Having a real person answer the phone, answer ones questions and help a prospective buyer make an informed decision on what product one needs as opposed to a product one desires. Thank you for givi... See more
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Easy ordering, with amazing video support for readers h prior to ordering. Online reviews performed by people I trust in the industry, proper marketing and pricing. The 2.5-15 eld hunter is an amazing... See more
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Purchased the new Range Finding Binos and are very impressed! Both with the service- they arrived quicker than I expected and the product. The glass clarity is amazing. I was able to clearly see i... See more
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Just received my EB binos. I tested the Eagle Ballistics app all winter against Applied Ballistics in my Kestrel 5700AB. Short version is I came to trust EB over AB. I got consistently more accurate s... See more
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Company details
- #1 of 12 best companies in Hunting Store
- #1 of 34 best companies in Outdoor Sports Store
- #1 of 3 best companies in Shooting Range
About TRACT Optics
Written by the company
TRACT Optics is doing things differently. Period. As an optics company that has been producing high-performance Binoculars, Rifle Scopes, and Spotting Scopes for the past 10 years, we have created a business model that makes your experience our top priority. Our direct-to-consumer model cuts out the middleman providing you a higher quality product value! The founders of TRACT Optics, Jon Allen and Jon LaCorte set out to build the finest line of hunting and shooting optics without making any sacrifices or letting any barriers get in their way.
The result is a complete line of superior optics with specifications and features found in products costing hundreds of dollars more. Plus, the TRACT Trust Assurance guarantees the functionality of the product for the duration of its lifetime whether you are the original owner or not. We believe the customer’s experience is our responsibility. “I am sure there are people who think we are crazy for trying to start our own high-end optics company in the already saturated optics market,” said Co-Founder Jon LaCorte, “But this is a different kind of Company with a different way of doing business and in many ways, we think it’s the future of product purchases.”
TRACT’s comprehensive, educational website will serve as a resource for the optics community through blogs, videos and social media platforms like Facebook and Instagram. Visit Tract Optics or give us a call at 631-662-7354 to learn more!
TRACT Trust Assurance Warranty
A Matter of Trust
The TRACT Trust Assurance was created for you to be able to trust in the products you are buying. We believe in our optical designers, engineers and suppliers so strongly that we warranty our products against defects in materials and workmanship for a lifetime, without any unnecessary paperwork or mumbo jumbo mess.
Contact info
119 North Duke St., 17036, Hummelstown, United States
- 6316627354
- support@tractoptics.com
- tractoptics.com
4.9
Excellent
3K reviews
Replied to 100% of negative reviews
Typically replies within 24 hours
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Customer service is key
Knowledgeable, talk to a human being, customer service makes all the difference and John was great!
March 12, 2026
Reply from TRACT Optics
Tom - Glad to be of help and we look forward to serving you for many years to come, jon
Awesome service from Jon AGAIN!!
Awesome service from Jon AGAIN!! Customer for life! Very fast reply when I had a couple of questions.
March 11, 2026
Reply from TRACT Optics
Kelly - Truly appreciate the ongoing support and glad we could be of help. All the best, jon
Very responsive to any questions
February 18, 2026
Reply from TRACT Optics
Hello - Glad we could be of help and look forward to serving you for many years to come, jon
Had to return some items and they did a…
Had to return some items and they did a great job with it.
March 11, 2026
Reply from TRACT Optics
John - Glad we could get your returned items taken care of quickly and look forward to serving you for many years to come, jon
Reply from TRACT Optics
Robert - Thank you for the feedback. Take care, jon
purchase app worked well and seemed…
purchase app worked well and seemed well organized.
March 10, 2026
Reply from TRACT Optics
Bob - Thank you for your feedback on our Impact Ballistics App! This goes a long way in helping others make the right choice. Take care, jon
No BS facts by Blake Chaves
Out of all the companies I use this is the only company that actually is what it says it is. And when you call for help or info John answers the phone and walks you through things. No press one for English or where to direct you. It’s just a good ole fashion hello.
I am hard with things they get the full test of abuse and they hold up to their potential.
March 10, 2026
Reply from TRACT Optics
Blake - Always glad to help when we can and appreciate your kind words regarding the level of service we strive to deliver. All the best, jon
Such an awesome company!
Such an awesome company! The communication is outstanding not to mention their products are too! I went out on a limb last year and tried one of their scopes and man they made a believer out of me! Awesome is an understatement! Just preordered the eagleman rangefinder last night! Excited to say the least!
March 10, 2026
Reply from TRACT Optics
Daniel - Thank you for taking the time to let others know about your overall TRACT experience and look forward to hearing your feedback on the new TORIC 10x42 Eagle Ballistics LRF Bino! Take care, jon
Updated Eagleman optic
Jon and Jon were great. Both answered my questions fully. Ordering was easy. All items were in stock and ready to ship. Shipping was fast and packaged well on arrival to my home.
March 3, 2026
Reply from TRACT Optics
Joseph - Glad we could be of help and appreciate you taking the time to let others know about your overall TRACT experience. Take care, jon
Easy check out, kept updating right on time
Easy check out, notifications right on tome...
March 6, 2026
Reply from TRACT Optics
Thomas - Thank you for the feedback and we look forward to serving you for many years to come, jon
AWESOME products
AWESOME products. AWESOME QUALITY and the BEST customer service. Period.
March 9, 2026
Reply from TRACT Optics
James - Thank you for the ongoing support and appreciate your kind words regarding the performance of our products and the level of our service. Take care, jon
Reply from TRACT Optics
Bruce - Thank you for the ongoing business and appreciate the website feedback. Take care, jon
Fantastic optics and great people..
Fantastic optics and great people... Now let's hope the shipping on the new LRF binos happens on time
March 8, 2026
Reply from TRACT Optics
Dave - Thank you for the kind words and appreciate the support on the new TORIC 10x42 Eagle Ballistics LRF Bino. All the best, jon
For starters...
For starters, Tract Optics sells great products. But the real difference for me is the support behind those products. For example, your videos that provide DIY guidance on the specifics and installation are invaluable! I was amazed when I discovered there was even a 60 second video on how-to-install the battery on a Toric scope! Nothing is unimportant!
February 18, 2026
Reply from TRACT Optics
Brian - Thank you for taking the time to let others know about your overall TRACT experience and we look forward to serving you for many years to come, jon
Reply from TRACT Optics
Carl - Glad we could be of help and appreciate your business. Take care, jon
Knowledgeable service
March 6, 2026
Reply from TRACT Optics
Allan - Thank you for the feedback. All the best, jon
5 star, high end, premium purchase!
Absolutely amazing quality for the price! After endless hours of research on multiple optics I decided to purchase the Tract Toric 4-25x50 34mm Eagleman Hunting optic and they did not disappoint.
First, the website alone is well put together and easy to navigate.
Second, the shipping came in at a resonable 7 days from the time of purchase (across the country). The packaging is high quality and comes with everything and more including gifts.
Third, the optic is absolutely crystal clear and love the Eagleman reticle, very user friendly. The graphite color is really cool and looks great on my rifle. Extremely well built. The turrets feel firm and stay true even after the torture test. Can't find anything negative about this optic.
Will be purchasing more Tract products in the near future!
March 4, 2026
Unprompted review
Reply from TRACT Optics
Corey - Thank you for taking the time to let others know about your overall TRACT experience and we appreciate hearing the feedback on the TORIC 4-25x50 Eagleman Scope. Take care, jon
PA. PROUD!!!
Small and personal business that emphasizes on quality from the start. Why spend all your resources advertising when your product sells itself?? Pennsylvania proud!!! quality and price point that fits all budgets!!!!!!!!
March 4, 2026
Reply from TRACT Optics
John - It was a pleasure speaking with you today and truly appreciate your business. We look forward to serving you for many years to come, jon
Dozens of shooters- Same results
At Alpha International Outfitters we have guided dozens of clients from all over the country in Spain. Regardless of their shooting background- beginners or seasoned experts- the results are the same- success down range. The clarity of the glass- the precise calibration of the dials are the reason we decided years ago to top all our rifles with Tract scopes. Clients love them.
February 10, 2026
Reply from TRACT Optics
David - It was a pleasure meeting you in person this year and we truly appreciate all the support over the years. Your insight into the performance of our optics goes a long way in help others make the right choice. Thanks again, jon
Great experience!
Very personal communication where the co founder gave me a solution to my issue. This issue was taken care of in 1 day! Love this company!
March 2, 2026
Reply from TRACT Optics
Paul - Always glad to help where we can and appreciate your kind words. Take care, jon
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