Tony's Chocolonely UK Reviews 

285
TrustScore 3 out of 5

2.9

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Review summary

Created with AI, based on recent reviews

Looking at 72 reviews, most reviewers were somewhat happy with their experience overall. Consumers frequently praise the brand for its ethical approach, appreciating the absence of palm oil and the use of real ingredients. Many people enjoy the unique flavors and chunky texture of the chocolate bars, making them a great treat or gift. Some reviewers were not happy with the unusual shape of the bars, noting that the irregular pattern makes them difficult to break and share. A few shoppers also mentioned that the chocolate can taste a bit stale, bitter, or unusual compared to standard options. Additionally, several consumers felt that the product is quite expensive for the amount you get.

What people talk about most

Product

Reviewers highlight ambiguous aspects of product, with many expressing absolute delight while others report... See more

Quality

Customers had ambiguous experiences with quality, expressing a wide divide in their feedback. On one hand,... See more

Price

People report ambiguous experiences with price, reflecting a distinct split among consumers. While many... See more

Customer service

Customers consistently note ambiguous experiences with customer service, reflecting a wide range of differing... See more

Ethics

Clients share positive opinions on ethics, highlighting appreciation for fair wages and anti-slavery... See more

Reviews shaping this summary

Rated 2 out of 5 stars

Their dark chocolate has patches of powdered milk, not mixed well. Tastes awful. For what if costs i was expecting sth better. I remember their pretzel chocolate 2years ago was much better. Maybe they... See more

Company replied

Rated 2 out of 5 stars

Toney's Chocoloney Milk Chocolate. Let's get the ethical nonsense out of the way. Ethics refers to an individual's moral choices. No product can be 'ethical' or 'unethical'. I buy organic f... See more

Rated 2 out of 5 stars

Tony's Chocolonely Milk Chocolate 180g. I don't eat a lot of milk chocolate, but fancied something better than Cadburys or Galaxy so thought I would give this a try - now I wish I hadn't bothered. I d... See more

Company replied

Rated 4 out of 5 stars

At the end of the day its just a chocolate bar. People keep comparing it to Galaxy and cadbury when they both contain much more sugar and fake ingredients to make it taste amazing when it’s actually b... See more

Company replied


Company details

  1. Confectionery
  2. FMCG Manufacturer

Written by the company

If your experience with Tony's has been less-than-perfect, we'd love the chance to put things right before you leave us a review.. So pop an email to mailuk@tonyschocolonely.com, and our Choco Fancare team will work their magic. Tony’s Chocolonely is an impact company that makes chocolate, committed to ending exploitation in cocoa. And not just the cocoa in our chocolate, but in all chocolate worldwide. Tony's Chocolonely was founded in 2005 by 3 journalists from the Dutch TV show ‘Keuringsdienst van Waarde’ after they discovered that the world’s largest chocolate manufacturers were buying cocoa from plantations that used illegal labor. Since then, we've dedicated our efforts to raising awareness of and eliminating inequality in the cocoa industry, becoming the #1 chocolate brand in the Netherlands. With incredibly tasty chocolate, we lead by example and show the world that chocolate can be made differently: in taste, packaging and the way we do business with cocoa farmers. Starting with paying them a higher price. Alone, we’ll end exploitation in our cocoa supply chain, but together we can change the industry across the globe. That's why we invite everyone to join our commitment. 'Cause it's only together that we'll end exploitation in cocoa.


Contact info

2.9

Average

TrustScore 3 out of 5

285 reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 57% of negative reviews

Typically replies within 1 month

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2.9

All reviews

(285)

83 reviews in the last 12 months

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Rated 2 out of 5 stars

Tony's Chocolonely Milk Chocolate 180g

Tony's Chocolonely Milk Chocolate 180g. I don't eat a lot of milk chocolate, but fancied something better than Cadburys or Galaxy so thought I would give this a try - now I wish I hadn't bothered. I don't like the thick irregular shaped pieces, a silly gimmick that just makes it difficult to eat. The flavour is just weird, slightly bitter, a bit musty. The texture certainly isn't smooth, I would call it grainy. Overall a rather unpleasant experience. I will stick with Lindt, smooth, creamy, easy to eat.

February 27, 2026
Unprompted review
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Reply from Tony's Chocolonely UK

Sorry it's a late reply, but we just wanted to pop you a message to say we're sorry your Tony's bar tasted unpleasant. It sounds like something might have been up with your choco, so if you fancy popping a message to mailuk@tonyschocolonely.com, we'd love to send a new bar your way, so you can see if the experience is a more positive one. Choco cheers!

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Rated 1 out of 5 stars

What a load of over priced rubbish

What a load of over priced rubbish, it tastes like cheap chocolate from the 80s. I have purchased some, eaten one square, put it back in the fridge and no one will finish it. It's probably going to go in the bin soon!

February 22, 2026
Unprompted review
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Reply from Tony's Chocolonely UK

Sorry to hear it really wasn't for you, Mark/ We appreciate you giving it a try, though :)

Rated 4 out of 5 stars

Fairtrade

At the end of the day its just a chocolate bar. People keep comparing it to Galaxy and cadbury when they both contain much more sugar and fake ingredients to make it taste amazing when it’s actually bad for your health. Eating Tony’s gives me the pice of mind that im not filling my body with rubbish and im consuming a quality chocolate bar. Of course it wont taste as sugary as the others as its more chocolate less sugar and the taste reflects that. The price reflects the fairtrade and means i wont overindulge. It doesnt have additive additives so you don’t crave more after eating a smaller amount its the whole point. I like it, it reminds me of chocolate as a child.

February 20, 2026
Unprompted review
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Reply from Tony's Chocolonely UK

Gareth, it's so nice to know our choco conjured up childhood memories for you - is there anything better than that?! We're so chuffed to know you're a big fan, and hope you'll keep enjoying our choco for years to come!

Rated 1 out of 5 stars

Wrong chocolate bar

Bought a Everything Bar, opened it and inside was white chocolate with raspberry pieces.
A simple packaging error, I assumed, not a massive problem, easily fixed.
But I reached out to customer service who said that such a packaging error was not possible.
So that leaves me wondering what happened? And can Chocolonely bars be trusted?
I don't think the bar I bought is even safe to eat if it didn't come from their production facility.

February 16, 2026
Unprompted review
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Reply from Tony's Chocolonely UK

Hi Jason, we're so sorry this is late - but we'd love to make up for what happened here. We're not sure who you've spoken to, but if you pop an email to mailuk@tonyschocolonely.com we'll do our best to put things right. All the best.

Rated 5 out of 5 stars

Divine white chocolate.

This chocolate has to rival Belgium chocolate, in that its consistently delicious and actually makes a very nice, just the right size, gift, for the girls who bring my groceries to me.
The raspberry white chocolate would make an incredible addition to some raspberry ice cream! (Hint, Hint).
All and all, this is a great company!

February 17, 2026
Unprompted review
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Reply from Tony's Chocolonely UK

Do you need a job in marketing by any chance, Mona?! It's so lovely to read such great feedback about our choco, and that ice cream suggestion will definitely be tried by the Tony's team this summer.. Thanks so much.

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Rated 5 out of 5 stars

My wife brought home a bar .....we both…

My wife brought home a bar .....we both loved the it was sea salt and caramel.
It's a bit more expensive but when we both read the label inside we understood why.
Love the the fact the wrapping is recyclable.
Have a 2 more bars in the fridge and yes WE ARE IN 👍
I'm not in advertising but Easter coming you need to get it out there.

February 12, 2026
Unprompted review
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Reply from Tony's Chocolonely UK

So glad to hear you guys are in for the long haul, Patrick! Thanks for giving our choco a try, and for deciding it was right up your street :)

Rated 1 out of 5 stars

Hugely disappointed !

Pretty disappointed after buying 3 different flavours at £4 each. Tastes nothing like I was led to believe. Moved away from Cadbury due to the greasy waxy texture it now has sadly and poor cheaper ingredients.

It tastes like cheap cooking chocolate and was so looking forward to a great alternative but what a let down!

February 10, 2026
Unprompted review
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Reply from Tony's Chocolonely UK

We're sorry you weren't a fan, Diane - but thanks for letting us know what you thought. We really appreciate you taking the time!

Rated 1 out of 5 stars

Hmmmmm....NOT what I expected

I went looking for a chocolate that had no palm oil , and up popped Tony's which has caught my eye for last couple of years......EVERYONE seems to be raving on and on on these bars so I purchased the hazelnut one....so I took a small square.....hmmmmmm, not what I was expecting at ALL, for it firstly tasted of the wrapper , and the intense after taste of sugar is still there 15 mins after, hence another brand bites the dust ......I know everyone's taste buds are different, but it tastes of the paper , HOW does no one notice that ???? sorry Tony's, cool wrapping, class ethics but the chocolate does not echo its branding....

January 26, 2026
Unprompted review
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Reply from Tony's Chocolonely UK

Hey Sharon, we're sorry we're getting back to your review so late, but if you happen to see this and would like to try another bar on us (because our choco most definitely shouldn't taste like paper), then pop an email to mailuk@tonyschocolonely.com and we'll get one out to you ASAP! Choco cheers.

Rated 5 out of 5 stars

Tastes good and sweet

I was pleasantly surprised at the taste, from other reviews I wasnt expecting much, what drew me to this chocolate was the rare phenomenon these days of no palm oil. The chocolate is sweet, but then its milk chocolate what do you expect lol. It reminds me of the way chocolate used to be pre palm oil. I will be buying more of this.

January 23, 2026
Unprompted review
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Reply from Tony's Chocolonely UK

Mark, we'll admit it's very late - but having read your kind words about our choco, we wanted to make sure we said a big 'thank you' for going ahead and giving Tony's a try, despite the negative reviews you'd seen. We hope you'll be a fan for years to come!

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Rated 5 out of 5 stars

I'm so confused by these reviews

I'm so confused by these reviews. I buy the green one and have done for years and it's the best chocolate that has ever existed period!!

January 5, 2026
Unprompted review
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Reply from Tony's Chocolonely UK

Sorry for the late reply, Nat, but thanks so much for spreading a bit of positivity about Tony's - we massively appreciate it and we're glad to know you're a fan!

Rated 5 out of 5 stars

Definitely one of the best 👌

I had a bar of the milk chocolate for Christmas and i absolutely loved it!
The taste is creamy, smooth and melts perfectly!
Thank goodness for Tonys chocolate, a 100% better option than all that rubbish on the supermarket shelves that is now made with disgusting palm oil...
Thank you Tonys definitely another fan here! 💕

December 28, 2025
Unprompted review
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Reply from Tony's Chocolonely UK

It's probably the latest reply you've ever had, but we just wanted to say 'thank you', Ann! We really appreciate your kind words about our choco, and we're chuffed to call you a fan. Choco cheers!

Rated 2 out of 5 stars

Not Ethical and Nothing Special

Toney's Chocoloney Milk Chocolate.

Let's get the ethical nonsense out of the way. Ethics refers to an individual's moral choices. No product can be 'ethical' or 'unethical'. I buy organic farm shop chicken, but can consider mass produced chicken 'ethical' because it feeds millions of people. I can consider organic farm shop chicken 'unethical' because it only feeds a middle class minority.
This applies to chocolate; it cannot be 'ethical' or 'unethical'

Let's get down to the taste. It's like a combination of Galaxy, average European style milk chocolate, and cheap cooking chocolate. Not unpleasant but absolutely nothing special!

Taste would be 2.5. The price and 'ethical' claims stops it being rounded up to 3. TBH the taste alone would never merit a 3.

December 20, 2025
Unprompted review
Rated 1 out of 5 stars

Poor advent calendar packaging

I was really disappointed with the packaging of the Tony’s Chocoloney advent calendar. While the chocolate itself is nice, the design of the calendar completely ruined the experience for me.

The cardboard doors are extremely stiff and have sharp, hard edges. When trying to open one of the doors, I actually cut my finger on the cardboard.

There’s no reason festive packaging should pose a risk of injury. The doors are difficult to open cleanly, tear unevenly, and leave sharp edges behind.

I hope the packaging design is reconsidered in the future.

December 20, 2025
Unprompted review
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Rated 1 out of 5 stars

Woke Central-avoid

Tony’s is a woke corporation putting corporate guilt on little kids whose naive parents wish them to have a simple advent/seasonal calendar. Thieving off us parents they have excluded certain dates for the calendar to reflect cultural malaise within the cacao industry which has nothing to do with kids enjoying themselves at this time of year especially when their parents pay huge taxes already and contribute to society in a meaningful way… No more Tony’s for us a
We we done! Hope you have enough leftie looneys to support your “business”… 😂

December 10, 2025
Unprompted review
Rated 5 out of 5 stars

Great Customer Service

I ordered some personalised bars for Christmas presents, but I made a mistake with the order. I got in touch with the team, who sent me a very friendly email about how they could help. Needless to say, they sorted out my problem, and it really made my day. I love their chocolate (even if I can only afford to buy it as a treat), but now I will definitely consider Tony's first when I want something better as a present or a treat.

December 7, 2025
Unprompted review
Rated 5 out of 5 stars

I love the chunky bars

I love the chunky bars, the range of flavours and the ethically sourced coco. The packaging is eco friendly and whilst it is a little more than 'standard' bars I feel the price point is very fair all things considered. I even buy it now to give to my customers - it says a lot more than a 'standard' chocolate bar and is always very much appreciated. All in all I'm happy to give it 5 stars!

December 2, 2025
Unprompted review
Rated 1 out of 5 stars

Too sugary

This chocolate does not have the right amount of sweetness, its too sweet, the sugar content is too much, they need to make it less sugary, they could do with blending chocolate with hazelnut, that would be a good combo, if I had to pick 2 chocolates with perfect blend and the right amount of sweetness, it would be Ferrero Rocher and twirl, I hope they get the blend right, soon

November 30, 2025
Unprompted review
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Rated 5 out of 5 stars

Tasty and recyclable

Love the milk pecan caramel chocolate. Packaging couldn't be more recyclable - paper and plain uncoloured foil underneath.

November 20, 2025
Unprompted review
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Reply from Tony's Chocolonely UK

We're so happy to hear our choco went down so well, and that you appreciated our packaging too! Cheers for the feedback, Mark!

Rated 5 out of 5 stars

The chocolate is wonderful

This chocolate moved me. Its very sweet, literally and figuratively, the fact that it is eco friendly and you are supporting cocoa farmers.. its so sweet. And the chocolate itself is very sweet too. Very tasty.

November 19, 2025
Unprompted review
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Reply from Tony's Chocolonely UK

It's awesome to know that our mission has resonated with you, and that you love our choco too. That's a win-win as far as we're concerned, so THANK YOU for the thoughtful feedback!

Rated 5 out of 5 stars

Amazing Company

Tony's fantastic chocolate is only superceded by their amazing high level of customer service. Well done and thank you.

November 6, 2025
Unprompted review
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Reply from Tony's Chocolonely UK

Thanks so much for the lovely feedback.. Glad to have made a fellow Tony happy!

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