TrustScore 3 out of 5

3.1

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Review summary

Created with AI, based on recent reviews

Evaluating 74 reviews, most reviewers were somewhat happy with their experience overall. Consumers frequently praise the rich flavor profile, high-quality ingredients, and the wonderful absence of palm oil compared to other popular brands on the market. Many loyal buyers also deeply appreciate the strong ethical sourcing practices and the eco-friendly packaging choices provided by the business. Some reviewers were not happy with the unusually thick shape of the bars and the hard texture that makes breaking them quite difficult. Additionally, a few people felt that the chocolate was excessively sweet, sometimes tasted like paper, and was rather overpriced for a standard treat.

What people talk about most

Product

Customers consistently note ambiguous experiences with product, as some consumers praise the rich flavors and... See more

Quality

Customers had ambiguous experiences with quality, as many reviewers praised the smooth texture, rich flavour,... See more

Price

Users describe ambiguous interactions with price, noting that the chocolate is quite pricey and expensive... See more

Customer service

Consumers find customer service to be ambiguous, with many reviewers praising the superb, kind support and... See more

Ethics

People report positive experiences with ethics, as customers frequently praise the brand for trying to make... See more

Reviews shaping this summary

Rated 3 out of 5 stars

Very lovely chocolate but would be perfect if there wasn't GMO soya added unnecessarily to the ingredients which is very bad for the human body. It is a bit pricey too.

Company replied

Rated 3 out of 5 stars

Tried Tony's chocolate for first time. Bought dark creamy hazelnut crunch. Heavy and cloying and hazelnut mix was not that generous. Tasted quite oily. Chocolate content was good and paper wrapping go... See more

Company replied

Rated 4 out of 5 stars

At the end of the day its just a chocolate bar. People keep comparing it to Galaxy and cadbury when they both contain much more sugar and fake ingredients to make it taste amazing when it’s actually b... See more

Company replied

Rated 4 out of 5 stars

I used to buy Cadbury's and enjoy it, due to illness I didn't eat any for about three months and on return I found it awful and started casting around for something better. I tried most of what I... See more

Company replied


Company details

  1. Confectionery
  2. also in
  3. FMCG Manufacturer

Written by the company

If your experience with Tony's has been less-than-perfect, we'd love the chance to put things right before you leave us a review.. So pop an email to mailuk@tonyschocolonely.com, and our Choco Fancare team will work their magic. Tony’s Chocolonely is an impact company that makes chocolate, committed to ending exploitation in cocoa. And not just the cocoa in our chocolate, but in all chocolate worldwide. Tony's Chocolonely was founded in 2005 by 3 journalists from the Dutch TV show ‘Keuringsdienst van Waarde’ after they discovered that the world’s largest chocolate manufacturers were buying cocoa from plantations that used illegal labor. Since then, we've dedicated our efforts to raising awareness of and eliminating inequality in the cocoa industry, becoming the #1 chocolate brand in the Netherlands. With incredibly tasty chocolate, we lead by example and show the world that chocolate can be made differently: in taste, packaging and the way we do business with cocoa farmers. Starting with paying them a higher price. Alone, we’ll end exploitation in our cocoa supply chain, but together we can change the industry across the globe. That's why we invite everyone to join our commitment. 'Cause it's only together that we'll end exploitation in cocoa.


Contact info

3.1

Average

TrustScore 3 out of 5

303 reviews

5-star
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1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 67% of negative reviews

Typically takes over 1 month to reply

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3.1

All reviews

(303)

82 reviews in the last 12 months

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Rated 5 out of 5 stars

I tried Tony's Chocolonely because…

I tried Tony's Chocolonely because Cadbury's Dairy Milk has now deteriorated too much. I am looking for something with the taste that CDM used to have, and Tony's has it in spades; smooth, creamy and delicious. However, there is an unusual mouthfeel that may not be to everyone's taste. I can only liken to a gritty Toblerone sensation. But even with this reservation I like it better than Cadbury's and will buy again

November 6, 2026
Unprompted review
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Reply from Tony's Chocolonely UK

Thanks so much for the very kind review of our choco, Michael! We appreciate you taking the time and are VERY happy to have you along for the ride! Choco cheers.

Rated 3 out of 5 stars

Caramel Sea Salt was amazing

Caramel Sea Salt was amazing. But of late there seems to be hardly any salt in it. That was the best part. Disappointed in the change of recipe.

October 29, 2026
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Reply from Tony's Chocolonely UK

Hey there Kevin! We've not changed our recipe lately, so it sounds like something might be a bit off with your caramel sea salt bar. We'd love to make up for things by sending you another one, so pop an email to mailuk@tonyschocolonely.com, and we'll get on the case.

Rated 5 out of 5 stars

★★★★★ An Epic in Several Chapters

★★★★★ An Epic in Several Chapters, Concerning One (1) Chocolate Bar

Chapter One: The Encounter

I want to begin by saying I am not an emotional man. I did not cry at the end of any film. I did not cry when my football team were relegated. I did not cry when the self-checkout told me there was an “unexpected item in the bagging area” for the fourth time in one transaction.

I cried at a Tony’s Chocolonely bar.

It was a Tuesday. An unremarkable Tuesday. Grey sky, grey mood, grey sandwich. I went into the shop for milk and came out with milk and a bright red wrapper that I can only describe as “visible from space.” Some say the Great Wall of China is the only man-made structure visible from orbit. They are wrong. It is this wrapper.

Chapter Two: The Unwrapping

Most chocolate bars open like a polite handshake. Tony’s opens like the doors of a cathedral. There’s writing inside the wrapper. I hadn’t even eaten anything yet and I was already reading. I was being educated. I was being emotionally prepared. I had to sit down.

Chapter Three: The Shape (A Scandal)

Then I saw the bar itself, and I’ll be honest, my first thought was that something had gone terribly wrong at the factory. The pieces are all different sizes. Uneven. Chaotic. Like a map of Europe drawn by a toddler during an earthquake.

My second thought, after reading the wrapper, was that this is on purpose, to represent how unequally the chocolate industry is divided. My third thought was: “Brilliant. Now I get to take the big piece and call it activism.”

This bar has caused the greatest diplomatic incidents in my household since the Great Remote Control War of 2019. My partner and I now split it using a system of rotating draft picks, like a sports league. We have a commissioner. It is the cat.

Chapter Four: The First Bite

Words fail me. Fortunately, I have many words in reserve, so I shall continue.

The first bite was smooth. Creamy. Rich. It was the chocolate equivalent of finding a tenner in a coat you haven’t worn since last winter. My taste buds, which had spent decades living on supermarket own-brand, sat up, put on their good shoes and phoned their mothers.

I closed my eyes. I heard violins. I’m fairly sure there weren’t any violins. I don’t care.

Chapter Five: The Flavours, An Incomplete Odyssey

Since that fateful day I have become, by my own estimation, the nation’s foremost Tony’s scholar. I have stood in the confectionery aisle so long that a staff member asked if I needed help, and I said “Yes, but not the kind you can give.”

The milk chocolate is the reliable best friend who always picks up the phone. The caramel sea salt is the friend who turns up unannounced with a cake and somehow makes your whole week better. The dark ones are sophisticated, mysterious, and probably own a turtleneck. Every bar is a different character in a sitcom I would watch for twelve seasons.

Chapter Six: The Ethics

Here is the bit that really got me. This company is genuinely trying to make chocolate fairer for the people who grow the cocoa. So not only did I eat an entire bar in one sitting, I can now describe doing so as “supporting a cause.” I have never felt so morally superior while covered in crumbs.

Chapter Seven: Side Effects

In the interest of balance, I must report some negatives:

I now judge other chocolate bars. Silently. Harshly.
I have started saying “Chocolonely” in a Dutch accent despite having no idea what that sounds like.
My Tuesday sandwich is still grey, but now I don’t care.

Chapter Eight: Conclusion

Five stars. I would give six, but the website won’t let me. I tried. I tried really hard.

If this chocolate were a person, I would invite it to my wedding. If it were a film, it would win every award and then give the trophies away fairly. If it were a country, I would apply for citizenship and bring snacks (it would be the snacks).

Buy it. Share it unevenly. Argue about the big piece. Live your best life.

Would recommend to friends, family, strangers, and anyone who has ever had a Tuesday.

October 27, 2026
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Reply from Tony's Chocolonely UK

Oh, Doyle.. This is one Booker Prize-worthy piece of feedback, and it has us all in a state of fever. Thank you for channelling your creative, most marvellous words into such a kind review about little ol' us. It's awesome to have you on board, helping us fight exploitation in cocoa. Choco cheers!

Rated 5 out of 5 stars

First time trying Tony’s love it

First time trying Tony’s and in the style of Arnie ‘I’ll be back’ 😁loved it really pleased I gave it a try, not expensive if all involved are getting a fair share and I’m enjoying the end result 👍

October 27, 2026
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Reply from Tony's Chocolonely UK

Hey Arnie - we mean Matthew. We're over the moon to know you've discovered you're a fan of our choco. And it's even better to know you've read what we're all about, too. Thank you for joining us on our mission to fight exploitation in cocoa!

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Rated 5 out of 5 stars

Impressed!

I was having a bad day and went to the supermarket. I had seen Tony's online before and decided to pick up a smaller bar of their milk chocolate.

Not only was I really impressed by the values of the company, I was delighted by the chocolate. Absolutely creamy and delicious 😋 cheered me right up

October 24, 2026
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Reply from Tony's Chocolonely UK

Oh, Charlotte! We're sorry to hear about the rubbish day you were having - but what a privilege to know we managed to turn things around for you with a bar of our finest choco.. Here's to a happier week!

Rated 5 out of 5 stars

THEY SAY POSITIVES WHISPER BUT…

THEY SAY POSITIVES WHISPER BUT NEGATIVES SHOUT - WITHOUT A DOUBT THIS IS THE CASE FOR TONYS CHOCOLONELY
MY HEART ALMOST BROKE WHEN I SAW THE REVIEW RATING ON THIS CHOCOLATE - IF YOU CAN CALL IT THAT - I PREFER TO CALL IT HEAVEN
THIS CHOCOLATE IS BEYOND ANYTHING ELSE THAT YOU CAN GET FROM YOUR STANDARD SHELVES - TO GET CHOCOLATE THIS GOOD YOU NORMALLY HAVE TO TRAVEL TO SWITZERLAND!!
I AM AND ALWAYS WILL BE TONY'S GREATEST SUPPORTER

October 21, 2026
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Reply from Tony's Chocolonely UK

James! Thank you for the review of dreams.. You're awesome, and we're chuffed you think we are, too.

P.S. Appreciate you didn't actually call us 'awesome', but that's the feeling your review gave us, so we're running with it.

Rated 5 out of 5 stars

Chocolate that uses cocoa beans

This is the only chocolate that uses cocoa beans all other chocolate is mostly fake, beggars belief that people can't tell the difference, if you want real chocolate then buy Tony's.

October 17, 2026
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Reply from Tony's Chocolonely UK

Such words of wisdom you speak, Matt! Great to have you as a Choco Fan.. Choco cheers!

Rated 5 out of 5 stars

I had a problem with an order and Rio…

I had a problem with an order and Rio fixed my problem promptly and efficiently. Great customer service and amazing tasty chocolate

October 12, 2026
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Reply from Tony's Chocolonely UK

Thanks so much for the 5 stars! We're chuffed to hear what a fan you are of Tony's - and glad we got things fixed for you when you got in touch, too!

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Rated 4 out of 5 stars

I used to buy Cadbury's

I used to buy Cadbury's and enjoy it, due to illness I didn't eat any for about three months and on return I found it awful and started casting around for something better.
I tried most of what I could find in my local supermarket with generally poor results for both flavour and mouthfeel, I had seen Tony's, but with it's garish packaging I took it to be some horrible American stuff like Hershey's and avoided it.
Eventually I gave in and tried it, once through that wrapper I found the uneven presentation confusing. BUT, the chocolate is really good! It has real chocolate flavour, I can't determine the cocoa content, but it must be higher than most, it isn't too sweet and melts slowly in the mouth without being grainy.
In sum up, I really like the chocolate, and I applaud the ethics behind it's sourcing etc. But why the garish packaging, why "Chocolonely" why the uneven pieces of the bar? It's a very good product hamstrung by it's presentation.
If it had been on the shelf marketed as a premium product I would have tried it sooner.

October 2, 2026
Unprompted review
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Reply from Tony's Chocolonely UK

Thanks for the time you spent writing your feedback, Dave. Sounds like you might be on the mend now, so we're happy to hear that! Our packaging can indeed be polarising, but to stand out on shelf among all those big, recognisable brands, we designed our wrappers to be bold and bright. The uneven pieces are indeed intentional, and the inside of our wrapper explains this in a nutshell - but ultimately, we use the shape of our bar to raise awareness of all the inequality in the cocoa industry. We're happy to hear you're a fan of the flavour, and hope you'll keep exploring what we've got to offer! Choco cheers.

Rated 5 out of 5 stars

Tony's is delicious, ethical and wonderful

We are massive Tony fans in our house, so I designed some chocolate for my husband's 50th using the online tool. But when it came to delivery, Tony's don't currently deliver to my area. Because it was such a special occasion, I contacted customer support and I was lucky enough to have the lovely employee China look after my query. They arranged the chocolate to prepared and delivered to their office, and they then personally sent me the chocolate in time for my husband's 50th.
What a service, what delicious chocolate and what wonderful moral standing they have as a brand.

10/10 all round

September 12, 2026
Unprompted review
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Reply from Tony's Chocolonely UK

We're so glad to hear China did us proud when you got in touch, Kim - and excellent to know you have a house full of Tony's fans, too! Choco cheers!

Rated 4 out of 5 stars

Love Tony’s and their mission/ethics

Love Tony’s and their mission/ethics. The only chocolate I eat especially now Cadburys has gone down hill and put a load of crap in their chocolate. My fave at the moment is the bites one in the orange pouch. Still a few more I have yet to try.

September 18, 2026
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Reply from Tony's Chocolonely UK

Thanks so much for the lovely bit of feedback about our choco, Mel. We're over the moon to know you're a fan!

Rated 3 out of 5 stars

Shame about the GMO

Very lovely chocolate but would be perfect if there wasn't GMO soya added unnecessarily to the ingredients which is very bad for the human body. It is a bit pricey too.

September 12, 2026
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Reply from Tony's Chocolonely UK

Hi Gabz, we're chuffed to hear that you like a bit of Tony's once in a while. You might also be happy to know that we don't use GMO ingredients in our choco, so you've got peace of mind there, too! And the price? Well, that's because we want to pay a higher price to farmers for their cocoa, so they can earn a living income. We hope that helps. Choco cheers!

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Rated 1 out of 5 stars

Really disappointed the chocolate…

Really disappointed the chocolate tasted cheap and hardly any hazelnuts in fact I had to check which one I had bought.

September 2, 2026
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Reply from Tony's Chocolonely UK

Hi Andrew, we're sorry we're a little late to the party, but we wanted to apologise for the lack of hazelnuts in your bar of Tony's. It sounds like something might not have been quite right, and we'd love to send you another one to make up for things. Having said that, even without the lack of hazelnuts, it sounds like you might not be a fan of our choco, so understand if you'd rather not take us up on the offer.. We just wanted you to know it was there, and to say that if you did fancy trying another bar, you can simply pop an email over at mailuk@tonyschocolonely.com, and we'll get that sorted for you. Thanks so much!

Rated 3 out of 5 stars

Tried Tony's chocolate for first time

Tried Tony's chocolate for first time. Bought dark creamy hazelnut crunch. Heavy and cloying and hazelnut mix was not that generous. Tasted quite oily. Chocolate content was good and paper wrapping good quality but not very easy to rewrap. Not very impressed tbh

August 25, 2026
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Reply from Tony's Chocolonely UK

Hey Caroline! We're sad to hear our choco didn't quite hit the spot on this occasion. We'll be sure to pass on your feedback about the lack of hazelnuts in your bar, so thanks for letting us know about that - and thanks for giving Tony's a try, too!

Rated 1 out of 5 stars

Thought it may be better to buy and try…

Thought it may be better to buy and try this chocolate, considering that Cadburys is now poisonous. Sadly, it has no taste. Yet another load of cr*p 🙄😏😏😏 but anyway, what do you expect in the West????

August 13, 2026
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Reply from Tony's Chocolonely UK

Hi Sarah, great that you gave our choco a try - although we're gutted to hear it wasn't for you. When you say it had no taste, it would be good to understand a bit more about that. If you have time to pop us an email at mailuk@tonyschocolonely.com, we'd be keen to look into this for you. Choco cheers..

Rated 5 out of 5 stars

My new favourite go to chocolate brand

Wow. I was not expecting to be so immediately impressed. I'm not a fan of Belgian style chocolate, being a previous lifetime Cadbury lover, but the flavours are so much nicer than my expectations. There is an initial Belgian chocolate taste with a hint of sweetness, which becomes more defined and tasty as the chocolate melts. This is exactly what I was looking for, being more creamy, smooth and everything that I used to love about Cadbury before they sold their souls. I ate half of the 185 gram bar in one go, something I haven't done for many years having almost totally given up on anything other than German plain chocolate or Green and Blacks. If this is legitimately fair trade approved, so much the better (I'm not interested in political debates when I'm rating confectionery) - ****See update below....****

A good quality product that I would definitely buy again and I would certainly try other favours in this range.

Thank you Tony's!

***Updated afterthought***

I have now eaten the whole thing and loved every bit of it. Having done some research into this Dutch company I am extremely impressed with the care, thought and effort that Teun has put into this entire process, literally putting his money where his mouth is and standing up for the children in these poorer countries. I cannot recommend this chocolate producer highly enough. Please give them a try.

August 5, 2026
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Reply from Tony's Chocolonely UK

Reviews like this one are what we live for, David! Thank you for taking the time to be so detailed with your feedback, and especially for the extra time you took to properly educate yourself on what Tony's is all about. We're over the moon to know we've got a new Choco Fan out there, helping end exploitation in cocoa by buying our choco and spreading the word.. All the best!

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Rated 5 out of 5 stars

I had a selection pack bought for me…

I had a selection pack bought for me for my birthday....oh wow I'm a big fan. Who cares if you're chocolonely if you're curled up with Tony's.

July 19, 2026
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Reply from Tony's Chocolonely UK

Think we might have just found our new tagline, Nicki. We'll be sure to make sure any royalties wing their way over you :D Awesome to know you enjoyed your selection pack, and really great to have you on board as a new Tony's fan!

Rated 5 out of 5 stars

I absolutely love Tony's

I absolutely love Tony's and cannot understand how anyone can give it anything except a straight 5* for taste, texture, quality of ingredients, company ethos and yes, even value (considering what a terrific product it is). Their classic milk chocolate is to die for and reminds me of when milk chocolate tasted like a real treat instead of a compromise. The salted caramel is my wife's fave and though I love this too, it's milk for me every time. Yes yes, if you crave super high cocoa dark chocolate then this is no Lindt, but Tony's satisfies a different craving. This is a pure, delicious sweet treat. Just try it, you'll never ever go back to Cadburys or Galaxy which are both vile in comparison.

My only complaint is that I can't have Tony's milk chocolate more frequently, else I'll end up the size of a whale 🤣

Please please Tony's guys, don't be disheartened by the moaning Minnie's on here. You're brilliant and your products are amazing!!

July 18, 2026
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Reply from Tony's Chocolonely UK

Aww, Max - you know how to warm the hearts of the people behind a choco brand, that's for sure.. Thanks so much for taking the time to shout about why you think Tony's is worth the money. It really does mean a lot, and we're chuffed to have you on board!

Rated 1 out of 5 stars

Over priced cooking chocolate in…

Over priced cooking chocolate in colourful modern packaging.

June 26, 2026
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Reply from Tony's Chocolonely UK

Hey Stephen, thanks for taking the time to let us know what you thought of our chocolate. In an ideal world, everyone would leave us a rave review declaring their love for Tony's - but we know that's not realistic and have (sort of) come to terms with that. We really appreciate you giving it a try though, and hope to make something more to your liking someday in the future. All the best!

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