Tragic Beautiful Reviews 

76
•
TrustScore 2.5 out of 5

2.7

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Rated 1 out of 5 stars

My recent experience has been disappointing. I ordered shoes and followed the size guidelines, but they were still the wrong size. I requested an exchange over a week ago and haven’t received any emai... See more

Company replied

Rated 1 out of 5 stars

Absolute scam company. Order some boots ovef a month ago. No tracking updates and every email and message I have sent has been ignored. Do not buy from this company

Company replied

Rated 5 out of 5 stars

one of the best alt stores out there! excellent customer service, Mel is such an awesome woman! amazing selection of alt and witchy products super fast delivery, secure packaging, im normally hes... See more

Rated 5 out of 5 stars

Absolutely wonderful team, with amazing communication. My last order was placed while they were dealing with floods and Mel kept us all up to date through email on what was happening and shipping time... See more

Company details

Verified business

Trustpilot has verified this business is government-registered. We’ve confirmed it maintains an online presence and shows no matches on warning or sanction lists.

Government registration: 15160425123

  1. Clothing Store
  2. also in
  3. Pharmacy
  4. Shoe Store
  5. Wellness Center

Written by the company

The BEST online alternative fashion boutique in Australia! We stock the best range of handpicked alt awesomeness you will find. Gothic clothing is our specialty along with Witchcraft supplies, cauldrons, herbs and witch kits. Our own brand of skincare and bodywashes. Witchy and edgy and dark all the way. Clothing, makeup, hair products, shoes, boots, homewares and accessories for those who live outside the box and wanna make a statement. We carry tons of great designers and brands - Demonia, Current Mood, Arctic Fox, Killstar, Disturbia, Dreaming of Falling, Sourpuss, Restyle, Lime Crime, Sugarpill, Too Fast, Punk Rave, Manic Panic, Pleaser, and tons more. We seek out smaller independent designers to bring you guys the very best bleeding edge alternative fashion items. You will see new brands and designs here first!


Contact info

2.7

Poor

TrustScore 2.5 out of 5

76 reviews

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No recent history of asking for reviews

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Replied to 100% of negative reviews

Typically replies within 1 week

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2.7

All reviews

(76)

3 reviews in the last 12 months

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Rated 1 out of 5 stars

Absolute scam company

Absolute scam company. Order some boots ovef a month ago. No tracking updates and every email and message I have sent has been ignored.

Do not buy from this company

April 22, 2026
Unprompted review
Tragic Beautiful logo

Reply from Tragic Beautiful

Hi Rich, there are two possibilities. One is that your order has an issue, and for some reason, your messages aren't getting to us/there is an issue somewhere in communications. In this case, when we don't get replies, we wait a certain time, then refund the order if we cannot resolve the issue. This happens sometimes if our emails keep bouncing, and it looks like we aren't replying.

The other option is that we have several fake websites pretending to be our brand. People keep ordering from these scam sites that look like us and have our products copied word-for-word, but at greatly discounted prices. This isn't my site, and I cannot do anything here :(

Rated 1 out of 5 stars

My recent experience has been…

My recent experience has been disappointing. I ordered shoes and followed the size guidelines, but they were still the wrong size. I requested an exchange over a week ago and haven’t received any email with instructions. I’ve also had no response to my follow-up email or my website enquiry. I called twice and left a voicemail, but still haven’t heard back. This is very different from my previous experiences with this business, when communication and customer service were great. I hope they can improve their response times and get this resolved.

May 16, 2026
Unprompted review
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Reply from Tragic Beautiful

Hi Lisa, I apologise, I just saw this! I am chasing this up. I have had several issues with our emails bouncing through certain email hosts - it looks to us as if they have gone through until I deep dive and find them bounced. I will try to send your return info through the system itself, which might not bounce.

Apologies for this - we are working on the issue as it is causing us a heap of problems.

Rated 5 out of 5 stars

Good customer service, follow up and understanding!

I ordered some Demonia's before Christmas for an event. It took longer than I thought it would and reached out to the team where they followed up with the parent company. Due to no fault of there own, it was delayed. Tragic beautiful reached out, apologised and upgraded my shipping to Express and crossed fingers that it would get to me in time. It did! The team at Tragic were transparent about the issues but also kind and understanding about my anxiety.

Will be shopping there again 10/10 suggest others to do the same!

January 16, 2026
Unprompted review
Rated 2 out of 5 stars

Took 33 days to arrive

Took 33 days to arrive, could not get in contact with support, and the same items are sold for much cheaper elsewhere.

January 10, 2025
Unprompted review
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Reply from Tragic Beautiful

Hi Emma, you ordered shoes from us in Australia that we preordered and have shipped from the USA. We ordered, received your shoes and shipped them back to you in the USA. That is why it takes so long. We also sell at the lowest price our supplier sets for Australia., You can potentially get them cheaper in the USA as they do not have the extra shipping costs. Everything you stated is mentioned on our site regarding the preorders coming to us from the USA, time to ship, and how long they take to get to you.

Rated 5 out of 5 stars

Great small business!

I am not on social media, but wanted to leave a review for Tragic Beautiful. 1 week ago, I bought a pestle and mortar from their website, and today it was delivered. To Ontario, Canada. They packed it and shipped right away, it came SUPER fast, and their price including shipping from the other side of the world was the best I could find for this particular item design! I have literally waited longer for letter mail to be delivered from within province. Great little company, would order again!

October 30, 2024
Unprompted review
Rated 5 out of 5 stars

Legendary Customer Service!!

I’ve been shopping with Tragic Beautiful since 2020 and their customer service has always been amazing! They’ve given me many free goodies with my orders, even wrote me a happy birthday note when I did my birthday shopping haul for myself, and they’ll reach out if there’s any issues with your order and work with you to find the best possible solution.

April 17, 2024
Unprompted review
Rated 5 out of 5 stars

Overall experience

I've had many experiences with tragic beautiful one of two shops that I purchase from online consistently my first order being in like 2018 😂 been shopping there ever since. Got a great selection of options and if you have any questions or issues can contact customer service straight away and they will fix it. Quick shipping times and quality items without a ridiculous mark up

April 17, 2024
Unprompted review
Rated 5 out of 5 stars

My favourite alt/goth store!

I've been shopping with TragicBeautiful for over a year now. And I have become addicted, every product I have received has exceeded my expectations. The team are all so amazing, and helpful whenever I need help with my orders, they always go above and beyond to make sure each purchase goes smoothly. The VIP benefits are the best I've ever seen from any business! I'm blown away each time by the cute and awesome gifts I receive. I have bought clothing, bedding, skincare, jewerly, shoes and all my needs/wants and everything is just perfect.

April 17, 2024
Unprompted review
Rated 5 out of 5 stars

Shoes shoes and… shoes

When I arrived to pick up my shoes and other goodies it was like I was walking into a family members house. Warm, welcoming, and lovely.

The staff were fantastic and even popped in a lovely little treat for me. I haven't had ghost drops since I was a kid!

Would highly reccomend this company 100/10 times!!!

March 8, 2024
Unprompted review
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Reply from Tragic Beautiful

Thanks Abby! Glad you liked our little treat for you too ✨🖤

Rated 5 out of 5 stars

They even have Goth Santa!

I met these guys at Oddities & Curiosities expo last December at their stall and they were so amazing! I even got to sit on Goth Santa's lap! Ive ordered twice since then and both times received a little freebie. Everything has been smooth, and they have an amazing range of witchcraft products - in Australia this is so rare. Thanks guys!

February 22, 2024
Unprompted review
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Reply from Tragic Beautiful

Thanks Chantelle! We haad fun meeting everyone at Oddities <3 Really appreciate the positive feedback.

Rated 5 out of 5 stars

Ordered from tragic about 10 times

Ordered from tragic about 10 times, always satisfied. Great products, whenever something goes wrong the team is lovely. Thank you tragic!

March 4, 2024
Unprompted review
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Reply from Tragic Beautiful

Thank you so much 🖤✨

Rated 5 out of 5 stars

Sizing concerns resolved, appreciated the thank you

I was worried about the sizing on their lingerie and their customer support team couldnt of been more helpful, I sent measurements of my own underwear + a bra and they helped me find my perfect size. I bought it on valentines day and didn't expect it to be shipped the same day, but it was, which was a nice surprise. The time it took to receive it was also quite fast, and the thank you card in my order was a nice touch.

February 14, 2024
Unprompted review
Tragic Beautiful logo

Reply from Tragic Beautiful

Thank you Eve, I’m glad we were able to get you fitted perfectly. I hope you love your new lingerie 🖤

Rated 1 out of 5 stars

3 working days after I emailed them…

3 working days after I emailed them concerning delivery issues and I've still not had a response. Their customer service is completely non existent and they aren't actually set up for international deliveries outside of Australia I think.

March 12, 2024
Unprompted review
Tragic Beautiful logo

Reply from Tragic Beautiful

Hi M, I don't think you are receiving messages through our support emails. I have sent an email to you through my own email and attached screenshots showing you reached out on the 8th of March, a Friday in Australia, and Bri replied on the 11th of March, a Monday which is the soonest she could have. We're a small business and don’t work weekends.

I also attached images from our site which show the info about customs. https://www.tragicbeautiful.com/pages/shipping-info . I am sorry you didn't realise you would have to pay customs fees. We do try to make it as visible as we can on the site but I understand that would be upsetting if you didn’t realise.

We genuinely do care about customer experience. I’ve reached out to you through the support email and my own email. I have spent a lot of time trying to explain to you the situation from our side and find a fair resolution. At this point we are awaiting the boots to come back to us as you refused to accept the delivery. We will contact you with options as soon as they do.

Rated 5 out of 5 stars

"Just one happy monkey here."." with my…

Just one happy monkey here with my latest purchase. They're absolutely fantastic. The packaging was exceptional, the design and make of the shoes are second to none. My 5th pair of shoes from you guys. That should tell you something. Thankyou, thankyou, thankyou. Just love them.

January 2, 2023
Unprompted review
Rated 5 out of 5 stars

Lost parcel/refund

EDIT: I was contacted by the owner who was happy to provide a refund and very apologetic about the situation, and I’ve updated my rating from 3 to 5 stars. Their customer service is excellent and they’re very kind and easy to reach.
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I’ve been purchasing from tragic beautiful for years. I’d recommend anyone wanting to purchase from there to wait a while until Australia Post has no issues, or buy insurance, lest your parcel gets lost.

It took 6 weeks before my parcel could be declared lost, and the turn around time for response from customer service has been 3~5 days. They’re all really lovely (hence the 3 stars). However, after my parcel was declared lost, I can only receive a credit and not a refund because I didn’t purchase insurance.

April 11, 2022
Unprompted review
Tragic Beautiful logo

Reply from Tragic Beautiful

Thanks so much Victoria, as always if there is ever an issue we will try hard to fix it ❤️

Rated 5 out of 5 stars

perfect in every way

Anytime I have ordered from Tragic Beautiful my order has arrived quickly, well packed and in perfect condition. The service is amazing! The TB staff are fantastic, friendly and obviously love their customers. Thank you!

March 31, 2022
Unprompted review
Tragic Beautiful logo

Reply from Tragic Beautiful

Thank you so much. We genuinely appreciate you ❤️

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